Enchanted Parks
Enchanted Parks is a privately held U.S. operator of regional amusement parks, water parks, and lodging destinations, running six former Six Flags parks plus Water Safari and Diggerland under long-term master leases with EPR Properties, serving family and local-visitor markets across five U.S. states.
- Company typePrivate
- Founded2024
- HeadquartersWindermere, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Enchanted Parks does
Enchanted Parks Holdings, LLC is a privately held U.S. operator of regional amusement parks, water parks, and resort/lodging destinations headquartered in Windermere, Florida. The company emerged as a scaled regional park operator in April 2026 when, in partnership with EPR Properties (a publicly traded REIT), it acquired six former Six Flags Entertainment Corporation parks for approximately $315 million and took over operations under long-term master lease agreements covering Worlds of Fun (Kansas City, MO), Six Flags St. Louis (rebranding to Mid-America), Schlitterbahn Galveston (TX), Valleyfair & Superior Shores (Shakopee, MN), Michigan's Adventure, and Six Flags Great Escape (Lake George, NY). Enchanted Parks also operates Diggerland USA (West Berlin, NJ), Enchanted Forest Water Safari and Calypso's Cove (Old Forge, NY), and four lodging properties (Great Escape Lodge, Worlds of Fun Village, Old Forge Camping Resort, Water's Edge Inn), totaling eight park destinations and four lodging assets across five U.S. states with 418 attractions on 1,600+ acres serving approximately 4.5 million guests annually.
The business operates on a direct-to-consumer model, generating revenue from three streams: theme park admission (single-day tickets from approximately $30/day, multi-day packages, and season passes honored through the 2026 season); on-park food, beverage, and merchandise; and resort/lodging bookings at campgrounds, cabins, RV sites, and themed suites. Marketing is conducted through park-specific destination websites (e.g., worldsoffun.enchantedparks.com, greatescapeparks.enchantedparks.com), an email newsletter program (eClub), and direct online booking. The customer base is primarily families with children seeking regional entertainment and vacation experiences, supplemented by local community residents on season passes. The portfolio sold by Six Flags generated approximately $260 million in net revenue and approximately $45 million in Adjusted EBITDA in 2025, with Enchanted Parks operating six of those seven U.S. parks post-closing.
Enchanted Parks' operating model is differentiated by its capital-light lease structure with EPR Properties, which owns the underlying real estate and leases it to Enchanted Parks for operations. The company has no disclosed venture capital or traditional private equity backing; growth has been funded through the REIT partnership rather than equity rounds. Underlying evidence points to Florida-based Innovative Attraction Management as the operating entity behind Enchanted Parks Holdings, LLC. The company filed nine trademark applications in January 2026 covering rebranded properties, signaling a transition away from the Six Flags brand (licensed through end of 2026) toward unified Enchanted Parks branding beginning in 2027.
Enchanted Parks firmographics
Firmographics- Name
- Enchanted Parks
- Legal name
- Enchanted Parks Holdings, LLC
- Website
- https://enchantedparks.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Enchanted Parks is a privately held U.S. operator of regional amusement parks, water parks, and lodging destinations, running six former Six Flags parks plus Water Safari and Diggerland under long-term master leases with EPR Properties, serving family and local-visitor markets across five U.S. states.
- Ownership category
- akta.pro rank
Enchanted Parks industry classification
Industry- Product category
- Regional Amusement Park Operations
- NAICS
- Amusement and Theme Parks (71311), Amusement and Theme Parks (713110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
- akta.pro secondary industries
- Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)
Keywords
Where Enchanted Parks is headquartered
LocationHeadquarters
- HQ city
- Windermere
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Enchanted Parks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Theme Park Admission: Revenue generated from single-day tickets, multi-day packages, and season passes to amusement parks and water parks. The company acquired six regional parks from Six Flags that collectively welcomed approximately 4.5 million guests in 2025.
- Food, Beverage & Merchandise: On-park spending on dining, retail merchandise, and souvenirs at parks and resort locations.
- Resort & Lodging: Overnight accommodations including cabins, cottages, RV sites, and themed suites at properties such as Worlds of Fun Village and Great Escape Lodge. Package deals combine lodging with theme park admission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-day tickets starting at $30/day with 3-day package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Enchanted Parks product offering
Product offeringCore offering
Enchanted Parks operates regional amusement parks, water parks, resorts, and lodging destinations across the United States, currently running parks such as Worlds of Fun, Valleyfair, Michigan's Adventure, Schlitterbahn Galveston, Six Flags St. Louis, Six Flags Great Escape, Diggerland USA, and Enchanted Forest Water Safari. The company drives revenue through single-day and multi-day admission tickets, season passes, on-park food and beverage and merchandise sales, and overnight lodging at properties including Great Escape Lodge and Worlds of Fun Village. Operations are conducted under long-term master lease agreements with EPR Properties following the 2026 acquisition of the regional parks portfolio from Six Flags.
Product overview
Enchanted Parks operates as a multi-park owner and operator of regional amusement parks, water parks, and resort/lodging properties across the United States. The portfolio consists of eight theme/water parks (Worlds of Fun, Six Flags St. Louis, Schlitterbahn Galveston, Valleyfair, Michigan's Adventure, Six Flags Great Escape, Diggerland USA, Enchanted Forest Water Safari) and four lodging properties (Great Escape Lodge, Worlds of Fun Village, Old Forge Camping Resort, Water's Edge Inn). The company acquired these properties from Six Flags in April 2026 through a partnership with EPR Properties under long-term master lease agreements. Operations include theme parks, water parks, indoor waterpark resorts, and campground accommodations.
Differentiator
Problem solved
Functional benefit
Products and services
- Worlds of Fun
Quantifiable outcome
- 4.5 million annual guests across acquired portfolio generating $260 million in net revenue
Companies that use Enchanted Parks
Customer profileSegments2 records
Ideal customer profiles2 records
Enchanted Parks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Enchanted Parks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Six Flags Entertainment CorporationminorEnchanted Parks acquired six regional amusement parks from Six Flags. The parks will continue licensing the Six Flags brand through the end of 2026, with season passes honored through the 2026 season. Six Flags retains 34 parks following the divestiture.
- La Ronde Operations, Inc.minorCanadian amusement park operator that separately operates La Ronde in Montreal, the seventh park in the acquired portfolio, as the Canadian asset was not included in the U.S. master lease arrangement with Enchanted Parks.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Enchanted Parks competitors and assessment
Company assessmentBroad incumbents
- The Walt Disney Company: Largest theme park operator globally; named in source materials as the destination-tier competitor Enchanted Parks' regional parks must position against for family vacation mindshare.
- Universal Destinations & Experiences (Comcast NBCUniversal): Major destination theme park operator (Universal Studios, Islands of Adventure), identified alongside Disney as the dominant competitive benchmark for regional park operators.
- Merlin Entertainments: Global operator of Legoland resorts, Madame Tussauds and SEA LIFE; broader incumbent in the regional/destination theme park space, particularly relevant for cross-border benchmarking of mid-size park economics.
Direct peers
- Hershey Entertainment & Resorts: Family-owned regional theme park operator (Hersheypark) integrated with lodging and resort amenities, comparable in scale, regional focus, and bundled family-entertainment offering.
- Six Flags Entertainment Corporation: Counterparty in the divestiture and now operates the remaining 34 parks post-merger with Cedar Fair; directly comparable regional/family park operator competing for overlapping guest markets.
- Herschend Family Entertainment: Largest family-owned operator of regional U.S. theme parks (Silver Dollar City, Dollywood), serving similar family demographics with destination-quality regional parks and lodging tie-ins.
- Palace Entertainment: Operator of regional parks (Kennywood, Lake Compounce, Idlewild) acquired in prior industry consolidations, with a comparable regional, multi-park portfolio and family-entertainment positioning.
- SeaWorld Entertainment: Publicly traded operator of regional/mid-size theme parks (SeaWorld, Busch Gardens, Sesame Place) with a similar mix of admissions, in-park spending, and lodging, competing for the same family-visit and season-pass wallet.
Regional players
- Holiday World & Splashin' Safari: Independent family-owned regional park and water park combo in Indiana, illustrative of the family-owned regional operator segment Enchanted Parks competes against for Midwestern visitors.
Emerging players
- Great Wolf Resorts: Indoor waterpark resort chain owned by Center Parcs/Apollo, intersecting Enchanted Parks' indoor waterpark and resort lodging business (e.g., Great Escape Lodge) in the family staycation segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Enchanted Parks social profiles
Digital presenceEnchanted Parks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enchanted Parks leadership team
Management profileNumber of profiles
Enchanted Parks subsidiaries and ownership
Company hierarchySubsidiaries9 records
Enchanted Parks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enchanted Parks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enchanted Parks
What does Enchanted Parks do?
Enchanted Parks operates regional amusement parks, water parks, resorts, and lodging destinations across the United States, currently running parks such as Worlds of Fun, Valleyfair, Michigan's Adventure, Schlitterbahn Galveston, Six Flags St. Louis, Six Flags Great Escape, Diggerland USA, and Enchanted Forest Water Safari. The company drives revenue through single-day and multi-day admission tickets, season passes, on-park food and beverage and merchandise sales, and overnight lodging at properties including Great Escape Lodge and Worlds of Fun Village. Operations are conducted under long-term master lease agreements with EPR Properties following the 2026 acquisition of the regional parks portfolio from Six Flags.
Is Enchanted Parks a public or private company?
Enchanted Parks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enchanted Parks founded?
Enchanted Parks was founded in 2024. It employs 1,001 to 5,000 people.
Where is Enchanted Parks based?
Enchanted Parks is headquartered in Windermere, United States, in the North America region.
How does Enchanted Parks make money?
Three revenue lines are on record. Theme Park Admission is the primary driver. The others are food, Beverage & Merchandise and resort & Lodging.
Who are Enchanted Parks's main competitors?
Broad incumbents on record are The Walt Disney Company, Universal Destinations & Experiences (Comcast NBCUniversal) and Merlin Entertainments. Direct peers are Hershey Entertainment & Resorts, Six Flags Entertainment Corporation, Herschend Family Entertainment, Palace Entertainment and SeaWorld Entertainment. Holiday World & Splashin' Safari is listed as a regional player. Great Wolf Resorts is listed as an emerging player.
Does Enchanted Parks have an API?
No public API is recorded for Enchanted Parks.
What industry is Enchanted Parks in?
Enchanted Parks's product category is Regional Amusement Park Operations. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs), with a secondary code of THAJAEAF, Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks). Its NAICS code is 71311 and its SIC code is 7900.