Magnolia Heating & Cooling

What Magnolia Heating & Cooling does

Magnolia Heating and Cooling is a family-owned HVAC service company headquartered at 6990 Jurupa Ave in Riverside, California, operating since 1951 and under current ownership (Eric and Brenda) since 2002. The company employs approximately 27 people, including NATE-certified technicians, an installation department led by a 25-year veteran, and a service supervisor, providing residential HVAC repair, installation, and maintenance across the Inland Empire region covering Riverside and San Bernardino Counties and 13+ surrounding cities. Service offerings span central air conditioning, furnaces, heat pumps, ductless mini-splits, and commercial HVAC, complemented by adjacent home services such as attic insulation, tankless water heaters, Generac generators, water filtration, surge protection, and residential solar.

The underlying technology stack is conventional HVAC equipment rather than proprietary platforms: Magnolia performs Manual J, S, and D load calculations to size systems, uses NATE-certified installation practices, and operates a fleet of fully stocked trucks enabling same-day service. A distinguishing piece of physical infrastructure is a dedicated Daikin-branded product showroom in Riverside, the result of Magnolia becoming Daikin's leading dealer across California, Nevada, and Arizona by 2020. The company offers a 12-month repair guarantee and lifetime craftsmanship warranty on installations.

Commercially, Magnolia runs a direct-to-consumer field service model with two published phone lines, Calendly-based online scheduling, and a service area extending across the Inland Empire. Revenue is generated through per-job pricing: a $75 (Riverside core) or $99 (Perris/Murrieta) diagnostic fee waived upon repair approval, system installations ranging from $3,500 for condenser-only replacements to $27,000 for high-efficiency variable-speed heat pump systems, preventive maintenance membership plans, and adjacent home services. Customer acquisition is driven primarily by local reputation, 5-star Google and BBB A+ ratings, community partnerships (including Riverside Unified School District), and a long-tenured brand rather than paid digital marketing at scale.

Name

Magnolia Heating & Cooling

Legal name

Magnolia Heating and Cooling Inc.

Website

https://maghvac.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolia Heating and Cooling is a family-owned HVAC service company in Riverside, California, providing residential heating, cooling, and related home services across the Inland Empire region of Southern California.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), HVAC Service, Maintenance & Repair (BPABACAA), Heat Pump & Smart HVAC Controller Integration (HSAOANAD)

Keywords

• HVAC repair services
• Air conditioning installation
• Heating system services
• Residential HVAC maintenance
• Commercial HVAC solutions

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Repair Services: Service fees for AC repair, heating repair, heat pump repair, and maintenance. Charges include diagnostic fees ($75-$99) that are waived upon approval of repair work.
2. HVAC Installation: Revenue from new HVAC system installations including central AC, furnaces, heat pumps, and ductless systems. Pricing ranges from $3,500 for condenser-only replacements to $27,000 for high-efficiency heat pump systems.
3. Preventive Maintenance Plans: Annual tune-ups and preventive maintenance plans that help extend system life and improve efficiency, generating recurring revenue from membership plans.
4. Additional Home Services: Attic insulation, tankless water heaters, water filtration, generators, surge protection, and solar installation services provide additional revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Magnolia Heating & Cooling is a family-owned HVAC service company that sells, installs, repairs, and maintains residential and light commercial heating, ventilation, and air conditioning systems across the Inland Empire region. Core offerings include central AC and heat pump systems, furnaces, ductless mini-splits, indoor air quality solutions, and complementary home services such as attic insulation, tankless water heaters, water filtration, generators, surge protection, and solar installation. The company also provides membership-based preventive maintenance plans and customer financing options.

Product overview

Magnolia Heating & Cooling is a family-owned HVAC service company offering a comprehensive suite of heating and cooling solutions. Their core services include air conditioning (AC repair, AC installation, routine maintenance), heating (furnace repair, furnace installation), heat pumps (repair and installation), HVAC maintenance, commercial HVAC, and ductless AC systems. These core services are complemented by add-on home comfort services including indoor air quality solutions, home automation zoning, attic insulation, tankless water heaters, water filtration (HALO and Aquasana), generators (Generac), surge protection, and solar installation. The company also offers preventive maintenance membership plans and financing options. Services are available throughout Riverside County and San Bernardino County, CA, with a physical showroom for customer consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Comprehensive air conditioning services including AC repair, AC installation, and routine maintenance for residential customers in Riverside, CA and surrounding Inland Empire areas.
• Heating Services Heating services including furnace repair and furnace installation to keep homes warm during colder seasons.
• Heat Pump Services Heat pump repair and installation services providing both heating and cooling solutions for homes.
• HVAC Maintenance and Preventive Maintenance Plans Preventive maintenance plans and tune-ups to keep HVAC systems running efficiently and extend equipment lifespan, delivered through membership programs with priority scheduling and discounts.
• Commercial HVAC Commercial HVAC services for businesses including maintenance contracts and installations for light commercial properties.
• Ductless AC Ductless mini-split air conditioning systems for homes without traditional ductwork.
• Indoor Air Quality Services to improve indoor air quality including air filtration and purification solutions.
• Home Automation Zoning Smart home zoning systems to control temperature in different areas of the home independently.
• Attic Insulation Attic insulation improvements to enhance energy efficiency and home comfort.
• Tankless Water Heaters Tankless water heater installation and services for on-demand hot water.
• Water Filtration Water filtration system installations including HALO and Aquasana products for clean drinking water.
• Generators Generator installation services including Generac generators for backup power.
• Surge Protection Whole-home surge protection to safeguard electronics and appliances.
• Solar Installation Solar power installation services for residential energy solutions.
• Financing Financing options and payment plans to help customers afford HVAC systems and services.

Quantifiable outcome

• Monthly energy savings of up to 30%-50% on energy bills after installing high-efficiency systems
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• DaikinflagshipStrategic or Co-development PartnerMagnolia Heating and Cooling partnered with Daikin after thorough manufacturer research showed Daikin was the best overall HVAC product on the market. By 2020, Magnolia became Daikin's leading dealer in all of California, Nevada, and Arizona. Daikin executives from Japan visited Magnolia's offices, leading to the creation of a dedicated Daikin product showroom where Daikin invested in an innovative shopping experience for customers.
• Riverside Unified School DistrictcoreStrategic or Co-development PartnerMagnolia Heating and Cooling partnered with Riverside Unified School District as a business partner. The company volunteers staff time and talents, creating an introductory HVAC curriculum presented to construction students at Roman High School. First classroom visit was August 19th covering the history of HVAC as part of the curriculum.
• Ramona High SchoolminorStrategic or Co-development PartnerMagnolia holds bi-weekly presentations at Ramona High School's construction classes as part of their initiative to inspire interest in blue-collar trades and energize possible future HVAC technicians.
• Roman High SchoolminorStrategic or Co-development PartnerMagnolia created an introductory HVAC curriculum presented to construction students at Roman High School, with topics including history of air conditioning, energy sources, major components, and careers in servicing HVAC.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cool Blew HVAC: Arizona-based residential HVAC service and installation company. Same residential service mix and heat-pump transition exposure as Magnolia, though operating in a different Southwest geography.
• Bill Howe Plumbing, Heating & Air: San Diego-based residential HVAC and plumbing service company with a comparable bundled home-services model (heating, cooling, plumbing, restoration). Comparable in scale and segment, though operating in a different Southern California market.

Broad incumbents

• Carrier Global: Global HVAC manufacturer with residential, commercial, and refrigeration lines. Comparable as the incumbent equipment OEM competing for the same dealer/installer relationships that drive Magnolia's installation revenue.
• Trane Technologies: Global HVAC equipment manufacturer with a broad residential and commercial portfolio. An incumbent supplier and competitor at the equipment layer; relevant as a benchmark for equipment economics but does not run field service at Magnolia's local-trust scale.
• Lennox International: Manufacturer of residential and commercial HVAC systems with a dealer network similar in structure to Magnolia's Daikin relationship. Sets the competitive equipment backdrop against which Magnolia sells and installs.
• ARS / Rescue Rooter (American Residential Services): National residential HVAC, plumbing, and home services platform operating across multiple U.S. markets including California. Comparable in service mix and target customer, though at materially larger scale than Magnolia.

Direct peers

• Aire Serv Heating & Air Conditioning: Nationally franchised residential and light commercial HVAC service brand with locations across California. Offers the same core services (repair, install, maintenance) to the same homeowner segment Magnolia targets.
• Service Champions Heating & Cooling: Residential HVAC service and installation company serving Southern California with a comparable same-day, technician-driven model and NATE-certified staff. Directly overlaps with Magnolia's Inland Empire customer base and service offering.
• Goettl Air Conditioning & Plumbing: Residential HVAC and plumbing service company operating across the Southwestern U.S., including Southern California. Closely comparable service mix, technician-led GTM, and tiered installation offerings.

Others

• Daikin Comfort Technologies: Magnolia's primary equipment supplier and showroom partner, and Daikin's leading dealer across CA/NV/AZ. Listed as an ecosystem participant (supplier) rather than a competitor, given the formal partnership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maghvac
• YouTubeyoutube.com/channel/UCHqyUflvHY3m39IbFuOCU9g
• Facebookfacebook.com/MagnoliaHeatingAndCooling
• Instagraminstagram.com/maghvac
• LinkedInlinkedin.com/company/magnolia-heating-and-cooling

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Heating & Cooling