Taungurung Land and Waters Council

What Taungurung Land and Waters Council does

Taungurung Land and Waters Council (TLaWC) is a non-profit community-controlled organization registered on 16 July 2009 as the Registered Aboriginal Party (RAP) representing the Taungurung people of Central Victoria under the Victorian Aboriginal Heritage Act 2006. Headquartered in Broadford, it operates as the statutory corporate representative of the Taungurung nation across cultural heritage protection, natural resource management, and economic, social, and cultural well-being initiatives. The organization executes statutory RAP functions (heritage assessments, land use activity agreements, the Natural Resource Agreement, Recognition and Settlement Agreement), operates the wawa biik cultural tourism brand out of Nagambie and Euroa, runs Biik Land Management services, and stewards cultural and intellectual property under its ICIP framework. Its service portfolio also includes artist request facilitation, Welcome to Country ceremonies, a Wellness Portal, a community portal, translation services, and ongoing engagement with Victoria's Treaty process through the First Peoples' Assembly of Victoria.

Revenue is generated through a hybrid mix of government grants and program funding (notably a 2026 AUD $1.5M Aboriginal Community Infrastructure Program grant and partnerships with VEWH, Goulburn Broken CMA, North Central CMA, Parks Victoria, and the Victorian Port Phillip Bay Fund), fee-for-service RAP and land management advisory work for developers, landowners and government bodies, a DTC e-commerce merchandise store with 30+ SKUs (apparel, flags, books, plaques, accessories), licensed artist commissions, and a recurring membership program. Distribution combines direct enterprise sales of professional services, a self-operated e-commerce storefront with Australia-wide shipping, direct booking for small-group cultural tours, and multi-channel community engagement (X, Facebook, Instagram, monthly newsletters, on-Country events, cultural camps, educational workshops). The organization maintains formal partnerships with four Victorian shires (Mansfield, Mitchell, Murrundindi, plus Goulburn Broken CMA), state agencies, training providers, and Aboriginal peak bodies, and publishes annual reports, a 2026-2030 Strategic Plan, and a Decision Making Guide governing its community-led operations under CEO Matthew Burns and COO Bonnie Welch.

Name

Taungurung Land and Waters Council

Legal name

Taungurung Land and Waters Council

Website

https://taungurung.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Taungurung Land and Waters Council is a non-profit Registered Aboriginal Party representing the Taungurung people of Central Victoria. It delivers statutory heritage protection, land and water management, cultural tours, artist licensing, and merchandise sales to government, developers, community members, and visitors.

Ownership category

akta.pro rank

Product category

Indigenous Cultural Heritage Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Heritage & Indigenous-Led Visitor Services (Tribal Tours, Heritage Sites, Co-management) (THAAAGAL)

akta.pro secondary industries

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI), Parks, Recreation & Protected Areas Administration (BPAIAMAH), Community-Based & Indigenous-Led Ecotourism (THAAAEAH), Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Land Use, Indigenous & Community Engagement Policy (EUAMANAL)

Keywords

• Aboriginal heritage services
• Cultural tourism experiences
• Land management advisory
• Indigenous community programs
• Aboriginal artwork licensing

Headquarters

HQ city

Broadford

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Cultural Experiences: Revenue from guided cultural tours offered through wawa biik program, including half-day tours departing from Nagambie and Euroa in Central Victoria
2. Merchandise Sales: E-commerce sales of branded merchandise including clothing, accessories, flags, and cultural books
3. RAP Services: Fee-for-service heritage protection and land management advisory services under the Victorian Aboriginal Heritage Act 2006
4. Government Grants and Funding: Funding from Victorian Government programs including Aboriginal Community Infrastructure Program and environmental water management partnerships
5. Artist Requests and Licensing: Facilitation of Taungurung artist work requests and licensing arrangements
6. Membership Fees: Membership program with exclusive discounts and community benefits

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

TLaWC performs the statutory functions of a Registered Aboriginal Party for the Taungurung people under the Victorian Aboriginal Heritage Act 2006, providing cultural heritage protection, land and water management advisory, Welcome to Country ceremonies, language services, and Aboriginal-led cultural tour experiences (wawa biik). It also operates an online merchandise store selling branded apparel, flags, children's books and accessories, supported by a membership program and artist commission facilitation.

Product overview

Taungurung Land and Waters Council (TLaWC) operates a multi-service organization representing the Taungurung people of Central Victoria. The organization offers cultural heritage services including Registered Aboriginal Party functions under the Victorian Aboriginal Heritage Act 2006, natural resource management, cultural experiences (wawa biik), language services, and an online merchandise store. The core services portfolio includes RAP Services, Biik Land Management, Cultural Experiences, Wellness Portal, Community Portal, and artist commission request services. The e-commerce store offers approximately 40+ merchandise products including apparel (hoodies, t-shirts, beanies, scarves, caps, socks), flags and banners, children's books in Taungurung language (Bijil series, Language Dictionary), drinkware (coffee cups, drink bottles), accessories (pins, wristbands, tote bags), plaques, and specialty items.

Differentiator

Problem solved

Functional benefit

Brands

• wawa biik: Aboriginal-led guided cultural tour experiences operating on Taungurung Country, departing from Nagambie and Euroa in Central Victoria

Products and services

• wawa biik Cultural Experiences Aboriginal-led guided cultural tour experiences in Central Victoria, offering half-day scheduled tours from Nagambie and Euroa, led by Taungurung Cultural Tour Guides for tourists, schools and community groups.
• Registered Aboriginal Party (RAP) Services Statutory heritage protection services delivered by TLaWC as the Registered Aboriginal Party for the Taungurung people under the Victorian Aboriginal Heritage Act 2006, including cultural heritage advice and assessment for government, developers and landowners.
• Biik Land Management Natural resource management services providing land and water management practices that integrate Traditional Owner knowledge for environmental and cultural heritage preservation, delivered to government agencies, shires and private stakeholders.
• Welcome to Country Ceremony Cultural ceremony service in which Taungurung representatives formally welcome guests to Taungurung Country for events, conferences and organizational functions.
• Taungurung Language Names & Translations Service for organizations and individuals to request Taungurung language names, translations and related cultural-language services, managed under TLaWC's cultural protocols and ICIP framework.
• Taungurung Artist Requests Expression-of-interest service connecting organizations and individuals with Taungurung artists for commissioned artwork, with licensing and cultural protocols coordinated through TLaWC.
• Wellness Portal Online health and wellness services portal providing Taungurung community members with information on health services, wellbeing resources and member support pathways.
• Community Portal Online portal at community.taungurung.com.au for Taungurung community members to access resources, services, newsletters and engagement pathways managed by TLaWC.
• Taungurung Flag Hoodie Grey hoodie featuring the Taungurung Sovereign Flag design, 80% cotton/20% polyester with fleece lining, available via the TLaWC e-commerce store at $80.00.
• Taungurung Clans Hoodie Taungurung Clans design hoodie available in Chestnut, Ink Blue and Cypress (Green) colors, priced at $85.00.
• Bogong Moth Taungurung Hooded Jumper Hooded jumper featuring the Bogong Moth design, priced at $80.00.
• Flag Kids T-Shirt Short sleeve grey t-shirt with Taungurung Sovereign Flag design, available in kids sizes 2, 4, 6, 8, 10 and 12, priced at $25.00.
• Flag T-Shirt T-shirt with Taungurung Sovereign Flag design, available in sizes S, M, L, XL and XXL.
• Flag T-Shirt Long Sleeve Long sleeve black t-shirt with Taungurung Sovereign Flag design, available in XS, S, M, L and XL.
• Taungurung T-Shirt (Bunjil design) T-shirt with the Bunjil design, available in short sleeve ($30.00) and long sleeve ($35.00), sizes XS to XXL.
• Taungurung Buwiga Series #1 T-shirt T-shirt from the Taungurung Buwiga Series #1, priced at $35.00.
• Taungurung Sovereign Flag Official Taungurung Sovereign Flag measuring 1810mm x 910mm, priced at $115.00.
• Taungurung Sovereign Mini Flag Mini Taungurung Sovereign Flag on a plastic detachable stand, priced at $10.00.
• Bijil Ba Wudhi Deberra - Children's Book Children's book written by Aunty Loraine Padgham (Taungurung Elder), featuring a Taungurung language story with English translation and a QR code for audio listening, priced at $20.00.
• Gukra-U Garringa Bijilal - Children's Book Second book in the Bijil series written by Aunty Loraine Padgham, featuring a Taungurung language story with English translation about activities prior to colonisation.
• Bijilal Maman-U Ba Wirrap - Children's Book Third book in the Bijil series written by Aunty Loraine Padgham, featuring a Taungurung language story with English translation focusing on fishing activities.
• Laliwun Ganamburra - Children's Book Children's book in Taungurung language with English translation, priced at $20.00.
• Taungurung Language Dictionary 415-page bilingual dictionary compiled by Aunty Lee Healy featuring Taungurung to English and English to Taungurung translation, with pronoun and verb endings sections, published by VACL, originally priced at $100.00 and discounted to $50.00.
• Dhumbak Taungurung A6 Booklet Dhumbak Taungurung A6 booklet, priced at $20.00.
• Taungurung Beanie Black, yellow and brown one-size-fits-all beanies, priced at $30.00.
• Taungurung Scarf Taungurung branded scarf.
• Taungurung Bucket Hat Heavy cotton black bucket hat with a white Taungurung design on front and back, available in S/M and L/XL sizes, priced at $30.00.
• Taungurung Cap Taungurung branded cap, priced at $35.00.
• Taungurung Socks Taungurung branded socks, priced at $18.00.
• TLaWC AOC Plaques Acknowledgment of Country plaques in brushed stainless steel with laser-engraved design, available in three sizes (Small $250.00, Medium on inquiry, Large $485.00 pickup only) featuring the TLaWC logo and Taungurung Sovereign Flag.
• Coffee Mug White ceramic mug with Taungurung Sovereign Flag print, priced at $15.00.
• Travelling Taungurung Coffee Cup Travel coffee cup featuring Taungurung design, priced at $25.00.
• Steel Taungurung Drink Bottle Steel drink bottle featuring Taungurung design, priced at $25.00.
• Drink Bottle Drink bottle, priced at $15.00.
• Taungurung Flag Pin Lapel pin/badge 20mm x 10mm featuring the Taungurung sovereign flag, priced at $5.00.
• Taungurung Flag Pin Badge Flag pin badge featuring Taungurung design, priced at $10.00.
• Wristband Silicon wristband in Taungurung colours with bold white lettering, priced at $3.00.
• Tote Bag White polyester 'hessian' tote bag with Taungurung Sovereign Flag print, 35cm x 29cm, priced at $7.50.
• Taungurung Coaster Flexible coaster made from non-marking, no slip soft PVC featuring the Taungurung Sovereign Flag design, priced at $7.00 (buy 3 get 1 free).

Quantifiable outcome

• 80+ graduates trained in conservation and ecosystem management
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core.

• Goulburn Broken CMAcoreStrategic or Co-development PartnerWorking partnership for natural resource management and environmental stewardship across the Goulburn Broken catchment area
• Mansfield ShirecoreStrategic or Co-development PartnerLocal government partnership supporting community development and cultural initiatives in Mansfield region
• Mitchell ShirecoreStrategic or Co-development PartnerLocal government partnership for community and cultural development in Mitchell Shire
• Murrundindi ShirecoreStrategic or Co-development PartnerLocal government partnership supporting Taungurung community initiatives and cultural preservation
• Parks VictoriacoreStrategic or Co-development PartnerPartnership for cultural land management, environmental protection, and Traditional Owner involvement in park management
• Department of Environment, Water, Land and Planning (DEWLP)coreStrategic or Co-development PartnerVictorian government department partnership for native title, land use agreements, and natural resource management
• Trust for NaturecoreStrategic or Co-development PartnerConservation organization facilitating the Certificate III in Conservation and Ecosystem Management program in partnership with Aboriginal corporations
• Holmesglen Institute of TAFEcoreImplementation/ SI/ Consulting PartnerTechnical education provider for conservation and land management training programs
• Victorian Environmental Water Holder (VEWH)coreStrategic or Co-development PartnerGovernment body managing environmental water allocation; TLaWC provides Traditional Owner leadership in seasonal watering plans
• DJAARAcoreStrategic or Co-development PartnerAboriginal organization providing Traditional Owner input into environmental water management
• North Central CMAcoreStrategic or Co-development PartnerCatchment management authority contributing to environmental water planning and biodiversity protection
• First People of the Millewa-Mallee Aboriginal CorporationcoreStrategic or Co-development PartnerAboriginal organization providing Traditional Owner leadership in environmental water management
• First Peoples' Assembly of VictoriacoreStrategic or Co-development PartnerState-wide body representing Aboriginal communities in the Treaty process; TLaWC participates in Treaty discussions
• Victorian Aboriginal Corporation for Languages (VACL)coreStrategic or Co-development PartnerPublisher of the Taungurung Language Dictionary (415 pages)

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Parks Victoria: Victorian state agency managing parks and co-management arrangements with Traditional Owners. While not a competitor, Parks Victoria is TLaWC's closest institutional partner and counterpart for cultural land management on Taungurung Country.
• Aboriginal Tourism Australia: Industry body promoting Aboriginal tourism experiences across Australia — broader incumbent that overlaps with TLaWC's wawa biik tourism offering, marketing Aboriginal-led tours at a national rather than single-country scale.

Direct peers

• Yorta Yorta Nations Aboriginal Corporation: Victorian/Tasmanian Aboriginal organisation representing Yorta Yorta people with comparable RAP-style heritage protection functions, environmental water partnerships and cultural programs analogous to TLaWC's portfolio.
• Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation: Victorian Registered Aboriginal Party for the Wurundjeri people performing the same RAP functions under the Victorian Aboriginal Heritage Act 2006 as TLaWC, including heritage protection, land management and cultural engagement across its country.
• Barengi Gadjin Land Council: Victorian RAP representing Barengi Gadjin people with comparable heritage protection services, country plan management and government engagement functions to TLaWC.
• Wadawurrung Traditional Owners Aboriginal Corporation: Registered Aboriginal Party along Victoria's western corridor offering heritage protection, land management and cultural experiences comparable to TLaWC's service mix, with overlapping government and Catchment Management Authority partners.
• Gunditj Mirring Traditional Owners Aboriginal Corporation: Registered Aboriginal Party in western Victoria with comparable statutory heritage functions, environmental water partnerships and cultural engagement programs operating at a similar scale to TLaWC.
• Bunurong Land Council Aboriginal Corporation: Victorian RAP and Registered Aboriginal Party for Bunurong people with the same statutory functions under the Victorian Aboriginal Heritage Act 2006 and similar engagement with Parks Victoria and local government.
• Dja Dja Wurrung Clans Aboriginal Corporation (DJAARA): Registered Aboriginal Party for Dja Dja Wurrung people in central Victoria — a direct neighbour and partner of TLaWC, delivering the same combination of RAP services, natural resource management and Recognition and Settlement Agreement outcomes.
• Gunaikurnai Land and Waters Aboriginal Corporation: Registered Aboriginal Party for Gunaikurnai people in Gippsland with similar RAP functions, Recognition and Settlement Agreement activity, cultural experience offerings and joint management arrangements with Parks Victoria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/taungurungc
• Facebookfacebook.com/taungurunglandandwaterscouncil
• Instagraminstagram.com/tlawc
• LinkedInlinkedin.com/company/taungurung-land-waters-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taungurung Land and Waters Council