ジョイセフ

What ジョイセフ does

JOICFP (ジョイセフ, legally 公益財団法人ジョイセフ) is a Japanese public interest foundation founded on April 22, 1968, and headquartered in Tokyo, operating as an international cooperation NGO focused on Sexual and Reproductive Health and Rights (SRHR). The organization runs programs in over 40 countries across Asia, Africa, and Latin America, delivering maternal health support, family planning, HIV/AIDS prevention, and SRHR education through partnerships with JICA, UNFPA, WHO, and IPPF, while simultaneously operating domestic Japan programs targeting youth SRHR education, comprehensive sexuality education advocacy, and gender equality. In FY2024 (April 2024–March 2025), JOICFP reached 311,598 people with SRHR information, trained 249 healthcare personnel and 803 community health volunteers, and provided counseling or care to 136,406 individuals at partner medical institutions.

JOICFP's core "products" are programmatic rather than commercial technology offerings. These include the SRHR NOTE educational booklet (sold at 330 JPY per copy through joicfp.shop), the Men's SRHR MINI BOOK for All, the I LADY. digital platform (ilady.world) targeting Japanese youth aged 10–20, the 思い出のランドセルギフト (Omoide no Randoseru Gift) program delivering used Japanese school backpacks to Afghan children (approximately 270,000 units since 2004), the annual White Ribbon Run charity event, and the SRHR for ALL アクション! advocacy coalition. Underlying technology includes Japanese/English bilingual content platforms, e-learning video infrastructure, SRHR skills quizzes, and a multi-channel social media presence (Instagram, Facebook, X, YouTube, Spotify). The Behavior Change Communication (BCC) methodology and comprehensive sexuality education curriculum development represent proprietary programmatic IP refined over 50+ years.

The organization's business model is donation-based rather than revenue-generating. Funding streams include individual donations via the Congrait platform, monthly recurring 'ジョイセフフレンズ' (JOICFP Friends) memberships, in-kind randoseru donations through corporate collection partners (AEON, Honda Tosho, Brandear), event-based fundraising, institutional grants from the Japanese government and multilateral agencies, and nominal commercial revenue from SRHR NOTE booklet sales. The 24-person staff (as of July 2025, with 5 part-time and 10 contract experts) is supplemented by 13 board members, 13 directors, 2 auditors, and 13 councilors. Notable milestones include the 2001 UN Population Award, the 2016 Yomiuri International Cooperation Award, and the first NGO-local government partnership for comprehensive sex education with Miyazaki City Board of Education signed in April 2026.

Name

ジョイセフ

Legal name

公益財団法人ジョイセフ

Website

https://joicfp.or.jp

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

JOICFP is a Tokyo-based Japanese public interest foundation, established in 1968, operating international cooperation programs on Sexual and Reproductive Health and Rights (SRHR) in 40+ countries alongside domestic Japan youth education and advocacy. The NGO reaches over 300,000 people annually through institutional grants, individual donations, and corporate partnerships.

Ownership category

akta.pro rank

Product category

International Development Cooperation / SRHR Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), International Affairs (9721)

akta.pro industry

PRIMARYBPADAIAD

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs

Business & Public Services/International Organizations & Development/Global Health & Population Programs

SECONDARYEDAIAGAC

Public Health & Medical Volunteering Programs

Education/International Education & Study Abroad/International Service Learning, Volunteering & Gap Year Programs

SECONDARYBPADAJAC

Maternal, Infant & Young Child Nutrition (MIYCN) Programs

Business & Public Services/International Organizations & Development/Food Security & Nutrition Programs

Keywords

• International development cooperation
• Sexual reproductive health
• Comprehensive sexuality education
• Maternal health programs
• Gender equality advocacy

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual Donations (寄付): JOICFP receives individual donations through its website donation forms (via Congrait platform), monthly recurring 'フレンズ' (Friends) membership donations, and one-time gifts. Tax-deductible donation receipts are available (tax deduction scheme under Japanese law).
2. ランドセル寄贈 (Randoseru Donation): The '思い出のランドセルギフト' program accepts donations of used Japanese randoseru (school backpacks) which are shipped to Afghan children. Corporate partners handle collection and logistics; overseas transport costs are covered through separate monetary donations.
3. SRHR NOTE Sales: Sale of educational publications including the 'SRHR NOTE' booklet (1冊 330 JPY tax-inclusive, with 100 JPY per sale donated to I LADY. activities through JOICFP). Volume discounts available (50+ copies = 10% OFF). The 'Men's SRHR MINI BOOK for All' is bundled or sold separately.
4. Institutional Grants and Government Partnerships: JOICFP receives funding from the Japanese government, JICA (Japan International Cooperation Agency), and international organizations (UNFPA, IPPF, WHO) for international development projects in SRHR, maternal health, and family planning across 40+ countries.
5. Event-Based Fundraising: Revenue generated through participation events such as the White Ribbon Run charity race and Tokyo Marathon 2027 charity program, where funds are raised through runner registrations and public donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

JOICFP (公益財団法人ジョイセフ) is a Japan-based public interest foundation that designs and implements international cooperation programs on sexual and reproductive health and rights (SRHR) in more than 40 countries, alongside domestic awareness, education, and advocacy activities in Japan. Its commercial-style offerings include the SRHR NOTE and Men's SRHR MINI BOOK for All educational booklets, the Omoide no Randoseru Gift backpack donation program, the I LADY. youth engagement platform, the White Ribbon Run charity event, and the JOICFP Friends monthly donor membership program.

Product overview

JOICFP operates as a public interest foundation offering SRHR-related programs, educational publications, and advocacy campaigns rather than a traditional technology product company. Key offerings include the 思い出のランドセルギフト randoseru donation program, SRHR NOTE and Men's SRHR MINI BOOK educational publications, the I LADY. youth SRHR project, SRHR for ALL advocacy campaigns, White Ribbon Run charity events, and the ジョイセフフレンズ monthly donation program. The organization also maintains the わたしないのSRHR information website as an educational resource platform.

Differentiator

Problem solved

Functional benefit

Brands

• SRHR for ALL アクション！: A coalition initiative advocating for comprehensive sexuality education and criminal law reform on sexual crimes in Japan, involving multiple partner organizations.
• 思い出のランドセルギフト
• ILADY.
• ホワイトリボン
• SRHR for ALL
• Men's SRHR MINI BOOK for All
• SRHR NOTE

Products and services

• SRHR NOTE Educational booklet that introduces sexual and reproductive health and rights (SRHR) topics in accessible Japanese, sold to the general public to raise awareness and fund JOICFP programs.
• Men's SRHR MINI BOOK for All Compact educational booklet that introduces SRHR topics with a focus on male perspectives, sold as a standalone publication to raise awareness in Japan.
• Omoide no Randoseru Gift (思い出のランドセルギフト) Donation program that collects used Japanese elementary school backpacks (randoseru) from individuals and remits them to children overseas through partner NGOs, also accepting monetary donations.
• I LADY. Project Youth engagement initiative offering SRHR information, awareness events, and community-building content targeted at young women and allies in Japan via the I LADY. website.
• White Ribbon Run Charity running event series in Japan that raises awareness and funds for JOICFP's maternal health and SRHR programs, open to public registration and corporate sponsorship.
• JOICFP Friends (ジョイセフフレンズ) Recurring monthly donor membership program through which supporters make ongoing contributions to fund JOICFP's SRHR programs domestically and internationally.
• SRHR for ALL アクション! Public advocacy campaign that mobilizes individuals and partners in Japan to take action on SRHR awareness, policy, and funding for related programs.
• International SRHR Field Programs Long-running international cooperation projects delivering SRHR education, maternal and child health, and gender equality programming in 40+ countries, implemented with partners including JICA, UNFPA, IPPF, WHO, and UNICEF.

Quantifiable outcome

• 311,598 people received SRHR-related information through JOICFP programs (FY2024: April 2024 – March 2025)
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• 宮崎市教委 (Miyazaki City Board of Education)coreStrategic or Co-development Partner · 2 April 2026JOICFP signed Japan's first NGO-local government partnership agreement for comprehensive sex education on April 2, 2026. The partnership aims to develop a replicable 'Miyazaki Model' for comprehensive sex education in elementary and junior high schools, addressing high rates of teenage abortions and syphilis infections in Miyazaki Prefecture.
• 日本政府 / 内閣府coreStrategic or Co-development PartnerJOICFP operates under the supervision of Japan's Cabinet Office (内閣府) as a public interest foundation (公益法人). The Japanese government provides funding and institutional support for JOICFP's international SRHR programs through various development cooperation frameworks.
• JICA (国際協力機構)coreStrategic or Co-development PartnerJICA is a primary institutional partner for JOICFP's international development projects. JOICFP receives JICA funding and implements SRHR, maternal health, and family planning programs in developing countries through JICA's technical cooperation framework.
• UNFPA (国連人口基金)coreStrategic or Co-development PartnerJOICFP works closely with UNFPA, the United Nations Population Fund, as a key international partner. Until 2016, JOICFP published the Japanese-language edition of the UNFPA World Population Report and served as the IPPF Tokyo liaison office supporting Japan's engagement with international SRHR frameworks.
• IPPF (国際家族計画連盟)coreStrategic or Co-development PartnerThe International Planned Parenthood Federation is a global network operating in ~170 countries. JOICFP's founder, 國井長次郎, served as a founding figure in IPPF's establishment. JOICFP previously served as IPPF's Tokyo liaison office and collaborates on international family planning and SRHR initiatives.
• WHO (世界保健機関)coreStrategic or Co-development PartnerJOICFP partners with the World Health Organization on SRHR policy, guidelines, and implementation frameworks, particularly in the areas of reproductive health, HIV/AIDS prevention, and adolescent health.
• JFPA ((一社)日本家族計画協会)minorStrategic or Co-development PartnerJapan Family Planning Association is a domestic partner in population and reproductive health initiatives within Japan, collaborating with JOICFP on SRHR awareness and education programs.
• 予防医学事業中央会 / 東京都予防医学協会minorStrategic or Co-development PartnerPrevention medicine organizations that collaborate with JOICFP on health education and preventive healthcare initiatives in Japan.
• AEON (イオン)coreChannel Partner/ Reseller/ DistributorAEON serves as a collection partner for the '思い出のランドセルギフト' program, collecting used randoseru from customers at stores nationwide. AEON also supports domestic transportation logistics to JOICFP's warehouse.
• Honda Tosho (本田闘誌)minorChannel Partner/ Reseller/ DistributorHonda Tosho automotive dealers collect used randoseru year-round at their store locations across Japan and provide transportation cooperation to JOICFP's domestic warehouse.
• BrandearminorChannel Partner/ Reseller/ DistributorBrandear online service facilitates randoseru collection through their platform and handles transportation to JOICFP's warehouse for the '思い出のランドセルギフト' program.
• UMCA/RPA (アフガン医療連合センター)coreStrategic or Co-development PartnerUnited Medical Center for Afghans / Rehabilitation Program for Afghanistan (UMCA/RPA) is the key local partner in Afghanistan for the randoseru gift program, handling customs clearance, distribution to schools, and delivery to children. UMCA also operates a maternal health clinic in Jalalabad in partnership with JOICFP.
• SRHR for ALL アクション！ メンバーズ (Coalition of SRHR organizations)coreStrategic or Co-development PartnerA broad coalition of Japanese civil society organizations working on SRHR, including NPO法人ピルコン, DPI女性障害者ネットワーク, #なんでないのプロジェクト, 一般社団法人Spring, フラワーデモ, and others. JOICFP serves as a key organizer alongside the #なんでないのプロジェクト. The coalition advocates for comprehensive sexuality education and criminal law reform.
• (一社)日本家族計画協会 (JFPA)minorStrategic or Co-development PartnerJapanese Family Planning Association collaborates domestically on population and reproductive health awareness programs.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• International Planned Parenthood Federation (IPPF): IPPF is the global SRHR federation operating in ~170 countries and JOICFP's most direct international peer. JOICFP previously served as IPPF's Tokyo liaison office and its founder was an IPPF founding figure, making the two organizations structurally aligned in mission, funding sources, and program design.
• MSI Reproductive Choices (formerly Marie Stopes International): MSI is a leading global SRHR service provider operating in 37+ countries with a focus on contraception, safe abortion, and maternal health. JOICFP shares MSI's international development footprint, family planning and maternal health focus, and donor mix (DFID, UNFPA, foundations).
• Rutgers (Dutch SRHR organization): Rutgers is a Netherlands-based international SRHR organization focused on sexual health, CSE, and youth engagement. It is directly comparable to JOICFP in combining domestic (Netherlands/Japan) CSE advocacy with international SRHR programs in developing countries.

Broad incumbents

• UNFPA (United Nations Population Fund): UNFPA is the leading UN agency for SRHR and a core institutional partner of JOICFP. While JOICFP operates as an implementing NGO, both share overlapping program portfolios in family planning, maternal health, and adolescent SRHR across developing countries.
• Save the Children Japan: Save the Children Japan is a major Japanese international NGO operating in child and maternal health across many of the same countries as JOICFP. While broader in scope, it overlaps with JOICFP on maternal/child health programs and competes for similar JICA and corporate donations.
• Plan International Japan: Plan International Japan delivers girls' rights, education, and SRHR programs internationally with a strong gender-equality lens. It is directly comparable to JOICFP on girls' education advocacy (e.g., Afghanistan) and adolescent SRHR, while operating at larger organizational scale.

Regional players

• Family Planning Association of India (FPA India): FPA India is an IPPF affiliate delivering SRHR services, family planning, and CSE across India. It mirrors JOICFP's hybrid model of national-level advocacy and grassroots community health volunteer deployment, though focused on India rather than a multi-country footprint.
• Japan Family Planning Association (JFPA / 日本家族計画協会): JFPA is JOICFP's closest domestic Japanese peer, collaborating on population and reproductive health initiatives. Both organizations target Japanese SRHR awareness and education, share government relationships, and operate in adjacent domestic program areas.

Others

• Japan NGO Center for International Cooperation (JANIC): JANIC is the umbrella body for Japanese international NGOs and certified JOICFP under its Accountability Self-Check 2021 standards. While not a programmatic peer, JANIC is structurally relevant as the governance/transparency framework JOICFP operates within and a coordination node for Japanese NPO advocacy.

Emerging players

• NPO法人ピルコン (Pilcon): Pilcon is a Japanese NPO focused on contraception literacy, emergency contraception access, and women's health advocacy. It overlaps significantly with JOICFP's domestic I LADY. project but operates with a narrower product/scope focus on contraception.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NGO_JOICFP
• YouTubeyoutube.com/user/JOICFP
• Facebookfacebook.com/joicfp
• LinkedInlinkedin.com/company/joicfp
• Instagraminstagram.com/joicfp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ジョイセフ