Poker Power
Poker Power is a Chicago-based education platform that uses poker as a framework to teach women and girls strategic thinking, negotiation, confidence, and leadership skills through live group and private lessons, a free mobile app, corporate workshops, and an online content ecosystem.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Poker Power does
Poker Power is a Chicago-based, privately held education platform that uses poker as a pedagogical framework to teach women and girls strategic thinking, risk assessment, negotiation, confidence, and leadership skills. Co-founded by fintech billionaire Jenny Just (co-founder of PEAK6 Investments) and her daughter Juliette Hulsizer, the company originated in 2019 as an informal experiment teaching poker to girls and was formally launched in 2020. The platform organizes its curriculum around four pillars—Confidence & Communication, Negotiation & Influence, Risk & Resilience, and Career Growth & Leadership—and delivers it through 60-minute instructor-led Group Lessons at beginner, intermediate, and advanced tiers, one-on-one Private Lessons, a free iOS/Android Mobile App for practice, the Power Suit Quiz personality assessment (Strategist, Connector, Initiator, Executor archetypes), modular Micro-Experiences (e.g., Negotiation Skills Simulation, Investor Funding Simulation), and a 2025 Summer Bootcamp. Complementary offerings include two email newsletters (The Tell, The Raise), an e-commerce merchandise store, a corporate training package (Poker Power for Teams), and an ambassador program.
Underlying technology is a standard web-based learning platform paired with native mobile applications and live virtual instructor sessions; no proprietary AI/ML models, APIs, or SDKs are disclosed. The business model combines a non-publicly-priced monthly subscription granting four class credits per cycle (credits do not roll over), private one-time lesson purchases, merchandise sales, and direct-sold corporate workshops. Distribution is multi-channel: self-serve website and mobile apps for individuals, direct sales for enterprise teams, and live in-person and virtual events including partnerships with organizations such as Chicago Sky and Big Brothers Big Sisters of Chicago. Marketing relies heavily on content (a 100+ article blog spanning poker strategy, negotiation, AI adoption, and career growth), PR in major publications (Forbes, WSJ, Bloomberg, TechCrunch, CNBC, Fast Company, Business Insider, Fortune, Inc, NYT, FT, Wired), email newsletters, and community-building through ambassadors and poker clubs.
The company reports 409,570+ people worldwide engaged with the platform. It has not raised external funding, remaining founder-funded and operationally lean at 11–50 employees, with no disclosed revenue, ARR, or institutional investors.
Poker Power firmographics
Firmographics- Name
- Poker Power
- Legal name
- Poker Power LLC
- Website
- https://pokerpower.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poker Power is a Chicago-based education platform that uses poker as a framework to teach women and girls strategic thinking, negotiation, confidence, and leadership skills through live group and private lessons, a free mobile app, corporate workshops, and an online content ecosystem.
- Ownership category
- akta.pro rank
Poker Power industry classification
Industry- Product category
- Professional Development Training
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF)
- akta.pro secondary industry
- Poker Affiliate & Community Sites (MPAEAMAC)
Keywords
Where Poker Power is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Poker Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Monthly Membership Subscription: Recurring monthly subscription that provides access to group lessons with four class credits per monthly cycle. Subscribers can attend instructor-led sessions covering poker strategy and life skills. Credits do not carry over between billing periods.
- Private Lessons: One-on-one instruction with certified poker instructors for personalized coaching and skill development.
- Merchandise Sales: E-commerce store selling branded merchandise including the Poker Power Signature Case and other apparel/accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with 4 class credits per cycle for live group lessons |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Poker Power product offering
Product offeringCore offering
Poker Power delivers poker-based life skills training through instructor-led live group lessons, one-on-one private lessons, a free mobile practice app, and a web platform with structured curriculum at beginner, intermediate, and advanced levels. It packages lessons around four skill pillars — Confidence & Communication, Negotiation & Influence, Risk & Resilience, and Career Growth & Leadership — and additionally offers a corporate team training program (Poker Power for Teams) and branded merchandise through an online store.
Product overview
Poker Power is a life skills training platform structured as a unified offering with multiple delivery formats. The core platform consists of instructor-led Group Lessons and Private Lessons available at Beginner, Intermediate, and Advanced levels, complemented by a free Mobile App for practice and a Power Suit Quiz for personality assessment. The platform organizes learning around four skill pillars: Confidence & Communication, Negotiation & Influence, Risk & Resilience, and Career Growth & Leadership. Additional offerings include a Poker Power Store for merchandise, newsletters (The Tell and The Raise), Micro-Experiences modules, corporate training (For Teams), and a Summer Bootcamp program. The platform is designed primarily for women and girls but is open to anyone seeking to build strategic confidence through poker-based learning.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Lessons 60-minute instructor-led live virtual sessions for individuals at every skill level, delivered via a monthly subscription that grants four class credits per billing cycle. Lessons combine guided poker hands, reflection, and discussion to build confidence, negotiation, risk assessment, and strategic thinking skills.
- Private Lessons
Quantifiable outcome
- Transformational confidence and behavioral changes reported across thousands of female users in professional and personal contexts
- +1 more outcomes
Companies that use Poker Power
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Poker Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Poker Power partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Poker Power competitors and assessment
Company assessmentBroad incumbents
- MasterClass: Premium online education platform offering celebrity-taught video courses across leadership, business, and life skills. Comparable in life-skill curriculum, subscription monetization, and premium positioning.
- PokerStars School: Free poker education platform from PokerStars, one of the largest online poker operators. Broad incumbent offering lessons, strategy articles, and community play with similar beginner-focused curriculum.
Direct peers
- Jonathan Little Poker: Poker coaching and training platform run by professional player Jonathan Little, with courses, webinars, and one-on-one instruction. Directly comparable in expert-led training and personal coaching offerings.
- LearnWPT: Established poker education organization offering structured strategy courses and instructor-led training. Closely comparable in pedagogy, subscription delivery, and skill-tiered curriculum.
- GTO Wizard: Poker training platform offering study tools, solvers, and interactive training content. Comparable as a digital-first poker training product with subscription monetization.
- Run It Once: Poker training site founded by Phil Galfond offering strategy courses, coaching, and community content. Directly comparable on instructor-led training, subscription content, and life-skill application of poker.
- Upswing Poker: One of the largest online poker training platforms offering courses, coaching, and tools for players of all levels. Most directly comparable to Poker Power's group lessons and curriculum-driven training model.
Emerging players
- Ellevate Network: Women's professional networking and development platform with membership, mentoring, and events. Comparable as a women-focused community and career-advancement offering with subscription model.
- Zogo Finance: Gamified financial literacy app for young adults. Comparable as a gamified, mobile-first learning product that uses play mechanics to teach real-world skills like risk and money management.
- Lean In: Women-focused leadership and empowerment organization offering education, circles, and corporate programming. Comparable in mission, women-centric branding, and corporate workshop delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Poker Power social profiles
Digital presencePoker Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poker Power leadership team
Management profileNumber of profiles
Profiles2 records
Poker Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poker Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poker Power
What does Poker Power do?
Poker Power delivers poker-based life skills training through instructor-led live group lessons, one-on-one private lessons, a free mobile practice app, and a web platform with structured curriculum at beginner, intermediate, and advanced levels. It packages lessons around four skill pillars — Confidence & Communication, Negotiation & Influence, Risk & Resilience, and Career Growth & Leadership — and additionally offers a corporate team training program (Poker Power for Teams) and branded merchandise through an online store.
Is Poker Power a public or private company?
Poker Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Poker Power founded?
Poker Power was founded in 2020. It employs 11 to 50 people.
Where is Poker Power based?
Poker Power is headquartered in Chicago, United States, in the North America region.
How does Poker Power make money?
Three revenue lines are on record. Monthly Membership Subscription is the primary driver. The others are private Lessons and merchandise Sales.
Who are Poker Power's main competitors?
Broad incumbents on record are MasterClass and PokerStars School. Direct peers are Jonathan Little Poker, LearnWPT, GTO Wizard, Run It Once and Upswing Poker. Emerging players are Ellevate Network, Zogo Finance and Lean In.
Does Poker Power have an API?
No public API is recorded for Poker Power.
What industry is Poker Power in?
Poker Power's product category is Professional Development Training. Its primary akta.pro industry code is MPAEAEAF, Poker Training, Coaching & Content (Courses, Solvers, Communities), with a secondary code of MPAEAMAC, Poker Affiliate & Community Sites. Its NAICS code is 61143 and its SIC code is 8200.