Smart at Energy
Entrado (formerly Smart at Energy) is a Belgium-based B2B energy market services firm providing BRP services, ML-assisted forecasting, multi-market access across European power and gas exchanges, and trading and optimization services to energy suppliers, service providers, traders, producers, and large industrial consumers.
- Company typePrivate
- Founded2018
- HeadquartersWaregem, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smart at Energy does
Entrado (formerly Smart at Energy) is a Belgium-based energy market services company that enables suppliers, energy service providers, traders, producers, and large industrial consumers to participate in European electricity markets. Founded in 2018 as a spin-off of Elindus NV to internalize the Balance Responsible Party (BRP) role, the company has since expanded its mandate beyond internal Elindus operations to serve external market participants with forecasting-driven balancing, sourcing, and trading. Its core offering bundles four interlocking capabilities: ML-assisted forecasting of renewable generation and load across multiple time horizons; access to all European power and gas exchanges for long-term futures, day-ahead sourcing, and intraday rebalancing; automated trading and nomination to minimize imbalance costs; and tailor-made optimization services built on those underlying capabilities. Rebranded to Entrado in 2026 and headquartered in Waregem, Belgium, the company operates as a B2B managed-services provider with 11-50 employees and custom-quoted pricing tied to customer requirements.
The underlying technology stack pairs machine learning forecasting applications — developed in partnership with academic R&D programs and applied to structured time-series data — with automated trading and nomination processes and direct connectivity across European power and gas exchanges. The forecast layer is positioned as the accuracy engine that feeds the BRP trading and imbalance-management services; the exchange-access layer is positioned as the breadth differentiator across European markets. Operational integration with sister/parent Elindus provides an internal production environment and credibility reference, while a minority investment from Sofindev Private Equity Partners in March 2026 brought institutional capital and a stated mandate to scale trading and flexibility activities internationally beyond Belgium.
The business model is managed-services B2B, with revenue generated from BRP services, multi-market access, forecasting, trading, and optimization engagements. Pricing is custom and not publicly disclosed, scoped to customer asset portfolios, market roles, and integration needs. Distribution is direct sales to enterprise and mid-market energy-sector participants in Belgium and selected European markets, supported by a modest digital footprint (corporate website, LinkedIn, and a shared Elindus/Entrado jobs portal). The customer base spans five horizontal use-cases — energy suppliers, service providers, traders, producers, and large industrial consumers — with no named anchor logos disclosed in the available source material.
Smart at Energy firmographics
Firmographics- Name
- Smart at Energy
- Legal name
- Entrado
- Website
- https://smartatenergy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Entrado (formerly Smart at Energy) is a Belgium-based B2B energy market services firm providing BRP services, ML-assisted forecasting, multi-market access across European power and gas exchanges, and trading and optimization services to energy suppliers, service providers, traders, producers, and large industrial consumers.
- Ownership category
- akta.pro rank
Smart at Energy industry classification
Industry- Product category
- Energy Market Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Electric Services (4911), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Balancing Responsible Party (BRP) / Balance Group Management (EUAGAKAC)
- akta.pro secondary industries
- Forecasting, Bidding & Automated Trading (Weather/Production Forecasts, Algo-Bidding) (EUAMAMAI), Balancing & Ancillary Services Optimization / Automated Bidding (Algo Trading) (EUAGAKAJ), Real-Time Balancing Energy Trading (Imbalance/RT Markets) (EUAGAKAA)
Keywords
Where Smart at Energy is headquartered
LocationHeadquarters
- HQ city
- Waregem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Smart at Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Energy Services Revenue: Revenue generated from providing BRP services, market access, forecasting, trading, and optimization services to energy suppliers, service providers, and market participants.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Smart at Energy product offering
Product offeringCore offering
Smart at Energy (operating as Entrado) provides market access and Balance Responsible Party (BRP) services that enable energy suppliers, energy service providers, traders, producers, and large industrial consumers to participate in electricity markets. Its offerings include machine learning-based forecasting for renewable energy and load prediction, access to all European power and gas exchanges for trading and rebalancing, automated trading and nomination to minimize imbalance costs, and custom optimization services tailored to customer asset portfolios and market roles.
Product overview
Entrado (formerly Smart at Energy) operates as a unified energy market platform offering BRP services, forecasting, multi-market access, and optimization services as integrated capabilities. Originally founded in 2018 as a spin-off of Elindus NV, the company rebranded to Entrado in 2026 to reflect its expanded scope beyond internal BRP operations. The platform combines machine learning-powered forecasting, European power and gas exchange access, automated trading/nomination, and tailor-made optimization services to enable suppliers, energy service providers, traders, producers, and large industrial consumers to participate in complex electricity markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Entrado (formerly Smart at Energy) Unified energy market platform offering BRP services, forecasting, multi-market access, and optimization services for energy suppliers, service providers, traders, producers, and large industrial consumers participating in European electricity and gas markets.
- Forecasting Services
Companies that use Smart at Energy
Customer profileSegments5 records
Ideal customer profiles4 records
Smart at Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Smart at Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Elindus NVcoreElindus NV is the parent/sister company of Smart at Energy. Smart at Energy was originally founded in 2018 as a spin-off of Elindus NV, created to take over the Balance Responsible Party (BRP) role in-house. Both companies operate within the same holding group. Elindus has grown to become a leading B2B energy supplier in Belgium, operating a technology-enabled platform alongside Smart at Energy's energy trading, forecasting, and grid balancing expertise.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Smart at Energy competitors and assessment
Company assessmentBroad incumbents
- EDF Trading: Global energy trading arm of the EDF Group with deep access to European power and gas markets, optimization, and asset dispatch. Comparable to Entrado on multi-market exchange participation and BRP-adjacent trading, but at vastly larger scale and balance sheet.
- Vattenfall Trading: Swedish state-owned utility with significant European power and gas trading operations, including BRP activities across the Nordics and continental Europe. Represents a large incumbent offering overlapping multi-market trading and balancing capabilities.
- Statkraft: Europe's largest generator of renewable energy and a major energy trader providing BRP, market access, and trading services across European power markets. Represents the established incumbent Entrado competes against in cross-border BRP and trading mandates.
- Alpiq: Swiss energy company with significant European power and gas trading, origination, and balancing services. Comparable on cross-European exchange access, trading, and BRP-adjacent services for industrial and supplier customers.
Direct peers
- Next Kraftwerke: German virtual power plant operator and BRP/balance group manager that aggregates renewables and flexible assets across European markets. Most directly comparable to Entrado on the combination of multi-market exchange access, balancing/BRP services, and ML-driven forecasting for renewable portfolios.
- Tiko: European home and small-asset energy management and aggregation platform that enables flexibility and balancing services for retail energy players. Comparable on aggregation, ML-driven load forecasting, and BRP-adjacent flexibility offerings for distributed assets.
- Energy Pool: France- and Europe-based demand response and flexibility aggregator providing balancing and capacity services to grid operators and BRPs. Comparable on forecasting-driven flexibility, BRP-adjacent services, and industrial customer focus.
- Flexcity (EDF): European flexibility aggregator and balancing service provider (now part of EDF) operating across multiple European countries. Directly comparable on flexibility aggregation, BRP support, and multi-country market access for industrial and distributed assets.
Emerging players
- Open Energi: UK-based energy flexibility platform that aggregates industrial and commercial loads to provide balancing and capacity services to grid operators. Comparable on ML-driven load forecasting, aggregation, and BRP-adjacent flexibility trading.
- Limejump (Shell): UK-based flexibility platform acquired by Shell that provides balancing mechanism and ancillary services participation for distributed energy assets. Comparable on ML-enabled flexibility trading and BRP services, with a regional (UK) focus overlapping Entrado's European scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Smart at Energy social profiles
Digital presenceSmart at Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart at Energy leadership team
Management profileNumber of profiles
Smart at Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart at Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart at Energy
What does Smart at Energy do?
Smart at Energy (operating as Entrado) provides market access and Balance Responsible Party (BRP) services that enable energy suppliers, energy service providers, traders, producers, and large industrial consumers to participate in electricity markets. Its offerings include machine learning-based forecasting for renewable energy and load prediction, access to all European power and gas exchanges for trading and rebalancing, automated trading and nomination to minimize imbalance costs, and custom optimization services tailored to customer asset portfolios and market roles.
Is Smart at Energy a public or private company?
Smart at Energy is a private company. It is classified as corporate owned and is currently operating.
When was Smart at Energy founded?
Smart at Energy was founded in 2018. It employs 11 to 50 people.
Where is Smart at Energy based?
Smart at Energy is headquartered in Waregem, Belgium, in the Europe region.
How does Smart at Energy make money?
One revenue line is on record: energy Services Revenue.
Who are Smart at Energy's main competitors?
Broad incumbents on record are EDF Trading, Vattenfall Trading, Statkraft and Alpiq. Direct peers are Next Kraftwerke, Tiko, Energy Pool and Flexcity (EDF). Emerging players are Open Energi and Limejump (Shell).
Does Smart at Energy have an API?
No public API is recorded for Smart at Energy.
What industry is Smart at Energy in?
Smart at Energy's product category is Energy Market Services. Its primary akta.pro industry code is EUAGAKAC, Balancing Responsible Party (BRP) / Balance Group Management, with a secondary code of EUAMAMAI, Forecasting, Bidding & Automated Trading (Weather/Production Forecasts, Algo-Bidding). Its NAICS code is 2211 and its SIC code is 4911.