NM Sport

What NM Sport does

NM Sport is a sub-brand of The Neurosequential Network, a privately held U.S.-based education and training organization founded in 2009 by Dr. Bruce D. Perry, MD, PhD. NM Sport applies the proprietary Neurosequential Model — developed by Dr. Perry over more than 30 years of clinical and neuroscience research — to coaching, athletic training, and performance in sport contexts, integrating concepts of brain organization, stress response, neuroplasticity, and team neuroscience. The core commercial product is the 2018 NM-Sport Introductory Series, a 6-session self-paced online training covering brain basics, sensory processing, stress response, resilience, focus, flow, neurosociology of team dynamics, state-dependent functioning, and power differential dynamics.

Name

NM Sport

Legal name

The Neurosequential Network

Website

https://www.neurosequential.com/nm-sport

Company type

Private

Operating status

Operating

Short description

NM Sport, a sub-brand of The Neurosequential Network, sells self-paced online training that applies Dr. Bruce Perry's Neurosequential Model of brain development and stress response to coaching and athletic performance for trainers working with children, youth, and families.

Ownership category

akta.pro rank

Product category

Coach Training and Athletic Performance Education

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Coach training
• Neurosequential model
• Athletic performance
• Brain-based coaching
• Sport psychology education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Training Course Sales: One-time purchase model for online training courses and educational content. Courses are sold as individual enrollments or group licenses (up to 25 participants). Revenue generated from course fees, with group rates available for organizational purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NM Sport provides online self-paced training courses that apply the Neurosequential Model to coaching and athletic performance. Its flagship offering is the 2018 NM-Sport Introductory Series, a 6-session training covering brain organization, stress response, neurosociology of team dynamics, and leadership, sold to individual coaches and groups of up to 25 participants for $350 USD.

Product overview

NM-Sport is a capacity-building training program developed by the Neurosequential Network that applies neurodevelopmental concepts to sport contexts. It is part of a broader portfolio of Neurosequential Model programs that also includes NMT (Neurosequential Model of Therapeutics), NME (Neurosequential Model in Education), NMC (Neurosequential Model in Caregiving), and NMRS (Neurosequential Model in Reflection & Supervision). The NM-Sport program includes the 2018 NM-Sport Introductory Series as its primary product offering, providing a foundational 6-session training covering brain organization, stress response systems, team neuroscience, and leadership concepts for coaches and trainers working with children and youth.

Differentiator

Problem solved

Functional benefit

Brands

• NM-Sport: Neurosequential Sport - an approach applying neurodevelopmental concepts to coaching, training and performance in sport contexts.
• NMT
• NME
• NMC
• NMRS
• NMT-EC

Products and services

• 2018 NM-Sport Introductory Series A 6-session self-paced online training series introducing core concepts of brain organization, stress response, and neuroplasticity applied to coaching, training, and performance in sport contexts. Topics include brain basics, understanding stress, neurosociology of team dynamics, state-dependent functioning, and leadership. Designed for individual coaches, athletic trainers, and groups of up to 25 participants working with children, youth, and families.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Positive Coaching Alliance: Provides coach education and workshops focused on youth and high school sports, including mental and emotional aspects of athlete development. Most direct overlap with NM-Sport's youth-coach training mission and curriculum delivery model.
• Changing the Game Project: Founded by John O'Sullivan, this organization delivers books, workshops, and online courses for coaches and parents on athlete development, mindset, and youth sports culture — closely mirroring NM-Sport's coach-training approach.
• National Alliance for Youth Sports: Offers coach certification and training programs (e.g., NAYS Coach Training) for youth sports administrators and coaches. Directly comparable as a credentialing pathway for community-level coaches.

Broad incumbents

• Human Kinetics: Major publisher and distributor of coach education materials, sport science texts, and instructional resources for coaches and athletes. Operates a much broader portfolio but competes for the same training and curriculum budget.
• NFHS (National Federation of State High School Associations): Provides the most widely adopted coach certification courses for US high school athletics. A scale incumbent that NM-Sport must position against for institutional adoption.
• USA Coaching (US Olympic & Paralympic Committee): National governing bodies' coaching education pathways across Olympic sports, including sport-psychology and athlete welfare modules. Competes for the elite-level coach training dollar.
• Institute of Coaching (McLean Hospital / Harvard Medical School affiliate): Provides evidence-based coach education and certification rooted in behavioral science and psychology. Comparable in its science-to-coach bridge, but operates at a broader professional development level.
• TrueSport (USADA): USADA's educational arm delivering character, mental health, and athlete wellness resources to coaches, parents, and athletes. Comparable in mission (athlete wellbeing education) and target audience.

Emerging players

• The Sport Psych Show / Joe Paino: Educational media and training resources applying sport psychology to coaching and performance. Adjacent in applying mental science to athletic contexts, with similar digital-first delivery.
• Compete to Create (Peter Berg, Michael Johnson): Sport psychology-based coaching and leadership training delivered through workshops and content for athletes, coaches, and teams. Closely comparable as a competitor in the mindset/performance-coach training niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NeuroSequential
• YouTubeyoutube.com/@infonmn326
• Facebookfacebook.com/The-Neurosequential-Network-317169798950511
• LinkedInlinkedin.com/company/the-neurosequential-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NM Sport