Peloton Capital Management
Peloton Capital Management is a Toronto-based private equity firm founded in 2018 that invests in North American lower-middle-market companies with $5M-$40M EBITDA across financial services, healthcare, consumer, and business services, partnering with founder-led and family-owned businesses.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What Peloton Capital Management does
Peloton Capital Management is a Toronto-based private equity firm founded in 2018 that invests in North American lower-middle-market companies, targeting businesses with $5M to $40M of EBITDA across financial services, healthcare, consumer, and business services. The firm partners with founder-led, family-owned, and entrepreneurial management teams, pursuing control-oriented buyouts and executing buy-and-build strategies within its portfolio companies. Peloton emphasizes long-standing relationships and an investment team with multi-decade track records as the foundation of its deal sourcing and value creation approach.
The firm makes money through the standard private equity model: management fees on committed or invested capital during the life of each fund, supplemented by carried interest on realized gains. Since inception, Peloton has built a portfolio of 11 platform investments, with continued platform creation activity through 2025 (Starfish Specialty Insurance) and 2026 (Victoria Park Medispa add-ons in Western Canada), indicating an active deployment cadence from its current fund and a relationship-driven, sales-led go-to-market. The firm does not disclose AUM, fund size, or revenue figures.
The firm has no disclosed technology product; its differentiation rests on human capital, reputation, and the breadth of its founder and management network. There are no public statements regarding AI/ML capabilities, proprietary data assets, or technology platforms — the underlying "product" is capital, operating partnership, and access to a relationship network built over decades by the senior team.
Peloton Capital Management firmographics
Firmographics- Name
- Peloton Capital Management
- Legal name
- Peloton Capital Management
- Website
- https://pelotoncm.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Peloton Capital Management is a Toronto-based private equity firm founded in 2018 that invests in North American lower-middle-market companies with $5M-$40M EBITDA across financial services, healthcare, consumer, and business services, partnering with founder-led and family-owned businesses.
- Ownership category
- akta.pro rank
Peloton Capital Management industry classification
Industry- Product category
- Private Equity / Middle-Market Buyouts
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Public-to-Private (P2P) Buyout (FSANABAG)
Keywords
Where Peloton Capital Management is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Peloton Capital Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Investment Returns: Returns generated through equity ownership in portfolio companies, including capital appreciation and exit proceeds from sale or recapitalization of middle-market businesses.
- Management Fees: Recurring management fees from funds under management, typically charged as a percentage of committed capital or invested assets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Peloton Capital Management product offering
Product offeringCore offering
Peloton Capital Management (PCM) is a Canadian private equity firm that makes long-term control investments in North American middle-market companies with $5M to $40M of EBITDA. The firm focuses on financial services, healthcare, consumer, and business services sectors, partnering with founders and management teams to drive growth and value creation through patient capital.
Product overview
Peloton Capital Management is a Canadian private equity firm offering a single, unified investment partnership service. The firm provides long-term capital solutions to North American middle-market companies with $5M-$40M EBITDA across financial services, healthcare, consumer, and business services sectors. Their portfolio includes platform investments such as Victoria Park Medispa (medical aesthetics) and Starfish Specialty Insurance (MGA platform), which operate as portfolio companies under PCM's ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Equity Investment Partnerships Long-term private equity investment partnerships with North American middle-market companies, targeting firms with $5M-$40M EBITDA in financial services, healthcare, consumer, and business services sectors.
Quantifiable outcome
- Cyclists in a peloton can generate results more than 40% better than riding alone - demonstrating the power of effective collaboration.
Companies that use Peloton Capital Management
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Peloton Capital Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peloton Capital Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Peloton Capital Management competitors and assessment
Company assessmentBroad incumbents
- Onex Corporation: Largest Canadian PE firm with diversified mid-to-large cap buyout strategy across many sectors, overlapping PCM's North American middle-market universe though operating at significantly larger scale.
- Alaris Equity Partners: Canadian private equity and royalty capital provider to private businesses, overlapping PCM's middle-market North American focus through alternative capital structures.
Direct peers
- TorQuest Partners: Canadian middle-market private equity firm focused on buyouts and partnership-led investing, competing head-to-head with PCM for similar founder-led North American opportunities.
- Clairvest Group: Toronto-based middle-market PE firm with a long-term partnership model targeting North American companies, sharing PCM's patient-capital philosophy and sector-vertical focus.
- Novacap: One of Canada's leading middle-market PE firms focused on buyouts across similar verticals (financial services, healthcare, consumer, business services), directly competing with PCM for the same $5M-$40M EBITDA target companies.
- Catalyst Capital Group: Toronto-based alternative asset manager investing in North American middle-market situations with a flexible capital approach, comparable to PCM in size and geographic focus.
- Imperial Capital Group: Canadian private investment firm focused on middle-market buyouts and growth capital, sharing PCM's target deal size and patient-capital orientation.
- Wynnchurch Capital: North American middle-market PE firm focused on operationally intensive buyouts with multiple sector verticals, comparable to PCM's patient-capital orientation and middle-market deal size.
- Birch Hill Equity Partners: Toronto-based middle-market PE firm investing in Canadian and North American businesses with a long-term partnership approach, directly overlapping PCM's mandate and target EBITDA range.
Regional players
- Morganti Capital: Toronto-based lower-middle-market private equity firm focused on Canadian founder-led businesses, directly comparable to PCM's smaller end of the middle-market target range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Peloton Capital Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peloton Capital Management leadership team
Management profileNumber of profiles
Profiles1 record
Peloton Capital Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peloton Capital Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peloton Capital Management
What does Peloton Capital Management do?
Peloton Capital Management (PCM) is a Canadian private equity firm that makes long-term control investments in North American middle-market companies with $5M to $40M of EBITDA. The firm focuses on financial services, healthcare, consumer, and business services sectors, partnering with founders and management teams to drive growth and value creation through patient capital.
Is Peloton Capital Management a public or private company?
Peloton Capital Management is a private company. It is classified as management employee owned and is currently operating.
When was Peloton Capital Management founded?
Peloton Capital Management was founded in 2018.
Where is Peloton Capital Management based?
Peloton Capital Management is headquartered in Toronto, Canada, in the North America region.
How does Peloton Capital Management make money?
Two revenue lines are on record. Investment Returns are the primary driver. The others are management Fees.
Who are Peloton Capital Management's main competitors?
Broad incumbents on record are Onex Corporation and Alaris Equity Partners. Direct peers are TorQuest Partners, Clairvest Group, Novacap, Catalyst Capital Group, Imperial Capital Group, Wynnchurch Capital and Birch Hill Equity Partners. Morganti Capital is listed as a regional player.
Does Peloton Capital Management have an API?
No public API is recorded for Peloton Capital Management.
What industry is Peloton Capital Management in?
Peloton Capital Management's product category is Private Equity / Middle-Market Buyouts. Its primary akta.pro industry code is FSANABAG, Public-to-Private (P2P) Buyout. Its NAICS code is 523940 and its SIC code is 6282.