Freeman Carr
Freeman Carr is a London-based accountancy and tax advisory practice founded in 2003, serving owner-managed businesses and individual private clients in London and the South East. It was acquired by UK group bk plus in March 2026.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Freeman Carr does
Freeman Carr is a London-based accountancy and tax advisory practice founded in 2003 by Lisa Carr, operating from a single office in Chiswick. The firm provides accounting, audit, tax advisory, bookkeeping, payroll, VAT, corporate finance, and probate services to owner-managed businesses and individual private clients across London and the South East of England. Its go-to-market is traditional and relationship-led, with new business generated primarily through referrals, word-of-mouth, and professional networks rather than outbound sales or digital marketing channels.
The firm's underlying technology stack consists of standard cloud accounting platforms used across the UK accountancy sector — specifically Xero, QuickBooks, and Sage — alongside typical practice-management tools; there is no evidence of proprietary technology, AI tooling, or differentiated platform architecture. Service delivery is direct and personalised, with qualified accountants bringing experience from top-tier firms across personal and corporate tax. The revenue model is professional services-based, charging clients on a quote-based engagement model with pricing not publicly disclosed.
In March 2026, Freeman Carr was acquired by UK accountancy group bk plus, marking bk plus's first entry into the London market and expanding the group to 43 offices and more than 800 professionals nationally. Following the acquisition, the existing Freeman Carr team remains in place, and clients retain continuity of local service while gaining access to the wider bk plus specialist network spanning accounting, audit, banking and restructuring, probate, and sector-specific advisory across industries including charities, construction, healthcare, hospitality, manufacturing, professional services, property, recruitment, and retail.
Freeman Carr firmographics
Firmographics- Name
- Freeman Carr
- Legal name
- Freeman Carr
- Website
- https://freemancarr.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Freeman Carr is a London-based accountancy and tax advisory practice founded in 2003, serving owner-managed businesses and individual private clients in London and the South East. It was acquired by UK group bk plus in March 2026.
- Ownership category
- akta.pro rank
Freeman Carr industry classification
Industry- Product category
- Accounting Services
- NAICS
- Offices of Certified Public Accountants (541211)
- akta.pro primary industry
- Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)
- akta.pro secondary industry
- Internal Audit & SOX/ICFR Advisory (BPAHAFAD)
Keywords
Where Freeman Carr is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Freeman Carr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Accounting and Advisory Services: Freeman Carr generated revenue through professional accounting services including tax advisory, audit, bookkeeping, and business advisory for owner-managed businesses and individuals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Freeman Carr product offering
Product offeringCore offering
Freeman Carr is a London-based accountancy and tax advisory firm offering accounting, audit, tax, bookkeeping, payroll, corporate finance, and business advisory services. The firm serves owner-managed businesses and individuals across London and the South East, and now operates as part of the bk plus accountancy group following its March 2026 acquisition.
Product overview
Freeman Carr operates as a traditional accountancy firm providing comprehensive accounting, audit, and tax services to owner-managed businesses and individuals across London and the South East. The firm offers a portfolio of service modules including Accounting & Business Services, Auditing, Banking & Restructuring, Bookkeeping, Buying or Selling a Business, Cloud Accounting, Corporate Finance, Payroll, Personal & Corporate Tax Advisory, Probate & Estate Administration, and VAT. Services are delivered across multiple sector specializations including Charities, Construction, Health & Social Care, Hospitality & Leisure, Manufacturing & Engineering, Professional Services, Property, Recruitment, and Retail. Following its acquisition by bk plus, Freeman Carr continues operating under its brand while gaining access to the wider bk plus network's expertise and resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting & Business Services Core accounting and business support services delivered to owner-managed businesses and individuals, including ongoing financial reporting and business compliance.
- Auditing Statutory audit services for businesses across various sectors. bk plus Audit Limited is registered as statutory auditors (ACCA Firm No. 5472891).
- Banking & Restructuring Financial restructuring and banking advisory services for businesses.
- Bookkeeping Bookkeeping services for business record maintenance.
- Buying or Selling a Business Advisory services supporting business acquisition and disposal transactions.
- Cloud Accounting Cloud-based accounting solutions and support using platforms such as Xero, QuickBooks, and Sage.
- Corporate Finance Corporate finance advisory and transaction support services.
- Payroll Payroll processing and management services for businesses.
- Personal & Corporate Tax Advisory Tax advisory services covering both personal and corporate taxation matters.
- Probate & Estate Administration Probate services and estate administration support. bk plus Probate Limited is licensed by ICAEW to carry out non-contentious probate (Probate Accreditation No. C003501449).
- VAT VAT advice and compliance services.
Companies that use Freeman Carr
Customer profileSegments3 records
Ideal customer profiles2 records
Freeman Carr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Freeman Carr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- bk pluscoreUK accountancy group bk plus acquired London-based practice Freeman Carr in March 2026, marking its entry into the London market. The deal expands bk plus' UK network to 43 offices and increases its headcount to more than 800 professionals. Freeman Carr's clients retain their existing team while gaining access to a wider pool of specialist support through the enlarged group.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Freeman Carr competitors and assessment
Company assessmentBroad incumbents
- RSM UK: Large UK mid-tier accounting and consulting firm with strong SME, mid-market and corporate finance practices. Competes directly with Freeman Carr on owner-managed business advisory and audit, but at greater scale.
- Grant Thornton UK: Major UK mid-tier accountancy firm serving owner-managed businesses, SMEs and listed clients with audit, tax and advisory. Has strong London presence and overlapping service modules with Freeman Carr, particularly in advisory and tax.
- Mazars UK: Global mid-tier accountancy and advisory firm with significant UK SME, owner-managed and private client practices in London. Comparable service mix but operates at much larger scale and broader industry reach than Freeman Carr.
- BDO UK (SME practice): Large UK accounting and advisory network serving SMEs, mid-market and large corporates with audit, tax and transaction advisory. Overlaps with Freeman Carr on owner-managed business and SME advisory, but BDO's broader portfolio and scale put it in the broad incumbent category.
Direct peers
- MHA MacIntyre Hudson: UK mid-tier chartered accountancy group with strong SME and owner-managed business focus, sector specialisations and London/South East presence. Operates a similar rollup-style model to bk plus and is a direct comparable to the consolidated Freeman Carr offering.
- Lubbock Fine Chartered Accountants: London-based mid-sized chartered accountancy firm focused on SMEs, owner-managed businesses and not-for-profits with audit, tax, payroll and advisory services. Closely comparable to Freeman Carr on geography, customer segment and service breadth.
- Moore Kingston Smith: UK mid-tier chartered accountancy firm serving owner-managed businesses, SMEs, and private clients across London and the South East with audit, tax, advisory and sector specialisations. Closely comparable to Freeman Carr in customer mix, regional footprint and service portfolio.
- Haysmac Chartered Accountants: London-based chartered accountancy firm of similar size serving SMEs, owner-managed businesses and not-for-profits across multiple sectors. Direct comparable to Freeman Carr on geography, customer type and service breadth.
- Streets Chartered Accountants: East Midlands-based chartered accountancy firm serving SMEs, owner-managed businesses and private clients with similar sector specialisations and service modules. Comparable to Freeman Carr in target customers, service mix and rollup-style growth trajectory.
- Crowe UK: Top-10 UK accountancy and advisory firm serving SMEs, owner-managed businesses and individuals with audit, tax, corporate finance and sector specialisations. Comparable to Freeman Carr in target segments and breadth of professional services, though at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Freeman Carr social profiles
Digital presenceFreeman Carr compliance and trust
Trust signalCompliance2 records
Freeman Carr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freeman Carr leadership team
Management profileNumber of profiles
Profiles1 record
Freeman Carr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freeman Carr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freeman Carr
What does Freeman Carr do?
Freeman Carr is a London-based accountancy and tax advisory firm offering accounting, audit, tax, bookkeeping, payroll, corporate finance, and business advisory services. The firm serves owner-managed businesses and individuals across London and the South East, and now operates as part of the bk plus accountancy group following its March 2026 acquisition.
Is Freeman Carr a public or private company?
Freeman Carr is a private company. It is classified as corporate owned and is currently acquired.
When was Freeman Carr founded?
Freeman Carr was founded in 2003. It employs 1 to 10 people.
Where is Freeman Carr based?
Freeman Carr is headquartered in London, United Kingdom, in the Europe region.
How does Freeman Carr make money?
One revenue line is on record: accounting and Advisory Services.
Who are Freeman Carr's main competitors?
Broad incumbents on record are RSM UK, Grant Thornton UK, Mazars UK and BDO UK (SME practice). Direct peers are MHA MacIntyre Hudson, Lubbock Fine Chartered Accountants, Moore Kingston Smith, Haysmac Chartered Accountants, Streets Chartered Accountants and Crowe UK.
Does Freeman Carr have an API?
No public API is recorded for Freeman Carr.
What industry is Freeman Carr in?
Freeman Carr's product category is Accounting Services. Its primary akta.pro industry code is BPAHAOAE, Equity Capital Advisory (Private Equity Placements, Growth Capital), with a secondary code of BPAHAFAD, Internal Audit & SOX/ICFR Advisory. Its NAICS code is 541211.