Chery

What Chery does

Chery is a privately held Chinese automotive manufacturer founded in 1997 in Wuhu, Anhui Province, and currently China's largest passenger-vehicle exporter. The company designs, manufactures, and sells ICE, plug-in hybrid (PHEV), battery-electric (BEV), and extended-range electric (EREV) vehicles through a multi-brand portfolio spanning mainstream (Chery, Jetour, Omoda, Jaecoo, iCAUR, FULWIN), mid-to-premium NEV export (LEPAS), and premium (Exeed, LUXEED, FREELANDER) segments — FREELANDER is a joint venture with Jaguar Land Rover reviving a historic British nameplate. Chery serves approximately 19 million users across more than 130 countries and regions via multi-brand dealership networks, direct exports, regional distributors, and growing local manufacturing hubs in South Africa (Rosslyn, acquired from Nissan in July 2026), Spain (Ebro Motors partnership in Barcelona), India (JSW Motors CKD), and a Sunderland exploration with Nissan.

Chery's competitive positioning rests on proprietary powertrain and battery technology: the Kunpeng Tianqing hybrid system achieves 48.57% thermal efficiency (the highest publicly reported in the auto industry), the LEPAS Super Hybrid delivers 45.79% efficiency with up to 1,300 km NEDC range and 2.38 L/100km consumption, and the Rhino Battery program — backed by a 10 billion yuan ($1.47 billion) R&D investment — offers a lifetime warranty with full vehicle replacement on thermal runaway, with casings rated for 1,500-joule impacts (10x regulatory minimum). On the ADAS side, Chery integrates partner-developed stacks including WeRide WRD 3.0 (co-developed with Bosch), Huawei Qiankun ADS 5, and NVIDIA Orin-Y-based Falcon 700, layered with proprietary SIVP autonomous valet parking using up to 27 sensors, and has passed the E4 EU UN/ECE R171 SMS audit ahead of other Chinese OEMs.

Chery monetizes primarily through unit vehicle sales (hardware), with a growing licensing and royalty stream from platform deals with Tata Motors (India, Avinya EV) and JSW Motors (India, CKD kits worth approximately 20 billion rupees plus royalties). H1 2026 reported volumes were 1,357,533 total vehicles (+7.7% YoY), of which 475,238 were NEVs (+32.3% YoY) and 943,817 were exports (+71.5% YoY); Europe sales rose 216.69% with European NEV sales +458.62% YoY. Customer segments span individual consumers (family SUV, premium/luxury, NEV), government buyers (Bangladesh PM discussions; Abu Dhabi Investment Office for FREELANDER), and OEM partners, supported by marketing via Robert Lewandowski global ambassadorship and Bournemouth FC sponsorship.

Name

Chery

Legal name

Chery Group

Website

https://cheryglobal.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Chery is China's largest passenger-vehicle exporter, founded in 1997 and headquartered in Wuhu, designing and manufacturing ICE, PHEV, BEV, and EREV vehicles across multi-brand portfolios (Chery, Jetour, Omoda, Jaecoo, iCAUR, LEPAS, FULWIN, Exeed, LUXEED, FREELANDER-JV) for consumers in 130+ countries.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

akta.pro primary industry

Hybrid Bus Manufacturing (IMACADAG)

Keywords

• Passenger vehicle manufacturing
• New energy vehicles
• Automotive exports
• Plug-in hybrid SUVs
• Intelligent driving systems

Headquarters

HQ city

Wuhu Shi

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales (Domestic China): Sales of vehicles manufactured and sold within China, including ICE, PHEV, and BEV models across multiple brands (Chery, Exeed, Jetour, Omoda, Jaecoo, iCAUR)
2. Vehicle Exports: Export of vehicles to international markets including Europe, Middle East, South Africa, Australia, and other regions. H1 2026 exports reached 943,817 units, up 71.5% year-on-year
3. Platform Licensing: Licensing of vehicle platforms and technology to other manufacturers including Tata Motors (for Avinya EV) and JSW Motors (India market), involving upfront payments of approximately 20 billion rupees plus royalties
4. NEV Sales: New energy vehicle sales including BEV, PHEV, and EREV models. H1 2026 NEV sales reached 475,238 units, a 32.3% year-on-year increase

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Chery manufactures and sells passenger cars, SUVs, and new energy vehicles (BEV, PHEV, EREV) across a multi-brand portfolio including Chery, Exeed, Jetour, Omoda, Jaecoo, iCAUR, LEPAS, FULWIN, and FREELANDER (co-developed with Jaguar Land Rover). The company develops proprietary powertrain technologies (ACTECO engines, LEPAS Super Hybrid, Kunpeng Tianqing hybrid systems) and intelligent driving systems (SIVP, WeRide WRD 3.0, Falcon 700). Chery operates globally across 130+ countries through direct exports, dealership networks, local manufacturing hubs, and OEM platform licensing arrangements.

Product overview

Chery Group operates a multi-brand portfolio spanning mainstream to premium NEV and ICE vehicles. The core brand includes the TIGGO family of SUVs (Tiggo 4, Tiggo 7 PHEV, Tiggo 8, Tiggo 9 CSH), while sub-brands include FREELANDER (premium British brand co-developed with Jaguar Land Rover), LEPAS (mid-to-premium NEV export brand), LUXEED (premium EV with Huawei partnership), Exeed (premium NEV with advanced autonomous driving), FULWIN (compact EVs with Rhino Battery), Jetour (mainstream SUVs), Jaecoo (premium SUVs), Omoda (design-forward vehicles), and iCAUR (emerging brand). Key technology offerings include the SIVP autonomous parking system, Rhino Battery Safety Plan, Kunpeng Tianqing hybrid system achieving 48.57% thermal efficiency, and LEPAS Super Hybrid system with 45.79% thermal efficiency. Chery Group reported 1,357,533 total vehicle sales in H1 2026, with NEV sales of 475,238 units (+32.3% YoY) and record exports of 943,817 units (+71.5% YoY).

Differentiator

Problem solved

Functional benefit

Brands

• LEPAS: Mid-to-premium NEV brand under Chery Group featuring 'Leopard Aesthetics' design philosophy
• Exeed
• Jetour
• Jaecoo
• Omoda
• iCAUR
• FULWIN
• FREELANDER

Products and services

• FREELANDER FREELANDER is a British Premium Intelligent All-Terrain brand co-developed by Chery and Jaguar Land Rover, reviving the historic Freelander nameplate. The brand targets the premium NEV SUV market with British design heritage combined with Chinese technology, offering intelligent driving capabilities including SIVP autonomous parking technology. The brand plans to enter over 90 countries and establish more than 1,100 touchpoints within five years, with the UAE as its first strategic international market.
• FREELANDER 8 FREELANDER 8 is the first strategic nameplate under the FREELANDER brand, featuring a 46.3-inch panoramic 8K display, SIVP autonomous parking technology with 27 sensors, and a range-extended EV powertrain combining a 1.5L turbocharged engine with an electric motor producing 553 horsepower. Co-developed with Huawei (Qiankun ADS 5), CATL (60kWh battery, 800V architecture), and Qualcomm (Snapdragon 8397 SoC).
• LEPAS L8 PHEV LEPAS L8 PHEV is a mid-to-premium plug-in hybrid SUV featuring the LEPAS Super Hybrid system with 45.79% thermal efficiency, ultra-low fuel consumption of 2.38L/100km, and up to 1,300km NEDC range. Incorporates Level 2 ADAS, up to 10 airbags, triple battery safety with IP68/IPX9K ratings, and leopard-inspired 'Leopard Aesthetics' design philosophy. Shipped to six European countries and the Middle East (UAE, Kuwait) in July 2026.
• LEPAS L4 EV LEPAS L4 EV is an all-electric SUV built on the dedicated Intelligent LEX Platform with a globally tuned chassis, 65.05kWh battery delivering class-leading driving range, fast-charging from 30% to 80% in 20 minutes, and Level 2 intelligent driving assistance. Features distinctive leopard-inspired design.
• LEPAS L6 BEV LEPAS L6 is a battery electric SUV scheduled for launch in Australia in November 2026, featuring Level 2 intelligent driving assistance with software tuned for Australian conditions. Part of LEPAS's export-only brand targeting 500,000 annual sales across 45 countries by 2027.
• LEPAS LEPAS is Chery Group's mid-to-premium New Energy Vehicle (NEV) sub-brand featuring 'Leopard Aesthetics' design philosophy. An export-only brand targeting 500,000 annual sales across 45 countries by 2027, with models including L8 PHEV, L4 EV, L6 EV, and L6 PHEV. Expanding globally across Europe, Asia, Middle East, and Latin America.
• Exeed Exlantix ES (2027) Exeed Exlantix ES (2027 model) is a premium sedan featuring the Falcon 700 driver-assist system built around Nvidia's Orin-Y chip and Qualcomm Snapdragon 8295P cockpit processor, with a comprehensive sensor suite (11 cameras, 12 ultrasonic radars, 1 LiDAR, 3 millimeter-wave radars) as standard. Extended-range EREV models achieve over 994 miles total range; pure BEV delivers 534 miles per charge.
• LUXEED R7 LUXEED R7 is a premium electric vehicle under Chery Group featuring Super Intelligent Valet Parking (SIVP), Automated Parking Assist, and Highway Navigation Assistance, targeting the premium mobility market in the Middle East with intelligent driving features tested during a global media event in Dubai.
• TIGGO9 CSH TIGGO9 CSH (Chery Super Hybrid) is a seven-seat family SUV featured in Chery's 'For Family' brand campaign starring Robert Lewandowski as global ambassador. The model emphasizes space, safety, and technology as core pillars, with a 7-year unlimited-kilometre warranty, and incorporates the Kunpeng Tianqing Hybrid System achieving 48.57% thermal efficiency.
• Chery Tiggo 7 PHEV (Pakistan) Chery Tiggo 7 PHEV is a plug-in hybrid SUV locally assembled in Pakistan at Chery Master Pakistan assembly facilities, adding a third plug-in hybrid SUV to the local PHEV portfolio alongside Tiggo 8 PHEV and Tiggo 9 PHEV.
• FULWIN T7 FULWIN T7 is a compact electric SUV under Chery's FULWIN brand featuring in-house Rhino Battery technology with full safety certification under China's latest national standards, offering a CLTC-rated range of 600 km, filling a gap in FULWIN's compact EV lineup.
• iCAUR V23 iCAUR V23 is an electric SUV model launched by Chery Group's iCAUR brand in South Africa in May 2026, receiving over 300 orders in its first month on the market.
• Jetour T1 Jetour T1 is an SUV under Chery subsidiary brand Jetour, planned for production at Chery's Rosslyn Plant in South Africa alongside Jaecoo J5 and Chery Tiggo 4, targeting the African market.
• Jaecoo J5 Jaecoo J5 is a compact SUV under Chery Group's Jaecoo brand, produced in both ICE and NEV variants at Chery's South African Rosslyn Plant. Has recorded 2,630 sales in South Africa since September 2025, with strong performance also in Thailand, Indonesia, and Australia.
• Omoda 4 Omoda 4 is a B-segment SUV under Chery's Omoda brand featuring 'Cyber Mecha' design and a 1.5L turbo hybrid system (SHS) producing 224 CV combined, with 0-100 km/h in 7.6 seconds and around 900 km of autonomy. Being launched in Argentina with local subsidiary and assembly plant.
• Chery Tiggo 4 Chery Tiggo 4 is a compact SUV planned for production at Chery's Rosslyn Plant in South Africa. The Tiggo 4 Pro became the best-selling passenger vehicle in South Africa in 2025.

Quantifiable outcome

• Record H1 2026 sales of 1,357,533 units, up 7.7% year-on-year
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability13 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, strategic, major and core.

• Jaguar Land Rover (JLR)flagshipStrategic or Co-development Partner · 14 July 2026FREELANDER brand joint venture between Chery and Jaguar Land Rover, combining British design heritage with Chinese technology and supply chain capabilities. FREELANDER reviving the historic Land Rover model as a premium intelligent NEV brand with plans to enter over 90 countries and establish more than 1,100 touchpoints within five years.
• CMA CGM / Ceva LogisticsstrategicChannel Partner/ Reseller/ Distributor · 29 June 2026MoU signed with CMA CGM and Ceva Logistics to support Chery's global auto exports, covering finished vehicles, parts, and EV batteries across Europe, Asia-Pacific, Latin America, and the Middle East.
• NissanstrategicStrategic or Co-development Partner · 23 June 2026Non-binding MOU with Nissan to explore contract manufacturing at Nissan's Sunderland facility in UK, following Nissan's restructuring and closure of one production line.
• Tata MotorsmajorOEM/ Whitelabel/ Licensing Partner · 1 June 2026Supply arrangement where Tata Motors uses Chery's Freelander platform to manufacture premium electric vehicles in India. No technology transfer or equity stake due to political sensitivities. Represents access to Chery's proven EV platform for Tata's Avinya luxury EV brand.
• JSW MotorsmajorOEM/ Whitelabel/ Licensing Partner · 1 June 2026Partnership valued at approximately 20 billion rupees plus royalties for JSW Motors to bring Chery SUV models (Jetour T2, iCAR V23, Jaecoo J5) as CKD kits to Indian market. JSW investing $3 billion targeting 300,000 vehicle sales by 2030.
• HuaweicoreTechnology or IntegrationCollaboration with Huawei for Qiankun Intelligent Driving ADS 5 system in FREELANDER 8 vehicle, utilizing Huawei's autonomous driving technology platform.
• CATLcoreTechnology or IntegrationCATL provides 60-kWh battery with 800-volt architecture enabling sub-15-minute charging for FREELANDER 8 extended-range electric vehicle.
• QualcommcoreTechnology or IntegrationQualcomm Snapdragon 8397 automotive-grade SoC integrated into FREELANDER 8 for advanced computing capabilities.
• WeRidecoreTechnology or IntegrationOne-stage end-to-end intelligent driving solution co-developed with Bosch, deployed in Chery Exeed ES and ET models. WRD 3.0 system achieved six consecutive victories in China Intelligent Driving Challenge. Design wins across more than 30 production vehicle programs.
• NVIDIAcoreTechnology or IntegrationPartnership with NVIDIA for autonomous driving technology development including Orin-Y chips for Falcon 700 driver-assist system.
• BoschcoreTechnology or IntegrationPartnership with Bosch for autonomous driving and intelligent driving solutions including WeRide co-developed WRD 3.0 system.
• Ebro Motors (Spain)strategicOEM/ Whitelabel/ Licensing PartnerPartnership with Ebro Motors (Btech) for vehicle manufacturing at Zona Franca de Barcelona plant. Ebro reborn as Spanish automaker with Chinese partner Chery providing platform and technology for local production, including first electric vehicle planned for early 2027.

Scale indicators15 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Geely Auto: China's largest privately controlled OEM group with multi-brand strategy (Geely, Lynk & Co, Zeekr, Polestar) closely paralleling Chery's brand stack. Both pursue aggressive European expansion and competing on hybrid and BEV technology.
• BYD: China's largest NEV maker and Chery's most direct rival across passenger cars, SUVs, and plug-in hybrids. Both target global export markets (Europe, South America, Southeast Asia) with multi-brand portfolios and vertically integrated battery technology.
• Great Wall Motor (GWM): Chinese SUV/pickup specialist with overseas expansion via Tank, Haval, Wey, and Ora brands. Comparable technology platform-sharing approach and emerging-market focus overlap directly with Chery's Jetour/Jaecoo/Omoda strategy.
• Tata Motors: Indian OEM licensing Chery's EV platform for its Avinya brand, making Tata simultaneously customer and direct competitor. Comparable SUV/CV portfolio and push into premium NEVs creates overlapping competitive fronts.

Broad incumbents

• Stellantis: Global multi-brand OEM with comparable brand-stacking across mass and premium, established European and Latin American distribution, and growing exposure to Chinese platforms via partnerships. Relevant benchmark for how Chery's OEM licensing model and FREELANDER-style JV could face incumbent pushback.
• Hyundai Motor Group: Korean incumbent pursuing the same global emerging-market expansion playbook Chery is executing (top-3 in South Africa, top-5 in Australia, accelerating EV/PHEV launches in Europe). Pricing and value-positioning overlap with Tiggo and Omoda lines.
• SAIC Motor: China's largest state-owned OEM with MG brand leading UK's BEV sales and vast joint-venture scale. Direct overlap with Chery in European and emerging-market footprint as well as multi-segment product mix.

Emerging players

• XPeng: Chinese EV and ADAS innovator whose XPILOT and end-to-end driving stacks compete with Chery/WeRide WRD 3.0 solutions. Early mass-market smart-EV positioning overlaps with Chery's Omoda/Jaecoo NEV models.
• NIO: Chinese premium-EV brand competing in the upper tier where Chery targets with Exeed/LUXEED/FREELANDER. Both invest heavily in battery-swap, ADAS, and software-defined vehicle features for the premium segment.
• Li Auto: Chinese premium NEV specialist with extended-range electric (EREV) technology that competes head-to-head with Chery's LEPAS Super Hybrid and Exeed range-extender products. Lead indicator for how EREV is monetized in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery