Principle
Principle (OpenBabylon Inc.) is an AI-powered strategic foresight platform that runs adversarial multi-actor simulations using digital twins of competitors, regulators, and market forces, serving Fortune 500 enterprises, government agencies, and defense organizations.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Principle does
Principle (legally OpenBabylon Inc.) is a San Francisco-based AI research lab founded in 2024 that builds a strategic foresight platform simulating complex future scenarios for enterprise and government decision-makers. The product architecture creates persistent digital twins of companies, competitors, regulators, and market forces, then runs adversarial multi-actor simulations in which each modeled actor strategizes against the user rather than passively responding. A continuous Foresight Engine monitors market intelligence — competitor moves, regulatory signals, executive communications — and updates scenario probabilities in real time, alerting customers when strategic bets are at risk. An invite-only Strategic Intelligence Community extends the platform with peer calibration among VP/Director+ strategy leaders at organizations above $500M in revenue.
The company monetizes through an enterprise SaaS subscription model with quote-based pricing targeting Fortune 500 corporations, government agencies, and energy and technology sector organizations. Distribution combines enterprise field sales with pilot programs, strategic workshops, and the gated community as a qualifying funnel. Go-to-market is concentrated in the United States (San Francisco headquarters) with active engagements in the UAE (Dubai Health Authority, Dubai Centre for Artificial Intelligence, Dubai Future Foundation) and Ukraine (Ministry of Digital Transformation). The company is AWS Partner Network member and was featured in the AWS re:Invent 2024 keynote.
The company is venture-backed at the pre-seed stage, having raised $2 million in February 2026 co-led by SMRK VC and SMOK Ventures with participation from a16z Scout Fund, Bain Capital Scout Fund, RideHome AI Fund, and Unpopular Ventures, plus a Google for Startups Ukraine Support Fund grant. The team is led by founder and CEO Artur Kiulian (serial entrepreneur, master's in AI systems), co-founder and CTO Anton Polishko (PhD in CS, ex-Google/YouTube ML), and co-founder and Chief GTM Officer Yurii Filipchuk. The team is small (1-10 employees) and the platform remains in pilot deployment across multiple Fortune 500 customers and government agencies as of early 2026.
Principle firmographics
Firmographics- Name
- Principle
- Legal name
- OpenBabylon Inc.
- Website
- https://futureprinciple.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Principle (OpenBabylon Inc.) is an AI-powered strategic foresight platform that runs adversarial multi-actor simulations using digital twins of competitors, regulators, and market forces, serving Fortune 500 enterprises, government agencies, and defense organizations.
- Ownership category
- akta.pro rank
Principle industry classification
Industry- Product category
- AI Strategic Foresight Software
- NAICS
- Software Publishers (5132), Portfolio Management and Investment Advice (523940)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industry
- Model Risk Management & AI Governance (validation, monitoring, explainability) (FSAGAFAL)
Keywords
Where Principle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Principle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise Software Platform: SaaS platform for strategic foresight simulation targeting enterprise clients. Revenue generated through platform subscriptions with pilots transitioning to productized platform delivery. Target customers include Fortune 500 companies, government agencies, and organizations in energy and technology sectors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Principle product offering
Product offeringCore offering
Principle is an AI-powered strategic foresight platform that builds persistent digital twins of companies, competitors, regulators, and market forces to run adversarial multi-actor simulations of strategic decisions. The platform continuously monitors market intelligence, updates scenario probabilities as conditions shift, and tests strategic bets against adversarial reality before capital commitment. It is sold as enterprise SaaS to Fortune 500 companies, government agencies, and organizations across energy, defense, healthcare, financial services, and technology sectors.
Product overview
Principle is a single unified AI-powered strategic foresight platform that combines a multi-actor behavioral simulation engine with a private peer intelligence community. The core Principle Platform creates digital twins of competitive environments to run adversarial simulations; the Foresight Engine provides continuous 24/7 scenario monitoring; and the StrategicIntelligence Community offers an invite-only peer network for strategic calibration. The platform serves organizations across Logistics & Shipping, Healthcare & Pharma, Financial Services, Technology & Software, Manufacturing & Industrial, Energy & Commodities, and Government & Defense sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Principle Platform AI-powered strategic foresight platform that creates digital twins of companies, competitors, regulators, and market forces to run adversarial multi-actor simulations for strategic planning. The platform tests organizational assumptions against hundreds of scenario outcomes including geopolitical, economic, and competitive shocks, and is targeted at Fortune 500, government, and large enterprise strategy teams.
- Foresight Engine Continuous intelligence component that runs scenarios 24/7 against strategic assumptions, updates probabilities as conditions shift, and alerts users when strategic bets are at risk. Tests strategic decisions before capital commitment.
- Strategic Intelligence Community Private invite-only network for operational and strategy leaders from Fortune 500-scale companies to stress-test scenarios, track critical signals, and calibrate strategic decisions with peers. Membership requires VP/Director+ level at companies with >$500M revenue or >1000 headcount.
Companies that use Principle
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Principle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Principle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Dubai Centre for Artificial IntelligencecorePartnered on public-sector AI projects in Dubai. Working on AI-driven scenario modeling initiatives with government entities.
- Dubai Future FoundationcorePartnered on public-sector AI projects alongside Dubai Centre for Artificial Intelligence. Collaborating on foundation for AI-driven scenario modeling for public sector resilience.
- Dubai Health AuthoritycorePartnered with Dubai Health Authority to transform how population health insights drive public-sector decisions. Working alongside DHA leadership and Dubai Future Foundation on AI-driven scenario modeling for health system resilience.
- Ukraine's Ministry of Digital TransformationcoreEmerged from work with governments on AI adoption, including partnerships with Ukraine's Ministry of Digital Transformation.
- Amazon Web ServicescoreOfficial AWS Partner. Featured in AWS re:Invent 2024 keynote. AWS used for cloud compute, EC2 GPU instances for model inference, training, and evaluation pipelines.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Principle competitors and assessment
Company assessmentDirect peers
- Cosmo Tech: Provider of digital twin simulation software for infrastructure and industrial strategy. Closest direct peer in using system-of-systems digital twins to stress-test strategic decisions against adversarial futures for enterprise and government clients.
- Rebellion Defense: AI software company building decision-support and simulation tools for defense and national security customers. Shares Principle's defense customer profile (e.g., INDOPACOM-adjacent work) and focuses on AI-driven operational planning for government buyers.
- Govini: Data and analytics platform for government and defense procurement and strategy. Comparable in serving strategic planning functions inside the US and allied defense ecosystem, with overlapping buyer personas at DoD and intelligence agencies.
- AlphaSense: Enterprise market intelligence and research platform used by strategy teams at large corporations. Competes for the same executive decision-support budget by aggregating competitive, regulatory, and market signals that feed into strategic planning workflows.
Broad incumbents
- C3.ai: Enterprise AI application platform serving industrial, energy, and defense customers. Overlaps with Principle in AI-driven decision support for Fortune 500 and government, though C3.ai is a horizontal platform rather than a strategic-foresight specialist.
- Scale AI: AI infrastructure and applications company with deep government and defense contracts including work with INDOPACOM. Adjacent infrastructure peer that could either supply foundational capabilities to Principle or expand downward into strategic-foresight applications.
- Palantir Technologies: Large incumbent in enterprise decision intelligence with deep government and defense deployments. Palantir Gotham and Foundry overlap with Principle's strategic foresight ambitions but operate as broader data integration and operational platforms rather than scenario simulation specialists.
- Boston Consulting Group (BCG): Global strategy consulting incumbent whose scenario planning and risk advisory practices are the budgets Principle targets. BCG Henderson Institute and BCG X publish on AI-driven strategy, representing the human-delivered incumbent that Principle's platform aims to displace.
Emerging players
- SparkBeyond: AI-driven discovery and scenario analytics platform for enterprise strategy teams. Similar positioning around using AI to surface non-obvious strategic hypotheses, though focused more on pattern discovery than adversarial multi-actor simulation.
- OODA Loop: Strategic foresight and decision intelligence consultancy and platform targeting government and enterprise leaders. Competes in the same strategic-foresight content and advisory niche that Principle is productizing through digital-twin simulations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Principle social profiles
Digital presencePrinciple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Principle leadership team
Management profileNumber of profiles
Profiles3 records
Principle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Principle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Principle
What does Principle do?
Principle is an AI-powered strategic foresight platform that builds persistent digital twins of companies, competitors, regulators, and market forces to run adversarial multi-actor simulations of strategic decisions. The platform continuously monitors market intelligence, updates scenario probabilities as conditions shift, and tests strategic bets against adversarial reality before capital commitment. It is sold as enterprise SaaS to Fortune 500 companies, government agencies, and organizations across energy, defense, healthcare, financial services, and technology sectors.
Is Principle a public or private company?
Principle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Principle founded?
Principle was founded in 2024. It employs 1 to 10 people.
Where is Principle based?
Principle is headquartered in San Francisco, United States, in the North America region.
How does Principle make money?
One revenue line is on record: enterprise Software Platform.
Who are Principle's main competitors?
Direct peers on record are Cosmo Tech, Rebellion Defense, Govini and AlphaSense. Broad incumbents are C3.ai, Scale AI, Palantir Technologies and Boston Consulting Group (BCG). Emerging players are SparkBeyond and OODA Loop.
Does Principle have an API?
No public API is recorded for Principle.
What industry is Principle in?
Principle's product category is AI Strategic Foresight Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of FSAGAFAL, Model Risk Management & AI Governance (validation, monitoring, explainability). Its NAICS code is 5132 and its SIC code is 8742.