Neo Group

What Neo Group does

Neo Group is a Mumbai-based wealth and asset management platform founded in 2021 by Nitin Jain, a former Edelweiss Wealth Management executive. The company serves four primary client segments — family offices, private wealth clients (HNWIs/UHNWIs), institutional investors (banks, insurance companies, pension funds, endowments), and corporates — through an enterprise field sales model built around dedicated relationship managers. As of 2026, Neo Group reports managing approximately Rs 1 lakh crore (~USD 10.8 billion) in total client assets under management/advisement (AUA), of which Rs 50,000 crore is stated as annualised recurring revenue AUM. The platform maintains a documented presence across 12+ Indian states including Delhi, Goa, Gujarat, Haryana, Karnataka, Maharashtra, Rajasthan, Tamil Nadu, Telangana, Uttarakhand, and West Bengal.

The company's operations are organised into two core divisions: Neo Wealth Management, which provides specialised, intergenerational and bespoke wealth advisory for sophisticated global clients and family offices, and Neo Asset Management, positioned as a private markets manager offering solutions across credit, equities, and real assets. Neo Alternative Asset Managers, the alternatives arm, oversees more than Rs 25,000 crore in AUM and is deploying capital across multiple verticals: the Neo Infra Income Opportunities Fund (targeting 18-20% IRR via operational road and renewable energy assets), a Rs 2,000 crore Secondaries Fund (first closed July 2025), a maiden infrastructure fund that exceeded target, and a forthcoming Rs 1,500-2,000 crore real estate fund targeting residential developer credit. NeoMi is described as an AI-powered proprietary application platform, though it remains in internal development and is not yet customer-facing. NeoFinity operates as a fintech and payments sub-brand. The principal operating entity, Neo Wealth Partners Private Limited, holds SEBI Investment Adviser registration (INA000017958, perpetual), AMFI Mutual Fund Distributor registration (ARN118471), and BASL membership (1994), with the group structure spanning twelve wholly-owned subsidiaries across advisory, trusteeship, technology, risk and insurance brokerage, market services, and fintech.

Revenue is generated through recurring management and advisory fees on AUM/AUA — wealth management fees on advised assets plus management and performance fees on alternative investment products. Specific fee schedules are not publicly disclosed. Since founding, Neo Group has raised approximately USD 234 million+ across nine funding rounds from a mix of strategic and financial investors including Peak XV Partners, MUFG Bank, Euclidean Capital, Crystal Investment Advisors, and TVS Capital. The company achieved unicorn status in March 2026 at a Rs 10,000 crore (~USD 1.08 billion) valuation following TVS Capital's Rs 500 crore investment, with reported headcount of 501-1000 employees.

Name

Neo Group

Legal name

Neo Wealth Partners Private Limited

Website

https://neo-group.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Founded in 2021, Neo Group is a Mumbai-based wealth and asset management platform serving HNWIs, family offices, institutions, and corporates. It manages ~Rs 1 lakh crore across wealth advisory, private markets, infrastructure funds, and the NeoMi AI platform.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Vehicles (52599), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Single-Family Offices (SFOs) (FSAAADAA)

Keywords

• Wealth management services
• Asset management
• Private markets
• Family office advisory
• Investment advisory

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wealth Management Fees: Management and advisory fees from managing client assets under advisement (AUA) of approximately Rs 1 lakh crore. Revenue is generated through fees on AUM/AUA for wealth management services.
2. Asset Management Fees: Management fees and potentially performance fees from alternative asset management products including infra funds, real estate credit, secondaries funds, and private credit strategies. Neo Alternative Asset Managers oversees more than Rs 25,000 crore in AUM.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Neo Group provides specialised, unbiased advisory and yield-oriented investment solutions to high-net-worth individuals, ultra-high-net-worth individuals, family offices, and institutions. The firm operates two core divisions: Neo Wealth Management (bespoke intergenerational wealth solutions for sophisticated clients and family offices) and Neo Asset Management (private markets solutions across credit, equities, and real assets through Neo Alternative Asset Managers). Services are delivered via dedicated relationship managers and powered by NeoMi, a proprietary AI-driven platform.

Product overview

Neo Group is India's premier Wealth and Asset Management platform offering a unified portfolio of services through its core divisions: Neo Wealth Management (specialized wealth management for high-net-worth clients and family offices) and Neo Asset Management (private markets management across credit, equities, and real assets). The platform also includes Neomi, an AI-powered application in development, and NeoFinity, its fintech and payments arm. The Group operates several specialized fund products including the Neo Infra Income Opportunities Fund II. Neo Wealth Partners, an AMFI-registered mutual fund distributor, provides investment advisory and distribution services.

Differentiator

Problem solved

Functional benefit

Brands

• Neofinity: Fintech and payments arm of Neo Group
• Neomi
• Neo Alternative Asset Managers
• Neo Infra Income Opportunities Fund
• Neo Wealth Partners

Products and services

• Neo Wealth Management Specialized, intergenerational and bespoke wealth management solutions for sophisticated global clients, family offices, and high-net-worth individuals. Covers public and private market investments, global investments, alternative assets, and intergenerational wealth transfer, delivered through dedicated relationship managers.
• Neo Asset Management India's preferred Private Markets Manager providing sustainable bespoke solutions across credit, equities, and real assets. Manages more than Rs 25,000 crore in AUM through Neo Alternative Asset Managers.
• Neo Wealth Partners Investment Advisory and Mutual Fund Distribution SEBI-registered investment advisory and AMFI-registered mutual fund distribution services offering Mutual Funds, PMS, and AIFs to clients. Includes Principal Officer (Prasanna Rupji) and Compliance Officer (Sunayna Nayar) oversight.
• Neo Alternative Asset Managers Real Estate Investment Platform Real estate credit and investment platform anchored by former Walton Street India senior leadership (Kaushik Desai, Vinit Prabhugaonkar, Vimal Jangla) to invest in Indian residential real estate credit opportunities.
• Neo Infra Income Opportunities Fund II (NIIOF II) Infrastructure income fund investing in operational road and renewable energy assets backed by long-term government contracts. Targets an 18-20% IRR and a Rs 1 trillion platform. Raised Rs 1,500 crore in first close from approximately 30 limited partners toward a Rs 5,000 crore target.
• Neo Asset Management Secondaries Fund Secondaries-focused private markets fund offering investors access to secondary transactions in alternative assets, with first close of Rs 2,000 crore.
• Neo Asset Management Maiden Infra Fund Neo Asset Management's maiden infrastructure fund that exceeded its target corpus; the predecessor vehicle that seeded the broader infrastructure income franchise.
• NeoFinity Fintech and Payments Fintech and payments arm of Neo Group, operated through Neofinity Services Pvt Ltd, a wholly-owned subsidiary.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Validus Wealth: India-focused wealth management firm offering advisory and investment solutions to HNI/UHNI clients. Smaller in scale than Neo but competes in the same HNI advisory niche with similar alternatives access.

Direct peers

• 360 ONE Wealth (formerly IIFL Wealth): One of India's largest listed private wealth managers serving HNW and UHNI clients, family offices and institutions with advisory, distribution and asset management. Directly comparable to Neo on customer segment, fee-based wealth model, and Indian market focus, with a longer track record and publicly disclosed AUM.
• Motilal Oswal Wealth Management: Indian wealth and asset management franchise offering PMS, AIFs, mutual funds and private wealth advisory to HNI clients. Comparable to Neo in client mix, fee-based wealth model and alternatives offerings.
• Waterfield Advisors: Boutique India-focused multi-family office and private wealth advisory serving UHNIs and promoters. Closely comparable to Neo's family office segment on bespoke advisory model and independence positioning.
• Anand Rathi Wealth: Listed Indian wealth manager offering private wealth, investment advisory and asset management to HNW clients and family offices across India. Comparable to Neo in client segment, fee model and pan-India RM-led distribution.
• ASK Wealth Advisors: Boutique Indian private wealth and family office firm serving UHNIs and family offices with bespoke advisory and alternative investment access. Comparable to Neo's premium positioning, family-office focus and alternatives distribution capabilities.
• Sanctum Wealth: India-focused boutique private wealth and family office firm providing bespoke advisory and alternative investments to UHNIs. Comparable to Neo on client segment, independence narrative and pan-India presence.
• Edelweiss Wealth Management: Established Indian wealth and asset management platform and the former employer of Neo's founder Nitin Jain. Directly comparable across HNI advisory, alternatives, and cross-sell model, though operating at much greater scale and with longer vintages.

Broad incumbents

• Avendus Capital: India-focused investment bank with a private wealth and asset management arm serving UHNIs and founders. Comparable to Neo on UHNI advisory and alternatives exposure, with broader investment banking adjacency.
• Kotak Mahindra Wealth Management: Bank-led wealth management arm of Kotak Group offering private banking, wealth advisory and distribution to HNI/UHNI clients. Overlaps with Neo on segment and offerings but is part of a much larger banking, brokerage and AMC franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neo-group9

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds10 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neo Group