What SMASH Global does

SMASH Global is a privately held sports media and live-entertainment property founded in 2015 by Steve Orosco, a former Wall Street broker and professional MMA fighter. The company produces the SMASH MMA event series (SMASH I through the announced SMASH XI in Spring 2025), which combine professional mixed martial arts bouts — fought in a 24' x 24' cage and fully sanctioned by the California State Athletic Commission — with a black-tie gala format including formal dining, hosted bar, celebrity honoree ceremonies, and meet-and-greets. Events have historically been held at the Taglyan Complex in Hollywood, California (a 7,000 sq ft ballroom with a 5,000 sq ft stained-glass ceiling and LED/projection systems), with each event capped at 250 guests and featuring an evolving list of combat-sports and Hollywood honorees such as Mel Gibson, Steven Seagal, Ken Shamrock, Chuck Liddell, Tito Ortiz, Dolph Lundgren, Mickey Rourke, and Rigan Machado.

The company's product surface extends beyond the gala nights. It operates a WooCommerce e-commerce store (SMASH Shop) selling branded apparel and accessories across men's, women's, kids', and accessories categories at unit prices ranging from $3.50 to $69.99. It sells corporate sponsorship packages (title sponsorship, single-event sponsorship, and custom marketing add-ons such as exotic-car unveilings and video projections) and runs a recurring charity program, SMASH for Troops, founded in December 2019 to support veterans with PTSD through peer bootcamps, entrepreneurship training with Bunker Labs, and an annual FIGHT For The Troops event.

Revenue mechanics are primarily event-driven: premium all-inclusive tickets (General, Golden Ticket limited to 10 guests, and VIP Cage-side tables for 10), corporate sponsorship packages, and ancillary merchandise sales. The customer base is a hybrid of affluent individual attendees (business leaders, athletes, socialites, philanthropists), combat-sports and Hollywood enthusiasts, and corporate clients seeking entertainment for client retention and brand exposure. The company has no disclosed institutional funding beyond a $21,125 round in October 2017, remains 100% founder-owned, and employs 11–50 people.

Name

SMASH Global

Legal name

SMASH Global

Website

https://smashglobal.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SMASH Global is a privately held sports-media and live-entertainment property founded in 2015 by Steve Orosco that produces black-tie gala events featuring professional MMA bouts and celebrity honorees, selling premium tickets, corporate sponsorships, merchandise, and a veteran-empowerment charity program to affluent individual attendees and corporate clients.

Ownership category

akta.pro rank

Product category

Live Sports Entertainment Events

akta.pro primary industry

Professional MMA Promotions (MPAKAHAB)

Keywords

• Luxury MMA events
• Black-tie entertainment
• Combat sports galas
• Premium event experiences
• Corporate sponsorship events

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Event Ticket Sales: Revenue from premium event tickets including general admission (250 capacity), Golden Tickets (10 exclusive honoree table seats), and VIP Cage-side seating packages. Events feature sit-down dining, hosted bar, and celebrity meet-and-greets.
2. Merchandise Sales: E-commerce sales of branded merchandise including men's clothing, women's clothing, kids' apparel, and accessories with prices ranging from $3.50 to $69.99.
3. Corporate Sponsorships: Corporate sponsorship packages including title sponsorship opportunities. Custom marketing add-ons available for brands including exotic car unveilings, video projections, and product placements during events.
4. VIP/Table Bookings: VIP table packages for groups of 10, offering premium seating with all-inclusive dining and open bar experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SMASH Global produces extravagant black-tie MMA events that combine professional mixed martial arts fights with luxury gala entertainment, celebrity honorees, premium dining, and VIP networking. The company also sells branded merchandise via an e-commerce shop and offers corporate sponsorship packages for brands seeking exposure to elite clientele.

Product overview

SMASH Global is a sports media property that produces luxury MMA events combining black-tie galas with professional mixed martial arts fights. The core offering is the SMASH MMA Events series (SMASH I through SMASH XI), held at the Taglyan Complex in Hollywood. Supporting products include the SMASH Shop (e-commerce store for branded merchandise including men's, women's, kids clothing, and accessories), the SMASH for Troops charity program supporting veterans with PTSD, and corporate sponsorship packages. The SMASH Art Exhibition featuring Pako Pablos is also integrated into events. Events feature celebrity honorees, championship fights, and networking opportunities for premium clientele.

Differentiator

Problem solved

Functional benefit

Products and services

• SMASH MMA Events Series A recurring series of black-tie professional MMA events (SMASH I through SMASH XI) that combine full-size 24'x24' sanctioned MMA cage fights with luxury gala entertainment, formal dining, hosted bar, celebrity honorees, and premium networking. Held at venues such as the Taglyan Complex in Hollywood, CA, limited to 250 guests per event.
• SMASH Shop E-commerce storefront selling branded SMASH Global apparel and accessories, including men's clothing, women's clothing, kids' apparel, and accessories such as bags, phone cases, mugs, and towels. Sold through WooCommerce.
• Corporate Sponsorship Packages Sponsorship and brand-integration packages for corporate clients, including title sponsorship, single event sponsorship, VIP table access, red carpet experiences, and custom on-site marketing activations targeted at affluent audiences.

Quantifiable outcome

• 11 successful events produced over 10 years (2015-2025)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SMASH for TroopscoreStrategic or Co-development PartnerVeteran-based empowerment program founded in December 2019 that provides a pathway to success for veterans suffering from PTSD. The program includes weekly peer-on-peer bootcamps at SMASH HQ, entrepreneurship masterclasses, mentorship through camaraderie, and annual FIGHT For The Troops events in Los Angeles. Partners with Bunker Labs (veteran business incubator), Casualties of War (veteran camaraderie), and Camp Hope (PTSD support).
• Bunker LabscoreStrategic or Co-development PartnerCreates an incubator for veterans to start their own businesses. SMASH for Troops partners with Bunker Labs to provide veterans with entrepreneurship skills and support.
• Casualties of WarminorStrategic or Co-development PartnerSupports veterans that are in desperate need of camaraderie. SMASH for Troops embraces this organization as part of its veteran support ecosystem.
• Camp HopeminorStrategic or Co-development PartnerImmersive PTSD organization helping veterans. SMASH for Troops supports this organization in assisting and employing veterans with PTSD.
• Michael J. Fox Foundation for Parkinson's ResearchminorStrategic or Co-development PartnerSupported at SMASH III event in March 2016. SMASH Global has raised funds and awareness for this nonprofit organization.
• The Discrimination Free ZoneminorStrategic or Co-development PartnerOrganization focused on creating a culture of equality. SMASH Global has supported this nonprofit to raise funds and awareness.
• Noyo Web DevelopmentminorOthersSan Diego-based web design and digital marketing company. Listed as a partner/vendor for web development services.
• Ken ShamrockcoreOthersUFC Hall of Fame inductee and MMA pioneer who serves as an advocate for SMASH for Troops veteran program, adding his endorsement and support to the initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/steveorosco
• Instagraminstagram.com/smashglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMASH Global