Kagiso Connect
Kagiso Connect is a South African multi-platform media company operating commercial radio stations (Jacaranda FM, East Coast Radio) and digital properties (Time Out South Africa, Vouch SA), monetizing audiences through digital audio, display, and podcasting advertising sold via Mediamark.
- Company typePrivate
- Founded-
- HeadquartersMidrand, South Africa
- Headcount—
- GTM typeB2B
- OfferingServices
What Kagiso Connect does
Kagiso Connect is a South African multi-platform media company headquartered in Midrand, formerly known as Kagiso Media Radio. The company owns and operates a portfolio that includes established commercial radio stations Jacaranda FM (Gauteng) and East Coast Radio (KwaZulu-Natal), the lifestyle media brand Time Out South Africa (covering Cape Town and Johannesburg), and the digital platform Vouch SA. It serves South African audiences across these radio and digital properties and provides advertisers with cross-platform reach through digital audio, display, and podcasting inventory.
The company's core technology is a multi-platform digital media portfolio spanning traditional radio broadcasting and digital properties, with no proprietary AI or advanced technology stack disclosed. Its business model is advertising-led: revenue is generated by selling digital audio, display, and podcasting ad inventory, distributed via a media sales house partnership with Mediamark rather than a direct sales force. The Time Out South Africa brand is operated under a strategic partnership with Time Out Global, with Kagiso Connect acting as the local operating partner.
The company's go-to-market leverages both owned-audience distribution (radio listener base, digital property traffic) and third-party sales infrastructure (Mediamark). The recent creation of a Strategic Digital Growth & Revenue Partner role and the rebrand from Kagiso Media Radio to Kagiso Connect signal a strategic pivot from a radio-only operator toward a unified multi-platform digital media business. Geographic expansion beyond Gauteng, KwaZulu-Natal, and the Western Cape is planned through the Time Out South Africa franchise.
Kagiso Connect firmographics
Firmographics- Name
- Kagiso Connect
- Website
- https://kagisoconnect.co.za
- Company type
- Private
- Operating status
- Operating
- Short description
- Kagiso Connect is a South African multi-platform media company operating commercial radio stations (Jacaranda FM, East Coast Radio) and digital properties (Time Out South Africa, Vouch SA), monetizing audiences through digital audio, display, and podcasting advertising sold via Mediamark.
- Ownership category
- akta.pro rank
Where Kagiso Connect is headquartered
LocationHeadquarters
- HQ city
- Midrand
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Kagiso Connect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Audio Advertising: Revenue generated from digital audio advertising across owned radio station platforms including Jacaranda FM and East Coast Radio
- Digital Display Advertising: Display advertising revenue from digital properties and websites
- Podcasting Revenue: Revenue from podcast content across the media portfolio
Go-to-market motion1 record
Distribution channels1 record
Kagiso Connect product offering
Product offeringCore offering
Kagiso Connect is a South African media company that owns and operates a portfolio of radio stations (Jacaranda FM, East Coast Radio) and digital media properties (Time Out South Africa, Vouch SA). The company monetizes its media audience reach through digital audio advertising, display advertising, and podcasting, leveraging a media sales partnership with Mediamark to commercialize advertising inventory across its platforms.
Product overview
Kagiso Connect (formerly Kagiso Media Radio) is a South African media company operating as a unified platform that owns and manages multiple radio stations and digital media properties. The portfolio includes Jacaranda FM and East Coast Radio (radio broadcast brands), Time Out South Africa (a lifestyle media brand launched in 2025), and Vouch SA (a digital platform). The company focuses on digital monetization across its platforms and collaborates with media sales house Mediamark for advertising revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Jacaranda FM: Radio station in Kagiso Connect's portfolio
- East Coast Radio
- Time Out South Africa
- Vouch SA
Products and services
- Jacaranda FM A South African radio station owned and operated by Kagiso Connect, forming part of the company's multi-platform media portfolio for advertising and audience reach.
- East Coast Radio A South African radio station owned by Kagiso Connect, serving audiences in KwaZulu-Natal as part of the company's multi-platform media portfolio.
- Time Out South Africa A lifestyle media brand launched in South Africa in 2025 as a partnership between Time Out Global and Kagiso Connect, covering Cape Town and Johannesburg. Kagiso Connect serves as the local operating partner for the global media brand.
- Vouch SA A digital platform operated by Kagiso Connect as part of its multi-platform media portfolio.
Companies that use Kagiso Connect
Customer profileSegments1 record
Ideal customer profiles1 record
Kagiso Connect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kagiso Connect partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- MediamarkcoreMediamark serves as the media sales house partner for Kagiso Connect, handling digital commercial capabilities across the portfolio of platforms. The partnership enables Kagiso Connect to leverage Mediamark's established sales infrastructure for digital audio, display, and podcasting advertising inventory.
- Time Out GlobalflagshipTime Out South Africa launched in South Africa in early 2025 as a partnership between Time Out Global and Kagiso Connect. Kagiso Connect serves as the local operating partner for the global media brand, currently covering Cape Town and Johannesburg with plans to expand. Kagiso Connect led the strategic direction through appointment of Aisha Mohamed as Managing Director.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kagiso Connect competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
Kagiso Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kagiso Connect leadership team
Management profileNumber of profiles
Profiles2 records
Kagiso Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kagiso Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kagiso Connect
What does Kagiso Connect do?
Kagiso Connect is a South African media company that owns and operates a portfolio of radio stations (Jacaranda FM, East Coast Radio) and digital media properties (Time Out South Africa, Vouch SA). The company monetizes its media audience reach through digital audio advertising, display advertising, and podcasting, leveraging a media sales partnership with Mediamark to commercialize advertising inventory across its platforms.
Is Kagiso Connect a public or private company?
Kagiso Connect is a private company. It is classified as unknown and is currently operating.
When was Kagiso Connect founded?
Kagiso Connect was founded in -1.
Where is Kagiso Connect based?
Kagiso Connect is headquartered in Midrand, South Africa, in the Africa region.
How does Kagiso Connect make money?
Three revenue lines are on record. Digital Audio Advertising is the primary driver. The others are digital Display Advertising and podcasting Revenue.
Does Kagiso Connect have an API?
No public API is recorded for Kagiso Connect.