Patanjali Group
Patanjali Group is an India-based trust-led conglomerate operating across FMCG, Ayurvedic wellness, education, spiritual media, agriculture, technology, financial services, transport, and security, serving mass-market Indian consumers with products, content, and co-branded financial services.
- Company typePrivate
- Founded1995
- HeadquartersHaridwar, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Patanjali Group does
Patanjali Group is a trust-based Indian conglomerate headquartered at Patanjali Yogpeeth in Haridwar, Uttarakhand, with a registered office in New Delhi. Founded in 1995 by Swami Ramdev Ji and Acharya Balkrishna Ji, the group operates across ten verticals: FMCG (Patanjali Ayurved Limited, Patanjali Food & Herbal Park, Ruchi Soya, Patanjali Salt, Patanjali Paridhan), wellness and yoga (Yoggram, Niramayam, Patanjali Wellness, Veda Life), education (University of Patanjali, Patanjali Ayurved College, Acharyakulam, Patanjali Gurukulam), media (Aastha TV, Sanskar TV, Satsang TV, Shubh TV, Vedic TV, Total Bhakti), research and publishing (Patanjali Research Institute, Patanjali Bio Research Institute, Patanjali Research Foundation, YogAyu, Divya Prakashan), agriculture and herbal (Anna Data, Bharuwa Agri, Prakriti Organic, World Herbal Forest), technology (Bharuwa Solutions, Patanjali Renewable), transport (Patanjali Parivahan), security (Parakram Security), and financial services (PNB-Patanjali-RuPay co-branded credit cards, Patanjali-EBL-VISA Nepal credit cards, Indo-Nepal remittance via IME India). The underlying technology is the formulation and manufacture of Ayurvedic and herbal products, supported by dedicated research institutes.
Patanjali Group firmographics
Firmographics- Name
- Patanjali Group
- Legal name
- Patanjali Group
- Website
- https://patanjali.group
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Patanjali Group is an India-based trust-led conglomerate operating across FMCG, Ayurvedic wellness, education, spiritual media, agriculture, technology, financial services, transport, and security, serving mass-market Indian consumers with products, content, and co-branded financial services.
- Ownership category
- akta.pro rank
Patanjali Group industry classification
Industry- Product category
- Ayurvedic FMCG (Consumer Packaged Goods)
- NAICS
- Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
Keywords
Where Patanjali Group is headquartered
LocationHeadquarters
- HQ city
- Haridwar
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Patanjali Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- FMCG Products: Fast-moving consumer goods including food products, personal care, home care, and Ayurvedic medicines sold through retail and e-commerce channels
- Financial Services: Co-branded credit cards with PNB and Everest Bank, working capital lending for B2B and B2C customers, Indo-Nepal remittance services
- Educational Institutions: Revenue from educational institutions including Acharyakulam schools, University of Patanjali, Patanjali Ayurved College, and Gurukulam
- Media Operations: Television channels including Aastha TV network (multiple language channels), Sanskar TV network, and Total Bhakti platforms
- Agricultural & Herbal Products: Organic food products, herbal plants, agricultural inputs through multiple subsidiaries and programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | PNB-Patanjali RuPay Platinum Credit Card |
| Other | Annual | PNB-Patanjali RuPay Select Credit Card |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Patanjali Group product offering
Product offeringCore offering
Patanjali Group is a diversified Indian conglomerate that primarily manufactures and sells Ayurvedic FMCG products—including food items, personal care goods, herbal medicines, salt, edible oils, paper, and textiles—through company-owned retail stores and e-commerce platforms. Beyond consumer goods, it operates wellness and yoga centers, educational institutions, spiritual television channels, co-branded credit card programs with PNB-RuPay and Everest Bank-Visa, and Indo-Nepal remittance services, all anchored in traditional Indian Ayurvedic and yogic heritage.
Product overview
Patanjali Group is a diversified conglomerate with a platform-plus-modules architecture centered around Ayurvedic and wellness products under the Patanjali Ayurved Limited brand. The portfolio spans multiple distinct verticals including FMCG (food products, personal care, salt, edible oils), wellness services (Yoggram, Niramayam, Patanjali Wellness), educational institutions (University of Patanjali, Acharyakulam, Patanjali Ayurved College), media (Aastha TV, Sanskar TV), research (Patanjali Research Foundation, Divya Prakashan), technology services (Bharuwa Solutions), agriculture (Anna Data, Bharuwa Agri), transport, and financial services (co-branded credit cards with PNB-RuPay and EBL-Visa). The core Patanjali Ayurved Limited brand serves as the primary consumer products platform, supplemented by trust-operated wellness facilities, educational institutions, and newly launched financial services products.
Differentiator
Problem solved
Functional benefit
Brands
- Divya Yog Mandir: Trust entity managing yoga and wellness operations
- Patanjali Yogpeeth
- Patanjali Food & Herbal Park
- Patanjali Wellness
- Fit India
- PNB-Patanjali-RuPay Credit Card
- Patanjali-EBL-VISA Co-branded Credit Card
Products and services
- Patanjali Ayurved Limited Primary FMCG brand offering Ayurvedic medicines, personal care products, food products, and herbal supplements sold to Indian consumers through company-owned retail stores and e-commerce.
- Patanjali Salt Salt products including iodized salt and specialty salts sold under the Patanjali brand to retail consumers.
- Ruchi Soya Industries Limited Edible oil and food products company that forms part of Patanjali Group's FMCG portfolio, serving retail consumers across India.
- Patanjali Paridhan Clothing and apparel brand offering garments and textile products to retail consumers.
- Atri Papers Paper products brand under Patanjali Group's FMCG segment, sold to retail and commercial consumers.
- Mohan Fabtech Textile and fabric technology company under Patanjali Group offering fabric products.
- Fit India Private Limited Fitness and wellness brand offering health-related products and e-commerce services to Indian consumers.
- Veda Life Ayurvedic wellness and lifestyle products brand under Patanjali Group.
- PNB-Patanjali-RuPay Platinum Credit Card Co-branded RuPay Platinum credit card with PNB offering 300+ reward points on activation, insurance up to Rs. 2 Lacs for accidental death and disability, complimentary domestic and international airport lounge access, PNB Genie mobile app management, and credit limit of Rs. 25,000 to Rs. 5 Lacs.
- PNB-Patanjali-RuPay Select Credit Card Premium co-branded RuPay Select credit card with PNB offering insurance coverage up to Rs. 10 Lacs for accidental death and disability, complimentary golf, spa, health check-up, gym membership, and credit limit of Rs. 50,000 to Rs. 10 Lacs. Joining and annual fees are waived on spend-based criteria.
- Patanjali-EBL-VISA Co-branded Credit Card Visa contactless credit card co-branded with Everest Bank Ltd. for Nepalese customers, offering cashback benefits and spend-based waivers for purchase of Patanjali products at Patanjali Ayurveda outlets in Nepal.
- Yoggram Yoga training and wellness registration platform operated under Divya Yog Mandir, offering yoga programs to individual students and practitioners.
- Patanjali Wellness Wellness center and health services brand offering wellness therapies and Ayurvedic health services to individual consumers.
- Niramayam Health and wellness services operated under Divya Yog Mandir, providing Ayurvedic treatments and wellness services to individual consumers.
- University of Patanjali Higher education institution offering courses in yoga, Ayurveda, and Vedic studies to students.
- Patanjali Ayurved College Educational institution offering degree programs in Ayurvedic medicine to students.
- Patanjali Gurukulam Traditional residential school system based on the Gurukul model, providing K-12 education to students.
- Acharyakulam Modern residential school blending traditional Gurukul education with contemporary curriculum, offering K-12 schooling to students.
- Aastha TV India Spiritual and devotional television channel network distributed in India and Nepal, including Aastha TV, Aastha Bhajan, Aastha Kannada, Aastha Tamil, Aastha Telugu, Aastha Prime 1, Aastha Prime 2, Arihant TV, Vedic TV, and Aastha TV Nepal.
- Sanskar TV Indian cultural and spiritual television channel distributed in India, Nepal, UK, and USA, including Sanskar TV India, Satsang TV, Shubh TV, Shubh Cinema, Sanskar TV Nepal, Sanskar TV UK, and Sanskar TV USA.
Companies that use Patanjali Group
Customer profileSegments4 records
Ideal customer profiles4 records
Patanjali Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Patanjali Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Patanjali Group competitors and assessment
Company assessmentDirect peers
- Himalaya Wellness Company: Specializes in herbal healthcare, personal care, and Ayurvedic pharmaceuticals globally; competes directly with Patanjali Ayurved in herbal wellness products and shares an Ayurvedic/phytopharmaceutical positioning.
- Baidyanath (Shree Baidyanath Ayurved Bhawan): Pioneer Ayurvedic medicines and formulations company in India; a direct competitor to Patanjali Ayurved in classical Ayurvedic preparations, chyawanprash, and OTC Ayurvedic remedies.
- Dabur India Limited: India's largest Ayurvedic and natural FMCG company, competing head-to-head with Patanjali Ayurved Limited in herbal personal care, health supplements, and Ayurvedic medicines, with a similar vertically integrated value chain and broader distribution in modern trade.
- Marico Limited: Indian FMCG leader in hair oils, edible oils, and wellness (Parachute, Saffola, Livon); competes with Patanjali in edible oils (acquired Ruchi Soya context) and natural personal care, with deep rural and modern trade distribution.
- Emami Limited: Major Indian FMCG with a strong Ayurvedic and natural products portfolio (Zandu, Boroline, Navratna); directly overlaps with Patanjali in Ayurvedic healthcare, chyawanprash, and personal care categories.
Broad incumbents
- ITC Limited (FMCG): Diversified Indian conglomerate with a large FMCG portfolio (Aashirvaad, Sunfeast, Fiama, Vivel, Nimyle); overlaps with Patanjali in packaged foods, personal care, and natural/Ayurvedic positioning, with far greater scale and distribution.
- Hindustan Unilever Limited: India's largest FMCG company with broad portfolio including Ayurvedic/natural brands (Lever Ayush, Indulekha); competes with Patanjali across mainstream personal care and wellness with vastly larger resources and modern trade penetration.
Emerging players
- Vicco Laboratories: Indian Ayurvedic personal care brand (Vicco Turmeric, Vicco Vajradanti); directly competes in herbal toothpaste and Ayurvedic skincare with similar positioning to Patanjali's personal care range.
- Charak Pharma: Specialized Ayurvedic pharmaceutical and wellness company; comparable niche in classical Ayurvedic formulations and OTC wellness, though smaller scale than Patanjali Ayurved.
- VLCC Health Care Limited: Wellness and beauty services company with Ayurvedic/natural products line; adjacent overlap with Patanjali Wellness, Yoggram, and Niramayam wellness centers and herbal personal care products.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Patanjali Group social profiles
Digital presencePatanjali Group compliance and trust
Trust signalCompliance1 record
Patanjali Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patanjali Group leadership team
Management profileNumber of profiles
Profiles2 records
Patanjali Group subsidiaries and ownership
Company hierarchySubsidiaries25 records
Patanjali Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patanjali Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patanjali Group
What does Patanjali Group do?
Patanjali Group is a diversified Indian conglomerate that primarily manufactures and sells Ayurvedic FMCG products—including food items, personal care goods, herbal medicines, salt, edible oils, paper, and textiles—through company-owned retail stores and e-commerce platforms. Beyond consumer goods, it operates wellness and yoga centers, educational institutions, spiritual television channels, co-branded credit card programs with PNB-RuPay and Everest Bank-Visa, and Indo-Nepal remittance services, all anchored in traditional Indian Ayurvedic and yogic heritage.
Is Patanjali Group a public or private company?
Patanjali Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Patanjali Group founded?
Patanjali Group was founded in 1995.
Where is Patanjali Group based?
Patanjali Group is headquartered in Haridwar, India, in the Asia region.
How does Patanjali Group make money?
Five revenue lines are on record. FMCG Products are the primary driver. The others are financial Services, educational Institutions, media Operations and agricultural & Herbal Products.
Who are Patanjali Group's main competitors?
Direct peers on record are Himalaya Wellness Company, Baidyanath (Shree Baidyanath Ayurved Bhawan), Dabur India Limited, Marico Limited and Emami Limited. Broad incumbents are ITC Limited (FMCG) and Hindustan Unilever Limited. Emerging players are Vicco Laboratories, Charak Pharma and VLCC Health Care Limited.
Does Patanjali Group have an API?
No public API is recorded for Patanjali Group.
What industry is Patanjali Group in?
Patanjali Group's product category is Ayurvedic FMCG (Consumer Packaged Goods). Its primary akta.pro industry code is CRAHAEAH, Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal), with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 456191 and its SIC code is 2833.