City of North Liberty

What City of North Liberty does

The City of North Liberty is a full-service municipal government incorporated in 1913 in Johnson County, Iowa, governing a population of 20,489 residents (2020 census) within the Iowa City-Cedar Rapids corridor with direct access to Interstate 80 and Interstate 380. The city delivers the standard suite of public services — water and wastewater utilities (monthly usage-based billing), stormwater management, refuse/recycling, police, fire, animal control, planning, permitting, transit, and a community library — through City Hall at 360 N. Main Street and a network of department service centers across North Liberty. Recreation and quality-of-life services are anchored by the North Liberty Community Center (Recreation, Library, indoor/outdoor aquatic facility) and a parks system of 22+ parks with 24.3 miles of trails.

The city's product surface includes the Hy-Vee Center and Hy-Vee Amphitheater at Centennial Park — a Phase 1 venue opened in October 2025 with a 2,700-square-foot south-facing stage, indoor event space for 300-500 guests, and a 15-year Hy-Vee naming partnership — alongside recurring programs such as the annual Blues & BBQ festival (17th year in 2026), City Slate events, the Neighborhood Ambassador Program (ICMA Community Partnership Award 2022), and the Language Ambassador Program. Underlying technology is standard municipal SaaS: the Municipal Online Payments portal for utility billing, RecDesk for recreation registration and facility reservations, Alert Iowa/Smart911 for emergency notifications, and Microsoft Teams for virtual public meetings; no proprietary platform or AI/ML systems are evidenced.

The business model is a diversified municipal revenue mix: property tax revenue, monthly usage-based utility billing (water $18.49 minimum plus $7.43 per additional 1,000 gallons; wastewater $33.11 minimum plus $5.97 per additional 1,000 gallons; stormwater $4 residential; recycling $5.15; plus variable trash), facility rental fees for the Hy-Vee Center, amphitheater, park shelters, and community center, supplemented by state and federal grants (including a $1,246,300 Community Foundation of Johnson County grant) and a multi-stakeholder Next Stage capital campaign that has surpassed $2.4 million. Primary customer segments are City Residents and Local Businesses, with a secondary Visitors & Event Attendees segment drawn from the broader Iowa City-Cedar Rapids region.

Name

City of North Liberty

Legal name

City of North Liberty

Website

https://northlibertyiowa.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

The City of North Liberty is a full-service municipal government incorporated in 1913, serving approximately 20,500 residents in Johnson County, Iowa with utilities, public safety, parks, recreation, library, transit, and the Hy-Vee Center & Amphitheater at Centennial Park.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Justice, Public Order, and Safety Activities (922)

SIC

Water Supply (4941), Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

Keywords

• Municipal government services
• Water and wastewater utilities
• Parks and recreation management
• Public safety services
• Community event programming

Headquarters

HQ city

North Liberty

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Property Tax Revenue: Primary municipal revenue source from property taxes collected from residential and commercial properties within city limits
2. Utility Services Billing: Monthly billing for water ($18.49 minimum + $7.43 per additional 1,000 gallons), wastewater ($33.11 minimum + $5.97 per additional 1,000 gallons), stormwater ($4 residential), trash ($varies by container size), and recycling ($5.15)
3. Grant Funding: State and federal grants for infrastructure and community development projects, including $1.2 million+ from Community Foundation of Johnson County for Centennial Park
4. Facility Rental Revenue: Rental fees for Hy-Vee Center event hall, amphitheater, park shelters, and community center facilities

Pricing tiers

Distribution channels6 records

Marketing channels11 records

Core offering

The City of North Liberty is a full-service municipal government providing water/wastewater/stormwater/trash/recycling utilities, police and fire protection, parks and trails, recreation programs, library services, transit, planning/building/economic development, and event programming (Blues & BBQ festival, Hy-Vee Center & Amphitheater at Centennial Park). Its charter deliverables are routine public services delivered to North Liberty residents and businesses within city limits in Johnson County, Iowa.

Product overview

City of North Liberty is a municipal government offering a comprehensive suite of public services and community programs rather than a commercial product portfolio. Core services include utility management (water, wastewater, trash/recycling), public safety (police, fire, animal control), recreation facilities (Community Center with pools, parks system with 24+ miles of trails), and transit services. Major venue offerings include the Hy-Vee Center & Amphitheater at Centennial Park for events and performances. Community engagement programs include the Neighborhood Ambassador Program, Language Ambassador Program, Summer Lunch & Fun, and the annual Blues & BBQ festival. These services are accessed through physical facilities, the city website, RecDesk for recreation, and Municipal Online Payments for utility billing.

Differentiator

Problem solved

Functional benefit

Brands

• Hy-Vee Center: Event center at Centennial Park featuring indoor event space for meetings, parties, weddings, and galas with a capacity of 300 seated guests and 400 theater-style seating.
• Hy-Vee Amphitheater
• North Liberty Community Center
• City Slate

Products and services

• Utility Billing Services City-managed water (minimum $18.49 plus $7.43 per additional 1,000 gallons), wastewater (minimum $33.11 plus $5.97 per additional 1,000 gallons), stormwater ($4 residential), trash (varies by container size), and curbside recycling ($5.15/month) delivered to residential and commercial properties within city limits and billed monthly.
• Community Center Multi-purpose facility at 520 W. Cherry Street housing the Recreation Department, Library, indoor and outdoor pools, aquatic facility, gymnasium, and meeting spaces serving residents and visitors.
• Parks & Trails System Network of 20+ parks (including Centennial Park, Penn Meadows Park, and neighborhood parks) and 24.3 miles of recreation trails available for community use.
• Hy-Vee Center & Amphitheater (Facility Rental) Event venue at Centennial Park available for rent, featuring a 2,700-square-foot south-facing stage, indoor event space accommodating 300-500 guests, catering kitchen, and audio-visual equipment for weddings, meetings, theatre productions, dance recitals, choir performances, and concerts.
• Transit Services Multi-modal public transit system including North Liberty Transportation Assistance Program (NLTAP) for qualified residents, demand-response accessible bus service, AM/PM Commuter Route, and regional connections via 380 Express and Coralville Transit.
• Animal Control Services Pet licensing (required for dogs and cats by 16 weeks old), Red Fern Dog Park annual pass, animal bite response, community cat TNR program, and urban chicken permits administered for North Liberty residents.
• Community Library Public library open seven days a week for 64 hours, offering 88,233+ printed and downloadable materials, programming, and technology access to residents of all ages; operated as a department within the Community Center.

Quantifiable outcome

• Population growth from small town to 20,489 (2020)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• SIM-IA (Simulation in Motion-Iowa)minorStrategic or Co-development Partner · 25 June 2026Mobile simulation unit partnership with North Liberty Fire Department to train local EMS crews on emergency scenarios built specifically around the city's signature summer festival Blues & BBQ.
• Orchestra IowaminorStrategic or Co-development Partner · 1 March 2026Partnership to bring Candles & Classics concert series performances to Hy-Vee Center at Centennial Park.
• Hy-VeecoreGTM or Marketing Partner · 20 February 2025Naming rights partnership granting Hy-Vee rights to the event center and amphitheater at Centennial Park for 15 years. The Hy-Vee Center and Hy-Vee Amphitheater are premier entertainment venues in the Iowa City-Cedar Rapids corridor.
• Field Day BrewingminorStrategic or Co-development Partner · 19 January 2024Local brewery partnership releasing Centennial Smash beer to benefit Building North Liberty's Next Stage campaign and support development of Centennial Park.
• Veridian Credit UnioncoreGTM or Marketing PartnerPresenting sponsor of North Liberty Blues & BBQ festival. Also supports Pig & Pint prelude events.
• LRS (Johnson County Refuse)coreChannel Partner/ Reseller/ DistributorContracted service provider for trash, recycling, and yard waste collection for residential customers within city limits.
• Coralville TransitminorChannel Partner/ Reseller/ DistributorFixed route bus service between North Liberty and Iowa City twice daily Monday through Friday (contract ended June 2026).
• Express MidwestminorChannel Partner/ Reseller/ DistributorContracted provider for new AM/PM Commuter Bus Route connecting North Liberty to Iowa City starting July 1, 2026.
• Yellow Transport of Iowa CityminorChannel Partner/ Reseller/ DistributorContracted provider for North Liberty Transportation Assistance Program (NLTAP) for qualified residents.
• Johnson County SEATSminorChannel Partner/ Reseller/ DistributorContracted provider for demand-response accessible bus service for residents needing fully-accessible transportation.
• The Englert TheatreminorStrategic or Co-development PartnerCo-presenter of ticketed events at Hy-Vee Amphitheater including Gin Blossoms and Taylor Swift tribute performances.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• City of Coralville: Adjacent Iowa City-Cedar Rapids corridor municipality of comparable size with similar full-service municipal operations, water/wastewater utilities, transit connections, and recreation infrastructure — making it the closest operating peer.
• City of Grimes: Des Moines metro suburb of similar population and demographic profile operating full municipal services, recreation programs, and community events analogous to North Liberty's model.
• City of Marion: Linn County municipality of similar size and growth profile in the Cedar Rapids metro, offering a comparable mix of utilities, parks, recreation facilities, and community programming.
• City of Waukee: Rapidly growing Dallas County suburb of comparable size with strong residential development, parks investment, and municipal utility operations comparable to North Liberty's growth-stage profile.
• City of Johnston: Des Moines metro suburb of similar population scale offering full municipal services including utilities, parks, recreation, and community events, providing a relevant operating benchmark.
• City of Ankeny: Fast-growing Des Moines suburb with a young demographic profile and family-oriented municipal services, parks, and community-event programming analogous to North Liberty's positioning.

Broad incumbents

• City of Iowa City: Larger regional hub and home to the University of Iowa that anchors the corridor; operates a broader set of municipal services and is the primary employment and healthcare hub serving North Liberty residents.
• City of West Des Moines: Larger, more established Des Moines suburb operating a broader municipal services portfolio including utility systems, parks, and community programming — a useful scaled-up peer reference.
• City of Cedar Rapids: The other end of the Iowa City-Cedar Rapids corridor; a larger full-service municipality with comparable utility, parks, and public-safety functions, providing a benchmark for scaled municipal operations.
• City of Urbandale: Established Des Moines suburb of larger scale operating comprehensive municipal services, parks, and recreation facilities comparable in structure to North Liberty's full-service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northliberty
• Instagraminstagram.com/northliberty
• Xx.com/northliberty
• LinkedInlinkedin.com/company/northliberty

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of North Liberty