What RX Japan does

RX Japan GK (formerly Reed Exhibitions Japan) is the largest B2B trade show organizer in Japan, founded in 1986 as a subsidiary of RX Global (formerly Reed Exhibitions). The company plans, operates, and co-organizes 109 exhibitions annually across 38 industry fields — including Manufacturing World, SMART ENERGY WEEK, Japan IT Week, AUTOMOTIVE WORLD, MEDICAL JAPAN, NEPCON JAPAN, FaW TOKYO, and Hospitality Tech EXPO — drawing more than 27,000 exhibiting companies and tens of thousands of business visitors per year. Exhibitions are anchored at Tokyo Big Sight, Makuhari Messe, INTEX Osaka, Port Messe Nagoya, and Marine Messe Fukuoka, with several flagship shows running continuously for 10-50+ years. Approximately 70% of exhibitors are SMEs lacking their own sales channels, and RX Japan positions itself as a serious business-matching platform by publishing unpadded visitor counts and providing dedicated Exhibitor Relations support staff throughout the exhibitor lifecycle.

The technology platform underpinning operations consists of digital visitor pre-registration with QR-coded badge issuance, searchable online exhibitor directories with category-based browsing-history recommendations, exhibitor-side booth allocation tools, and appointment scheduling. Beyond direct organization, RX Japan co-organizes events with industry associations, government agencies, and private organizers, undertakes contract exhibition management for third-party organizers, and operates an International Sales Group that supports Japanese companies exhibiting at 350+ RX group events across 22 countries. The business monetizes through per-show booth fees and one-time exhibitor charges on multi-year contracts (pricing not publicly disclosed), commission income from contract management engagements, professional services fees from overseas exhibition support, and co-organizing revenue splits with association and government partners; visitor admission is free.

The company is privately held with no external institutional investors disclosed, employs 375 people at its Tokyo Midtown Yaesu headquarters (relocated April 2023), and converted from a KK to a GK (Limited Liability Company) structure in January 2026 under President Takeshi Tanaka to accelerate decision-making. Recent strategic moves include the 2026 HFTP partnership launching HITEC TOKYO, a Yokohama City partnership for an International Circular Comprehensive Exhibition, and the launch of Physical AI EXPO, Recycle Tech Japan, and Factory Innovation Week Tokyo as new verticals.

Name

RX Japan

Legal name

RX Japan 合同会社

Website

https://rxjapan.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

RX Japan GK is Japan's largest B2B trade show organizer, operating 109 exhibitions annually across 38 industry fields and hosting 27,000+ exhibiting companies. It serves SMEs seeking sales channels, large enterprises accessing buyers, and government/industry associations as a co-organizer and contract management partner.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Construction, Building Materials & Real Estate Shows Organizers (THAHABAG), Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• B2B trade shows
• Exhibition organizing
• Industry events
• Business matching
• Exhibition management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition Organizing Services: RX Japan plans exhibitions from scratch and executes everything from preparation to on-site management, including securing venues, public relations, and exhibitor/visitor recruitment from Japan and abroad. Revenue comes from booth fees, exhibition charges, and related services with large upfront investments of several hundred million yen.
2. Co-organizing Exhibitions: RX Japan co-organizes exhibitions with other organizations such as industry associations, government agencies, newspapers, and private organizers, leveraging each organization's strengths to create successful shows.
3. Contract Exhibition Management: RX Japan undertakes management of exhibitions for other organizations, either planning and operating from other organizers or acting as the organizer's office. The organizer pays RX Japan a commission as stated in the contract.
4. Overseas Exhibition Support Services: RX Japan's specialized overseas team provides support for exhibiting at overseas exhibitions organized by RX group companies, including information on business practices in various countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

RX Japan plans, organizes, and operates B2B trade shows and exhibitions across 38 industry fields in Japan, connecting corporate exhibitors with serious business-purpose visitors for product launches, sales channel expansion, and cross-border business matching. Beyond its own 109 annual exhibitions, the company co-organizes shows with industry associations and government bodies, provides contract exhibition management services for third-party organizers, and supports Japanese companies wishing to exhibit at overseas RX group events through its International Sales Group.

Product overview

RX Japan is Japan's largest exhibition/trade show organizer (formerly Reed Exhibitions Japan), operating as a platform company that connects exhibitors and visitors for business matching. The company organizes 109 exhibitions annually across 38 diverse fields including manufacturing, energy, IT, automotive, medical, fashion, logistics, construction, and hospitality sectors. The portfolio includes major recurring exhibitions such as Manufacturing World, SMART ENERGY WEEK, Japan IT Week, AUTOMOTIVE WORLD, MEDICAL JAPAN, Japan BUILD, SMART LOGISTICS Expo, FaW TOKYO/FASHION WORLD TOKYO, NEPCON JAPAN, and newer events like AI EXPO TOKYO, SPEXA (Space Business), and Femtech Tokyo. Beyond direct exhibition organization, RX Japan provides exhibition planning and operation services, co-organising partnerships with industry associations and government agencies, contract exhibition management for other organizations, and overseas exhibition support through its global RX network spanning 350+ exhibitions in 22 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturing World [Tokyo] (ものづくり ワールド) Japan's largest manufacturing trade show comprising 12 specialized sub-exhibitions including Design Manufacturing Solutions Expo, Mechanical Components & Technology Expo, Medical Device Development Expo, Factory Facilities & Equipment Expo, Additive Manufacturing Expo, Measure/Test/Sensor Expo, Manufacturing DX Expo, Industrial ODM/EMS Expo, Manufacturing Cyber Security Expo, Smart Maintenance Expo, Physical AI Expo, and Manufacturing NEXT. Targets manufacturers and solution providers across the industrial value chain.
• SMART ENERGY WEEK One of the world's largest renewable energy exhibitions featuring seven specialized exhibitions covering hydrogen, solar, battery, smart grid, wind, biomass, and zero-emission thermal technologies, accompanied by 200 high-level conferences. Targets energy industry exhibitors and professional buyers globally.
• Japan IT Week Leading trade show in Japan focused on system development, operation, and maintenance, bringing together companies offering solutions in software/app development, IoT/edge computing, security, data center, human resource development, and sysadmin empowerment.
• AI EXPO TOKYO AI-focused exhibition covering artificial intelligence technologies, AI agents, and AI business automation solutions, targeting enterprises deploying AI across industries.
• AUTOMOTIVE WORLD Comprehensive automotive technology exhibition covering connected cars, EV technologies, autonomous driving, and car electronics, targeting automotive OEMs, Tier 1 suppliers, and technology providers.
• MEDICAL JAPAN Medical and healthcare exhibition covering pharmaceuticals, medical devices, and healthcare solutions, held across multiple Japanese cities and targeting medical device manufacturers, pharmaceutical companies, and healthcare providers.
• Japan BUILD OSAKA / Tokyo Building and construction technology exhibition covering renovation, smart building, AI integration, sustainability, and real estate solutions, targeting construction firms, building owners, and real estate developers.
• SMART LOGISTICS Expo (物流DX展) Logistics innovation exhibition gathering IoT, AI, and robotics solutions including Logistics Digital Transformation Expo, TRUCK WORLD, Material Handling & Transfer Robot Expo, and 3PL & Logistics Facilities Expo, targeting logistics providers and supply chain buyers.
• FaW TOKYO / FASHION WORLD TOKYO Japan's largest fashion trade show comprising 11 sub-exhibitions including BRANDS & DESIGNERS EXPO, MADE in JAPAN EXPORT FAIR, DESIGNER'S GATE, FASHION SOURCING EXPO, TEXTILE EXPO, SUSTAINABLE FASHION EXPO, WELLNESS/BEAUTY/FUNCTIONAL CLOTHES EXPO, SPORTS FASHION EXPO, FASHION TECH EXPO, REUSE BUSINESS EXPO, and IP x FASHION EXPO.
• NEPCON JAPAN Electronics manufacturing and surface mount technology exhibition covering components, materials, and manufacturing equipment. Targets electronics manufacturers, EMS providers, and semiconductor/electronic component suppliers.
• Hospitality Tech EXPO Technology exhibition for the hospitality industry combining tourism and food industry innovation exhibitions to showcase digital and AI solutions addressing labor shortages and rising costs, targeting hotels, restaurants, and tourism operators.
• HITEC TOKYO World's largest international hospitality technology conference held for the first time in Japan, organized in partnership with HFTP, showcasing smart mobility, sustainable practices, AI-driven guest experiences, and digital solutions for the Asia-Pacific hospitality sector.
• SPEXA - Space Business Expo (SPEXA -宇宙ビジネス Expo-) Space business exhibition covering the space industry ecosystem and related technologies, targeting space industry companies and adjacent technology buyers.
• Femtech Tokyo Femtech exhibition launched in Tokyo covering female technology products and services, targeting femtech product developers, healthcare companies, and corporate wellness buyers.
• Recycle Tech Japan Exhibition for recycling technologies covering circular economy and waste-management solutions, targeting recycling technology providers and sustainability-focused buyers.
• Physical AI EXPO (フィジカルAI EXPO) New specialized exhibition within NexTech Week [Autumn] focusing on Physical AI technologies - AI that operates in physical environments - targeting developers and adopters of embodied AI and robotics solutions.
• SUSTAINABLE MANAGEMENT WEEK [Autumn] (サステナブル経営 WEEK) Sustainability-focused exhibition covering corporate green transformation (GX) solutions, targeting sustainability-driven enterprises and ESG solution providers.
• Int'l THERMAL ENERGY EXPO [Autumn] ([国際]熱エネルギー展) New specialized exhibition within SMART ENERGY WEEK focusing on thermal energy technologies, targeting thermal energy solution providers and energy industry buyers.
• AI・人工知能 EXPO NEO AI and artificial intelligence exhibition event held at Tokyo International Forum, targeting AI technology providers and enterprise adopters of AI solutions.
• Factory Innovation Week Tokyo Factory innovation exhibition featuring SMART FACTORY Expo, RoboDEX, GREEN FACTORY Expo, and Manufacturing Industry's HR Expo, targeting factory operators and industrial automation providers.
• Construction DX Expo Plus (建設DX展プラス) First Construction DX Exhibition Plus showcasing digital transformation solutions including ICT construction, AI, IoT, and cloud services for the construction industry, targeting construction firms and DX solution providers.
• International Jewelry Tokyo / TOKYO JEWELRY FES International Jewelry Tokyo exhibitions covering jewelry, accessories, and related products for the jewelry industry, targeting jewelry manufacturers, designers, and retail buyers.
• Exhibition Planning & Operation Services Core service where RX Japan plans exhibitions from scratch and executes everything from preparation to on-site management, including venue securing, public relations, and exhibitor and visitor recruitment from Japan and abroad. Targets organizations needing professional end-to-end exhibition production.
• Co-organizing Exhibitions Services Co-organizing exhibitions with industry associations, government agencies, newspapers, and private organizers, leveraging combined strengths for successful shows. Targets organizations seeking partnership-based exhibition execution.
• Contract Exhibition Management Services Management of exhibitions for other organizations, undertaking planning and operation or acting as the organizer's office. Targets organizations without in-house exhibition capabilities needing outsourced event management.
• Overseas Exhibition Support Services (ISG) Specialized International Sales Group (ISG) team providing support for Japanese companies exhibiting at overseas exhibitions organized by RX group companies across 22 countries/regions, including information on business practices in various countries. Targets Japanese companies expanding internationally.
• Japan IT Week Online Online version of Japan IT Week launched during COVID-19, enabling remote exhibitor participation and digital visitor engagement for the IT sector.

Quantifiable outcome

• JPY 170 billion in business negotiations generated at SMART ENERGY WEEK Spring 2024
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Yokohama City GovernmentflagshipStrategic or Co-development Partner · 2 June 2026RX Japan signed a partnership agreement with Yokohama City to co-host the International Circular Comprehensive Exhibition. This partnership aims to support regional economic activation and position Yokohama as a center for circular economy initiatives.
• HFTP (Hospitality Financial and Technology Professionals)coreStrategic or Co-development Partner · 17 April 2026RX Japan LLC formed a strategic partnership with HFTP to host the first-ever HITEC TOKYO as a special conference within the Hospitality Tech EXPO from December 2-4, 2026 at Ariake GYM-EX. The partnership aims to bring world-class hospitality technology education and networking to the Asian market, with goals including expanding hospitality tech to Japanese and Asian markets, creating international networks, and developing Tokyo as an Asian hospitality tech hub. HFTP's HITEC has over 50 years of history as the world's largest hospitality technology exposition.
• RX Global (Parent Company)coreOthersRX Japan is part of the RX Group (formerly Reed Exhibitions), which has a worldwide network organizing more than 350 exhibitions in 42 industries across 22 countries/regions globally. RX Japan leverages this global network to support Japanese companies exhibiting at overseas events.
• Tokyo Big Sight, Makuhari Messe, INTEX Osaka, Port Messe Nagoya, Marine Messe FukuokacoreOthersRX Japan partners with major exhibition venues across Japan including Tokyo Big Sight, Makuhari Messe (Chiba), INTEX Osaka, Port Messe Nagoya, and Marine Messe Fukuoka to host its exhibitions.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• GL Events: GL Events is a France-based global event organizer operating exhibitions, venue management, and live event services. Comparable as a broad incumbent with venue and exhibition operations that overlap with RX Japan's venue-partner model.
• Clarion Events: Clarion Events is a major UK-headquartered B2B exhibition organizer with broad sector coverage including energy, technology, and fashion. Comparable to RX Japan as a global trade show organizer with cross-vertical portfolio and significant scale.
• Emerald (Emerald X): Emerald X operates a portfolio of B2B trade shows, conferences, and media assets across multiple industries. Comparable as a large incumbent B2B event organizer with multi-vertical portfolio similar to RX Japan's diversified 38-field calendar.

Direct peers

• Nikkei Messe (Nikkei BP): Nikkei Messe is the exhibition arm of Nikkei BP, organizing major Japanese B2B shows across manufacturing, energy, and electronics. Comparable as a domestic Japanese trade show organizer competing for similar SME and enterprise exhibitors.
• Japan Electronics Show Association (JESA): JESA organizes CEATEC and other Japan-based electronics and IT exhibitions with industry association backing. Comparable as a Japan B2B trade show organizer with strong association partnerships in technology verticals.
• Messe München (Messe München GmbH): Messe München organizes flagship exhibitions including bauma, IFAT, and LASER World of PHOTONICS and engages in the Japanese market via partnerships and pavilions. Comparable as a global industrial trade show organizer with overlapping sector coverage.
• Informa Markets (Japan): Informa Markets is the world's largest B2B exhibition organizer, with a meaningful Japan presence operating events in pharma, healthcare, beauty, and maritime. Directly competes with RX Japan for enterprise exhibitor wallet share in overlapping verticals such as manufacturing and IT.
• Messe Frankfurt Japan: Messe Frankfurt operates a Japan subsidiary running leading B2B trade shows including Automechanika, Beautyworld, and Ambiente. Directly comparable as a foreign-headquartered trade show organizer with a Japan-focused subsidiary executing industry-specific events.
• Messe Düsseldorf Japan: Messe Düsseldorf operates world-leading trade fairs (K, interpack, drupa) and runs Japan-based events and pavilions. Comparable to RX Japan as a global exhibition organizer with Japan operations in B2B industrial verticals.

Regional players

• JTB Communication Design: JTB Communication Design is the MICE/event management arm of JTB Group, operating exhibitions, conferences, and corporate events primarily in Japan. Comparable as a Japan-focused event organizer that RX Japan may partner or co-organize with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fawtokyo-fashionworldtokyo1967
• Facebookfacebook.com/fashionworldtokyo
• LinkedInlinkedin.com/company/rx-japan
• Instagraminstagram.com/fashionworldtokyo_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RX Japan