Story TV
Story TV is a Bengaluru-based mobile-first microdrama streaming platform serving Indian smartphone users with 1-minute vertical episodic content in Hindi, Tamil, and Telugu via a freemium subscription model, operating as part of the Eloelo Group.
- Company typePrivate
- Founded2025
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Story TV does
Story TV, operated by Greenhorn Wellness Private Limited and launched by the Eloelo Group in July 2025, is a mobile-first microdrama streaming platform targeting India's 600+ million smartphone users with 1-minute vertical (9:16) episodic fictional content in Hindi, Tamil, and Telugu. The platform has accumulated approximately 90 million downloads within its first year, hosts over 1,500 titles, and reports 90 minutes of average daily usage per user. Its core product is the Story TV mobile app, supplemented by "Story TV Dailies" (launched May 2026), a daily episodic microdrama serial format designed to replicate traditional General Entertainment Category (GEC) TV soap viewing habits on mobile devices.
The business operates on a freemium model with ad-supported free viewing and premium subscriptions offering 4K HD ad-free access. Subscription tiers range from a 3-day trial (Re 1 entry point) through monthly, quarterly, and 12-month annual plans. Distribution is exclusively through app stores (Google Play, Apple App Store) targeting a pure B2C audience, with 89% of viewers discovering content via social feeds. Content acquisition is driven by strategic IP partnerships — a February 2026 licensing deal with Zee Entertainment Enterprises for catalog titles (Agent Raghav, Santoshi Maa, Fear Files, Agle Janam Mohe Bitiya Hi Kijo) and a March 2026 exclusive co-production partnership with Applause Entertainment (Aditya Birla Group), including rights to adapt the romantic-thriller series Hello Mini. The Terms of Conditions also reference cross-platform distribution to a sibling Story Max App within the Greenhorn Wellness corporate group.
Story TV competes in India's microdrama market (projected to grow from $300 million in 2025 to $1.5 billion by 2026) against Kuku TV, Viralo TV, Amazon MX Player, and ShareChat's QuickTV/Moj. AI is referenced as a production workflow enabler for the broader microdrama category (industry sources cite ~50% time reduction and ~75% cost reduction), though Story TV does not disclose proprietary models, patents, or named AI tooling. No external funding rounds specific to Story TV have been identified in the source material; the company operates as a subsidiary of the Eloelo Group.
Story TV firmographics
Firmographics- Name
- Story TV
- Legal name
- Greenhorn Wellness Private Limited
- Website
- https://storytv.asia
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Story TV is a Bengaluru-based mobile-first microdrama streaming platform serving Indian smartphone users with 1-minute vertical episodic content in Hindi, Tamil, and Telugu via a freemium subscription model, operating as part of the Eloelo Group.
- Ownership category
- akta.pro rank
Story TV industry classification
Industry- Product category
- Mobile Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Transactional Video Platforms (TVOD/EST) (MPACAAAJ)
- akta.pro secondary industries
- Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE), Transactional VOD Distribution (TVOD) (MPADAJAF), Reality & Factual Entertainment (Unscripted) (MPADADAO)
Keywords
Where Story TV is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Story TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Subscription/VOD Access: Premium subscription plans offering unlimited viewing access with durations of 3 days, 1 month, 3 months, or 12 months. Users can access all shows without interruption.
- Freemium with In-App Purchases: Freemium model where viewers are hooked with free episodes before transitioning to coin bundles or short-cycle passes. Subscription pricing as low as Re 1 for initial access.
- Advertising Revenue: Targeting India's ₹11,500 crore General Entertainment Category advertising market with feed-first advertising formats where 89% of viewers discover content through social feeds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access with ad-supported viewing |
| Subscription | Pay-as-you-go | 3-day trial subscription |
| Subscription | Monthly | 1-month premium subscription |
| Subscription | Multi-year contract | 3-month premium subscription |
| Subscription | Annual | 12-month annual subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Story TV product offering
Product offeringCore offering
Story TV is a mobile-first microdrama streaming platform that delivers 1-minute vertical (9:16) short-form fictional dramatic content to Indian smartphone users. The platform operates on a freemium model with ad-supported free viewing and tiered premium subscriptions (3-day, 1-month, 3-month, 12-month) that unlock ad-free, 4K HD quality access to a library of 1,500+ titles across Hindi, Tamil, and Telugu languages.
Product overview
Story TV is a mobile-first microdrama platform developed by Greenhorn Wellness Private Limited and launched by the Eloelo Group in July 2025. The platform operates as a freemium service offering short-form vertical video content (1-minute episodes) with the core Story TV app at its center, supplemented by Story TV Premium subscription add-on for ad-free 4K viewing, and the Story TV Dailies sub-product introducing daily episodic microdrama serials modeled after traditional TV soaps. The platform has amassed over 9 crore downloads and 1,500+ titles across multiple Indian languages, competing in India's microdrama market projected to grow from $300 million in 2025 to $1.5 billion by 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Story TV Dailies: India's first microdrama serials featuring daily episodic drops in vertical format, bringing serialized storytelling to smartphones similar to traditional TV serials.
Products and services
- Story TV (Mobile App) India's leading mobile-first microdrama streaming platform offering 1-minute short fictional dramatic content in vertical video (9:16) format. Features 1,500+ titles across Hindi, Tamil, and Telugu languages with ad-supported free viewing and premium subscription options.
- Story TV Dailies India's first daily microdrama serials format featuring continuous storytelling with no fixed conclusion and daily episodic drops in vertical format. Initial shows include Jinn Ki Dulhan, Magic Pen Wala Hero, and Mast Maula Zindagi across mythology, fantasy, mystery, and drama genres.
Quantifiable outcome
- 90 minutes average daily usage per user
- +3 more outcomes
Companies that use Story TV
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Story TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Story TV partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Applause EntertainmentcoreApplause Entertainment, a content and IP creator venture of the Aditya Birla Group, announced an exclusive partnership with Story TV to co-produce and distribute premium microdramas across multiple genres for mobile-first audiences. Story TV will also acquire rights to adapt the romantic-thriller series Hello Mini into a vertical microdrama format. The partnership combines Applause's storytelling expertise with Story TV's technology-led platform capabilities.
- Zee Entertainment Enterprises Ltd (ZEE)coreZee Entertainment Enterprises Ltd partnered with Story TV to license its TV catalog for short-form, vertical video streaming. Shows including Agent Raghav: Crime Branch, Agle Janam Mohe Bitiya Hi Kijo, Santoshi Maa, and Fear Files are being reformatted for the platform targeting family drama, spiritual, thriller, and horror genres. The partnership allows ZEE to monetize its legacy TV intellectual property while Story TV gains established content.
- Eloelo GroupcoreStory TV was launched by the Eloelo Group in July 2025 as a mobile-first microdrama platform. The parent company provides strategic direction and operational support for the platform's content and technology initiatives.
- Amazon MX PlayerminorAmazon MX Player competes with Story TV in the microdrama space, representing competitive dynamics rather than direct partnership. Both platforms target India's mobile-first short-form video audience.
- ShareChat (QuickTV, Moj)minorShareChat's QuickTV and Moj platforms compete with Story TV in India's microdrama market, representing competitive landscape rather than partnership.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Story TV competitors and assessment
Company assessmentDirect peers
- QuickTV (ShareChat): ShareChat's QuickTV microdrama platform is a funded Indian direct competitor to Story TV, leveraging ShareChat/Moj distribution to deliver vertical short-drama content to the same mass-market Indian audience.
- Kuku TV: Kuku TV is a direct Indian microdrama competitor explicitly named alongside Story TV and Viralo TV as targeting 100M MAUs in India's microdrama market, with comparable content format and reported nascent revenue in the same $40K-$50K Q1 2026 range.
- ReelShort: ReelShort (Crazy Maple Studio) pioneered the vertical microdrama format globally and is the most direct comparable to Story TV in product, format, and monetization model — both operate mobile-first, episodic, vertical short-drama platforms with subscription and ad-supported tiers.
- Dashverse: Dashverse is an AI-native microdrama production platform in India using similar AI-led production workflows to scale content cost-efficiently — a direct competitor on both the production-tooling and content-distribution sides of the vertical short-drama market.
- Viralo TV: Viralo TV competes directly with Story TV in India's mobile-first vertical microdrama segment, sharing the same target audience of tier-2/tier-3 city smartphone users and the same GEC migration narrative.
Broad incumbents
- ALTBalaji: ALTBalaji is a longer-form Indian OTT platform whose serialized drama content directly overlaps with Story TV's GEC migration thesis, making it a broader incumbent competing for the same premium drama viewing audience.
- Amazon MX Player: Amazon MX Player is a broader free ad-supported streaming incumbent in India that has expanded into short-form and microdrama content, competing with Story TV for the same mobile-first entertainment audience but with deeper Amazon-backed distribution and capital.
- Moj (ShareChat): Moj is ShareChat's short-form video platform that intersects with microdrama consumption habits, competing for the same daily mobile-video attention budget that Story TV targets.
Others
- Zee Entertainment Enterprises: Zee Entertainment is both a Story TV content licensing partner (legacy IP) and a broader broadcast/digital incumbent whose GEC catalog represents the linear-TV audience Story TV is targeting for migration — making it a strategic adjacency rather than a direct competitor.
Emerging players
- GammaTime: GammaTime is a venture-backed microdrama platform that raised $14M (Alexis Ohanian, Kim Kardashian backers) and represents a more capitalized emerging competitor to Story TV in the vertical short-drama format space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Story TV social profiles
Digital presenceStory TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Story TV leadership team
Management profileNumber of profiles
Story TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Story TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Story TV
What does Story TV do?
Story TV is a mobile-first microdrama streaming platform that delivers 1-minute vertical (9:16) short-form fictional dramatic content to Indian smartphone users. The platform operates on a freemium model with ad-supported free viewing and tiered premium subscriptions (3-day, 1-month, 3-month, 12-month) that unlock ad-free, 4K HD quality access to a library of 1,500+ titles across Hindi, Tamil, and Telugu languages.
Is Story TV a public or private company?
Story TV is a private company. It is classified as corporate owned and is currently operating.
When was Story TV founded?
Story TV was founded in 2025. It employs 11 to 50 people.
Where is Story TV based?
Story TV is headquartered in Bengaluru, India, in the Asia region.
How does Story TV make money?
Three revenue lines are on record. Subscription/VOD Access are the primary driver. The others are freemium with In-App Purchases and advertising Revenue.
Who are Story TV's main competitors?
Direct peers on record are QuickTV (ShareChat), Kuku TV, ReelShort, Dashverse and Viralo TV. Broad incumbents are ALTBalaji, Amazon MX Player and Moj (ShareChat). Zee Entertainment Enterprises is listed as an others. GammaTime is listed as an emerging player.
Does Story TV have an API?
No public API is recorded for Story TV.
What industry is Story TV in?
Story TV's product category is Mobile Video Streaming. Its primary akta.pro industry code is MPACAAAJ, Transactional Video Platforms (TVOD/EST), with a secondary code of MPADAJAE, Home Entertainment Distribution (Digital: TVOD/EST). Its NAICS code is 5162 and its SIC code is 7822.