What Voxovation does

Voxovation is a privately held entertainment company founded in 2018 and headquartered in West Hollywood, California. The company holds an exclusive worldwide format license from the European Broadcasting Union (EBU) to develop and produce regional adaptations of the Eurovision Song Contest in markets outside Europe. Its customer base consists of national broadcasters, major television networks, and local production partners in the United States, Asia, Latin America, and the Arab World, to whom it licenses format rights and provides production oversight. The company's primary commercial proof point is the American Song Contest, launched on NBC in 2022, which featured 56 US states and territories competing across 86 full-scale live performances and was Emmy-nominated.

Voxovation's product portfolio consists of the original Eurovision Song Contest format (a 69-year-old entertainment property) and its planned and active regional adaptations: American Song Contest (live), Eurovision Song Contest Asia (Grand Final scheduled November 14, 2026 in Bangkok), Eurovision Song Contest Latin America (planned, 42 countries, 650+ million population), and Eurovision Song Contest Arab World (planned, 490+ million population). The underlying technology is entertainment format production and broadcast licensing rather than software, platforms, or AI tooling. Revenue is generated through format licensing royalties with regional broadcasters, production fees from live events, and emerging digital platform monetization (advertising) layered on top of the brand's social media footprint.

The go-to-market motion is event-driven and B2B: each regional launch requires securing a flagship broadcast anchor (NBC in the US, Channel 3 in Thailand) and a local production partner (S2O Productions for ESC Asia), with ZOOP serving as the social media partner for fan engagement. The underlying Eurovision brand generates significant economic gravity — 166+ million yearly viewers globally, 5 billion YouTube streams, 21.9 billion global streams of ESC songs since 2019, and €795 million in earned ad-value across 152,196 online articles — which Voxovation transfers into regional markets. The leadership team concentrates deep Eurovision production expertise, including veterans of 5+ ESC productions and the long-time Creative Director of Melodifestivalen.

Name

Voxovation

Legal name

Voxovation

Website

https://voxovation.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Voxovation is a private entertainment company that holds exclusive EBU format rights to license and produce regional adaptations of the Eurovision Song Contest outside Europe, serving national broadcasters and major TV networks across the US, Asia, Latin America, and the Arab World.

Ownership category

akta.pro rank

Product category

Television Entertainment Format Licensing

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Program Format Licensing (Scripted & Unscripted) (MPABANAA)

akta.pro secondary industry

Format & Remake Rights Licensing (MPADALAB)

Keywords

• Entertainment format licensing
• TV format production
• Live event broadcasting
• Music competition formats
• Regional broadcast partnerships

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Format Licensing: Voxovation acquired exclusive format rights from the European Broadcasting Union to expand the Eurovision Song Contest franchise into untapped markets globally. Revenue is generated through licensing agreements with regional production and broadcast partners.
2. Event Production: Producing regional adaptations of Eurovision Song Contest through partnerships with local producers and broadcasters. Revenue includes production fees and broadcast rights from events like Eurovision Asia 2026 in Bangkok.
3. Digital Platform Revenue: Exploring new revenue streams through digital platforms as part of the expansion strategy, leveraging the Eurovision brand's significant digital engagement metrics.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Voxovation is a 360-degree entertainment company that holds exclusive international licensing rights from the European Broadcasting Union to expand the Eurovision Song Contest franchise into untapped markets outside Europe. The company develops, produces, and licenses regional TV format adaptations (e.g., American Song Contest on NBC, Eurovision Song Contest Asia) by securing local broadcast and production partners and delivering turnkey large-scale live music competition events.

Product overview

Voxovation is a 360-degree entertainment company that licenses and expands the Eurovision Song Contest franchise into untapped international markets. The portfolio consists of the original Eurovision Song Contest format (acquired from the European Broadcasting Union) and its regional adaptations: American Song Contest (first international version, launched 2022 on NBC), Eurovision Song Contest Asia (inaugural 2026), Eurovision Song Contest Latin America (planned), and Eurovision Song Contest Arab World (planned). The company identifies production and broadcast partners, develops new revenue streams, and delivers large-scale television entertainment productions.

Differentiator

Problem solved

Functional benefit

Products and services

• American Song Contest Music competition TV format featuring all 50 US states and US territories competing through live performances; first official adaptation of the Eurovision Song Contest outside Europe; produced by Voxovation and aired on NBC. Targeted at U.S. television audiences.
• Eurovision Song Contest Asia Pan-Asian regional music competition based on the Eurovision Song Contest format, bringing together national broadcasters from across Asia; inaugural Grand Final in Bangkok on November 14, 2026. Targeted at national broadcasters and Asian television audiences.
• Eurovision Song Contest Latin America Planned Latin American regional adaptation of the Eurovision Song Contest format covering 42 countries and territories with a population of 650+ million people. Targeted at Latin American national broadcasters and audiences.
• Eurovision Song Contest Arab World Planned Arab World regional adaptation of the Eurovision Song Contest format spanning from Morocco to Oman, targeting 490+ million people with over 60% of the population under age 30. Targeted at MENA national broadcasters and audiences.
• Eurovision Song Contest (Original Format Licensing) The original Eurovision Song Contest, the world's oldest TV format (69 years) and biggest TV format (166+ million yearly viewers). Voxovation holds exclusive international rights to expand this format into new markets outside Europe. Targeted at national broadcasters worldwide.

Quantifiable outcome

• 166+ million yearly viewers globally for Eurovision Song Contest
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, supporting and flagship/core.

• S2O ProductionscoreStrategic or Co-development Partner · 31 March 2026S2O Productions is the Thai production company partnering with Voxovation and EBU to produce the inaugural Eurovision Song Contest Asia 2026 in Bangkok, Thailand.
• Channel 3 (Thailand)coreChannel Partner/ Reseller/ Distributor · 31 March 2026Channel 3 is the Thai broadcast partner for Eurovision Song Contest Asia 2026, collaborating with Voxovation, EBU, and S2O Productions to produce and broadcast the event.
• ZOOPsupportingGTM or Marketing Partner · 31 March 2026ZOOP is the exclusive social media partner for fan engagement for Eurovision Song Contest Asia 2026, handling social media interactions and fan community management for the event.
• European Broadcasting Union (EBU)flagship/coreOEM/ Whitelabel/ Licensing PartnerEBU is the governing body of the Eurovision Song Contest and the exclusive licensor of the format rights to Voxovation. Through this partnership, Voxovation acquired the rights to expand the Eurovision Song Contest franchise into markets outside Europe, including the first-ever international version (American Song Contest) and subsequent regional adaptations.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• ITV Studios: Major UK-based international format production and distribution division behind Love Island, The Voice, and many other global formats. Comparable as a format licensor and producer monetizing IP across multiple international markets.
• Fremantle: Bertelsmann-owned global production and format distribution company behind formats like American Idol, Got Talent, and X Factor. Closely comparable business model of licensing and producing entertainment formats internationally, though serving a much broader portfolio.
• Sony Pictures Television: Global television production and distribution arm of Sony, active in format licensing and international adaptations. Comparable in its B2B format licensing business model targeting international broadcasters.
• Red Arrow Studios: ProSiebenSat.1-owned international production and distribution company focused on format licensing. Comparable mid-sized player in international format distribution.
• BBC Studios: Commercial arm of the BBC, distributing and producing formats globally. EBU member and direct peer in the international broadcast content ecosystem, though operating across many formats rather than focused on a single franchise.
• Banijay: World's largest international content producer and distributor, owner of formats like Big Brother, MasterChef, and Survivor. Directly comparable to Voxovation as a global format licensing and production company, but operating at vastly larger scale across many more formats.
• All3Media: Independent global television production and distribution group with extensive format portfolio. Comparable as a multi-format international production and licensing business.

Others

• European Broadcasting Union (EBU): The alliance of European public broadcasters that owns and operates the original Eurovision Song Contest and licenses the format to Voxovation. Listed as a peer because EBU is the central counterparty in Voxovation's business model and the original operator of the same franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voxovation