The Apartment Pictures

What The Apartment Pictures does

The Apartment Pictures (legal entity: The Apartment Srl) is a Rome-headquartered film and television production company specializing in premium, auteur-driven content for global streaming platforms and broadcasters. Founded in 2020 and operating as a subsidiary of Fremantle Group, the company produces feature films and limited series with a roster of internationally recognized directors including Paolo Sorrentino, Luca Guadagnino, Sofia Coppola, Marco Bellocchio, Pablo Larraín, Edgar Wright, and Alejandro González Iñárritu. Its catalog includes The Young Pope, My Brilliant Friend (four seasons on HBO/Rai), Bones and All, Priscilla, M - Son of the Century (Sky Studios / Pathé), and other festival-titled productions premiered at Venice 2025 and Berlin 2026.

The business model centers on originating, developing, and producing high-budget TV series and feature films in collaboration with anchor distribution partners (Netflix, HBO, Sky Studios, Amazon, Pathé, Rai Cinema). The company co-finances productions through a mix of platform minimum guarantees, Italian public funding (e.g., €1.29 million from the Ministry of Culture tax credit in 2021), and co-production equity from international partners. Revenue is generated from global distribution rights licensing, broadcast licensing fees, and backend participation in film revenues, with Fremantle providing worldwide sales and distribution infrastructure.

With a headcount of 51-100 employees, the company operates a mid-sized, talent-centric production model where the principal cost base is creative talent, physical production, and post-production services. Operational differentiation rests on the company's ability to attach top-tier auteurs to commercial streaming properties, leveraging its Fremantle relationship for cross-border financing and a track record of four-season series renewals (My Brilliant Friend) that demonstrate platform-sticky IP development.

Name

The Apartment Pictures

Legal name

The Apartment Srl

Website

https://www.theapartment.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

The Apartment Pictures is a Rome-based, Fremantle-owned film and TV production company producing premium auteur-driven content for global streamers (Netflix, HBO, Sky Studios, Amazon) and broadcasters, with a roster of top-tier directors and an award-winning international catalog.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Production Services and Co-production Revenue: The company generates revenue by producing feature films and television series for major international platforms and broadcasters. Productions are typically co-produced with partners including Sky Studios, Pathé, HBO, Netflix, Amazon Studios, and distributed theatrically through companies like 01 Distribution.
2. International Sales and Distribution: The company derives revenue from international sales of produced content to streaming platforms, broadcasters, and theatrical distributors worldwide.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

The Apartment Pictures is an Italian film and television production company that produces feature films and scripted TV series in partnership with acclaimed Italian and international filmmakers. The company co-produces projects with major streaming platforms, premium broadcasters, and theatrical distributors, and its catalog is distributed globally through the Fremantle Group network.

Product overview

The Apartment Pictures operates as a film and television production company within the Fremantle Group, specializing in high-quality productions by leading and emerging Italian and international filmmakers. The company's portfolio encompasses award-winning TV series (including The Young Pope, The New Pope, My Brilliant Friend across four seasons, We Are Who We Are, and M – Son of the Century) and critically acclaimed feature films (such as The Hand of God, Bones and All, Priscilla, Parthenope, Maria, and Queer). Productions are distributed through international platforms including Netflix, Amazon Prime Video, HBO, Sky, and theatrical distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• The Young Pope TV series by Paolo Sorrentino distributed to premium broadcasters and streaming platforms internationally.
• The New Pope Second season of The Young Pope franchise by Paolo Sorrentino.
• My Brilliant Friend (L'amica geniale) Four-season adaptation of Elena Ferrante's Neapolitan Novels, co-produced and broadcast by HBO.
• We Are Who We Are Coming-of-age series by Luca Guadagnino following American teenagers on a military base in Italy.
• Exterior Night (Esterno Notte) TV series by Marco Bellocchio about the Aldo Moro kidnapping.
• M – Son of the Century (M – Il figlio del secolo) Historical drama series by Joe Wright about the rise of Mussolini and the birth of fascism in Italy, co-produced with Sky Studios and Pathé.
• The Monster of Florence (Il Mostro) Crime drama series by Stefano Sollima based on the Monster of Florence serial killings investigation.
• Supersex TV series about the life and career of sexologist Rocco Siffredi.
• Boris 4 Fourth season of the Italian comedy series about a chaotic Italian TV production.
• Bang Bang Baby Period crime drama set in 1980s Northern Italy, distributed on Amazon Prime Video.
• The Hand of God (È stata la mano di Dio) Academy Award-winning coming-of-age film by Paolo Sorrentino set in 1980s Naples.
• Bones and All Horror romance film by Luca Guadagnino starring Timothée Chalamet.
• Priscilla Film by Sofia Coppola about Priscilla Presley's relationship with Elvis Presley.
• Parthenope Epic drama by Paolo Sorrentino chronicling a woman's life in Naples.
• Maria Film by Pablo Larraín about opera legend Maria Callas, starring Angelina Jolie.
• Queer Film by Luca Guadagnino adapted from William S. Burroughs' novel, set in 1950s Mexico City.
• Fuori Drama by Mario Martone about Goliarda Sapienza's experience in prison and self-discovery.
• La Grazia Film by Paolo Sorrentino featuring Toni Servillo, premiered at Venice 2025.
• The Kidnapping of Arabella (Il rapimento di Arabella) Film by Carolina Cavalli that premiered at Venice 2025.
• Without Blood (Senza sangue) Film by Alejandro González Iñárritu based on Alessandro Baricco's novel.
• L'infinito Directorial debut of Umberto Contarello, co-written by Paolo Sorrentino.
• Adagio Crime thriller by Stefano Sollima set in Rome.
• Enea Coming-of-age film by Pietro Castellitto.
• America Latina Psychological drama by the D'Innocenzo brothers.
• My Name is Francesco Totti Documentary by Alex Infascelli about football legend Francesco Totti.
• Kill Me If You Can Documentary by Alex Infascelli about Raffaele Minichiello.
• Kidz (Figli) Comedy-drama directed by Giuseppe Bonito, written by Mattia Torre.
• I Told You So (Te l'avevo detto) Drama by Ginevra Elkann set during a Roman heatwave.
• Roma, santa e dannata Documentary by Daniele Ciprì exploring Rome's mysteries and secrets.
• Homemade Anthology of short films by world-renowned filmmakers created during COVID-19 lockdown, available on Netflix.
• Six Easy Pieces Film completing the six-part anthology begun by the late Paolo Villaggio's work.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Fremantle GroupcoreStrategic or Co-development PartnerThe Apartment is a film and television production company within the Fremantle Group, focused on high-quality projects created by leading filmmakers and emerging talents. The group provides global distribution reach and production financing.
• Sky StudioscoreStrategic or Co-development PartnerCo-producer of M - Il figlio del secolo and other productions. Sky Studios serves as both co-producer and broadcaster for select projects.
• PathécoreStrategic or Co-development PartnerCo-producer of M - Il figlio del secolo. Pathé serves as co-producer and international sales partner for the series.
• AlterEgocoreStrategic or Co-development PartnerCo-producer of Il Mostro (The Monster of Florence) series alongside The Apartment.
• Rai CinemamajorStrategic or Co-development PartnerCo-producer and collaborator on multiple Italian productions including Fuori and other films. Rai Cinema provides production financing and broadcast partnerships.
• NetflixcoreChannel Partner/ Reseller/ DistributorMajor streaming platform distributing The Apartment productions globally including Bones and All, Priscilla, Maria, Queer, and HOMEMADE anthology.
• HBOcoreChannel Partner/ Reseller/ DistributorCo-producer and broadcaster of My Brilliant Friend series and We Are Who We Are. HBO serves as primary broadcaster for these productions.
• Amazon StudiosmajorChannel Partner/ Reseller/ DistributorCo-producer and broadcaster for productions including HOMEMADE, My Name is Francesco Totti, and Bang Bang Baby.
• 01 DistributionmajorChannel Partner/ Reseller/ DistributorItalian theatrical distributor for domestic releases including Fuori and other Italian productions.
• Small Forward ProductionsminorStrategic or Co-development PartnerAssociate producer of M - Il figlio del secolo.
• Frenesy Film CompanymajorStrategic or Co-development PartnerItalian co-production partner for multiple films including Enea, Bones and All, and Queer.
• Fabula PicturesmajorStrategic or Co-development PartnerCo-producer of HOMEMADE anthology and Maria with Pablo Larraín.
• Komplizen FilmmajorStrategic or Co-development PartnerCo-producer of Maria alongside The Apartment and Fabula Pictures.
• Cinecittà S.p.A.majorStrategic or Co-development PartnerCollaborator on productions including M - Il figlio del secolo and Queer, providing Italian production infrastructure and support.
• GoodfellasminorChannel Partner/ Reseller/ DistributorInternational sales agent for distribution of productions beyond primary platform deals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wildside: Italian film/TV production company also owned by Fremantle Group, producing premium series such as The Young Pope and We Are Who We Are; directly comparable as a sibling Italian prestige production arm serving the same global streamers.
• Cattleya: Leading Italian production company (now part of ITV Studios) behind Gomorrah and Suburra; comparable as a high-end Italian scripted series/film producer working with international talent and global platforms.
• Indigo Film: Italian production company behind The Great Beauty and other award-winning auteur films; comparable as a Rome-based producer of internationally recognized Italian cinema.
• Fandango: Italian production and distribution company producing auteur-driven films and series with international appeal; comparable target customer base (global streamers/broadcasters) and similar project-based revenue model.
• A24: US-based independent studio producing prestige auteur films and limited series with global festival presence; closely comparable positioning as a non-studio banner that monetizes auteur-driven content through festivals, theatrical, and streaming deals.
• Annapurna Pictures: US prestige production company focused on auteur filmmakers; comparable in business model (project-based premium content) and reliance on global distribution partners and festival launches.
• Pathé: French/European production and distribution major that co-produced M – Son of the Century with The Apartment; directly comparable as a European prestige film/TV producer with international sales reach.
• Participant Media: US-based media company producing socially impactful feature films and series with major talent; comparable as a mission/values-driven premium content producer working with globally recognized filmmakers.

Broad incumbents

• Fremantle: Global production and distribution group and parent of The Apartment; broader incumbent in the same industry, producing drama, entertainment, and documentary across 30+ countries.
• RAI Cinema: Italian public broadcaster's film arm and a co-producer with The Apartment on multiple Italian films; broader incumbent in Italian film financing and distribution with overlap in production partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theapartmentpictures
• Instagraminstagram.com/the_apartment_pictures
• Xx.com/TheApartmentpi2
• LinkedInlinkedin.com/company/the-apartment-pictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Apartment Pictures