What Overtime Elite does

Overtime Elite (OTE), operated by Overtime Sports, Inc., is a private, venture-backed elite basketball development league headquartered in Atlanta, Georgia. The league fields multiple branded teams (Blue Checks, City Reapers, Cold Hearts, Diamond Doves, FaZe, Fear of God Athletics, Jelly Fam, RWE, YNG Dreamerz) that compete in a regular season and playoff structure at OTE Arena, with select playoff games and finals streamed on Amazon Prime Video. OTE targets top-ranked U.S. high school basketball prospects as an alternative path to the NBA Draft outside the traditional college system, and operates the OTE Select program for elite girls basketball. The company is led by Landry Fields as President of League Operations.

OTE generates revenue through a diversified mix: tiered direct-to-consumer ticket sales (Courtside, Fast Pass, General Admission) at OTE Arena, brand sponsorships (Adidas, Gatorade, Metro by T-Mobile, State Farm, Target), media rights and content licensing to YouTube, Twitch, and Amazon Prime Video, and merchandise sales through shop.overtime.tv. The league bundles participation at no entry cost for player programs, covering travel, apparel, footwear, and team rebranding under multiyear agreements. Its underlying technology stack centers on a multi-platform content distribution network (YouTube, Twitch, TikTok, Amazon Prime Video), the OTE Live mobile app, and a proprietary player statistics and tracking system. Core product assets include original documentary programming such as Family Business and the 24 Hrs With series, supported by a heavy TikTok and YouTube Shorts content engine aimed at Gen Z audiences.

Name

Overtime Elite

Legal name

Overtime Sports, Inc.

Website

https://overtimeelite.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Overtime Elite is an Atlanta-based, venture-backed basketball development league and media platform that offers elite U.S. high school prospects an alternative path to the NBA through competitive play, off-court training, and multi-platform content distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Inglewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Direct consumer ticket sales for OTE Arena games with tiered pricing: Courtside (premium front-row seating), Fast Pass (early entry), and General Admission
2. Sponsorships and Partnerships: Brand partnerships with Adidas, Gatorade, Metro by T-Mobile, State Farm, and Target for arena visibility, content integration, and official sponsor status
3. Media Rights and Streaming: Content licensing to YouTube, Twitch, and Amazon Prime Video for game broadcasts and documentary content
4. Merchandise Sales: Official OTE merchandise shop selling apparel and merchandise to fans and supporters

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Overtime Elite operates a youth basketball development league featuring top-ranked high school prospects competing on branded teams, with off-court programs covering PR, media training, and content creation. The league combines live games at OTE Arena in Atlanta with streaming distribution on YouTube, Twitch, and Amazon Prime Video, plus ticket sales, merchandise, and brand sponsorships as monetization channels. A separate Overtime Select program targets elite girls basketball prospects with a similar development model.

Product overview

Overtime Elite (OTE) is an Atlanta-based basketball development league that operates as a unified platform combining competitive basketball with off-court development programs. The core product is the OTE Basketball League, featuring multiple branded teams (Blue Checks, City Reapers, Cold Hearts, Diamond Doves, FaZe, Fear of God Athletics, Jelly Fam, RWE, YNG Dreamerz) that compete in regular seasons and playoffs. The league differentiates itself by offering content creation opportunities, media training, and streaming content distributed via YouTube, Twitch, and Amazon Prime, positioning itself as a media-forward sports entertainment platform rather than a traditional league.

Differentiator

Problem solved

Functional benefit

Products and services

• OTE Basketball League Elite basketball development league for top-ranked high school prospects, featuring multiple branded teams (Blue Checks, City Reapers, Cold Hearts, Diamond Doves, FaZe, Fear of God Athletics, Jelly Fam, RWE, YNG Dreamerz) competing in structured regular season and playoff games at OTE Arena in Atlanta, with off-court development programs in PR, media training, and content creation.
• Overtime Select (OTE Select) Girls Basketball League Dedicated girls basketball development league offering elite competition, visibility for college recruitment, and off-court PR and media training for top-ranked high school girls prospects.
• OTE Dream Tryout Open tryout program through which aspiring players can apply to be recruited into the Overtime Elite basketball league.
• OTE Arena Live Game Tickets Direct-to-consumer ticket sales for OTE Arena games with tiered pricing including Courtside (premium front-row seating), Fast Pass (early entry 45 minutes before tip-off), and General Admission seating.
• Official OTE Merchandise Official OTE apparel and merchandise sold directly to fans and supporters through the Overtime online shop.
• OTE Live Mobile App Mobile application available on the Apple Store for watching OTE games and accessing league content, statistics, and programming.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Southeastern Prep AcademycoreStrategic or Co-development Partner · 3 April 2026Florida-based high school basketball program added to OTE league under OTE-controlled brand with new logo, name and colors. Multiyear agreement where OTE covers travel costs and provides apparel and footwear at no entry fee. Brings three top-five Class of 2027 recruits (CJ Rosser No. 2, Obinna Ekezie No. 4, Beckham Black No. 5).
• AdidascoreGTM or Marketing PartnerOfficial athletic wear and footwear sponsor visible in OTE branding and partner section. Provides apparel and footwear to participating teams and programs.
• GatoradecoreGTM or Marketing PartnerOfficial sports drink sponsor of OTE. Visible in content integrations, sponsor tags, and partnership branding across OTE platforms.
• Metro by T-MobileminorGTM or Marketing PartnerWireless carrier partner of OTE, appearing in partner section and sponsor integrations.
• State FarmminorGTM or Marketing PartnerInsurance sponsor appearing in content integrations and sponsor presentations, targeting sports audiences.
• TargetminorGTM or Marketing PartnerRetail partner appearing in OTE partner section, potentially for merchandise or promotional collaborations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fan Controlled Football: VC-backed fan-controlled indoor football league with digital-first distribution and interactive fan voting. Comparable as an alternative-format sports league pursuing digitally-native audiences and emerging sports sponsorships.
• Major League Cricket: American professional T20 cricket league backed by tech and VC investors including Microsoft and Satya Nadella. Comparable as a venture-backed emerging-format league pursuing new sports audiences in the U.S. market.
• United Football League (UFL): Merged spring football league (formerly XFL/USFL) operating as an alternative to the NFL with streaming-first media rights. Comparable as a venture-backed alternative league targeting younger fans and competing for sponsor share.
• Premier Lacrosse League: VC-backed alternative professional sports league with media-first distribution (NBC/ESPN+), premium sponsorships, and digital-native fan engagement. Strongest comparable on alternative-league business model, sponsorship economics, and content strategy.

Direct peers

• Athletes Unlimited Basketball: Innovative basketball league with rotating team rosters and individual scoring, targeting elite women's and men's players. Comparable as an alternative-format basketball league leveraging digital content and athlete storytelling to differentiate from NBA/WNBA.
• The Basketball Tournament (TBT): Elite summer basketball tournament featuring high-profile alumni and pro players with a $1M winner-take-all prize. Comparable as a digitally-distributed elite basketball competition monetized via sponsorships and streaming rights.
• NBA G League Ignite: The NBA's now-shuttered developmental team that signed elite high school prospects as an alternative to college basketball. Most direct historical competitor for top prospects, validating OTE's market thesis while demonstrating execution risk.
• BIG3 Basketball League: Ice Cube's 3-on-3 professional basketball league featuring alternative rules and entertainment-focused positioning. Closest comparable as a venture-backed, media-forward alternative basketball league competing for sports sponsor dollars and Gen Z fan attention.
• Nike Elite Youth Basketball League (EYBL): Premier grassroots youth basketball circuit sanctioned by Nike featuring top amateur prospects on the AAU trail. Comparable as the incumbent elite youth basketball development pipeline OTE is disrupting.

Others

• Overtime (Overtime Sports): Parent digital media company behind OTE, operating Overtime.tv, social channels, and merchandise. Relevant as the broader ecosystem through which OTE distributes content, monetizes audiences, and shares operational and sponsorship infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OTE
• TikToktiktok.com/@ote
• Xx.com/OvertimeElite
• Facebookfacebook.com/OvertimeEliteh4
• LinkedInlinkedin.com/company/overtime-elite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overtime Elite