Mystic Farm & Distillery

Name

Mystic Farm & Distillery

Legal name

Mystic Farm & Distillery

Website

https://whatismystic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft bourbon spirits
• Farm-to-bottle distillery
• Small-batch whiskey
• Artisan vodka gin rum
• Distillery tours experiences

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Spirits Sales: Direct retail sales of bourbon, vodka, gin, rum, and liqueurs at the distillery and website for pickup. Wholesale distribution to North Carolina ABC stores. Third-party online sales via Cellar.com.
2. Tours and Experiences: Revenue from guided distillery tours (one-hour and luxury two-hour options), single barrel experiences ($2,500), and free distillery tours driving product sales.
3. Venue Rentals: Corporate events, private parties, and venue rentals across 22-acre property with 3800 square feet of interior space and two fully functioning bars.
4. Classes and Events: Ticketed events including cocktail classes, bourbon blending, chocolate pairing, cigar pairing, line dancing, comedy nights, and food festivals.
5. Bourbon Mash Beef: Sale of spent mash-fed beef from cattle operations, sold in various cuts for pickup only.
6. Used Bourbon Barrels: Sale of used bourbon barrels ($200 each) for furniture, gifts, or decorative purposes.
7. Equity Crowdfunding: RegCF equity crowdfunding through StartEngine to raise capital for expansion, with 581 investors participating.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mystic Farm & Distillery produces and sells small-batch craft spirits — bourbon whiskeys, gin, vodka, rum, and liqueurs — made from grain grown on-site, water from the on-site Triassic Basin aquifer, and aged in Appalachian oak barrels. The company also sells by-products (mash-fed beef, used barrels) and offers ticketed distillery tours, classes, and venue rentals at its 22-acre Durham, NC property.

Product overview

Mystic Farm & Distillery is a craft distillery producing a portfolio of bourbon whiskeys, gin, vodka, rum, and liqueurs from grain grown on their North Carolina farm. The core product line includes multiple bourbon expressions (Broken Oak, Bottled in Bond, Arcana, Heart of Mystic with variants like Cacao Nib and Coffee Finished), their 57 Navy-Strength Gin, Mystic Vision Vodka (including Barrel Rested variant), and three Tiki rum products. The company operates on a farm-to-bottle model, growing 100% of their grain on leased acreage near Hillsborough, using water from their onsite aquifer. Sustainability efforts include a 50kw solar power system. Revenue diversification includes by-products (mash-fed beef, used barrels) and experiences (guided tours, luxury tours, Single Barrel Experience). Products are available for pickup at their Durham, NC location and through limited third-party channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Broken Oak Bourbon Premium bourbon aged in a second new charred oak barrel, known for a unique floral nose and deep smooth toffee finish. Won multiple gold medals at the San Francisco World Spirits Competition, including 2023 Double Gold Medal and Best in Class for 5-Year Small Batch Bourbon, and 2024 Double Gold Medal and Runner Up Best in Class for 6-9 Year Small Batch Bourbon. Priced at $199.95.
• Mystic Bottled in Bond Bourbon Whiskey

Quantifiable outcome

• Award-winning quality: 2023 Double Gold Medal & Best in Class 5-Year Small Batch Bourbon, 2024 Double Gold Medal & Runner Up for Best in Class 6-9 Year Small Batch Bourbon at San Francisco World Spirits
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• Counter Culture CoffeeminorStrategic or Co-development PartnerDurham-based specialty coffee roaster partnered with Mystic for Heart of Mystic Coffee-Finished Bourbon. Tested over 10 different coffees before selecting organic beans from South America to impart notes of chocolate, ripe fruit, and roasted nuts.
• Cellar.comminorChannel Partner/ Reseller/ DistributorThird-party online vendor that carries select Mystic products and is able to ship to customers within and outside North Carolina where direct shipping is not available.
• Sustainable Sourcing PartnersminorOthersLocal and regional sourcing including recycled cardboard boxes, sustainable Appalachian oak barrels, locally printed labels, and recycled pallets. Spent mash goes to Scott Thigpen's farm in Beulaville for cattle feed.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Koval Distillery: Chicago-based craft distillery producing organic whiskey, gin, vodka, and liqueurs with tasting room. Similar craft distillery with diversified spirits portfolio and direct-to-consumer emphasis.
• Kings County Distillery: Brooklyn-based craft distillery producing bourbon and whiskey with tasting room, tours, and on-site experiences. Highly comparable operational model combining spirits production with experiential venue revenue.
• Balcones Distilling: Craft grain-to-glass distillery in Waco, TX producing award-winning bourbon and other spirits with distinctive production methods. Highly comparable to Mystic as a small craft producer leveraging innovation and awards for premium positioning.
• Castle & Key Distillery: Historic Kentucky craft distillery producing gin, vodka, and bourbon with extensive tasting room, tours, and events programming. Comparable experience-led craft distillery model with premium positioning.
• Smooth Ambler Spirits: West Virginia craft distillery producing bourbon, rye, and vodka with tasting room. Similar craft scale and product mix including aged bourbon with regional distribution approach.
• Rabbit Hole Distillery: Louisville, KY craft bourbon distillery with award-winning expressions and tasting room. Comparable premium craft positioning to Mystic with limited-edition and finished bourbon playbooks.
• New Riff Distilling: Northern Kentucky craft distillery producing bourbon and rye with tasting room and tours. Similar independent craft model with multiple award-winning expressions.
• Catoctin Creek Distillery: Virginia-based grain-to-glass craft distillery producing bourbon, rye, gin, and brandy with tastings. Comparable Southeast craft positioning with similar focus on local terroir and awards-driven premium reputation.
• Few Spirits: Evanston, IL craft distillery producing grain-to-bottle bourbon, gin, vodka, and rum with farm-to-bottle positioning and tasting room experiences. Shares Mystic's premium craft model with on-site experiences and limited distribution.
• Wilderness Trail Distillery: Kentucky craft distillery producing bourbon with proprietary fermentation science and award-winning small batch expressions. Similar size and craft positioning to Mystic, both leveraging Double Gold style awards to build premium reputations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mysticfarmanddistillery
• Instagraminstagram.com/mysticfarmdistillery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mystic Farm & Distillery