OLLO

What OLLO does

OLLO (The OLLO Group Inc) is a privately held, Torrance, California-based footwear company founded in 2012 that designs, markets, and ships high-performance shoes purpose-built for parkour, freerunning, ninja warrior, and World Chase Tag athletes. The company operates a direct-to-consumer e-commerce model through ollopk.com with global fulfillment from its US headquarters and a Netherlands warehouse serving the EU duty-paid, supplemented by an Amazon Canada storefront. OLLO's product portfolio comprises three footwear lines — SapienX (premium, Michelin co-developed outsole), Alpha (versatile urban/gym sneaker at ~276g), and Whiz (kids performance) — plus branded apparel and email gift cards priced from $20 to $250.

OLLO's core technology centers on proprietary rubber compounds: the 0110/HIGH GRIP formulation used across the line and the KTT-1 compound featured in Alpha, each developed through multi-year testing with global athlete partners including AAPK (Denmark), PKLA (USA), and KFPF (South Korea). The SapienX line additionally leverages a strategic partnership with Michelin for outsole engineering, combining automotive-grade rubber expertise with movement-sport-specific grip and durability requirements. Supporting technologies include a Variable Impact Density insole for shock absorption, molded midsoles with lateral stability for precise maneuvering, one-piece welded uppers to eliminate seam blowouts, and 100% vegan materials.

The business model is pure-play DTC consumer footwear at $79–$129 ASP, with tiered team-pack discounts (5+ pairs 10% off, 10+ pairs 20% off) and a community-led GTM executed through athlete ambassadors, Instagram content, YouTube, an affiliate program, and event collaborations (notably a Red Bull video at the Sydney Opera House). Revenue is distributed across four primary persona segments — parkour/freerunning athletes, ninja warrior athletes, World Chase Tag athletes, and parents of active children — across the US, EU, UK, Canada, and select Asia-Pacific markets. The company is founder-led by CEO Chip Howes, employs 1–10 people, and has raised $146,271 via Wefunder as its only disclosed external capital.

Name

OLLO

Legal name

The OLLO Group Inc

Website

https://ollopk.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

OLLO is a privately held DTC footwear company that designs and sells high-performance shoes for parkour, freerunning, ninja warrior, and World Chase Tag athletes globally, featuring proprietary rubber compounds and a Michelin co-developed SapienX outsole.

Ownership category

akta.pro rank

Product category

Performance Athletic Footwear

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic & Performance Footwear Retail (CRAAADAA)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Performance Footwear (Running, Training, Court) (CRAAAEAI), Athletic & Performance Footwear (CRAAACAA)

Keywords

• Parkour footwear
• Movement sport sneakers
• Ninja warrior shoes
• Freerunning shoes
• Kids performance shoes

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Footwear Sales: Primary revenue stream from direct-to-consumer sales of specialized parkour, freerunning, ninja warrior, and kids performance footwear through the OLLO e-commerce website and regional Amazon marketplaces.
2. Apparel Sales: Secondary revenue from branded apparel including t-shirts featuring OLLO branding and The Super Human Project messaging, sold through the same e-commerce channels.
3. Gift Cards: Email gift cards sold in denominations from $20 to $250, providing flexible gifting options for customers.
4. Affiliate Program: Commission-based affiliate marketing program where partners earn commissions for driving sales to the OLLO e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

OLLO designs, manufactures, and sells specialized high-performance footwear for parkour, freerunning, ninja warrior, World Chase Tag, and other movement sports, built around proprietary rubber compounds and engineered uppers, midsoles, and insoles. Its product portfolio spans the SapienX premium line (Michelin-grip outsoles for gym and competition use), the Alpha versatile urban/gym line, and the Whiz kids line, supplemented by branded apparel and email gift cards. Products are sold direct-to-consumer worldwide through the company's e-commerce website, with a Netherlands warehouse serving Europe and Amazon Canada supplementing North American fulfillment.

Product overview

OLLO is a specialized footwear company offering high-performance shoes for parkour, freerunning, ninja warrior, World Chase Tag, and other movement sports. The product portfolio centers on three footwear lines: SapienX (gym-focused with Michelin grip technology), Alpha (versatile urban/gym sneaker), and Whiz (kids performance footwear). The company also offers apparel including T-shirts and accessories. All footwear features proprietary 0110/HIGH GRIP rubber compounds, variable impact density insoles, and engineered upper materials designed for durability, flexibility, and traction. OLLO ships from warehouses in the Netherlands (Europe) and California (US), with products available in US, EU, and UK sizing variants.

Differentiator

Problem solved

Functional benefit

Brands

• SapienX: High performance parkour and movement sport footwear featuring Michelin grip technology. Designed for Ninja, Parkour, and World Chase Tag athletes.
• Alpha
• Whiz

Products and services

• OLLO SapienX High-performance footwear designed for gym training with Michelin grip technology. Features a hexagonal sole pattern for durability, flexibility, and superior traction, developed with input from world-class athletes in Ninja, Parkour, and World Chase Tag. Targeted at serious movement-sports athletes.
• OLLO Alpha Versatile high-performance sneaker built for urban and gym use, featuring OLLO 0110 High-Grip rubber outsole, abrasion-resistant welded upper, 2mm natural stance drop, and 276g weight (US 9/EU 42). Designed with a global athlete team over one year for parkour and movement-sport athletes.
• OLLO Whiz Kids performance footwear designed for the healthy development of children's feet. Features 0110/High Grip rubber for traction, a tactical insole for impact absorption, 2mm heel drop for natural stance, and a wide toe box for freedom of movement. Aimed at parents of children in gymnastics, parkour, ninja training, or general athletic activities.
• OLLO T-Shirts

Quantifiable outcome

• 10+ years of continuous product improvement and refinement in movement sports footwear

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MichelincoreTechnology or IntegrationStrategic technology partnership for the SapienX product line where Michelin provides expertise in rubber compound development and outsole manufacturing. The collaboration resulted in a sole that OLLO describes as offering 'incredible grip AND durability' - combining automotive-grade rubber technology expertise with movement sport-specific requirements. This is OLLO's most significant technology partnership and a key differentiator for their premium SapienX line.
• AAPK (Denmark)coreStrategic or Co-development PartnerJoe and Jim Hougaard and their team at AAPK in Denmark were instrumental in the development of the original Sapien shoe. Their input, suggestions, and commitment played a major role in the cushioning, outsole pattern design, and rubber compound combination of the final product. They represent OLLO's earliest and most important athlete partnership for product development.
• PKLA (USA)coreStrategic or Co-development PartnerParkour Legal USA team served as an instrumental testing and development partner for OLLO footwear. Their professional parkour athletes provided critical feedback on cushioning, grip, and durability requirements for serious training footwear, contributing to the design and development of OLLO's shoes.
• KFPF (Korea Freerunning Parkour Federation)coreStrategic or Co-development PartnerJiho Kim and Hyungun You at KFPF in South Korea played a major role in the development of OLLO footwear, particularly in testing and refining outsole patterns and rubber compounds. Their contribution ensured OLLO products meet the demanding standards of elite Korean freerunning athletes known for technical precision.
• Red BullminorGTM or Marketing PartnerRed Bull collaborated with OLLO athlete Dom Tomato on a video project filmed at the Sydney Opera House, showcasing parkour and freerunning. This collaboration elevated OLLO's brand visibility through high-production athletic content featuring their sponsored athlete.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Merrell: Merrell makes outdoor and trail performance footwear with proprietary grip technologies (Vibram outsoles on many models). It overlaps with OLLO on grip technology and athletic outdoor positioning, though it focuses on hiking and trail rather than urban movement sports.
• Nike: Nike is the dominant global athletic footwear brand with broad training, running, and basketball lines plus massive athlete endorsement networks. While not focused on parkour specifically, it represents the incumbent competitive threat OLLO faces if it expands the movement-sport niche into mainstream athletic categories.
• Under Armour: Under Armour produces training and athletic performance footwear with an emphasis on grip and durability for high-intensity training. It shares technology and athlete-marketing DNA with OLLO and could credibly expand into movement-sport-specific shoes.
• Reebok: Reebok's Nano and functional training lines target CrossFit and high-intensity athletes, giving it partial overlap with OLLO's movement-sport positioning. Its global distribution and established training-brand credibility position it as a likely incumbent threat to OLLO's niche.
• Adidas: Adidas is a global athletic footwear giant with broad training, running, and outdoor performance lines. It is comparable to OLLO as a major competitor that could leverage its scale and athlete relationships to enter movement-sport-specific footwear if the niche proves attractive.

Direct peers

• Inov-8: Inov-8 is a UK-based performance footwear brand specializing in functional fitness, OCR, and minimalist grip shoes with proprietary rubber compounds. It is the closest direct analog to OLLO given its focus on niche sport-specific grip technology, DTC sales, and small-team specialization.
• Nobull: Nobull is a DTC athletic footwear and apparel brand purpose-built for CrossFit and functional training athletes. Like OLLO, it serves a niche sport community with purpose-built shoes, uses athlete ambassadors, and operates primarily through its own e-commerce site.

Emerging players

• Vivo Barefoot: Vivo Barefoot makes minimalist, wide-toe-box footwear emphasizing natural movement and foot health. It overlaps with OLLO on the Whiz line's natural stance philosophy and appeals to movement/active lifestyle consumers interested in foot development.
• Vibram FiveFingers: Vibram is best known for its FiveFingers minimalist shoes and proprietary rubber sole technology used across many athletic footwear brands. It shares OLLO's emphasis on grip compound IP and minimalist performance design, though it operates across multiple categories.

Others

• On昂: On昂 is a premium performance athletic footwear brand built around proprietary sole technology (CloudTec). While focused on running rather than parkour, it is comparable to OLLO as a DTC-led niche-sport brand that scaled globally by emphasizing proprietary cushioning/grip technology and a distinct design language.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OLLOpk
• Instagraminstagram.com/ollopk
• Xx.com/ollopk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLLO