European School of Coaching

What European School of Coaching does

European School of Coaching (Escuela Europea de Coaching / EEC) is a Madrid-based executive coaching education institution founded in 2003 that delivers ICF-accredited coaching certification programs and corporate consulting services. It serves a dual customer base: individual professionals seeking internationally recognized coaching credentials and enterprises — including 60% of Spain's IBEX 35 companies — pursuing leadership development, executive coaching, team coaching, and organizational transformation. The company operates physical campuses in Madrid and Barcelona, live online streaming infrastructure, and reports 37 locations across Spain and internationally, with Miami identified as the first Americas target market. Named enterprise clients include Banco Sabadell, LVMH Iberia, Novartis Spain, Rituals Iberia, Oxfam Intermón, and CIC EnergiGUNE, and the institution has trained more than 15,000 professionals and delivered over 30,000 hours of coaching.

The core product portfolio is anchored by the Executive Coaching Certification (Ciclo I and Ciclo II, totaling 193-239 hours, granting ACSTH and ACTP diplomas) and extends through advanced programs for PCC/MCC-level coaches, team coaching, emotional management specialization, mentor coach certification, and adolescent/family coaching. Proprietary technology includes the DCX digital platform for organizational coaching process management, the EEC Campus learning management system, and the Helix Model (Modelo Hélice) methodology for experiential transformational learning. EEC is one of the few institutions globally certified by the International Coach Federation at all three credentialing levels.

Revenue is generated primarily through multi-level certification programs (entry-level initiation through advanced expert coach tiers) and customized corporate consulting engagements, with additional income from specialized workshops and supervision services. Pricing is contact-based and not publicly disclosed; corporate contracts are multi-year. Go-to-market combines sales-led direct inquiry with a community-led alumni engine (EEC Alumni) and event-driven demand generation (International Coaching Week, 400+ participants, Spain-US Chamber of Commerce events). In March 2026, search fund Maruna Capital acquired 100% of EEC to accelerate international expansion while retaining founder Javier Marroquín Ruiz-Navarro as CEO.

Name

European School of Coaching

Legal name

ESCUELA EUROPEA DE COACHING SL

Website

https://escuelacoaching.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Madrid-based executive coaching education institution founded in 2003 that delivers ICF-accredited certification programs across all three credentialing levels and corporate consulting services to professionals and enterprises, including 60% of Spain's IBEX 35 companies.

Ownership category

akta.pro rank

Product category

Executive Coaching Education and Corporate Leadership Development

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Executive coaching certification
• Leadership development programs
• Organizational transformation consulting
• Team coaching services
• Coaching methodology training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Executive Coaching Certification Programs: Revenue from multi-level certification programs including Ciclo I (Initiation), Ciclo II (Certification), and advanced programs for PCC/MCC coaches. Programs offered in weekday, weekend, intensive, and blended formats at multiple locations.
2. Corporate Consulting and In-Company Coaching: Customized coaching, mentoring, and leadership development programs delivered to enterprise clients including IBEX 35 companies. Services include executive coaching, team coaching, and organizational transformation.
3. Specialized Programs and Workshops: Revenue from specialized offerings including Team Coaching, Emotional Management, Adolescents and Families, Leadership School programs, and credential exam preparation workshops.
4. International Expansion Revenue: Revenue streams from Miami market entry and international programs targeting the Americas, with services available in 20+ languages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

European School of Coaching delivers internationally recognized ICF-accredited executive coaching certification programs (Levels 1, 2, and 3 with ACSTH and ACTP diplomas) and customized corporate coaching, leadership development, and organizational transformation services. Its portfolio spans foundation-to-expert coach training, team coaching, executive coaching, mentoring, and the proprietary Helix Model methodology, complemented by the DCX digital platform for managing organizational coaching engagements. Services are sold to individual professionals seeking credentials and to enterprise clients including IBEX 35 companies.

Product overview

Escuela Europea de Coaching (EEC) is a coaching education institution offering a comprehensive portfolio of ICF-accredited certification and specialization programs. The core offering includes the Executive Coaching Certification with Cycle I and Cycle II programs providing ACSTH and ACTP diplomas (239 hours of training). The portfolio extends to team coaching, coaching supervision, emotional management specialization, and advanced expert coach programs (Level 3). EEC also provides proprietary DCX platform for digital coaching process management. Services are delivered through physical campuses in Madrid and Barcelona, live streaming online, and international locations including Miami. The institution has served over 170 corporate clients including IBEX 35 companies.

Differentiator

Problem solved

Functional benefit

Brands

• DCX: A next-generation platform for managing effective coaching processes, designed specifically to enrich organizations' experience with coaching program management.
• EEC Alumni
• EEC Campus

Products and services

• Executive Coaching Certification (Certificación en Coaching Ejecutivo) Flagship multi-cycle ICF-accredited certification program (Levels 1, 2, and 3) training aspiring and professional coaches, with ACSTH and ACTP diplomas and worldwide ICF accreditation. Designed for individuals pursuing executive coaching credentials.
• Ciclo I - Coaching Initiation (Ciclo I Iniciación) First cycle of the executive coaching certification introducing foundational coaching competencies and skills for aspiring coaches. Available in weekday, weekend, and intensive formats in Madrid, Barcelona, and online.
• Executive Coaching Program Comprehensive 239-hour program providing the educational foundation to practice as an executive coach, including face-to-face practice and experiential dynamics. Designed for professionals seeking full certification.
• International Team Coaching Program (Programa Internacional de Coaching de Equipos) Specialization program for coaching teams within organizations, focused on group dynamics and collective performance. Targeted at certified coaches seeking a team coaching specialization.
• Coaching Supervision (Supervisión de Coaching) Advanced program providing certified coaches with supervision and peer support for their coaching practice. Targeted at practicing coaches seeking quality assurance and reflective practice.
• Expert Coach in Emotional Management (Coach Experto en Gestión Emocional) Specialization program focused on emotional competencies and emotional management within coaching practice. Targeted at coaches seeking to deepen emotional intelligence expertise.
• Advanced Program for Expert Coaches (Programa Avanzado para Coaches Expertos) Exclusive Level 3 advanced program for PCC and MCC-level coaches seeking expert-level certification. Targeted at highly credentialed coaches.
• Mentor Coach Certification (Certificación Mentor Coach) Certification program for experienced coaches to become mentor coaches for other practitioners. Targeted at PCC and MCC coaches pursuing mentor credentials.
• Coach Mentoring (Mentoring al Coach) Mentoring program where coaches receive guidance from experienced mentor coaches. Targeted at practicing coaches seeking professional development support.
• Adolescents and Family Coaching (Coaching de Adolescentes y Familia) Specialization program for coaching adolescents and families. Targeted at coaches and individuals seeking life and family coaching applications.
• DCX Platform (Digital Coaching Experience) Proprietary next-generation digital platform for managing effective coaching processes within organizations, designed to enrich the experience of running coaching programs at enterprise scale. Sold to enterprise clients alongside consulting engagements.
• Business Consulting / Corporate Consulting (Consultoría Empresarial) Corporate consulting services including executive coaching, team coaching, mentoring, agile coaching, leadership development, and organizational transformation delivered to enterprise clients including IBEX 35 companies. Offered as in-company engagements across multiple practice areas.

Quantifiable outcome

• 75% of Executive Coaching Certification graduates obtain income from coaching practice
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Lumion (formerly IE Coaching School): Iberian coach training and executive coaching provider offering ICF-accredited programs to individuals and corporates. Regional peer sharing the Spanish/Portuguese market and enterprise client base with EEC, with similar methodology-led differentiation.

Direct peers

• Marshall Goldsmith Stakeholder Centered Coaching: Premier executive coaching certification and methodology provider focused on senior leader development. Directly comparable to EEC's advanced programs for expert coaches (PCC/MCC), serving a similar C-suite and senior executive audience.
• Newfield Network: ICF-accredited coach training institution offering foundational and advanced certification programs with a distinctive ontological coaching methodology. Highly comparable to EEC as a methodology-led, ICF-accredited coaching school serving both individual and corporate clients.
• Center for Creative Leadership (CCL): Global leadership development provider offering executive coaching, coaching training, and organizational consulting to Fortune 500 clients. Direct overlap with EEC's corporate consulting leg (executive coaching, team coaching, leadership development) though CCL is research-led and US-anchored.
• Coaches Training Institute (CTI): One of the largest ICF-accredited coach training schools globally, offering multi-level certification programs to aspiring coaches. Direct competitor to EEC's flagship Executive Coaching Certification and Ciclo I/II programs, with comparable ACTP accreditation.
• Center for Executive Coaching: ICF-accredited coach training school with a strong corporate/executive focus, offering certification programs tailored to professionals entering executive coaching. Comparable to EEC in its corporate-aligned positioning and ICF Level 1/2/3 structure.
• International Coach Academy (ICA): Global ICF-accredited coach training school offering ACTP and ACSTH programs with strong online delivery. Comparable to EEC in its multi-level certification structure and individual-coach target segment, but with a more internationally distributed footprint.
• Coach U: Long-established ICF-accredited coach training school offering foundational and advanced coach certifications. Closely comparable to EEC's Ciclo I/II structure and graduate-to-master progression, with similar professional-coach target audience.

Broad incumbents

• IE Business School Executive Education: Madrid-headquartered business school with a substantial executive education portfolio including leadership and coaching programs. Broad incumbent in the same Iberian enterprise L&D market where EEC serves IBEX 35 companies, with deeper degree-program brand but narrower coaching specialization.
• ESADE Executive Education: Top-tier Barcelona-based business school offering executive education in leadership and organizational development. Comparable to EEC as a Barcelona-anchored provider of executive and leadership development to enterprise clients, though with a broader academic portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/PLlAxTDtu9Jrs0knRYpdOeSRb1GEnzsHMZ
• Xx.com/eec_coaching
• Facebookfacebook.com/EscuelaEuropeaDeCoaching
• LinkedInlinkedin.com/company/escuela-europea-de-coaching

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European School of Coaching