The Coco Company

What The Coco Company does

The Coco Company is a privately held, founder-run artisanal bakery founded in 2015 by Vanita in Gurgaon, India, operating as a neighborhood French-style patisserie. Its core offering is a catalog of 162 SKUs across celebration cakes, viennoiserie (éclairs, croissants, tarts), artisanal breads (sourdough, focaccia, brioche), handcrafted chocolates and bonbons, cookies, gift hampers, sandwiches, and seasonal collections (Mango, Christmas). Production is small-batch with globally sourced ingredients and classic French techniques; the company explicitly excludes artificial flavors and preservatives. Products are priced from Rs. 120 (Focaccia Loaf) up to Rs. 4,500 (premium gift boxes such as the 24-Section Chocolate Bonbon Box), with most cakes offered in 500g and 1kg formats.

The company distributes exclusively through a direct-to-consumer Shopify e-commerce site, thecococompany.com, supplemented by WhatsApp ordering, Instagram and Facebook brand channels, an SEO-oriented blog, and an email newsletter. Delivery is operated in-house across Gurgaon and Delhi, including a 90-minute delivery promise and same-day cake delivery, with free delivery above INR 1,500 in Gurgaon and INR 2,500 in Delhi. No physical retail storefronts, third-party marketplace listings, or external API/integration footprint are evident. The technology stack is standard Shopify plus a delivery-scheduling flow and WhatsApp Business; the firm has no mobile app, no published API, and no enterprise integrations.

Revenue is generated almost entirely through one-time product sales, broken across individual consumers in Gurgaon and Delhi (birthdays, weddings, festive gifting), corporate clients (bulk snack boxes, high-tea catering, festive hampers), and gift buyers (premium gift boxes). Pricing is transactional unit pricing with delivery-fee threshold logic; there is no subscription, membership, or recurring revenue model. The business is bootstrapped, founder-owned, and self-funded, with 11-50 employees and a single production site serving a two-city catchment, with 191 Google Reviews and ten years of operating history as the primary brand-reputation assets.

Name

The Coco Company

Legal name

The Coco Company

Website

https://thecococompany.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coco Company is a founder-run, bootstrapped artisanal bakery founded in 2015 in Gurgaon, India, that sells French-style cakes, pastries, breads, chocolates, and gift hampers direct-to-consumer via Shopify, with 90-minute delivery across Gurgaon and Delhi.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Patisserie

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Artisan bakery
• French patisserie
• Celebration cakes
• Artisan sourdough
• Chocolate gift boxes

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling freshly baked goods including cakes, pastries, breads, cookies, croissants, and chocolates through their e-commerce website. Products sold at various price points from Rs. 120 to Rs. 4,500.
2. Custom Cakes: Customized buttercream cakes for birthdays, weddings, and special occasions ordered through the custom cake collection
3. Corporate Gifting & Bulk Orders: Corporate snack boxes, bulk gift hampers, and Diwali/festive gift collections for office parties, client appreciation, and celebrations
4. Delivery Fees: Revenue from delivery charges (waived for orders above INR 1500 in Gurgaon and INR 2500 in Delhi)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Coco Company manufactures and sells freshly baked French-style artisanal cakes, pastries, breads, chocolates, and gift boxes through its own e-commerce website. Customers order online for direct home delivery within Gurgaon and Delhi, with options including 90-minute delivery, same-day cake delivery, custom cakes for celebrations, and bulk corporate gifting hampers.

Product overview

The Coco Company is a neighborhood patisserie in Gurgaon, India, offering a diverse portfolio of freshly baked treats across multiple categories. The core product portfolio spans classic French patisserie (éclairs, pastries, croissants, tarts), artisanal breads (sourdough, focaccia, brioche), celebration cakes (buttercream, mousse, entremet), handcrafted chocolates (bonbons, pralines, gift boxes), cookies, sandwiches, and seasonal specials (Mango Collection, Christmas items). The company emphasizes small-batch production using premium ingredients, French techniques, and no artificial flavors or preservatives. Products range from individual items (croissants, cookies) to gift boxes (gourmet hampers, corporate snack boxes) and custom cakes. The offerings are available for online ordering with 90-minute delivery in Gurgaon and same-day delivery across Delhi NCR.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebration Cakes (Custom and Catalog) Customized and catalog buttercream, mousse, and entremet cakes for birthdays, weddings, and special occasions, ordered online with custom cake collection options.
• French Pastries Gourmet French pastries including éclairs (assorted boxes of 6), butter croissants, almond croissants, pain au chocolat, hazelnut pastries, Lotus Biscoff cheesecake pastries, lemon tarts, and vanilla pecan praline éclairs.
• Artisan Sourdough and Specialty Breads Long-fermented artisan breads including multigrain sourdough, sourdough focaccia with sundried tomato, sourdough brioche, sourdough jalapeño and cheddar cheese bread, and sourdough porridge and chia seeds bread.
• Chocolate Bonbons and Pralines Handcrafted artisan bonbons and pralines in 16, 18, and 24-piece boxes, with chocolate crayons novelty box, made using premium couverture chocolate with flavors such as hazelnut praline, salted caramel, orange, mango passion fruit, earl grey, and Madagascar chocolate ganache.
• Premium Gift Boxes and Gift Hampers Curated gift boxes for festive and special-occasion gifting, including chocolate praline boxes, classic cookie collections, gourmet savory boxes, caramel nougat luxe boxes, hazelnut and orange luxe cake boxes, sea salt and sablé cookie boxes, butter cookie medleys, festive flavours cake loaf collections, and nut tart gift boxes.
• Corporate Gifting and Bulk Orders Bulk-order and corporate gifting service providing snack boxes, gift hampers, Diwali and festive collections, and high-tea catering for office parties, client appreciation, and corporate events in Gurgaon and Delhi.
• Seasonal Mango Collection Limited-edition seasonal mango-themed cakes and pastries, including mango mousse cake, mango mousse pastry, mango Swiss roll, mango fruit éclair, and mango cheesecake pastry, celebrating summer with fresh mangoes.
• Christmas Seasonal Collection Festive Christmas-themed baked goods including X-Mas plum cake, X-Mas stollen bread, X-Mas gingerbread cookies, and the red Big Christmas gift box for holiday gifting.
• Cookies and Biscuits Artisan cookies and biscuits including cinnamon French heart cookies, Viennese sablé, oats and jaggery cookies, wholewheat flaxseed cookies, dark chocolate sea salt cookies, jeera cookies, and wholewheat flaxseed and cranberry butter cookies.
• Sandwiches and Savouries Savouries including croissants, mutton keema danish, smoked paneer and corn sandwich, Mediterranean garden focaccia sandwich, Bombay chutney sandwich, Mediterranean herb delight chicken sandwich, and lavash herb crackers.

Quantifiable outcome

• 10+ years in business with growing loyal customer base
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bakingo: Bakingo is a Delhi NCR-based online-first cake and bakery delivery brand operating across multiple cities. It competes directly with The Coco Company on same-day cake delivery and online ordering, with broader geographic reach.
• Theobroma: Theobroma is a premium bakery and patisserie chain in India offering cakes, breads, chocolates, and savouries through both retail stores and online ordering. It is one of The Coco Company's closest competitors in the premium bakery and celebration cake category across Indian metros.
• Big Chill Bakery: Big Chill Bakery is the patisserie extension of the Big Chill restaurant brand, offering cakes, breads, and desserts. It competes with The Coco Company in the premium dessert and celebration cake segment in Delhi and other metros.
• Wengers Bakery: Wengers is a long-established bakery in Delhi known for breads, cakes, and savouries. It competes with The Coco Company for traditional bakery occasions as well as celebration cakes in the Delhi NCR market.
• Sugar & Spice by Kainaz Messman Hotha: Sugar & Spice is a Mumbai-based premium patisserie focused on celebration cakes, breads, and chocolates. It is comparable as a sister-city premium bakery peer targeting similar occasions and customer profiles.
• Elma's Bakeshop: Elma's is a Delhi NCR-based artisanal bakery offering cakes, cupcakes, and cookies with a focus on custom orders. It competes with The Coco Company for custom celebration cakes and gifting occasions.
• La Patisserie by Smoor: La Patisserie offers premium French-style cakes, pastries, and chocolates with a focus on gifting and bespoke creations. It competes with The Coco Company on premium patisserie and chocolate gift boxes in the Indian metros.

Broad incumbents

• ITC Fabelle: Fabelle is ITC's luxury chocolate and dessert brand sold through premium retail and gifting channels in India. It competes for premium chocolate and dessert gifting budgets, overlapping with Coco's chocolate gift box line.
• FNP (Ferns N Petals) Cakes: FNP is a large gifting and delivery platform that includes a significant cakes and desserts category. While not a specialty patisserie, it competes for occasion-driven cake and bakery gifting orders that overlap with The Coco Company's offering.

Emerging players

• Nothing Before Coffee: Nothing Before Coffee is an emerging bakery-cafe brand offering artisanal bakes, cakes, and savouries. It intersects with The Coco Company on premium baked goods and is expanding into similar Indian metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheCocoCompany
• Instagraminstagram.com/thecoco_company
• LinkedInlinkedin.com/company/thecococompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coco Company