CoCoBella

What CoCoBella does

CoCoBella (also operating as CoCoBella Natural and CoCoBella's) is a privately held, Fredericksburg, Virginia-based direct-to-consumer haircare brand founded in 2016. The company manufactures and sells clean, moisture-focused haircare products targeting women with natural hair textures, including those with curls, coils, waves, and silver/gray strands, and pairs product sales with an educational content library intended to support natural-hair journeys. Its product catalog includes individual haircare items, curated bundles such as The Summer Curl Kit ($67.99 sale / $78.97 regular), The Moisture Method Trio ($65.99), and The Crown Collection ($109.99 sale / $122.95 regular), plus digital gift cards.

The company operates exclusively through its own Shopify-powered e-commerce storefront (cocobellanatural.com) with no retail, wholesale, or third-party distribution identified, and uses a pay-as-you-go one-time purchase model with no subscription or membership mechanics. Marketing is concentrated on owned and organic social channels—Facebook, Instagram, and YouTube under the @CoCoBella62 handle—alongside an email newsletter and SEO-optimized site content (Learn page, testimonials). There is no disclosed founding capital, institutional funding, M&A activity, partnerships, patents, or leadership team beyond founder involvement, and the firm employs 1-10 people. No proprietary technology is claimed beyond clean haircare formulations, and no AI/ML capabilities are disclosed.

Name

CoCoBella

Website

https://cocobella62.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

CoCoBella Natural is a privately held, US-based direct-to-consumer brand selling clean, moisture-focused haircare products and educational content to women embracing natural hair, distributed exclusively through its Shopify e-commerce site.

Ownership category

akta.pro rank

Product category

Natural Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Ethnic & Textured Haircare (CRABABAL)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Conditioners & Hair Masks (CRABABAB)

Keywords

• Natural hair care products
• Moisture-focused haircare
• Curl care bundles
• Clean beauty products
• Hair care e-commerce

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: Revenue is generated through direct sales of haircare products to consumers via the company's e-commerce storefront. Products are sold as one-time purchases with no subscription model evident. Product categories include bundles, hair care items, and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CoCoBella Natural manufactures and sells clean, moisture-focused haircare products formulated for women embracing their natural hair texture, including curls, coils, waves, and silver strands. The company offers individual hair care products, curated product bundles (such as The Summer Curl Kit, The Moisture Method Trio, and The Crown Collection), and digital gift cards, sold exclusively through its Shopify-powered direct-to-consumer e-commerce storefront and paired with educational resources on natural hair care.

Product overview

CoCoBella Natural offers clean, moisture-focused haircare products for women embracing their natural hair texture. The product portfolio consists of individual Hair Care products available for purchase, curated bundle/combo sets including The Summer Curl Kit, The Moisture Method Trio, and The Crown Collection, plus Gift Cards. The bundles combine complementary products like leave-in conditioners, oils, and cremes to support moisture-focused routines for natural curls.

Differentiator

Problem solved

Functional benefit

Products and services

• The Summer Curl Kit A curated bundle of haircare products designed for summer curl care, combining complementary moisture-focused formulations.
• The Moisture Method Trio (Leave-in, Oil, Creme) A trio bundle containing leave-in conditioner, hair oil, and hair creme focused on moisture-focused haircare routines for natural hair.
• The Crown Collection A collection of 5 full-sized haircare products bundled together for natural hair care routines.
• Hair Care Collection Individual clean, moisture-focused haircare products for various hair types including natural curls and silver strands.
• Gift Cards Digital gift cards available for purchase to give the gift of natural haircare products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SheaMoisture: Mass-market leader in natural and textured hair care, now owned by Unilever. Directly comparable category overlap with CoCoBella's clean, moisture-focused curly-hair positioning, but operates at far greater scale and retail distribution.
• DevaCurl: Established curl-care brand offering shampoos, conditioners, and styling products for wavy, curly, and coily hair. Comparable customer and category but with broader mass and salon distribution than CoCoBella.
• Carol's Daughter: Heritage natural-hair care brand, now under Unilever, with broad textured-hair and body-care portfolio. Comparable category and customer, but operates as a mass-market incumbent versus CoCoBella's small DTC model.

Direct peers

• Mielle Organics: Independent DTC and retail brand specializing in natural hair care for textured hair, including popular moisture-focused products. Closest comparable to CoCoBella on customer, category, and channel mix.
• Pattern Beauty: Direct-to-consumer textured-hair care brand founded by Tracee Ellis Ross. Targets the same curl and natural-hair customer with educational content and curated regimens, mirroring CoCoBella's content-and-product playbook.
• Camille Rose: Natural haircare brand known for moisture-focused formulations like the Coconut Water collection. Directly comparable product positioning for textured and curly hair, with similar DTC and boutique-retail presence.
• Miss Jessie's: Independent textured-hair care brand with curated product kits and educational content for the natural-hair community. Comparable to CoCoBella on bundled regimen strategy and curly-hair customer.
• As I Am: Independently owned natural-hair care brand focused on moisture, curl definition, and scalp health. Closely comparable product positioning and customer base to CoCoBella's curly-hair focus.
• TGIN (Thank God It's Natural): DTC natural hair care brand with strong social-media presence and curly/textured-hair product lineup. Highly comparable on category, customer, and content-driven marketing approach.

Emerging players

• Function of Beauty: DTC personalized haircare brand using a subscription model with customizable formulations. Comparable DTC infrastructure and haircare focus, but targets a broader haircare customer rather than specifically textured hair.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCjDmM5-fbuDiBgEb-uZ2tqA
• Facebookfacebook.com/CoCoBella62
• Instagraminstagram.com/CoCoBella62

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoCoBella