Emirates International Investment Company

What Emirates International Investment Company does

Emirates International Investment Company LLC (EIIC) is a UAE-based diversified investment firm founded in 1990 and headquartered in Abu Dhabi, operating as the strategic investment arm of National Holding Group. The firm holds strategic equity stakes across banking, capital markets, asset management, hospitality, retail, fintech, and technology sectors, with portfolio companies spanning UAE, the United States, Europe, Egypt, China, Sudan, and Mexico. Notable holdings include a 47% stake in Abu Dhabi Islamic Bank (ADIB), one of the world's largest Islamic banks; cornerstone positions in the regional IPOs of Lulu Retail, Talabat, and Spinneys; a strategic minority stake in Joe & The Juice (valued at $1.8 billion); and exposure to global names such as X AI, Voyager Space, Kraken, and Chime. EIIC also wholly owns two operating subsidiaries: Entrust Capital, a DIFC-authorized boutique asset manager with over $7 billion in AUM serving family offices and institutional clients; and Mimojo, a fully automated cashback rewards platform in the UAE integrated with VISA payment rails.

EIIC's revenue model is that of a strategic investment vehicle: returns are generated through capital appreciation, dividends, and value creation in portfolio companies, with investment terms negotiated on a deal-by-deal basis rather than via disclosed pricing. The go-to-market motion is sales-led and relationship-driven — EIIC originates direct strategic investments, participates in IPO cornerstone tranches, and works as an active long-term investor alongside portfolio management teams. Customer-facing activity is concentrated at the subsidiary level (Entrust Capital's family office and institutional AUM services, Mimojo's consumer cashback app), while the parent operates primarily through direct enterprise relationships with issuers, co-investors, and target companies. Leadership comprises a four-person C-suite (CEO Joseph Iskander, CFO Hawary Marshad, General Counsel Bassim Kanaan, Acting COO/Head of Business Development Amro Diab) overseeing a workforce reported at approximately 70 employees, against a stated 101–250 range.

Name

Emirates International Investment Company

Legal name

Emirates International Investment Company LLC

Website

https://eiic.ae

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

EIIC is a UAE-based diversified investment firm and the strategic investment arm of National Holding Group, founded in 1990. It holds strategic equity stakes across banking, capital markets, asset management, hospitality, retail, and technology sectors globally.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

OCIO Providers (Outsourced CIO) (FSAAAGAH)

Keywords

• Private equity investments
• Strategic equity investments
• Portfolio management services
• Asset management advisory
• Capital markets investments

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Returns and Capital Gains: EIIC generates returns through strategic investments in public and private companies. The company holds diversified portfolio across multiple asset classes including real estate, financial services, healthcare, technology, and energy. Returns come from capital appreciation, dividends, and value creation in portfolio companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Emirates International Investment Company (EIIC) is a UAE-based investment firm and the strategic investment arm of National Holding Group. It makes strategic equity investments in public and private companies across banking, capital markets, asset management, hospitality, and retail sectors. EIIC also operates wholly-owned subsidiaries including Mimojo (an automated cashback platform) and Entrust Capital (a boutique asset management firm).

Product overview

Emirates International Investment Company (EIIC) is a leading UAE-based investment company and the strategic investment arm of National Holding Group, active since the early 1990s. EIIC owns and manages a diversified portfolio across multiple asset classes including banking, capital markets, asset management, hospitality, retail, and technology. EIIC's proprietary product offering includes Mimojo, a fully automated cashback rewards platform. The company's portfolio spans investments in financial services (ADIB, ADIB Egypt, Reem Finance, Blnk, Chime, Kraken, Entrust Capital), retail (Lulu Retail, Spinneys), food delivery (Talabat), hospitality (Joe & The Juice), technology (X AI, Voyager Space, Tribal), and other sectors (Jade Capital, BCC). EIIC operates across UAE, US, Europe, Egypt, China, Sudan, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Equity Investments Long-term private equity investments in high-potential companies across banking, fintech, retail, hospitality, technology, and energy sectors. Targets include companies in MENA, US, Europe, Egypt, China, and Sudan.
• Strategic Equity Investments Strategic minority and controlling equity stakes held as long-term active investor, providing operational support and value creation to portfolio companies. Notable holdings include Abu Dhabi Islamic Bank (47%), ADIB Egypt, Reem Finance, and Joe & The Juice.
• Capital Markets Investments Investments in publicly listed securities and participation as cornerstone investor in regional IPOs, including Lulu Retail (USD 100 million), Talabat (AED 184 million/USD 50 million), and Spinneys (AED 275 million/USD 75 million).
• Entrust Capital Asset Management Wholly-owned boutique asset management and financial advisory firm in DIFC serving family offices and institutional clients across MENA, with over USD 7 billion in assets under management.
• Mimojo Cashback Platform Fully automated cashback rewards platform that enables consumers to earn real cashback on purchases at participating merchants without vouchers, with cashback credited to registered VISA cards on the 15th of every month.

Quantifiable outcome

• Successfully invested in multiple unicorn and high-growth companies across fintech, retail, and food delivery sectors
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• National Holding GroupcoreOthersEIIC is the strategic investment arm of National Holding Group, operating as the Group's dedicated investment vehicle for strategic investments across multiple sectors and geographies.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• ADQ (Abu Dhabi Developmental Holding Company): Abu Dhabi strategic holding company managing a multi-sector portfolio across food and agriculture, healthcare, energy, logistics, and financial services. Comparable as a regional strategic holding entity investing across diverse sectors with a long-term capital base.
• Alpha Dhabi Holding: Abu Dhabi-listed strategic investment holding company with diversified interests in construction, healthcare, energy, real estate, and financial services. Comparable as a UAE multi-sector strategic investor with significant capital reserves.
• Investment Corporation of Dubai: Principal investment arm of the Government of Dubai managing a diversified portfolio of strategic holdings across sectors including banking, transportation, hospitality, and real estate. Directly comparable as a UAE government-affiliated strategic investment vehicle.
• Mubadala Investment Company: Abu Dhabi sovereign wealth investor with a globally diversified multi-asset portfolio spanning banking, healthcare, technology, and infrastructure. EIIC sold a 7.6% ADIB stake to Mubadala in 2023, making them counter-parties; both operate from Abu Dhabi with strategic mandates and significant capital reserves.

Direct peers

• Al Masah Capital: Dubai-based alternative asset manager investing in private equity and credit across MENA, South Asia, and Southeast Asia. Comparable as a regional mid-sized investment firm executing strategic minority stakes and growth capital deals.
• Multiply Group: Abu Dhabi-listed strategic investment holding company building a diversified portfolio across utilities, consumer, fintech, and digital infrastructure. Comparable as a regional listed strategic investment firm pursuing minority stakes and cornerstone IPO investments.
• Chimera Investments: Abu Dhabi-based investment company that is part of a broader UAE conglomerate, managing diversified holdings across financial services and other sectors. Comparable as a UAE strategic investment vehicle operating with cross-sector mandates.
• Waha Capital: Abu Dhabi-listed investment company managing private equity, public markets, and credit portfolios across MENA and global markets. Closest direct peer in size, structure, and mandate as a UAE-based strategic investment firm with cross-sector holdings.
• National Holding Group: EIIC's parent company, a UAE-based diversified holding company with interests across insurance, real estate, healthcare, education, and consumer sectors. EIIC operates as its strategic investment arm, making the parent functionally a comparable multi-sector holding structure.

Regional players

• GFH Financial Group: Bahrain-headquartered investment firm managing private equity, real estate, and credit funds across MENA. Comparable as a regional strategic investor executing cornerstone IPO positions and minority investments in growth-stage companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emirates-international-investment-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emirates International Investment Company