Name

ACKO Drive

Legal name

Acko Technology and Service Private Limited

Website

https://ackodrive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Dealer/Distributor Commissions: ACKO Drive partners with car dealers and distributors who offer vehicles on the platform. The company earns commissions from these partners for facilitating sales.
2. Car Service and Repair Fees: Revenue from car servicing including periodic maintenance, repairs, denting, painting, AC service, and car spa/cleaning services. Services offered at fixed prices with free pickup and drop.
3. Car Loan Referral Fees: Partner banks and financial institutions pay referral fees when customers secure car loans through ACKO Drive's partner network. A car loan discount is offered to customers using partner banks.
4. Used Car Exchange/Sale Referral: ACKO Drive facilitates used car sales through trusted partner platforms and earns referral fees when customers sell or exchange their old vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ACKO Drive is an online automotive marketplace that enables individual consumers in India to buy new cars from partner dealers and distributors, sell or exchange used cars, and book car servicing with free doorstep pickup and drop. The platform aggregates inventory from multiple dealers, offers transparent pricing with advertised savings of ₹6,000 to ₹72,000+, and delivers vehicles door-step. Complementary services include car maintenance and repair at company-operated service centers across multiple Indian cities and AI-assisted buying guidance through the Ask Sid chatbot.

Product overview

ACKO Drive is a digital car buying platform operated by Acko Technology and Services Private Limited, offering a portfolio of interconnected services. The core product is the ACKO Drive Platform for purchasing new cars online with home delivery. Adjacent offerings include ACKO Drive Car Service for maintenance/repairs, the Car Exchange Service for used car trade-ins, and the Ask Sid AI chatbot for personalized buying assistance. Additional modules include the Price Lock feature for Express Bookings and the News & Reviews content platform covering automotive news, expert reviews, and buying guides. The platform partners with distributors and dealers to offer competitive pricing and earliest availability.

Differentiator

Problem solved

Functional benefit

Products and services

• ACKO Drive Platform (New Car Buying) An online automotive marketplace for individual consumers in India to browse, compare, and purchase new cars from partner dealers and distributors with transparent pricing, advertised savings of ₹6,000 to ₹72,000+, Price Lock protection, and door-step delivery.
• ACKO Drive Car Service Car maintenance and repair service offered through company-operated and partner service centers in Bangalore, Hyderabad, Delhi, Ahmedabad, and Gurgaon, featuring free pickup and drop, genuine spare parts, 50+ quality checks, real-time service tracking, and fixed-price packages including Periodic Service (₹3,999) and Car Spa (₹1,499).
• Car Exchange Service Used car exchange service that enables customers to trade in old vehicles when purchasing a new car through ACKO Drive's partner platforms, providing instant online quotes, door-step inspection, same-day payment processing, and exchange benefits of up to ₹15,000 on the new car purchase.

Quantifiable outcome

• Service pricing up to 33% lower than authorized service centers (₹3,999 vs ₹5,999)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Car Dealers and DistributorscoreChannel Partner/ Reseller/ DistributorACKO Drive partners with car dealers and distributors who offer vehicles on the platform. These partners endeavor to provide the lowest prices in the market and are part of ACKO Drive's business model.
• Used Car Exchange PartnerscoreChannel Partner/ Reseller/ DistributorACKO Drive connects users with partner platforms for used car sales. These partners are experienced platforms specializing in used car sales and provide valuation, inspection, and transaction services.
• Krrisham Motor LLPminorImplementation/ SI/ Consulting PartnerService center partner at Sector 37, Gurgaon location. Operates as a service partner providing car maintenance and repair services under ACKO Drive branding.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spinny: India-based used car full-stack marketplace with owned inspection centers and a 'cars-as-a-service' model. Directly competes with ACKO Drive's used-car exchange and car service adjacencies, with a more focused used-car proposition.
• Droom: India-based online automotive marketplace offering new and used car transactions, financing, and inspections. Direct competitor in the online car buying and used car exchange categories.
• Cars24: India and global used car marketplace with owned inspection hubs and financing. Competes with ACKO Drive's used car exchange service and is expanding into broader car services, attracting overlapping consumer demand.
• CarTrade Tech: India-based listed automotive digital marketplace group (CarTrade, CarWale, BikeWale, MobilityOutlook). Competes with ACKO Drive across new car listings, used car auctions, and dealer SaaS, with broader scale and deeper dealer data.
• CarDekho: India's largest online car research and marketplace platform, offering new car discovery, comparisons, dealer pricing, and used car listings. Directly competes with ACKO Drive on the new-car marketplace and content side, with deeper OEM and dealer ties.
• CarWale: India-based online car research and buying platform owned by CarTrade Tech, offering new car listings, reviews, comparisons, and dealer connections. Direct competitor to ACKO Drive's core marketplace and content verticals.

Broad incumbents

• CarGurus: US-based leading car shopping and research marketplace. While geographic, the platform mechanics (dealer listings, price transparency, content-led discovery) most closely mirror ACKO Drive's core proposition outside India.
• Cars.com: US-based digital automotive marketplace connecting buyers with dealers through listings, reviews, and financing tools. Comparable to ACKO Drive on the marketplace and dealer-partnership model at a larger, more mature scale.
• AutoTrader: UK-based large online automotive marketplace with new/used listings, reviews, and dealer services. Comparable to ACKO Drive on the marketplace and content-driven discovery model, with established brand authority.

Emerging players

• CarDekho Group (Carbiq / Insurance): CarDekho's adjacencies in used car retail, financing, and insurance. Comparable to ACKO Drive's auto-plus-fintech bundling thesis and the silicon-to-services expansion path ACKO Drive is pursuing through the ACKO group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ackodrive
• YouTubeyoutube.com/@ackodrive
• Facebookfacebook.com/ackodrive
• Instagraminstagram.com/ackodrive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACKO Drive