What The Fun Pimps Entertainment does

The Fun Pimps Entertainment is an independent game development studio (Texas LLC) founded at Thanksgiving 2012 by two brothers. The company is best known as the creator and operator of 7 Days to Die, a voxel-based open-world zombie survival sandbox RPG that launched on Steam Early Access in 2013 and has since sold over 20 million copies, earning a top-100 all-time best-selling position on Steam. The game combines survival horror with sandbox building, crafting, RPG progression, and multiplayer co-op across procedurally generated environments, and is also available on PlayStation 4 and Xbox One via a 2016 Telltale Publishing partnership. A second standalone title, Blood Moons, extends the studio's horror-survival portfolio on Steam.

The studio runs on a product-led, self-serve distribution model: 7 Days to Die is sold as a one-time purchase (no subscription or microtransaction model disclosed) primarily through Steam for PC, Mac, and Linux, with supplemental console revenue historically channeled through Telltale Publishing. Distribution is global, and marketing is community-driven — the studio maintains an active 121,000+-member community forum, an active modding scene, and a broad social presence spanning YouTube, Facebook, Instagram, TikTok, and Reddit. Customer segments are consumer personas: survival-game enthusiasts and horror-game fans. The company has no disclosed outside funding rounds and remains privately held.

On March 24, 2026, The Fun Pimps was acquired by Behaviour Interactive, the Canadian developer of Dead by Daylight. Under Behaviour's 'island model' of ownership, The Fun Pimps retains creative leadership and operational autonomy over 7 Days to Die while gaining access to Behaviour's resources, technical expertise, and production capacity to accelerate the game's roadmap. The acquisition amount was undisclosed.

Name

The Fun Pimps Entertainment

Legal name

The Fun Pimps Entertainment LLC

Website

https://thefunpimps.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

The Fun Pimps Entertainment is an independent Texas-based game studio founded in 2012, best known as the creator of 7 Days to Die, a voxel-based zombie survival sandbox RPG that has sold over 20 million copies on Steam and consoles since 2013. Acquired by Behaviour Interactive in March 2026, it operates autonomously under an island-model structure.

Ownership category

akta.pro rank

Product category

Video Games

NAICS

Doll, Toy, and Game Manufacturing (339930)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Survival horror games
• Sandbox video games
• Zombie survival games
• Video game development
• Indie game studio

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Sales: One-time purchase model for 7 Days to Die on Steam (PC, Mac, Linux) and console platforms. The game was sold both digitally and physically through retail for console versions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Fun Pimps Entertainment is an independent video game development studio that designs, develops, and publishes zombie survival sandbox games. Its flagship title, 7 Days to Die, is a voxel-based open-world survival horror RPG combining crafting, base building, RPG progression, and zombie horde combat across single-player and multiplayer modes. The studio also develops Blood Moons, a standalone horror survival game focused on dedicated multiplayer.

Product overview

The Fun Pimps Entertainment is a small independent game development studio specializing in survival horror games. The company operates a portfolio of two distinct games: 7 Days to Die serves as the flagship survival sandbox RPG offering open-world voxel-based building, crafting, and zombie survival mechanics across PC and console platforms; Blood Moons is a separate horror-focused title with dedicated multiplayer functionality. Both products share the survival horror genre and are available on Steam for PC, Mac, and Linux, with 7 Days to Die also on PlayStation 4 and Xbox One. The studio was acquired by Behaviour Interactive in March 2026 while retaining creative autonomy over its development.

Differentiator

Problem solved

Functional benefit

Products and services

• 7 Days to Die 7 Days to Die is the first definitive zombie survival sandbox RPG, combining survival horror with voxel-based building, crafting, RPG progression, and zombie horde combat. It features single-player and multiplayer modes, multiple biomes, and a procedurally generated world called Navezgane, available on PC, Mac, Linux, PlayStation 4, and Xbox One.
• Blood Moons Blood Moons is a standalone horror survival game by The Fun Pimps featuring dedicated multiplayer support and a focus on nighttime survival against waves of zombies.

Quantifiable outcome

• Over 20 million copies sold since 2013 Early Access launch
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Behaviour InteractivecoreStrategic or Co-development Partner · 24 March 2026Behaviour Interactive, the Canadian developer of Dead by Daylight, acquired The Fun Pimps in March 2026. The Fun Pimps retains creative leadership and full autonomy over 7 Days to Die development while gaining access to Behaviour's resources, technical expertise, and production capacity to accelerate the game's roadmap. The acquisition aligns with Behaviour's strategy to build a diversified horror game portfolio.
• Telltale PublishingminorChannel Partner/ Reseller/ Distributor · 7 April 2016Telltale Publishing partnered with The Fun Pimps to bring 7 Days to Die to PlayStation 4 and Xbox One in June 2016. The partnership included both digital and retail physical distribution, with Telltale handling publishing while The Fun Pimps provided development support.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Behaviour Interactive: Parent company of The Fun Pimps and developer of Dead by Daylight; a much larger incumbent in asymmetric multiplayer horror games that acquired TFP to build a diversified horror portfolio.

Direct peers

• The Indie Stone: Developer of Project Zomboid, an isometric zombie survival-craft sandbox with deep simulation and a long Early Access lifecycle — highly comparable to 7 Days to Die's zombie survival and Early Access heritage.
• Undead Labs: Developer of State of Decay, a zombie-focused open-world survival game with base management and community building — directly comparable in zombie survival sandbox mechanics and audience.
• Endnight Games: Developer of The Forest and Sons of the Forest, an open-world survival-craft franchise with crafting, base building, and hostile creatures — directly comparable to 7 Days to Die's survival-sandbox loop and target audience.
• Facepunch Studios: Developer of Rust, a leading open-world multiplayer survival game with crafting, base building, and PvP — a direct competitor in the hardcore survival-sandbox PC market.
• Bohemia Interactive: Developer of DayZ, a hardcore open-world survival game emphasizing zombie-style threats, scavenging, and multiplayer — a direct competitor in the open-world survival multiplayer space.
• Iron Gate AB: Developer of Valheim, a procedurally generated open-world Norse survival-craft title with multiplayer co-op and base building — competing in the same survival-sandbox category as 7 Days to Die.
• Klei Entertainment: Creator of Don't Starve, an indie survival-craft title with sandbox building, resource management, and long-tail modding support — overlapping audience and genre with 7 Days to Die.
• Smartly Dressed Games: Developer of Unturned, a free-to-play zombie survival sandbox with crafting and base building — overlapping genre and PC audience with 7 Days to Die.

Emerging players

• Coffee Stain Studios: Developer of Valheim (co-publishing) and Satisfactory, with sandbox and survival-craft titles on PC. Adjacent competitor with broader genre reach into base-building and crafting sandboxes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheFunPimps
• Facebookfacebook.com/7DaysToDie
• Instagraminstagram.com/thefunpimps
• TikToktiktok.com/@theofficialfunpimps
• LinkedInlinkedin.com/company/the-fun-pimps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fun Pimps Entertainment