Make Food
Make Food (DBA Green Club) is a German climate-friendly food delivery and catering company that sells fresh salads and customizable bowls directly to health-conscious consumers and corporate catering customers via its website, mobile apps, and physical pickup locations.
- Company typePrivate
- Founded2017
- HeadquartersMonsheim, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Make Food does
Make Food GmbH, doing business as Green Club, is a Germany-based food delivery and catering company founded in 2017 by Peter Falk and Tobias Drabiniok in Monsheim. The company started as a small fries stand (Pommesbude) and repositioned around climate-friendly delivery of fresh salads and bowls, marketing itself as Germany's first klimafreundlicher Lieferservice. Its commercial offering centers on three core revenue streams: individual direct-to-consumer food delivery (with 60-minute or scheduled-time home delivery), pickup at physical store locations, and a dedicated catering service for business and private events.
The product surface is built around a pre-configured menu categorized into Spring, Signature, and Classic bowls (named items include Ocean Drive, Yin & Yang, Glorious Greek, Spring Salmon, and Spring Soul) plus a Build Your Bowl configurator that lets customers assemble custom meals from over 70 ingredients. Underlying technology consists of an e-commerce storefront (shop.green.club), a separate catering platform (catering.green.club), and native iOS and Android applications; the underlying commerce stack is built on SimplyDelivery (referenced in the Google Play package identifier de.simplydelivery.makefood). Distribution extends across the company's own digital channels, physical pickup locations, and home delivery; marketing is digital-first via TikTok, Instagram, and LinkedIn at the @green.club.food handles, with sustainability and recyclable/reusable packaging as core brand messaging.
The business model is transaction-based, generating revenue per delivery order, per pickup order, and per catering engagement. Pricing is not publicly disclosed and is set at the menu item or package level. The company is privately held, has 51-100 employees, and has not raised disclosed external venture capital. Target customers are health-conscious German consumers buying for individual meal occasions, supplemented by corporate and private-event catering buyers. Stated strategic intent is to scale across Germany on the climate-friendly positioning, but actual geographic footprint, unit economics, and revenue figures are not disclosed in the available data.
Make Food firmographics
Firmographics- Name
- Make Food
- Website
- https://make-food.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Make Food (DBA Green Club) is a German climate-friendly food delivery and catering company that sells fresh salads and customizable bowls directly to health-conscious consumers and corporate catering customers via its website, mobile apps, and physical pickup locations.
- Ownership category
- akta.pro rank
Make Food industry classification
Industry- Product category
- Healthy Food Delivery & Catering
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Make Food is headquartered
LocationHeadquarters
- HQ city
- Monsheim
- HQ country
- Germany
- HQ region
- Europe
Markets served
Make Food business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Food Delivery: Individual customer orders for salads and bowls delivered to their doorstep, with 60-minute delivery or scheduled delivery at chosen time slots. Revenue generated per transaction.
- Catering Services: Catering orders for business and private events, offering a selection of mini bowls and finger foods for group occasions.
- Pickup Orders: Customers can pick up orders at physical store locations.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Make Food product offering
Product offeringCore offering
Make Food (Green Club) prepares and delivers fresh salads and bowls to consumers in Germany through its own website and mobile app, with options for scheduled 60-minute delivery and in-store pickup. The core menu is structured into Spring, Signature, and Classic categories of pre-configured bowls, supplemented by a Build Your Bowl configurator enabling customers to personalize meals from over 70 ingredients. A secondary catering service supplies mini bowls and finger food for corporate and private events through a separate ordering platform.
Product overview
Green Club is a climate-friendly food delivery service offering a platform of healthy meal products centered around fresh salads and bowls. The core offering consists of pre-configured menu items organized in three categories (Spring, Signature, Classic), including named bowls such as Ocean Drive, Yin & Yang, Glorious Greek, Spring Salmon, and Spring Soul. The platform also features a Build Your Bowl configurator enabling customers to create custom bowls from over 70 ingredients. Additional offerings include a catering service for events and a mobile app available on iOS and Android. Delivery and pickup options are available, with delivery within 60 minutes or at a scheduled time.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Club Salads & Bowls Core menu of freshly prepared salads and bowls organized into Spring, Signature, and Classic categories, available for delivery or pickup across Green Club's German service area.
- Build Your Bowl Interactive bowl-building configurator that lets customers create customized salads and bowls from over 70 ingredients to satisfy individual taste and dietary requirements.
- Green Club Catering Catering service for business and private events delivering fresh, healthy, climate-friendly meals such as mini bowls and finger food, with options customizable for various dietary preferences.
- Green Club Mobile App Mobile application for iOS and Android enabling customers to browse the Green Club menu, place delivery or pickup orders, and access app-exclusive offers and savings.
Companies that use Make Food
Customer profileSegments2 records
Ideal customer profiles2 records
Make Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Make Food partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Make Food competitors and assessment
Company assessmentBroad incumbents
- Wolt: Major European on-demand food delivery platform operating across Germany with category-leading logistics, brand, and capital—a primary marketplace alternative for health-conscious food orders.
- Lieferando (Just Eat Takeaway): Germany's leading third-party food delivery marketplace, aggregating thousands of restaurants including healthy-DTC players—sets the competitive delivery infrastructure against which Green Club must operate.
- Vapiano: Germany-founded fast-casual restaurant chain with broad menu positioning; a comparable fast-casual heritage but with a wider category set than Green Club's salad/bowl specialization.
- Delivery Hero: Berlin-headquartered global food-delivery marketplace with significant German operations, representing the deep-pocketed incumbent against which localized salad/bowl concepts must differentiate.
Direct peers
- dean&david: German-headquartered fast-casual chain built around fresh salads, bowls, and healthy dishes with both physical locations and delivery—directly comparable to Green Club's format, customer base, and Germany focus.
- Yorma's: Berlin-based healthy fast-casual chain known for wraps, salads, and bowls, with multiple city locations and a focus on fresh, customizable meals—closely overlapping target customer.
- Pottsalat: German salad-and-bowl delivery brand sharing founder/operator overlap with Make Food; offers direct-to-consumer salad delivery with a similar ingredient customization model and Germany-wide scope.
Emerging players
- Foodspring: Berlin-based DTC healthy-food and supplement brand with a German health-conscious consumer base and direct e-commerce model; adjacent in customer profile and brand-led D2C positioning.
- HelloFresh: Berlin-headquartered direct-to-consumer meal-kit subscription leader, sharing the Germany D2C food origin and consumer base, though operating in a different meal-occasion category.
- Marley Spoon: Germany-active meal-kit subscription service sharing the D2C healthy-food subscription model, relevant as an adjacent at-home food consumption comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Make Food social profiles
Digital presenceMake Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Food leadership team
Management profileNumber of profiles
Profiles2 records
Make Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Food
What does Make Food do?
Make Food (Green Club) prepares and delivers fresh salads and bowls to consumers in Germany through its own website and mobile app, with options for scheduled 60-minute delivery and in-store pickup. The core menu is structured into Spring, Signature, and Classic categories of pre-configured bowls, supplemented by a Build Your Bowl configurator enabling customers to personalize meals from over 70 ingredients. A secondary catering service supplies mini bowls and finger food for corporate and private events through a separate ordering platform.
Is Make Food a public or private company?
Make Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make Food founded?
Make Food was founded in 2017. It employs 51 to 100 people.
Where is Make Food based?
Make Food is headquartered in Monsheim, Germany, in the Europe region.
How does Make Food make money?
Three revenue lines are on record. Direct Food Delivery is the primary driver. The others are catering Services and pickup Orders.
Who are Make Food's main competitors?
Broad incumbents on record are Wolt, Lieferando (Just Eat Takeaway), Vapiano and Delivery Hero. Direct peers are dean&david, Yorma's and Pottsalat. Emerging players are Foodspring, HelloFresh and Marley Spoon.
Does Make Food have an API?
No public API is recorded for Make Food.
What industry is Make Food in?
Make Food's product category is Healthy Food Delivery & Catering. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 722513 and its SIC code is 5812.