Propelrx
PropelRx is an AI-powered capital readiness platform that helps Seed–Series B startup founders diagnose institutional fundraising readiness, align pitch materials, and match with investor mandates before launching outreach, monetizing via tiered SaaS subscriptions and a performance-based alignment fee.
- Company typePrivate
- Founded2025
- HeadquartersSheridan, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Propelrx does
PropelRx is a capital readiness infrastructure platform that targets Seed through Series B startup founders preparing for or actively running institutional fundraises. The product positions itself as a prerequisite layer that runs before investor outreach begins, assessing whether a company is structurally ready to raise capital against institutional standards. The platform is operated by Propeligent Ltd, a private limited company registered in England and Wales (company number 14713764), with registered offices in Covent Garden, London. The founder is Jamal Hirani, a former Partner at Velocity VC and former MD at PriceRunner.
The core technology combines a proprietary five-dimensional Capital Readiness Framework (covering financial, narrative, structural, timing, and reputational dimensions) with several AI-powered components: an AI CFO assistant for financial modelling, Luna for AI-driven pitch practice, Atlas for on-site support, and a signal-enriched investor matching engine that gates investor matches until a founder's structural readiness score exceeds a defined threshold. The platform also includes a cross-document alignment engine that checks for inconsistencies between the pitch deck, financial model, and verbal narrative. The investor database indexes 2,000+ institutional mandates and 1,300+ active fund profiles across 20+ countries.
The business model is multi-layered: a freemium 14-day diagnostic converts into three self-serve SaaS tiers (Institutional Access at £490/year, Readiness Pro at £990/year, Campaign Execution at £1,570/year), plus a high-touch Capital Partner advisory tier at £2,950/month with a 3-month minimum commitment (£8,850 upfront). A performance-based 3.95% alignment fee on capital raised (capped at $200K per round) applies to the two highest tiers. No equity is taken at any level. The go-to-market is product-led growth with content marketing, supplemented by an inside-sales motion for the Capital Partner tier. Stripe handles subscription payments. The platform claims 85+ active founders and 45+ companies running live capital campaigns.
Propelrx firmographics
Firmographics- Name
- Propelrx
- Legal name
- Propeligent Ltd
- Website
- https://propelrx.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PropelRx is an AI-powered capital readiness platform that helps Seed–Series B startup founders diagnose institutional fundraising readiness, align pitch materials, and match with investor mandates before launching outreach, monetizing via tiered SaaS subscriptions and a performance-based alignment fee.
- Ownership category
- akta.pro rank
Propelrx industry classification
Industry- Product category
- Fundraising Technology (Capital Readiness Software)
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Venture Capital Fundraising Placement (FSAEALAC)
Keywords
Where Propelrx is headquartered
LocationHeadquarters
- HQ city
- Sheridan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Propelrx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (SaaS): Three tiers of monthly/annual SaaS subscriptions providing access to investor database, readiness scoring, AI tools, and campaign execution features. All tiers are self-serve; higher tiers unlock progressively more sophisticated readiness and execution capabilities. Annual billing offers a discount equivalent to two free months. No equity is taken at any tier.
- Alignment Fee (Performance-Based): A 3.95% success fee on total capital raised, applicable only when a funding round closes. Capped at $200,000 per round. This fee applies to the Campaign Execution tier and Capital Partner tier. It is tied to preparation and outcome, not to access volume or introductions. No alignment fee is charged if capital is not secured.
- Capital Partner (Premium Coaching): A £2,950/month premium tier providing 4 x 60-minute 1:1 sessions with former VC partner Jamal Hirani, personal review of investor shortlist and outreach messaging, and priority async access. Requires a 3-month minimum commitment billed upfront (£8,850). Supplements the SaaS subscription with high-touch advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Access to investor data only — for founders who already know their raise is tight and just need the investor list. |
| Subscription | Annual | Full readiness framework plus AI tools — for founders who want to enter investor conversations as the strongest version of themselves. |
| Subscription | Annual | Full platform with outreach automation — for founders ready to execute a structured 60–90 day raise now. |
| Subscription | Multi-year contract | Premium tier with a former VC partner — for founders who want institutional expertise in their corner during the raise. |
| Freemium | Pay-as-you-go | Free entry point — 14-day diagnostic providing readiness scoring and blurred investor preview. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Propelrx product offering
Product offeringCore offering
PropelRx is an AI-powered capital readiness infrastructure platform for Seed–Series B startup founders raising $500K–$25M. It diagnoses institutional capital readiness across five dimensions (financial, narrative, structural, timing, reputational), matches founders to investors whose mandates actually fit, and structures outreach campaigns to reduce dilution and shorten fundraising timelines. Offerings span self-serve SaaS tiers, a premium 1:1 coaching tier with a former VC partner, and a performance-based alignment fee tied only to capital successfully closed.
Product overview
PropelRx is a capital readiness infrastructure platform designed for founders raising $500K–$25M. The platform operates on a tiered subscription model comprising four levels: Institutional Access (entry), Readiness Pro (mid-tier), Campaign Execution (full-service), and Capital Partner (premium advisory). Core platform features include AI-powered investor matching, capital readiness assessment across 5 dimensions, and structured outreach tools. Key AI-powered features include the AI CFO Assistant for financial modelling, Luna Pitch Practice for narrative refinement, and Atlas AI chatbot for support. The Capital Partner add-on provides 1:1 mentorship with former VC Partner Jamal Hirani. The platform differentiates itself from CRMs and investor databases by positioning as the prerequisite layer before investor outreach begins.
Differentiator
Problem solved
Functional benefit
Products and services
- Institutional Access Entry-level subscription providing access to institutional investor data (full firm names and partners, thesis alignment breakdown, check size and stage fit scoring, sector and geography match data, basic outreach activation, investor profile visibility). Designed for founders who already know their raise is tight and just need the investor list. No alignment fee; no equity taken.
- Readiness Pro Mid-tier subscription that adds the full Capital Readiness Framework across 5 dimensions, the AI CFO assistant for financial modelling, Luna pitch practice (10 sessions/month), investor shortlist PDF export, and priority email support (48-hour SLA). Designed for founders who want to enter investor conversations as the strongest version of themselves. No alignment fee.
- Campaign Execution Full-service subscription tier designed for founders ready to execute a structured 60–90 day raise. Includes everything in Readiness Pro plus automated outreach sequences, campaign execution engine, engagement and signal tracking, data room gating and analytics, and meeting scheduling infrastructure. Charges a 3.95% alignment fee only if capital is secured (capped at $200K); no equity taken.
- Capital Partner Premium high-touch advisory add-on service pairing founders with former VC Partner Jamal Hirani for 4 × 60-minute 1:1 sessions per month, personal review of investor shortlist, outreach messaging, and pitch narrative, plus priority async access via platform messaging (48-hour SLA) and a custom structural alignment review before outreach begins. Requires a 3-month minimum commitment at £2,950/month (£8,850 billed upfront); 3.95% alignment fee applies if capital is secured. Limited to 6 places (4 remaining).
Quantifiable outcome
- 74% of seed rounds fail due to narrative gaps, not business weakness — readiness assessment surfaces these gaps before investor outreach
- +3 more outcomes
Companies that use Propelrx
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Propelrx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
Propelrx partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Propelrx competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Propelrx social profiles
Digital presencePropelrx compliance and trust
Trust signalCompliance3 records
Propelrx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propelrx leadership team
Management profileNumber of profiles
Profiles1 record
Propelrx funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propelrx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propelrx
What does Propelrx do?
PropelRx is an AI-powered capital readiness infrastructure platform for Seed–Series B startup founders raising $500K–$25M. It diagnoses institutional capital readiness across five dimensions (financial, narrative, structural, timing, reputational), matches founders to investors whose mandates actually fit, and structures outreach campaigns to reduce dilution and shorten fundraising timelines. Offerings span self-serve SaaS tiers, a premium 1:1 coaching tier with a former VC partner, and a performance-based alignment fee tied only to capital successfully closed.
Is Propelrx a public or private company?
Propelrx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propelrx founded?
Propelrx was founded in 2025. It employs 1 to 10 people.
Where is Propelrx based?
Propelrx is headquartered in Sheridan, United States, in the North America region.
How does Propelrx make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are alignment Fee (Performance-Based) and capital Partner (Premium Coaching).
Does Propelrx have an API?
No public API is recorded for Propelrx.
What industry is Propelrx in?
Propelrx's product category is Fundraising Technology (Capital Readiness Software). Its primary akta.pro industry code is FSAEALAC, Venture Capital Fundraising Placement. Its NAICS code is 523940 and its SIC code is 6282.