What Brenton Point Capital Partners does

Brenton Point Capital Partners is a private equity firm founded in 2024 by Tim Hall, a former Partner at CI Capital Partners, that invests in lower-middle-market businesses. The firm targets companies with $3-20 million EBITDA across B2B services, essential consumer and residential services, specialized distribution, and light manufacturing, deploying a buy-and-build strategy through platform investments and add-on acquisitions. Brenton Point positions itself as an operator-oriented partner that preserves acquired brands and management teams rather than pursuing the cost-extraction playbook associated with financial buyers.

The firm's portfolio consists of four active platforms and one newly launched acquisition vehicle: Easton Select Group (pool services and backyard leisure, formed July 2024), Landmark Funeral Group (funeral services consolidation, launched 2025), Premier Equipment Solutions (compact industrial equipment dealership via the October 2025 acquisition of Bobcat of Connecticut), Merit Restorations (acquired 2026), and Continental Fuel Group (commercial fuel distribution, launched May 2026). Portfolio companies have completed a combined 27 acquisitions, with 14 add-on deals closed in 2025 alone, and the portfolio spans the Northeast, Midwest, Mid-Atlantic, and Southeast United States.

The firm follows standard private equity economics: recurring management fees on committed capital under management plus carried interest on investment exits. In 2025, Brenton Point raised $83 million in new equity and secured $110 million in new debt. The core investment team comprises approximately eight professionals supported by a nine-member Executive Advisory Board whose members collectively hold 30 CEO roles and have supported more than 600 prior acquisitions. The firm joined the Private Equity for Greater Good (PE4GG) initiative in March 2026, committing to share a portion of investment gains with all full-time portfolio company employees.

Name

Brenton Point Capital Partners

Legal name

Brenton Point Capital Partners, LLC

Website

https://brentonpointcp.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Brenton Point Capital Partners is a New York-based private equity firm founded in 2024 that invests in lower-middle-market businesses with $3-20 million EBITDA, executing buy-and-build strategies across four active portfolio platforms in pool services, funeral services, equipment distribution, and restoration services.

Ownership category

akta.pro rank

Product category

Private Equity / Investment Management

NAICS

Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Private equity investing
• Lower-middle-market investments
• Buy-and-build platforms
• Portfolio company management
• Private equity firm

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management Fees: Private equity firms typically charge management fees on committed capital under management, typically 1.5-2% annually. These fees cover operational expenses and provide recurring revenue.
2. Carried Interest: Performance-based fees earned as a percentage of investment profits when portfolio companies are exited. This aligns firm interests with investors and creates upside participation in successful investments.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Brenton Point Capital Partners is a private equity firm that invests in lower-middle-market businesses with $3-20 million EBITDA, providing long-term patient capital, strategic support, and operational expertise. The firm pursues a buy-and-build strategy through platform investments and add-on acquisitions across B2B services, essential consumer and residential services, specialized distribution, and light manufacturing sectors, while preserving acquired company brands, teams, and culture.

Product overview

Brenton Point Capital Partners operates as a private equity firm with multiple distinct portfolio company platforms rather than a single unified product. The firm backs four primary platforms: Easton Select Group (pool services and backyard leisure), Landmark Funeral Group (funeral home consolidation), Premier Equipment Solutions (compact equipment dealership), and Merit Restorations (restoration services). Additionally, the firm launched Continental Fuel Group in May 2026 as a new acquisition vehicle targeting fuel distribution businesses. The investment approach focuses on lower-middle-market companies with EBITDA of $2-20 million, providing long-term capital and strategic support while preserving acquired business brands and teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Easton Select Group A Massachusetts-based pool services and backyard leisure portfolio company providing pool cleaning, maintenance, construction, and innovative plunge pool products; combines Easton Pool & Spa, Plunge Pool Concepts, and Atlantic Water Services.
• Landmark Funeral Group A funeral home, crematory, and cemetery consolidation platform targeting businesses across Indiana, Michigan, Ohio, Western Pennsylvania, and West Virginia.
• Premier Equipment Solutions (Bobcat of Connecticut) A leading dealer of Bobcat and related compact industrial equipment providing sales, rentals, parts and service through branches in Connecticut, Massachusetts and Rhode Island.
• Merit Restorations A Virginia-based full-service contractor portfolio company specializing in mitigation, reconstruction, remediation and recovery services for residential and commercial customers across Virginia, West Virginia and Texas.
• Continental Fuel Group An acquisition platform targeting commercial fuel distributors across Midwest, Mid-Atlantic and Southeast U.S., focused on bulk, on-site, mobile fueling and wholesale delivery sectors, targeting businesses with $10-150 million annual revenue.

Quantifiable outcome

• Record year in 2025 with 14 add-on acquisitions completed
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Private Equity for Greater Good (PE4GG)coreStrategic or Co-development Partner · 11 March 2026Brenton Point joined Private Equity for Greater Good, a national initiative committing the firm to distributing a portion of investment gains to all employees of its portfolio companies, not just senior executives. The commitment applies to existing portfolio companies (Landmark Funeral Group, Premier Equipment Solutions, Easton Select Group) and all future investments. PE4GG was launched in 2022 by InTandem Capital Partners as an industry-wide effort to shift norms of employee equity participation.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Wynnchurch Capital: Lower-middle-market PE firm with significant operations-heavy investment approach and focus on industrial, services, and distribution. Comparable AUM scale and operator-oriented model with add-on acquisition emphasis.
• Shore Capital Partners: Sector-focused lower-middle-market PE firm executing platform and add-on acquisitions across services and consumer end markets. Closely comparable in target company size, buy-and-build strategy, and operator orientation.
• CI Capital Partners: Lower-middle-market PE firm and Tim Hall's former employer. Directly comparable in investment approach (founder/family-owned businesses), target EBITDA band, and the firm out of which Brenton Point's founder built his track record of 200+ add-ons.
• Sterling Investment Partners: Middle-market buyout firm focused on differentiated, founder-led businesses. Comparable in lower-middle-market orientation, services focus, and is a direct talent feeder for Brenton Point (Alexandria Haggar joined from Sterling).
• Mainsail Partners: Lower-middle-market growth equity firm partnering with founder-led businesses. Comparable in target company profile, operator orientation, and emphasis on long-term partnerships with entrepreneurs.
• Sheridan Capital Partners: Lower-middle-market PE firm with sector focus across services and healthcare. Directly comparable in target size and buy-and-build approach; also a direct talent feeder (Jake Margolis joined Brenton Point from Sheridan's Business Development team).
• InTandem Capital Partners: Lower-middle-market PE firm focused on founder and family-owned businesses with similar sector breadth across services. Most relevant as the originator of the PE4GG initiative Brenton Point has joined, making them a direct peer on employee-aligned investing.
• Trivest Partners: Lower-middle-market PE firm headquartered in Florida, investing across services and consumer with a long-standing buy-and-build approach. Comparable target EBITDA range and similar portfolio diversification across fragmented services.
• Osceola Capital: Lower-middle-market PE firm targeting founder-led, growth-oriented services and consumer businesses across the US. Comparable in deal size, operator orientation, and platform consolidation strategy.
• Incline Equity Partners: Lower-middle-market PE firm focused on services, distribution, and manufacturing businesses. Directly comparable in target profile and is a direct talent feeder (Evan Weinstein joined Brenton Point from Incline as Partner).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brenton-point-capital-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brenton Point Capital Partners