Inoue Strategic PR Consulting Office

What Inoue Strategic PR Consulting Office does

Inoue Strategic PR Consulting Office is a Tokyo-based boutique strategic PR consulting firm founded in November 2006 by Takehisa Inoue, operating from Shibuya, Tokyo with approximately five specialist staff plus the founder. The firm delivers retainer-based consulting, training courses, and lectures to help Japanese enterprises, SMEs, government agencies, and trade associations establish, reform, or strengthen their in-house PR functions. Core consulting offerings are tiered from press release creation consulting at 150,000 yen per month up to full PR strategy building consulting at 500,000 yen per month, supplemented by 50,000 yen hourly advisory, structured training programs priced at 30,000 to 300,000 yen, and a national lecture circuit through institutional partners including Senden Kaigi and the Japan Management Rationalization Association. The firm does not operate a proprietary technology platform; its core technology is the founder's codified PR methodology, disseminated through 20+ published books, a 15-year magazine column, and 100+ annual speaking engagements that serve as primary lead generation channels. A related subsidiary, Curry Comprehensive Research Institute, runs a separate Curry University business that cross-promotes the PR practice and bundles generative AI business training with culinary content. The most recent product extension is the April 2026 launch of a Next Generation AI Press Release Writing Course, marking the firm's first substantive move into AI-themed professional education. Revenue is not publicly disclosed; the firm has no external funding and operates as a privately held, founder-led practice.

Name

Inoue Strategic PR Consulting Office

Legal name

井上戦略PRコンサルティング事務所

Website

https://mk-pr.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Consulting Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• PR consulting services
• Strategic public relations
• Press release training
• Media relations consulting
• Corporate communications advisory

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Retainers: Monthly consulting retainer contracts providing strategic PR guidance, training, and advisory services. Contracts range from basic press release consulting to comprehensive PR strategy development. Clients receive ongoing support including release drafting guidance, media strategy consultation, and PR department establishment support.
2. Training Programs: One-time and recurring training programs including public courses, corporate training sessions, and specialized workshops. Programs range from 3-hour master courses to full-day intensive workshops and multi-session training series. Revenue is recognized per session or per course enrollment.
3. Advisory Consulting: Hourly advisory consultations at 50,000 yen per hour for clients seeking targeted guidance without full retainer commitments. Provides flexible access to expert PR advice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Inoue Strategic PR Consulting Office provides strategic public relations consulting and training services to Japanese corporations, SMEs, government agencies, and industry associations. The firm delivers monthly retainer consulting engagements (press release creation, PR department establishment, PR department reform, and PR strategy development) alongside instructor-led training courses, workshops, and corporate seminars focused on building in-house PR capabilities.

Product overview

Inoue Strategic PR Consulting Office is a consulting firm led by PR strategy expert Takehisa Inoue, offering a portfolio of consulting services, professional training courses, and publications focused on strategic PR and marketing PR. The core offering consists of four consulting tiers (Press Release Creation Consulting, PR Department Establishment Consulting, PR Department Reform Consulting, and PR Strategy Building Consulting) priced from 150,000 to 500,000 yen monthly. Training products include the Next Generation AI Press Release Writing Course, AI×Curry Business Comprehensive Course, 3-Hour Master Crash Course, and PR Elite Training Course. The firm also publishes over 20 books on PR strategy and curry business studies. The consulting services follow a structured methodology combining Japanese and Western strategic PR approaches to help companies establish PR as a core management function.

Differentiator

Problem solved

Functional benefit

Brands

• カレー大學 (Curry University): A curry education institution operated by Curry Comprehensive Research Institute, offering courses on curry history, culture, cooking techniques, and business.
• カレー総合研究所 (Curry Comprehensive Research Institute)

Products and services

• Press Release Creation Consulting (プレスリリース制作コンサルティング) Monthly retainer consulting service guiding clients through the press release creation process with thorough review and editorial guidance to maximize media adoption rates. Targeted at companies seeking to improve the quality and effectiveness of their press releases.
• PR Department Establishment Consulting (広報部設立コンサルティング) Comprehensive 12-step program to establish and organize a new PR department within one year, including foundational training, strategy development, media list creation, and release distribution methods. Aimed at companies starting PR functions from scratch.
• PR Department Reform Consulting (広報部変革の再構築コンサルティング) Consulting service for established companies with underperforming PR departments, focusing on personnel training, operational improvement, and strategic restructuring to achieve measurable results.
• PR Strategy Building Consulting (広報戦略構築コンサルティング) Strategic consulting service to develop comprehensive PR strategies aligned with business objectives, positioning PR as a core management function. Targeted at enterprises seeking top-tier strategic PR guidance.
• Next Generation AI Press Release Writing Course (次世代AIプレスリリース・ライティング講座) Three-hour intensive in-person course teaching AI-enhanced press release writing techniques designed to achieve doubled media adoption rates and reduce writing time to 30 minutes. Features proprietary professional prompting methods developed over 3 years of research. Priced at 30,000 yen per participant, limited to 10 participants per session.
• AI x Curry Business Comprehensive Course (AI×カレー×経営戦略総合コース) Six-month course combining curry studies (history, society, products, cooking, spices) with generative AI skills for business planning, market trend analysis, recipe development, and PR/advertising content creation using ChatGPT and other AI tools. Co-organized with Curry Research Institute's Curry University.
• 3-Hour Master Crash Course (広報PR実務担当者向け3時間マスター超速習コース) Condensed 3-hour live course covering essential PR skills including PR fundamentals, news discovery, release writing, media contact techniques, and strategic PR practices. Equivalent to 3 months of standard curriculum. Limited to 5 participants.
• PR Elite Training Course (広報PRエリート養成講座) Advanced training covering 10 core PR skills including 8 types of release writing techniques, news generation methods aligned with annual plans, media contact techniques, and expert positioning methods.
• PR Publications (井上岳久の著作・監修本) Over 20 published books authored and supervised by Takehisa Inoue covering PR strategy, press release writing, marketing PR, and curry business studies. Titles include 'Strongest Business Document: Release Writing and Usage', 'Marketing Through Curry', and various curry-related educational materials.

Quantifiable outcome

• Media adoption rates can double with proper AI press release techniques
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Curry Comprehensive Research Institute (株式会社カレー総合研究所)coreStrategic or Co-development Partner · 1 January 2008Related company founded by the same representative Takehisa Inoue. Operates curry research, curry university education programs, and curry-related consulting. Collaborates with Inoue Strategic PR Consulting on joint courses combining AI, curry business, and PR strategy. The representative serves as CEO while maintaining his PR consulting practice.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kyodo PR (共同PR): Kyodo PR is a long-established Japanese PR firm with both agency execution and consulting capabilities. Comparable as a Japanese PR services peer serving large enterprises, with broader agency services alongside advisory work.
• Edelman Japan: Edelman Japan is the Japan operation of a global communications consultancy. Comparable as a PR strategy provider for Japanese enterprises and multinationals, though with global scale and broader agency execution alongside advisory work.
• Asatsu-DK (ADK): Asatsu-DK is a major Japanese advertising and communications group offering PR and strategic communications services. Comparable as a Japan-based communications services peer with overlapping enterprise clients in marketing and corporate communications.
• Dentsu Public Relations: Dentsu Public Relations is the PR-focused subsidiary of Dentsu Group, one of Japan's largest advertising holdings. Comparable as a Japan PR consulting peer with enterprise-scale delivery capability.
• Hill & Knowlton Japan: Hill & Knowlton Japan is the Japan office of a global strategic communications consultancy. Comparable as a strategic PR advisory peer for enterprise and public-sector clients in Japan.
• FleishmanHillard Japan: FleishmanHillard Japan is the Japan arm of a global PR network. Comparable as a strategic communications consulting peer serving large Japanese and multinational clients.
• Vector Group: Vector Group is one of Japan's largest PR agency holding companies. Comparable as a Japan-headquartered PR services provider serving enterprise clients, though Vector operates an outsourced agency model rather than Inoue's consulting and capability-building model.

Direct peers

• Initial Inc. (イニシャル): Initial is a Japan-based PR and communications consultancy. Comparable as a Japanese PR consulting peer working with corporate clients on strategic communications programs.
• PRAP Japan (プラップジャパン): PRAP Japan is a Tokyo-headquartered PR and communications firm offering strategic PR consulting and agency services. Comparable as a Japan PR peer serving enterprise, government, and association clients.
• Sun-Ad Co. (サン・アド): Sun-Ad is a Japan-based PR and communications consultancy with both strategic consulting and execution offerings. Comparable as a Japan-headquartered PR consulting firm operating across enterprise and public-sector clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inoue Strategic PR Consulting Office