Three Hearts Rum
Three Hearts Rum is a premium spirits brand founded in 2025 by Johnny Depp and Bobby DeLeon, producing a seven-year aged Caribbean rum in the Dominican Republic. It sells limited releases direct-to-consumer through its website, targeting U.S. luxury spirit consumers and collectors.
- Company typePrivate
- Founded2025
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Three Hearts Rum does
Three Hearts Rum is a privately held premium spirits brand founded in 2025 by actor Johnny Depp and Bobby DeLeon, operating under the Lost Horizon Spirits LLC entity. The company produces a single product — the First Edition, a Caribbean rum aged seven years in the Dominican Republic via a two-stage process (five years in ex-bourbon barrels with an Oloroso hint, followed by two years in ex-Cognac barrels). The bottle was personally designed by Depp and incorporates symbolism from his tattoos, including a skull, lightning bolt, the number three, and three hearts representing the loves of his life, making the packaging and brand narrative central differentiators.
The business operates a direct-to-consumer, digital-first distribution model through its official website (threehearts.com), with e-commerce infrastructure — compliant checkout, age verification, and fulfillment — provided through its core partnership with Bottle Nexus. The company is currently in a pre-sale phase with a waitlist, and a full national U.S. launch is scheduled for 2026. Marketing is driven by organic social channels (Instagram, TikTok, Facebook) and email communications, supported by earned media coverage and Depp's celebrity association as inherent brand awareness. Pricing is not publicly disclosed, but the product is positioned as a luxury spirit, sold in strictly limited quantities on a first-come, first-served basis to U.S. consumers of legal drinking age.
Revenue mechanics are anchored in one-time limited-edition releases to individual consumers within the United States, with international sales restricted by territorial alcohol distribution laws. The founders have also signaled intent to support Caribbean communities affected by recent hurricanes and to expand the product line into broader Caribbean rum traditions. There is no evidence of institutional investment, external funding rounds, or wholesale/on-premise distribution partnerships at this stage.
Three Hearts Rum firmographics
Firmographics- Name
- Three Hearts Rum
- Legal name
- Three Hearts
- Website
- https://threehearts.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Three Hearts Rum is a premium spirits brand founded in 2025 by Johnny Depp and Bobby DeLeon, producing a seven-year aged Caribbean rum in the Dominican Republic. It sells limited releases direct-to-consumer through its website, targeting U.S. luxury spirit consumers and collectors.
- Ownership category
- akta.pro rank
Three Hearts Rum industry classification
Industry- Product category
- Premium Spirits
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Three Hearts Rum is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Three Hearts Rum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of premium Caribbean rum through the company's website. The First Edition is a limited-release product aged seven years in the Dominican Republic, sold at presale and through official U.S. launch.
- Limited Edition Releases: Digital-first, limited-release model for premium spirits featuring presale phases followed by official launches. Quantities are strictly limited and subject to availability.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Three Hearts Rum product offering
Product offeringCore offering
Three Hearts Rum produces and sells a premium Caribbean-style aged rum, with the First Edition aged seven years in the Dominican Republic using a dual-barrel maturation process (ex-bourbon with Oloroso hint, then ex-Cognac). The brand sells direct-to-consumer through its official website and a Bottle Nexus-powered e-commerce platform, using a digital-first, limited-release model targeting adult consumers aged 21+.
Product overview
Three Hearts Rum is a single-product premium spirits brand built around its First Edition release — a Caribbean rum aged seven years in a two-barrel maturation process. The brand operates a direct-to-consumer model via its official website, supported by an e-commerce partnership with Bottle Nexus for compliant checkout, age verification, and fulfillment. The product portfolio consists solely of the Three Hearts Rum First Edition at launch, with plans to expand into broader Caribbean rum traditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Three Hearts Rum First Edition Premium Caribbean-style aged rum co-founded by Johnny Depp and Bobby DeLeon, produced and aged seven years in the Dominican Republic using a two-barrel maturation process (five years in ex-bourbon barrels with an Oloroso hint, then two additional years in ex-Cognac barrels). Sold direct-to-consumer in limited quantities to U.S. adults aged 21+.
Companies that use Three Hearts Rum
Customer profileSegments2 records
Ideal customer profiles2 records
Three Hearts Rum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Three Hearts Rum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bottle NexuscoreBottle Nexus serves as the e-commerce partner for Three Hearts Rum, powering the brand's direct-to-consumer strategy from presale through official U.S. launch. The partnership provides compliant checkout, age verification, and fulfillment infrastructure, enabling the brand to meet national demand through a frictionless buying experience. The collaboration reflects a broader shift in the spirits industry toward digital-first, direct-to-consumer infrastructure for premium and emerging brands.
- Lost Horizon SpiritscoreLost Horizon Spirits LLC is the parent company entity behind Three Hearts Rum. The company email is [email protected] as indicated in the Terms of Use and Privacy Policy.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Three Hearts Rum competitors and assessment
Company assessmentDirect peers
- Ron Zacapa: Premium aged Guatemalan rum positioned as a luxury sipping spirit with elaborate aging narratives (solera system). Comparable to Three Hearts on premium positioning, aged-rum storytelling, and luxury gifting use cases.
- Appleton Estate: Premium Jamaican aged rum with long aging statements and luxury positioning. Comparable to Three Hearts in the premium aged-rum category targeting collectors and connoisseurs.
- Diplomático: Premium Venezuelan aged rum brand emphasizing artisanal production, multi-barrel aging, and limited releases. Directly comparable to Three Hearts on premium positioning and complex barrel-aging processes.
- Mount Gay: Premium Barbados rum brand with heritage positioning and aged expressions. Competes in the same premium sipping rum category as Three Hearts with overlapping consumer segment.
- Brugal: Premium Dominican Republic rum brand, sharing the same country of origin and aged rum category as Three Hearts. Both compete in the premium Caribbean rum segment with overlapping consumer target and provenance narrative.
- Barceló: Premium Dominican Republic rum brand with a heritage position similar to Three Hearts' Dominican provenance. Competes directly in the aged premium rum category targeting collectors and premium spirit consumers.
Broad incumbents
- Casamigos: Celebrity co-founded premium spirits brand (George Clooney) acquired by Diageo. Highly comparable business model template to Three Hearts: celebrity-driven premium spirits, founder-led, eventual large exit. Although tequila rather than rum, it represents the most relevant commercial precedent for a celebrity-backed premium spirits brand.
Emerging players
- Avión Tequila: Celebrity-backed premium tequila brand with limited-edition and reserve offerings. Comparable to Three Hearts in the celebrity-premium-spirits brand playbook and limited-release scarcity model.
- 818 Tequila: Celebrity-founded (Kendall Jenner) premium tequila brand that scaled through DTC presale mechanics and limited-release drops. Closely comparable to Three Hearts on founder-led celebrity brand, limited-release DTC launch strategy, and millennial/Gen-Z target demographic.
- Teremana: Celebrity co-founded (Dwayne 'The Rock' Johnson) premium tequila brand built around founder-driven storytelling and DTC momentum. Comparable to Three Hearts on celebrity co-founder model, premium positioning, and direct-to-consumer growth orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Three Hearts Rum social profiles
Digital presenceThree Hearts Rum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Hearts Rum leadership team
Management profileNumber of profiles
Profiles2 records
Three Hearts Rum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Hearts Rum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Hearts Rum
What does Three Hearts Rum do?
Three Hearts Rum produces and sells a premium Caribbean-style aged rum, with the First Edition aged seven years in the Dominican Republic using a dual-barrel maturation process (ex-bourbon with Oloroso hint, then ex-Cognac). The brand sells direct-to-consumer through its official website and a Bottle Nexus-powered e-commerce platform, using a digital-first, limited-release model targeting adult consumers aged 21+.
Is Three Hearts Rum a public or private company?
Three Hearts Rum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Three Hearts Rum founded?
Three Hearts Rum was founded in 2025. It employs 1 to 10 people.
Where is Three Hearts Rum based?
Three Hearts Rum is headquartered in Los Angeles, United States, in the North America region.
How does Three Hearts Rum make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are limited Edition Releases.
Who are Three Hearts Rum's main competitors?
Direct peers on record are Ron Zacapa, Appleton Estate, Diplomático, Mount Gay, Brugal and Barceló. Casamigos is listed as a broad incumbent. Emerging players are Avión Tequila, 818 Tequila and Teremana.
Does Three Hearts Rum have an API?
No public API is recorded for Three Hearts Rum.
What industry is Three Hearts Rum in?
Three Hearts Rum's product category is Premium Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 312140 and its SIC code is 5180.