Crest Sacramento

What Crest Sacramento does

The Crest Theater, operating under the name Crest Sacramento, is a historic multi-purpose entertainment venue located at 1013 K Street in downtown Sacramento, California. Founded in 1949, the venue presents a diversified mix of programming including movie screenings (classic, cult, and new-release titles, some with live orchestral accompaniment), live concerts across genres, stand-up comedy, and special events. Beyond its public ticketed programming, the venue operates a private-event rental business accommodating corporate events, meetings, wedding receptions, film premieres, and private parties.

The business generates revenue through three primary streams: consumer ticket sales (prices ranging from $2 for low-cost film screenings up to $95 for premium concert events), venue rental fees for private and corporate functions, and a community-funded capital pool raised via a 2024 crowdfunding partnership with Honeycomb Credit. Distribution is omnichannel and direct-to-consumer: tickets are sold through the Crest's own website, through Ticketmaster, and at a physical box office open Monday-Friday, while rental inquiries are handled via a dedicated email channel. The venue uses Mailchimp for email marketing and newsletter-driven audience retention. No proprietary technology platform or AI systems are in use; the core delivery model is traditional live-entertainment operations.

The company is privately held, operates with 11-50 employees, and serves a single local market in Sacramento. Its competitive positioning rests on historic brand equity (over 75 years), central downtown location, and programming versatility. In April 2024 the theater launched a refurbishment initiative funded by ~$97,249 in customer-investor crowdfunding, earmarked for film equipment upgrades and expansion of its film program.

Name

Crest Sacramento

Legal name

The Crest Theater

Website

https://cresttheater.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Crest Sacramento operates The Crest Theater, a historic multi-purpose entertainment venue in downtown Sacramento presenting films, concerts, comedy shows, and private events. Founded in 1949, it serves general public attendees and private/corporate event clients through ticketed programming and venue rentals.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Motion Picture and Video Exhibition (51213), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Programming, Booking & Repertory Exhibition Services (MPADAKAL), Theater, Musicals & Performing Arts (THAJAFAB), Live Music Venues & Concert Bars (THAFAEAD), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live entertainment venue
• Movie theater
• Concert hall
• Venue rental
• Event hosting

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for movies, concerts, comedy shows, and special events. Prices range from $2-$95 depending on the event type.
2. Venue Rental: The theater generates revenue by renting out the venue for private events including corporate events, meetings, parties, wedding receptions, and film screenings.
3. Crowdfunding Investment: The theater partnered with Honeycomb Credit for a crowdfunding campaign allowing customers to become investors with minimum investments of $100, providing capital for expansion and equipment refurbishment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Crest Theater is a historic multi-purpose entertainment venue in downtown Sacramento that screens films (including classics and films with live orchestral accompaniment), hosts live concerts, comedy shows, and special events open to the public. It also rents the venue for corporate events, private parties, wedding receptions, film screenings, premieres, and musical performances. Revenue is generated through ticket sales for public events and quote-based rental fees for private bookings.

Product overview

The Crest Theater is a single historic entertainment venue in downtown Sacramento offering a unified live entertainment experience. The venue operates as an integrated facility combining movie screenings (including classics and films with live orchestral accompaniment), live concerts, comedy shows, and special events. The theater also offers venue rental services for private and corporate events, functioning as a multi-purpose entertainment destination rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Movie Screenings Historic theater presenting film screenings including new releases, cult classics, and films shown with live orchestral accompaniment, priced from free at the box office to $5 online. Target audience is general moviegoers seeking entertainment in a historic downtown setting.
• Live Concerts Musical performances and concerts at the historic venue featuring artists across various genres, with ticket prices ranging from $38 to $95 depending on the event.
• Comedy Shows Stand-up comedy performances and special comedy events at the venue, with tickets ranging from $20 to $40.
• Special Events Public and ticketed special events at the venue, including themed programming, celebrations, and one-off event nights.
• Venue Rental Historic theater venue available for day and evening rentals, accommodating corporate events, meetings, private parties, wedding receptions, film screenings, premieres, and musical performances. Pricing is quote-based via direct email inquiry to [email protected].

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alamo Drafthouse Cinema: Specialty cinema chain known for curated programming, food/beverage service, and live-event screenings. Directly comparable to Crest as a programming-driven movie theater that pairs repertory and event-based content with a hospitality-driven revenue model.
• Coolidge Corner Theatre: Historic single-location nonprofit arthouse cinema in Brookline, MA hosting films, live events, and educational programming. Mirrors Crest's model of one historic venue mixing repertory cinema with live performances and community engagement.
• Belly Up Tavern: Independent live music and comedy venue in Solana Beach, CA hosting touring acts, tribute shows, and special events. Comparable as a single independent venue mixing live entertainment formats with private event rentals.
• Senator Theatre: Historic single-screen movie theater in Baltimore hosting first-run, repertory, and live-event programming. Direct comparable to Crest as a vintage venue balancing film exhibition with live and private events.
• Music Hall Center for the Performing Arts: Historic performing arts venue hosting concerts, theater, comedy, and private events. Direct comparable to Crest as a single historic venue presenting a multi-format live entertainment calendar with event-rental capability.
• Tower Theatre (Sacramento): Historic single-screen theater in Sacramento's Land Park neighborhood offering repertory and event programming. Direct local peer competing for the same Sacramento arthouse and event-rental market as Crest.

Broad incumbents

• Landmark Theatres: Specialty/art-house cinema chain operating multiple locations across the U.S. Comparable to Crest in curating independent, classic, and event-based film programming, though it operates at chain scale rather than single-venue.
• House of Blues: National chain of live music venues inside larger entertainment complexes. Comparable to Crest's concert programming at a national, multi-location scale, providing a benchmark for live-music venue operations and ticketing.
• AMC Theatres: Largest U.S. movie theater chain, operating thousands of screens nationwide. Represents the multiplex competition Crest navigates, with a fundamentally different scale and format but overlapping movie-exhibition customer base.

Regional players

• Ace of Spades (Sacramento): Mid-size live music venue in downtown Sacramento hosting concerts and comedy. Competes with Crest for Sacramento concert and comedy bookings and shares the same downtown geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crest Sacramento