Good Future
Good Future is a Toronto-based family office founded by former Shopify executives Arati Sharma and Satish Kanwar that invests in early-stage founders through a micro venture fund, a philanthropic foundation, and majority-owned operating businesses.
- Company typePrivate
- Founded2022
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Good Future does
Good Future Holdings Corp. is a privately held family office headquartered in Toronto, Canada, founded in 2021 by former Shopify executives Arati Sharma (Co-Founder & President) and Satish Kanwar (Co-Founder). The firm operates three distinct business arms: a micro venture fund that provides capital to early-stage founders, a philanthropic foundation, and majority-owned operating businesses, including a controlling stake in BetaKit, a Canadian tech industry news publication acquired in 2023.
Good Future's investment thesis is explicitly people-focused rather than industry- or technology-segmented. The firm does not concentrate on a particular vertical, trend, or technology stack; instead, it supports founders with unique visions through a flexible model that ranges from capital provision to operational mentorship and community-building. Portfolio companies include Wygo, a Toronto-based community event platform in which Good Future participated in a nearly $1.6 million pre-seed round in April 2026 alongside N49P, StandUp Ventures, Garage Capital, Backbone Angels, and Shopify CEO Tobi Lütke.
The firm generates returns from venture capital outcomes on its own capital rather than from external fund management fees, and operates with a lean team of 1-10 employees. Its strategic moat is derived primarily from the founders' Shopify alumni network, brand equity in the Canadian tech ecosystem, and its ownership of media assets (BetaKit) that reinforce deal flow and community influence.
Good Future firmographics
Firmographics- Name
- Good Future
- Legal name
- Good Future Holdings Corp.
- Website
- https://goodfuture.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Future is a Toronto-based family office founded by former Shopify executives Arati Sharma and Satish Kanwar that invests in early-stage founders through a micro venture fund, a philanthropic foundation, and majority-owned operating businesses.
- Ownership category
- akta.pro rank
Good Future industry classification
Industry- Product category
- Venture Capital and Family Office Services
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Portfolio Management and Investment Advice (523940)
- akta.pro primary industry
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
- akta.pro secondary industry
- Estate & Legacy Planning Advisory (FSAEAAAG)
Keywords
Where Good Future is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Good Future business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Venture Capital Returns: Returns from investments in early-stage startups through their micro venture fund. Good Future invests in founders with new ideas and provides capital along with operational support.
Good Future product offering
Product offeringCore offering
Good Future is a family office that invests in early-stage founders through a micro venture fund, supported by a philanthropic foundation and majority-owned operating businesses such as BetaKit. The firm provides capital, operational support, and community connection to entrepreneurs with new ideas and the perseverance to execute them, without restricting investments to a particular industry, trend, or technology.
Product overview
Good Future is a family office investment firm, not a technology product company. It operates a micro venture fund, a philanthropic foundation, and holds majority stakes in businesses. The company focuses on supporting founders with unique visions for a better future rather than developing or selling technology products or services.
Differentiator
Problem solved
Functional benefit
Products and services
- Good Future Micro Venture Fund
Companies that use Good Future
Customer profileSegments1 record
Ideal customer profiles1 record
Good Future technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Future partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Good Future competitors and assessment
Company assessmentDirect peers
- Garage Capital: Toronto-based seed-stage venture fund that co-invested with Good Future in Wygo's pre-seed round, making it a directly comparable Canadian micro/seed fund targeting similar early-stage founders.
- StandUp Ventures: Canadian seed fund focused on investing in companies with at least one woman founder; co-invested with Good Future in Wygo, making it a directly comparable check-size and stage peer.
- N49P Ventures: Toronto-based early-stage venture fund co-investing in Canadian pre-seed and seed rounds alongside Good Future, with comparable check sizes and a shared focus on Canadian tech founders.
- Backbone Angels: Canadian angel collective co-founded by Arati Sharma (Good Future's co-founder); directly comparable as a people-focused, founder-led investment vehicle backing early-stage companies.
Emerging players
- Panache Ventures: Montreal- and Toronto-based seed fund investing Canadian pre-seed startups; similar check-size range and stage focus with a comparable thesis on hands-on founder support.
Broad incumbents
- Inovia Capital: One of Canada's largest venture firms; while typically later-stage, it participates in many of the same Canadian seed ecosystems and shares geographic and founder overlap with Good Future's portfolio.
- Version One Ventures: One of the most active early-stage VCs in Canada with a broader portfolio and longer track record than Good Future; overlaps in stage (pre-seed/seed) and ecosystem (Canadian tech founders).
- Real Ventures: Larger Canadian early-stage venture firm with a multi-fund platform; broader in scale but targets the same pre-seed/seed Toronto and Canadian founder pool as Good Future.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Good Future social profiles
Digital presenceGood Future financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Future leadership team
Management profileNumber of profiles
Profiles2 records
Good Future subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good Future funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Future M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Future
What does Good Future do?
Good Future is a family office that invests in early-stage founders through a micro venture fund, supported by a philanthropic foundation and majority-owned operating businesses such as BetaKit. The firm provides capital, operational support, and community connection to entrepreneurs with new ideas and the perseverance to execute them, without restricting investments to a particular industry, trend, or technology.
Is Good Future a public or private company?
Good Future is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Future founded?
Good Future was founded in 2022. It employs 1 to 10 people.
Where is Good Future based?
Good Future is headquartered in Toronto, Canada, in the North America region.
How does Good Future make money?
One revenue line is on record: venture Capital Returns.
Who are Good Future's main competitors?
Direct peers on record are Garage Capital, StandUp Ventures, N49P Ventures and Backbone Angels. Panache Ventures is listed as an emerging player. Broad incumbents are Inovia Capital, Version One Ventures and Real Ventures.
Does Good Future have an API?
No public API is recorded for Good Future.
What industry is Good Future in?
Good Future's product category is Venture Capital and Family Office Services. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest), with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 525.