What Jimoty does

Jimoty (Jmty, Inc.) is a Japanese online local classifieds and community bulletin board platform operating at jmty.jp since its founding in 2011. The platform serves individual consumers, small sellers, job seekers, employers, real estate seekers, and community organizers across all 47 prefectures of Japan, organized into 11 primary categories: goods for sale/giveaway, used cars, pet adoption, member recruitment, mutual aid, part-time jobs, full-time jobs, classes/schools, events, real estate, and local services. Users post and browse listings free of charge, with the platform monetizing primarily through programmatic display advertising and secondarily through an online payment intermediary service that facilitates buyer-seller transactions.

The underlying technology is a web-based classifieds platform with dedicated iOS and Android mobile applications, supporting self-serve posting across 30+ subcategories. The platform organizes content by prefecture and city, enabling hyper-local discovery. Jimoty integrates with 20+ third-party advertising networks and SSPs (including Google AdSense, Google AdManager, Google AdMob, Meta Audience Network, LINE Yahoo Japan Ad Network, GENIEE SSP, Supership, i-mobile, CyberAgent ProFit-X, GMO SSP, fluct, Criteo, Amazon Publisher Services, PubMatic, OpenX, and Pangle) to monetize user traffic across web and app inventory. Analytics are implemented via Google Analytics and Firebase. The platform has accumulated over 43 million total listings.

The go-to-market motion is product-led and community-led: users self-register and self-post listings without sales intervention, while the prefecture-based organization and community categories (member recruitment, mutual aid, events) foster repeat local engagement. The company is privately held, with no disclosed investors, headcount, funding events, or financial metrics. Pricing is freemium for posting and browsing, with optional paid transaction services layered on top of the free core experience.

Name

Jimoty

Legal name

Jmty, Inc.

Website

https://jmty.jp

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Jimoty is a Japanese free local classifieds platform founded in 2011 that connects individual consumers, job seekers, and community organizers across all 47 prefectures of Japan through 11 category verticals, monetizing via programmatic advertising and an online payment intermediary service.

Ownership category

akta.pro rank

Product category

Local Classifieds Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Web Directories & Link Indexes (BPAMAAAK)

Keywords

• Local classifieds platform
• Online community bulletin
• Free peer-to-peer marketplace
• C2C goods marketplace
• Regional job listings

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising: The platform generates revenue through display advertising. The site utilizes numerous third-party ad networks and advertising platforms including Google Analytics, Firebase, Google AdSense, Google AdManager, Meta Audience Network, Yahoo! Japan ad network, and many specialized Japanese ad networks (GENIEE SSP, Supership Ad Generation, i-mobile, CyberAgent ProFit-X, GMO SSP, fluct, Criteo, and others). These networks serve targeted advertisements across the platform's pages and user feeds.
2. Online Payment Processing: Jimoty offers an intermediary payment service where the platform facilitates transactions between buyers and sellers. Users can make payments through the platform for purchases, with the platform acting as an intermediary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jimoty operates a free local classifieds and community bulletin board platform (jmty.jp) covering all 47 prefectures of Japan. Users self-post and browse over 43 million listings across categories including goods for sale/giveaway, used cars, pet adoption, member recruitment, mutual aid, part-time and full-time jobs, classes, events, real estate, and local services. The platform is free to use for posting and browsing, monetized through display advertising and an optional online payment intermediary service.

Product overview

Jimoty is a free community bulletin board platform organized into 11 main category sections enabling local Japanese communities to post and discover information. The platform includes a core listing system for goods (売ります・あげます), used vehicles (中古車), pet adoption (里親募集), member recruitment (メンバー募集), mutual aid (助け合い), part-time jobs (アルバイト), full-time jobs (正社員), classes (教室・スクール), events (イベント), real estate (不動産), and local services (地元のお店). Users can post free classifieds and browse listings by prefecture and city across all of Japan, with the platform supporting online payments and secure transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Jimoty Platform (Local Classifieds Bulletin Board) Free local classifieds and community bulletin board platform at jmty.jp covering all 47 prefectures of Japan. Users self-post and browse over 43 million listings across 11 main category sections spanning goods, real estate, jobs, pets, events, classes, and community activities. Built for individual consumers in Japan to post and discover local listings at no cost.
• 売ります・あげます (Sale/Giveaway) Classifieds section for selling or giving away personal goods including furniture, appliances, bicycles, vehicle parts, motorcycles, musical instruments, tickets, daily goods, children's items, toys, computers, phones, books, clothing, bags, cosmetics, sports gear, food, and alcohol. Contains over 30 million listings - the largest category on the platform.
• 中古車買取 (Used Cars) Online marketplace for used vehicles including Japanese (Toyota, Nissan, Honda, Mazda, Subaru, Suzuki, Mitsubishi, Daihatsu, Lexus) and imported brands (Mercedes-Benz, BMW, Audi, Volkswagen, Mini, Volvo, Peugeot, Alfa Romeo). Over 1.2 million used car listings.
• 里親募集 (Pet Adoption) Platform connecting people looking to rehome pets including dogs, cats, and other animals with potential adopters. Over 207,000 pet adoption listings.
• メンバー募集 (Member Recruitment) Community board for recruiting friends, sports partners, bands, parent groups (ママ友), volunteers, chat groups, town events (街コン), and marriage matchmaking (婚活). Over 1.1 million listings.
• 助け合い (Mutual Aid) Community assistance section enabling users to request or offer help including teaching, lending items, exchanges, and general support. Over 573,000 listings.
• アルバイト (Part-time Jobs) Job board for part-time employment across industries including food service, construction, logistics, retail, service, clerical, education, nursing, medical, entertainment, IT, and beauty. Over 4.8 million listings.
• 正社員 (Full-time Jobs) Full-time employment listings covering sales, civil engineering, logistics, building management, service industries, professionals, clerical, planning, education, medical, creative, IT, and technical positions. Over 684,000 listings.
• 教室・スクール (Classes) Directory for educational classes and schools including languages, exam preparation, cooking, music, flower arrangement, dance, sports, beauty, computers, painting, crafts, Japanese culture, life skills, entertainment, and qualifications. Over 263,000 listings.
• イベント (Events) Event listings including parties, seminars, workshops, concerts, campaigns, sports, flea markets, exhibitions, childcare, and local festivals. Over 533,000 listings.
• 不動産 (Real Estate) Real estate section covering rentals (apartments/houses), rental offices, share houses, short-term rentals, property sales, and land transactions. Over 2.6 million total listings and 2.68 million rental housing listings.
• 地元のお店 (Local Shops/Services) Directory for local businesses and services including movers, transport services, disposal services, recycling shops, handyman services, counseling, driving services, house cleaning, pest control, gourmet, beauty, body care, renovations, vehicle inspections, and pet services.
• Online Payment Intermediary Service Optional service where Jimoty acts as an intermediary to facilitate transactions between buyers and sellers on the platform, enabling secure payments for purchases.

Quantifiable outcome

• 43M+ total listings on the platform
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Scale indicators13 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Craigslist: Craigslist is the international analog for Jimoty — a free local classifieds platform organized by geography with diverse categories. Same business model, freemium, ad-supported, hyper-local.
• SUUMO (Recruit): SUUMO is Japan's largest real estate listing platform. Competitor in Jimoty's real estate vertical (2.7M+ listings) and serves overlapping housing seekers and landlords.
• Mercari: Mercari is Japan's largest C2C marketplace app. Compare because it directly competes with Jimoty's core For Sale/Giveaway category and offers a more transactional, fee-based C2C experience that Jimoty lacks.
• Goo-net (Proto Corporation): Goo-net is a major Japanese used car portal. Comparable to Jimoty's used car category, serving both consumer and dealer listings for vehicles across Japan.
• カーセンサー (CarSensor, Recruit): CarSensor is Japan's leading used car listing platform. Direct competitor in Jimoty's 中古車 vertical (1.2M listings) and serves overlapping buyers/dealers with deeper specialty expertise.
• Rakuma (Rakuten): Rakuma is Rakuten's C2C marketplace app, directly competing with Jimoty's goods listings. Comparable as a Japanese mobile-first C2C platform with similar target users but a paid transaction model.
• HOME'S (LIFULL): HOME'S is a major Japanese real estate portal comparable to Jimoty's real estate category. Competes for rental property listings and tenants across Japanese prefectures.
• Yahoo Auctions (Yahoo Japan / LINE Yahoo): Yahoo Auctions is a long-standing Japanese C2C auction marketplace. Direct competitor in secondhand goods, used cars, and general merchandise listings, with similar category breadth.

Broad incumbents

• Indeed Japan: Indeed is a global job search platform with strong presence in Japan. Competes with Jimoty's アルバイト (4.8M listings) and 正社員 (684K listings) categories via a more professional job-seeker experience.
• Rakuten: Rakuten is a broad Japanese internet commerce giant operating Rakuma, Rakuten Travel, Rakuten Real Estate, and other verticals. Competes with Jimoty across multiple categories (goods, real estate, jobs) with deeper resources and a wider ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jimoty