Uncle's Ice Cream
Uncle's Ice Cream is a family-owned, Hawai'i-based artisan producer founded in 2013 that handcrafts premium ice cream sandwiches on O'ahu's North Shore, distributes wholesale across ten U.S. states, and in 2024 expanded into burnt cheesecakes under the Hanabi sub-brand.
- Company typePrivate
- Founded2013
- HeadquartersWaialua, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Uncle's Ice Cream does
Uncle's Ice Cream is a family-owned, Hawai'i-based artisan ice cream sandwich producer founded in 2013 by Paul and Barbara Logan on O'ahu's North Shore. The company's core product is handcrafted ice cream sandwiches built from scratch by the founder using real ingredients and locally inspired flavors (Lilikoi, Ube, Guava, North Shore Coffee, Cookie Butter, Blood Orange), offered in two unit sizes — 6oz Classic and 2oz Mini — to enable one-handed consumption at farmers markets, retail counters, and events.
Revenue is generated through four channels: direct retail (the Waialua and Las Vegas pickup facilities plus on-island partners), wholesale distribution to grocery and specialty retailers across four Hawaiian islands and six mainland U.S. states, special-order catering for weddings, birthdays, and corporate events (with optional freezer rental for O'ahu), and a Shopify-based e-commerce channel selling merchandise and gift cards. Pricing is unit-based, with Bistro/Signature sizes of the Hanabi burnt cheesecake line ranging from $16.95 to $79.95, signaling premium positioning. The 2024 launch of the Hanabi burnt cheesecake sub-brand extended the company beyond a single-SKU product for the first time in 13 years. Distribution is anchored by a Whole Foods Kahala placement and is supported by an unusually deep community-engagement layer — the Flavor Craver loyalty community, the Sammie Says caption contest, and the Dream Machine flavor ideation tool — which together function as a low-cost brand-advocacy engine.
The company is privately held, was bootstrapped through its first decade, and raised approximately $1,035,621 via equity crowdfunding on StartEngine in November 2022 (with subsequent Form C-AR annual report filings). Headcount is reported at 11-50, consistent with a small artisan CPG producer. Geographic reach spans Hawai'i (O'ahu, Maui, Big Island, Kaua'i), California (north and south), Nevada, Arizona, Oregon, Utah, and Washington. The company holds no patents and discloses no AI/ML technology stack; the operating model is rooted in founder-driven recipe development and community-led brand building rather than technology differentiation.
Uncle's Ice Cream firmographics
Firmographics- Name
- Uncle's Ice Cream
- Legal name
- Uncle's Ice Cream
- Website
- https://unclesicecream.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uncle's Ice Cream is a family-owned, Hawai'i-based artisan producer founded in 2013 that handcrafts premium ice cream sandwiches on O'ahu's North Shore, distributes wholesale across ten U.S. states, and in 2024 expanded into burnt cheesecakes under the Hanabi sub-brand.
- Ownership category
- akta.pro rank
Uncle's Ice Cream industry classification
Industry- Product category
- Artisan Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH), Ice Cream & Gelato Shops (THAFAGAA), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Uncle's Ice Cream is headquartered
LocationHeadquarters
- HQ city
- Waialua
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Uncle's Ice Cream business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail Sales: Ice cream sandwiches sold at retail locations and pickup points. Products available in Classic (6oz) and Mini (2oz) sizes. Also includes Hanabi burnt cheesecake sales through online ordering with scheduled weekly pickup.
- Wholesale Distribution: Bulk sales to retail partners including grocery stores and specialty retailers. Regional wholesale inquiries handled for Hawaii, Las Vegas, and other areas.
- Special Orders and Catering: Custom orders for events including weddings, birthdays, and corporate meetings. Provides assembled and packaged ice cream sandwiches. Optional freezer rental with delivery and pickup for Oahu events.
- E-commerce / Gift Cards: Online store through Shopify for merchandise and gift cards. Hanabi product line includes gift card options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 9-inch Signature Size serves 12-14 people |
| Unit Pricing | Pay-as-you-go | 4-inch Bistro Size serves 2-3 people |
| Unit Pricing | Pay-as-you-go | Ice Cream Sandwiches - Classic and Mini sizes |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Uncle's Ice Cream product offering
Product offeringCore offering
Uncle's Ice Cream produces handcrafted artisan ice cream sandwiches on Oahu's North Shore using real ingredients, available in Classic (6oz) and Mini (2oz) sizes with rotating signature and seasonal flavors. In 2024 the company launched Hanabi, a line of Basque-inspired burnt cheesecakes in 4-inch (serves 2-3) and 9-inch (serves 12-14) sizes. Products are sold through company-operated pickup locations, wholesale retail partners across Hawaii and the U.S. mainland, e-commerce gift cards, and a special-orders/catering program.
Product overview
Uncle's Ice Cream is a Hawaiian artisan ice cream sandwich company operating from O'ahu's North Shore and Las Vegas. The core offering consists of handcrafted ice cream sandwiches available in 6oz Classic and 2oz Mini sizes, featuring rotating signature and seasonal flavors. The company recently expanded beyond ice cream sandwiches with Hanabi Burnt Cheesecakes, a new sub-brand offering Basque-inspired cheesecakes in two sizes. Additional offerings include an interactive Dream Machine for flavor ideas, the Sammie Says caption contest, a Flavor Craver loyalty community program, wholesale distribution, special orders and catering services, and gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- Hanabi: A vibrant new passion project and product line featuring burnt cheesecakes, marking the first expansion beyond ice cream sandwiches in the Logans' 13 years of North Shore operations. Flavors include Cookie Butter, Classic, Guava, Ube, Blood Orange, and limited-time Toasted Black Sesame with Miso Caramel Sauce.
Products and services
- Uncle's Ice Cream Sandwiches Handcrafted artisan ice cream sandwiches made with real ingredients on O'ahu's North Shore, available in 6oz Classic and 2oz Mini sizes with rotating signature and seasonal flavors. Sold to individual consumers at retail pickup points, through wholesale partners, and via special-order catering.
- Hanabi Burnt Cheesecakes Basque-inspired burnt cheesecakes developed by Uncle Paul Logan with caramelized tops and custard-like interiors. Available in 4-inch Bistro (serves 2-3) and 9-inch Signature (serves 12-14) sizes in flavors including Classic, Cookie Butter, Guava, Ube, Blood Orange, and limited-time Toasted Black Sesame with Miso Caramel Sauce.
- Gift Cards Digital gift cards for Hanabi Burnt Cheesecakes sold in variable amounts through the Shopify e-commerce storefront.
- Special Orders & Catering Custom event catering service providing assembled and packaged ice cream sandwiches for weddings, birthdays, and corporate meetings. Products available in Classic (6oz) and Mini (2oz) sizes with optional freezer rental that includes delivery and pickup for O'ahu events.
- Wholesale Program Wholesale distribution program offering super-premium artisan ice cream sandwiches to grocery stores and specialty retailers. Regional wholesale inquiries handled separately for Hawai'i, Las Vegas, and other U.S. mainland areas.
Companies that use Uncle's Ice Cream
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Uncle's Ice Cream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Uncle's Ice Cream partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Whole Foods KahalacoreWholesale retail partnership with Whole Foods Market location in Kahala, Honolulu. Uncle's products available for purchase at this premium grocery retailer.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Uncle's Ice Cream competitors and assessment
Company assessmentRegional players
- Honolulu Cookie Company: Honolulu Cookie Company is a Hawaiian premium shortbread brand sold through retail and gifting channels. It overlaps with Uncle's on Hawaiian provenance, premium gifting, and tourist/souvenir demand.
- Big Island Candies: Big Island Candies is a Hawaiian premium gift-food brand with national e-commerce and gifting distribution. It is comparable as a Hawaii-anchored, premium-occasion food brand competing for Hawaiian souvenir and gift occasions.
Direct peers
- Coolhaus: Coolhaus is a premium architecturally-inspired ice cream sandwich brand. It is the most direct peer to Uncle's, competing in the same artisan ice cream sandwich niche with cookies-and-cream constructions, retail and wholesale channels, and rotating flavor profiles.
Broad incumbents
- Talenti: Talenti is a Unilever gelato/sorbetto brand competing in the premium frozen desserts category. It is comparable to Uncle's in supermarket shelf positioning and indulgent flavor innovation.
- Ben & Jerry's: Ben & Jerry's is a Unilever-owned super-premium ice cream brand with broad flavor portfolios and chunk/mix-in innovation. It overlaps with Uncle's in indulgent, chunk-filled frozen treats and grocery freezer competition.
- Jeni's Splendid Ice Creams: Jeni's is a scaled premium artisan ice cream brand with national wholesale, D2C, and scoop shop presence. It overlaps with Uncle's in premium-positioned, small-batch dairy desserts made with distinctive flavors and a strong lifestyle brand.
- Van Leeuwen Ice Cream: Van Leeuwen is a premium ice cream brand with national grocery distribution, scoop shops, and distinctive flavors. It overlaps with Uncle's in premium CPG wholesale, Hawaiian/tropical flavor innovation, and gifting positioning.
- Salt & Straw: Salt & Straw is a craft ice cream brand known for unique, small-batch flavor profiles and scoop shop plus wholesale distribution. It competes with Uncle's for premium dessert occasions and the 'discovery' flavor narrative.
- Häagen-Dazs: Häagen-Dazs is a global super-premium ice cream brand from Nestlé. It competes for the same premium shopper in grocery and foodservice but at national scale, against which Uncle's must differentiate via Hawaiian provenance and handcraft.
- Baskin-Robbins: Baskin-Robbins is a global mass-market ice cream and frozen dessert chain. While not a premium peer, it competes for the same impulse/occasion ice cream purchase in retail and foodservice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Uncle's Ice Cream social profiles
Digital presenceUncle's Ice Cream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncle's Ice Cream leadership team
Management profileNumber of profiles
Profiles2 records
Uncle's Ice Cream funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncle's Ice Cream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncle's Ice Cream
What does Uncle's Ice Cream do?
Uncle's Ice Cream produces handcrafted artisan ice cream sandwiches on Oahu's North Shore using real ingredients, available in Classic (6oz) and Mini (2oz) sizes with rotating signature and seasonal flavors. In 2024 the company launched Hanabi, a line of Basque-inspired burnt cheesecakes in 4-inch (serves 2-3) and 9-inch (serves 12-14) sizes. Products are sold through company-operated pickup locations, wholesale retail partners across Hawaii and the U.S. mainland, e-commerce gift cards, and a special-orders/catering program.
Is Uncle's Ice Cream a public or private company?
Uncle's Ice Cream is a private company. It is classified as family owned and is currently operating.
When was Uncle's Ice Cream founded?
Uncle's Ice Cream was founded in 2013. It employs 11 to 50 people.
Where is Uncle's Ice Cream based?
Uncle's Ice Cream is headquartered in Waialua, United States, in the North America region.
How does Uncle's Ice Cream make money?
Four revenue lines are on record. Direct Retail Sales are the primary driver. The others are wholesale Distribution, special Orders and Catering and E-commerce / Gift Cards.
Who are Uncle's Ice Cream's main competitors?
Regional players on record are Honolulu Cookie Company and Big Island Candies. Coolhaus is listed as a direct peer. Broad incumbents are Talenti, Ben & Jerry's, Jeni's Splendid Ice Creams, Van Leeuwen Ice Cream, Salt & Straw, Häagen-Dazs and Baskin-Robbins.
Does Uncle's Ice Cream have an API?
No public API is recorded for Uncle's Ice Cream.
What industry is Uncle's Ice Cream in?
Uncle's Ice Cream's product category is Artisan Frozen Desserts. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of AFAHAEAH, Ice Cream Cakes & Frozen Dessert Bakery Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.