Stormin' Studios

What Stormin' Studios does

Stormin' Studios is a privately held toy and game company founded in late 2025 and headquartered in El Segundo, California, with additional operations in Toronto, Canada. The company was built around the assets it acquired from TCG Toys in November 2025, including tooling, artwork, trademarks, patents, and intellectual property for four core brands: Flexfigs (flexible, poseable action figures featuring licensed properties such as Sonic the Hedgehog and The Elf on the Shelf), Magnetic Creations (magnetic activity sets with licensed themes including Paw Patrol, Peppa Pig, Tonka, My Little Pony, Barbie, and Hot Wheels), Mega Mats (preschool play mats in Felt, Original, and Jumbo formats), and Surelox (puzzles for kids and adults in multiple piece counts and formats). The company also sells classic board games (Chess, Checkers, Backgammon, Bingo), card games, and skill-and-action games through its own brands.

The business model is wholesale-driven: Stormin' Studios generates revenue through one-time sales of branded physical products to distribution partners and retailers across the United States and Canada, with pricing not publicly disclosed. In February 2026, the company signed a long-term distribution agreement with UK-based Orchard Toys to bring 18 educational games and puzzle lines to North American retail, tripling Orchard Toys' existing US footprint and adding the Orchard Toys line to its portfolio. The company officially launched in March 2026 with a debut at Toy Fair New York, followed by a showcase at LA Spring Previews beginning April 20, 2026.

Stormin' Studios is led by CEO David Norman, former President of Games at Moose Toys and co-founder of Goliath Games, and Managing Director Jessica Gavin, former Executive Vice President of TCG Toys. The company currently operates with 1-10 employees, has no disclosed venture capital or private equity backing, and has no public mobile application, API, software platform, or AI capability in the public record.

Name

Stormin' Studios

Legal name

Stormin' Studios, LLC

Website

https://storminstudios.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Stormin' Studios is a privately held toy and game company founded in 2025 that sells branded puzzles, playmats, action figures, and board games through distribution partners and retailers across the United States and Canada.

Ownership category

akta.pro rank

Product category

Toys and Games

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (33993)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industries

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Family/Party Board Games Retail (CRALALAB)

Keywords

• Children's toys
• Puzzles and games
• Preschool play mats
• Action figures
• Educational games

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Toy and Game Sales: Stormin' Studios generates revenue through the sale of physical toys, games, puzzles, playmats, and action figures. Products are sold through distribution partners and retailers, with a portfolio spanning Flexfigs action figures, Magnetic Creations, Mega Mats preschool play mats, Surelox puzzles, and classic games.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stormin' Studios designs, manufactures, and distributes physical toys and games across four core pillars: puzzles (Surelox), games (classic board games, card games, skill & action games), playmats (Mega Mats preschool mats), and toys (Flexfigs action figures and Magnetic Creations activity sets). The company also distributes Orchard Toys' educational games and puzzles throughout North America under a long-term distribution partnership.

Product overview

Stormin' Studios is an idea hub that makes toys and games, founded in late 2025 after acquiring the assets of TCG Toys. The company operates across four core pillars: puzzles, games, playmats, and toys, with a portfolio that includes Flexfigs action figures, Magnetic Creations activities, Mega Mats preschool play mats, and Surelox puzzles. Stormin' Studios also distributes Orchard Toys educational games and puzzles in North America through a distribution partnership. The product portfolio ranges from licensed character toys (Sonic the Hedgehog, Paw Patrol, Peppa Pig, The Elf on the Shelf) to classic board games (Chess, Checkers, Bingo) and educational products.

Differentiator

Problem solved

Functional benefit

Brands

• Surelox: Puzzle brand featuring sturdy pieces for kids and adults, including kids puzzles, adult puzzles, and multi-packs.
• Games
• Mega Mats
• Magnetic Creations
• Flexfigs

Products and services

• Flexfigs Flexible, poseable action figures that can be flexed and posed by collectors. Features licensed properties including Sonic the Hedgehog and The Elf on the Shelf. Targeted at children and collectors.
• Magnetic Creations Magnetic activity sets where the tin doubles as play space and storage for magnetic pieces. Features licensed themes including Paw Patrol, Peppa Pig, Tonka, My Little Pony, Barbie, and Hot Wheels. Designed for children's creative play.
• Mega Mats Preschool play mats available in three formats: Felt Megamat (31.5" x 27.5" lightweight, foldable felt mat), Original Megamat (47" x 35" soft EVA foam mat), and Jumbo Megamat (61" x 47" soft EVA foam mat with 2 character toys). Licensed themes include Hot Wheels, Paw Patrol, Peppa Pig, Tonka, and My Little Pony.
• Surelox Puzzles - Kids Puzzles with sturdy, thick pieces designed for small hands. Available in 48-piece, 100-piece (large box and resealable bag), and 72-piece floor puzzle formats. Targeted at children.
• Surelox Puzzles - Adult Adult puzzles featuring vibrant artwork and precision-cut pieces for a satisfying fit. Available in 300-piece, 500-piece, and 1000-piece formats. Targeted at adult puzzlers.
• Surelox Puzzles - Multi-Packs Value packs containing multiple puzzle designs in one box, including 2-pack keepsakes with various piece counts and themed collections.
• Classic Games Timeless board games including Chess, Backgammon, Checkers, Bingo, Chinese Checkers, Pacheesi, Snakes & Ladders, Double 6 Dominoes, and 10-In-1 Wood Game Center. Targeted at families and general consumers.
• Card Games Classic and modern card games including Go Fish, Old Maid, War, Crazy 8's, and 67 Card Game. Targeted at families and children.
• Skill & Action Games Fast-paced skill and action games testing reflexes, timing, and strategy through hands-on gameplay. Includes Gassy Gus. Targeted at families and children.
• Orchard Toys UK-based educational games and jigsaw puzzles distributed in North America by Stormin' Studios under a long-term distribution agreement. Includes 18 initial product lines such as Bug Hunters, Doggy Doggy Woof Woof, Crazy Chefs, Match & Spell, and Shopping List. Targeted at children and families seeking educational play.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Orchard ToyscoreChannel Partner/ Reseller/ Distributor · 25 February 2026Orchard Toys, a UK-based educational games and jigsaw puzzle manufacturer, signed a long-term distribution agreement with Stormin' Studios to bring its products to North America. Stormin' Studios will distribute 18 initial product lines, tripling Orchard Toys' current US market availability. The agreement includes support for future product development and brand extensions, representing Orchard Toys' strategy to build a sustainable long-term presence across the U.S. and Canada through a partner with local retail expertise.
• TCG ToyscoreOthers · 1 November 2025Stormin' Studios acquired key assets from TCG Toys in November 2025, including all tooling, artwork, trademarks, patents, and intellectual property for established brands such as Flexfigs, Magnetic Creations, Mega Mats, and Surelox. This acquisition gave Stormin' Studios a deep foundation of proven brands to build upon from day one.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mattel: Global toy incumbent that owns several IP licenses Stormin' Studios uses (Barbie, Hot Wheels). Relevant as both a category comparable and a critical licensor/counterparty.
• Spin Master: Multi-category global toy company with games, puzzles, preschool, and collectibles. Comparable in category breadth and licensed-IP strategy to Stormin' Studios' portfolio.
• Ravensburger: Global incumbent in puzzles, games, and children's products. Comparable to Stormin' Studios' Surelox and games lines as a larger, well-established specialty competitor.
• MGA Entertainment: Multi-category toy company covering collectibles, dolls, games, and activity toys. Comparable in product breadth and licensed-IP positioning to Stormin' Studios.

Direct peers

• Moose Toys: Multi-category toy company known for collectibles, action figures, and games. Stormin' Studios' CEO David Norman was previously President of Games at Moose, making it a direct talent and category comparable.
• Orchard Toys: UK-based educational games and jigsaw puzzle manufacturer. Directly comparable category, and now a distribution partner of Stormin' Studios in North America.
• Goliath Games: Family and party games, puzzles, and hobby toy company. Co-founded by David Norman (Stormin' Studios' CEO) and a direct comparable on category mix and distribution model.
• PlayMonster: Multi-category toy and game company covering puzzles, games, preschool, and novelty. Comparable portfolio breadth and channel positioning to Stormin' Studios.
• Buffalo Games: Puzzle and games specialist with multi-tier product lines for kids and adults. Closest comparable to Stormin' Studios' Surelox puzzle business and classic games portfolio.
• TCG Toys: The previous owner of the Flexfigs, Magnetic Creations, Mega Mats, and Surelox brands. Closest product portfolio comparable since Stormin' Studios inherited and continues TCG's catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stormin' Studios