NM Sport
NM Sport, a sub-brand of The Neurosequential Network, sells self-paced online training that applies Dr. Bruce Perry's Neurosequential Model of brain development and stress response to coaching and athletic performance for trainers working with children, youth, and families.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What NM Sport does
NM Sport is a sub-brand of The Neurosequential Network, a privately held U.S.-based education and training organization founded in 2009 by Dr. Bruce D. Perry, MD, PhD. NM Sport applies the proprietary Neurosequential Model — developed by Dr. Perry over more than 30 years of clinical and neuroscience research — to coaching, athletic training, and performance in sport contexts, integrating concepts of brain organization, stress response, neuroplasticity, and team neuroscience. The core commercial product is the 2018 NM-Sport Introductory Series, a 6-session self-paced online training covering brain basics, sensory processing, stress response, resilience, focus, flow, neurosociology of team dynamics, state-dependent functioning, and power differential dynamics.
NM Sport firmographics
Firmographics- Name
- NM Sport
- Legal name
- The Neurosequential Network
- Website
- https://www.neurosequential.com/nm-sport
- Company type
- Private
- Operating status
- Operating
- Short description
- NM Sport, a sub-brand of The Neurosequential Network, sells self-paced online training that applies Dr. Bruce Perry's Neurosequential Model of brain development and stress response to coaching and athletic performance for trainers working with children, youth, and families.
- Ownership category
- akta.pro rank
NM Sport industry classification
Industry- Product category
- Coach Training and Athletic Performance Education
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
- akta.pro secondary industry
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
Keywords
NM Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Training Course Sales: One-time purchase model for online training courses and educational content. Courses are sold as individual enrollments or group licenses (up to 25 participants). Revenue generated from course fees, with group rates available for organizational purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2018 NM-Sport Introductory Series - Individual or Group Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NM Sport product offering
Product offeringCore offering
NM Sport provides online self-paced training courses that apply the Neurosequential Model to coaching and athletic performance. Its flagship offering is the 2018 NM-Sport Introductory Series, a 6-session training covering brain organization, stress response, neurosociology of team dynamics, and leadership, sold to individual coaches and groups of up to 25 participants for $350 USD.
Product overview
NM-Sport is a capacity-building training program developed by the Neurosequential Network that applies neurodevelopmental concepts to sport contexts. It is part of a broader portfolio of Neurosequential Model programs that also includes NMT (Neurosequential Model of Therapeutics), NME (Neurosequential Model in Education), NMC (Neurosequential Model in Caregiving), and NMRS (Neurosequential Model in Reflection & Supervision). The NM-Sport program includes the 2018 NM-Sport Introductory Series as its primary product offering, providing a foundational 6-session training covering brain organization, stress response systems, team neuroscience, and leadership concepts for coaches and trainers working with children and youth.
Differentiator
Problem solved
Functional benefit
Brands
- NM-Sport: Neurosequential Sport - an approach applying neurodevelopmental concepts to coaching, training and performance in sport contexts.
- NMT
- NME
- NMC
- NMRS
- NMT-EC
Products and services
- 2018 NM-Sport Introductory Series A 6-session self-paced online training series introducing core concepts of brain organization, stress response, and neuroplasticity applied to coaching, training, and performance in sport contexts. Topics include brain basics, understanding stress, neurosociology of team dynamics, state-dependent functioning, and leadership. Designed for individual coaches, athletic trainers, and groups of up to 25 participants working with children, youth, and families.
Companies that use NM Sport
Customer profileSegments1 record
Ideal customer profiles1 record
NM Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NM Sport partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
NM Sport competitors and assessment
Company assessmentDirect peers
- Positive Coaching Alliance: Provides coach education and workshops focused on youth and high school sports, including mental and emotional aspects of athlete development. Most direct overlap with NM-Sport's youth-coach training mission and curriculum delivery model.
- Changing the Game Project: Founded by John O'Sullivan, this organization delivers books, workshops, and online courses for coaches and parents on athlete development, mindset, and youth sports culture — closely mirroring NM-Sport's coach-training approach.
- National Alliance for Youth Sports: Offers coach certification and training programs (e.g., NAYS Coach Training) for youth sports administrators and coaches. Directly comparable as a credentialing pathway for community-level coaches.
Broad incumbents
- Human Kinetics: Major publisher and distributor of coach education materials, sport science texts, and instructional resources for coaches and athletes. Operates a much broader portfolio but competes for the same training and curriculum budget.
- NFHS (National Federation of State High School Associations): Provides the most widely adopted coach certification courses for US high school athletics. A scale incumbent that NM-Sport must position against for institutional adoption.
- USA Coaching (US Olympic & Paralympic Committee): National governing bodies' coaching education pathways across Olympic sports, including sport-psychology and athlete welfare modules. Competes for the elite-level coach training dollar.
- Institute of Coaching (McLean Hospital / Harvard Medical School affiliate): Provides evidence-based coach education and certification rooted in behavioral science and psychology. Comparable in its science-to-coach bridge, but operates at a broader professional development level.
- TrueSport (USADA): USADA's educational arm delivering character, mental health, and athlete wellness resources to coaches, parents, and athletes. Comparable in mission (athlete wellbeing education) and target audience.
Emerging players
- The Sport Psych Show / Joe Paino: Educational media and training resources applying sport psychology to coaching and performance. Adjacent in applying mental science to athletic contexts, with similar digital-first delivery.
- Compete to Create (Peter Berg, Michael Johnson): Sport psychology-based coaching and leadership training delivered through workshops and content for athletes, coaches, and teams. Closely comparable as a competitor in the mindset/performance-coach training niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NM Sport social profiles
Digital presenceNM Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
NM Sport leadership team
Management profileNumber of profiles
Profiles8 records
NM Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NM Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NM Sport
What does NM Sport do?
NM Sport provides online self-paced training courses that apply the Neurosequential Model to coaching and athletic performance. Its flagship offering is the 2018 NM-Sport Introductory Series, a 6-session training covering brain organization, stress response, neurosociology of team dynamics, and leadership, sold to individual coaches and groups of up to 25 participants for $350 USD.
Is NM Sport a public or private company?
NM Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NM Sport founded?
NM Sport was founded in -1.
How does NM Sport make money?
One revenue line is on record: training Course Sales.
Who are NM Sport's main competitors?
Direct peers on record are Positive Coaching Alliance, Changing the Game Project and National Alliance for Youth Sports. Broad incumbents are Human Kinetics, NFHS (National Federation of State High School Associations), USA Coaching (US Olympic & Paralympic Committee), Institute of Coaching (McLean Hospital / Harvard Medical School affiliate) and TrueSport (USADA). Emerging players are The Sport Psych Show / Joe Paino and Compete to Create (Peter Berg, Michael Johnson).
Does NM Sport have an API?
No public API is recorded for NM Sport.
What industry is NM Sport in?
NM Sport's product category is Coach Training and Athletic Performance Education. Its primary akta.pro industry code is HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis), with a secondary code of MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 61162 and its SIC code is 8200.