Sonoma Valley Museum of Art
Sonoma Valley Museum of Art is a 501(c)(3) non-profit art museum in Sonoma, California, presenting contemporary and modern art exhibitions, K-12 arts education (A.R.T.S. program serving 750+ students annually), and community programming funded through memberships, admissions, sponsorships, gala events, and grants.
- Company typePrivate
- Founded1998
- HeadquartersSonoma, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sonoma Valley Museum of Art does
Sonoma Valley Museum of Art (SVMA) is a 501(c)(3) non-profit art museum founded in 1998 and located at 551 Broadway, Sonoma, California, one half block from the historic Town Plaza. The institution presents seasonal exhibitions of contemporary and modern art by local, national, and international artists — including recent shows by John Paul Morabito and Norma I. Quintana — supported by a 1,500-volume art library, a Museum Store, and an extensive events calendar. Its core educational offering is the A.R.T.S. (Art Rewards the Student) program, which places teaching artists in 4th- and 5th-grade classrooms throughout Sonoma Valley and serves 750+ students annually at no cost to schools, augmented by the ArtWise school-tour program (using Visual Thinking Strategies) and the RēTA teacher professional-development initiative co-developed with IDEAL Bay Area and SVUSD.
SVMA operates a hybrid go-to-market combining community-led engagement (membership, school partnerships, volunteers) with event-driven programming (the annual Joy Through Art Gala, Music in Place concerts, artist conversations, Disco Paradise dance party, Sonoma Art Walk, and Holiday Make-In). Revenue is generated from multiple streams: annual membership dues at six tiers ($50–$2,500), general admission ($10 adults / $7 seniors, students, and residents), exhibition sponsorships starting at $2,750, group tours, Museum Store retail, event ticket sales, planned giving, and grants from institutional funders including Community Foundation Sonoma County, Creative Sonoma, and Bank of America. The museum is governed by a Board of Directors, runs on ~11 paid staff supplemented by ~200 volunteers, and pursues a DEAI (Diversity, Equity, Accessibility, Inclusion) strategic plan approved by the Board in February 2021.
Sonoma Valley Museum of Art firmographics
Firmographics- Name
- Sonoma Valley Museum of Art
- Legal name
- Sonoma Valley Museum of Art
- Website
- https://svma.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sonoma Valley Museum of Art is a 501(c)(3) non-profit art museum in Sonoma, California, presenting contemporary and modern art exhibitions, K-12 arts education (A.R.T.S. program serving 750+ students annually), and community programming funded through memberships, admissions, sponsorships, gala events, and grants.
- Ownership category
- akta.pro rank
Sonoma Valley Museum of Art industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums (712110), Museums (71211)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Arts & Culture Appreciation (Art History, Film Appreciation, Music Appreciation) (EDAAAGAO)
Keywords
Where Sonoma Valley Museum of Art is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sonoma Valley Museum of Art business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Membership Dues: Annual membership dues at multiple levels ($50–$2,500) providing free admission, guest passes, store discounts, and event invitations. Seniors receive 10% off. Includes NARM reciprocal museum access at Dual Plus level.
- Museum Admission: General admission fees of $10 adults, $7 seniors/students/residents, free for SVMA members, children under 18, SVUSD students, and all visitors on Wednesdays.
- Exhibition Sponsorship: Corporate and individual exhibition sponsorship at $2,750 and above, with recognition on title walls, printed/digital materials, private tours, and event invitations.
- Gala Events: Annual gala featuring ticket sales ($375 Sparkle Individual), dinner, live entertainment, and auction. Multiple sponsorship tiers (7th Heaven, Cloud Nine, Walkin' on Air, Tickled Pink) drive significant fundraising revenue.
- Museum Store Sales: Retail sales of artful books, jewelry, educational toys, and gift items. Open Wed-Sun 11am-5pm. Members receive 10% discount.
- Group Tours: Adult group tours available by reservation Wed-Sun, $35 Thu-Sun, free on Wednesdays. Museum docents present most Wed, Sat, Sun.
- Program and Event Tickets: Revenue from concerts (Music in Place: Cabaret at $45–$75), artist conversations ($25 members/$30 non-members), dance parties ($50), and other programs.
- Planned Giving / Legacy Circle: Planned giving through bequests, charitable remainder trusts, life insurance, and retirement fund beneficiary designations. Legacy Circle members receive special event invitations and recognition.
- Gifts of Appreciated Securities: Stock donations accepted; donors avoid capital gains tax. Tax ID: 68-0409459.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership – $50/year |
| Subscription | Annual | Dual Membership – $100/year |
| Subscription | Annual | Dual Plus Membership – $150/year |
| Subscription | Annual | Advocate Membership – $500/year |
| Subscription | Annual | Benefactor Membership – $1,000/year |
| Subscription | Annual | Leadership Circle – $2,500/year |
| Unit Pricing | Pay-as-you-go | Adult General Admission |
| Unit Pricing | Pay-as-you-go | Adult Group Tours |
| One time/ perpetual license | Pay-as-you-go | Gala Tickets – Sparkle Individual |
| Unit Pricing | Pay-as-you-go | Music in Place: Cabaret |
| Unit Pricing | Pay-as-you-go | In Conversation: John Paul Morabito and Demetri Broxton |
| Unit Pricing | Pay-as-you-go | Disco Paradise Dance Party |
| Other | Multi-year contract | Exhibition Sponsorship |
| Subscription | Annual | Senior Membership Discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Sonoma Valley Museum of Art product offering
Product offeringCore offering
Sonoma Valley Museum of Art operates a single-site contemporary and modern art museum presenting seasonal exhibitions, K-12 arts education through the ArtWise school visits program, and the Reimagining Education through the Arts (RēTA) teacher professional development program. It sells memberships ($50–$2,500/year), runs a Museum Store (online and on-site), and hosts community programming including concerts, artist conversations, galas, and family events for Sonoma Valley residents and visitors.
Product overview
Sonoma Valley Museum of Art (SVMA) is a membership-supported 501(c)(3) non-profit organization that operates as a single-site museum rather than a platform-plus-modules architecture. The institution's core offerings center on seasonal exhibitions of contemporary and modern art, complemented by the Artwise School Visits education program, the Reimagining Education through the Arts (RēTA) professional development initiative, a Museum Store, and tiered membership programs. Public programming includes community events, Look Club gatherings, Music in Place concerts, and an annual gala. The museum does not offer technology products, APIs, or AI-powered features.
Differentiator
Problem solved
Functional benefit
Products and services
- Seasonal Art Exhibitions Rotating seasonal exhibitions of contemporary and modern art featuring local, national, and internationally recognized artists including Dorothea Lange, Richard Diebenkorn, Ed Ruscha, Norma I. Quintana, and John Paul Morabito. Open to the general public with free Wednesday admission and tiered individual pricing Thu-Sun.
- ArtWise School Visits Interactive gallery tours for K-12 students using Visual Thinking Strategies, including ArtWise Interactive Gallery Tours (1 hour) and ArtWise: Going Deeper (2-hour combined gallery exploration and hands-on artmaking for Grades 2-5). SVUSD K-12 students and teachers are admitted free; outside schools pay $5/student for Going Deeper. Programs meet California State Standards in English Language Arts and Visual Art.
- Reimagining Education through the Arts (RēTA) Professional development program for Sonoma Valley Unified School District teachers focused on arts integration and Visual Thinking Strategies, implemented in collaboration with SVUSD and IDEAL Bay Area to build sustainable arts education capacity in local schools.
- Annual Membership Program Six-tier annual membership program: Individual ($50), Dual ($100), Dual Plus ($150 with NARM reciprocal access to 1,000+ U.S. museums), Advocate ($500 with donor screen acknowledgment), Benefactor ($1,000 with private tour for 7), and Leadership Circle ($2,500 with private tour for 11). Benefits include free museum admission, exhibition opening reception invitations, 10% Museum Store discount, e-news updates, and guest passes. Seniors (62+) receive 10% off any tier.
- SVMA Museum Store Curated retail offering of artful books, jewelry, educational toys, gift items, and bath and body products available on-site and online. Members receive a 10% discount.
- Joy Through Art Gala Annual fundraising gala featuring wine, family-style dinner, live entertainment, and live auction. Sparkle Individual Tickets at $375 per person; sponsorship tiers at 7th Heaven, Cloud Nine, Walkin' on Air, and Tickled Pink levels.
- Music in Place Concert Series Concert series including the Cabaret event with $45 General Admission and $75 VIP experience (reserved seating and drink tickets). Part of SVMA's broader public programming.
- Sonoma Art Walk (First Thursdays) Monthly community-wide celebration of Sonoma's downtown business community and local artists, held on the first Thursday of each month in partnership with local businesses.
- Adult Group Tours Guided adult group tours available by reservation Wednesday through Sunday. $35 per tour Thursday-Sunday; free on Wednesdays. Museum docents lead tours most Wednesdays, Saturdays, and Sundays.
- Exhibition Sponsorship Program Corporate and individual exhibition underwriting starting at $2,750 with recognition on title walls, printed and digital materials, Museum Patron screen, private tour invitation, exhibition-related program invitation, and two free admissions for an event of choice.
Quantifiable outcome
- A.R.T.S. program serves 750+ students annually across Sonoma Valley schools at no cost to families
- +2 more outcomes
Companies that use Sonoma Valley Museum of Art
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Sonoma Valley Museum of Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sonoma Valley Museum of Art partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Sonoma Valley Unified School District (SVUSD)coreSVMA's A.R.T.S. program is implemented in collaboration with SVUSD, placing teaching artists in 4th- and 5th-grade classrooms at no cost to schools. SVUSD K-12 students and teachers are admitted free to the museum. The RēTA professional development program is also implemented jointly with SVUSD.
- IDEAL Bay Area (Integrated Design for Education, the Arts and Leadership)coreIDEAL Bay Area collaborates with SVMA on the Reimagining Education through the Arts (RēTA) program, a teacher/leader professional development initiative being implemented in collaboration with Sonoma Valley Unified School District.
- Bank of AmericaflagshipBank of America provides Major Exhibition Support for Norma I. Quintana: Paradise of Memory / Paraíso de la Memoria exhibition. The bank has supported multiple SVMA exhibitions as a major sponsor.
- Community Foundation Sonoma CountycoreProvides grant funding for A.R.T.S. program and the Discovered: Exceptional Artists of Sonoma County program. Also supported Arts Response Grants for From Fire, Love Rises exhibition following the 2017 fires.
- Lucid Art FoundationflagshipCollaborated with SVMA on the Ship of Dreams: Artists, Poets and Visionaries of the S.S. Vallejo exhibition, presenting the first-ever museum survey of the circle of the S.S. Vallejo.
- Mexican Consulate in San FranciscominorSVMA's Libros de Artista exhibition traveled to the Mexican Consulate in San Francisco, expanding reach to the San Francisco Bay Area audience. The consulate hosted opening receptions for the traveling exhibition.
- Bolinas MuseumflagshipSVMA collaborated with The Bolinas Museum on the Ship of Dreams: Artists, Poets and Visionaries of the S.S. Vallejo exhibition, the first-ever museum survey of the circle of the S.S. Vallejo.
- Sonoma County TransitminorSonoma County Transit offers a free shuttle within Sonoma Valley (Route 32), providing accessible transportation to the museum located at 551 Broadway, Sonoma.
- Visual Thinking Strategies (VTS)coreSVMA uses Visual Thinking Strategies in its ArtWise tour programs, an arts integration methodology that engages students in facilitated conversation about artworks while building critical thinking and language skills.
- City Lights BookstoreminorCity Lights Bookstore sponsored the Cross Pollination: The Art of Lawrence Ferlinghetti exhibition, providing poems and text to accompany visual art.
- Charles Schwab, Inc. (Jeff Cote)minorCharles Schwab serves as SVMA's account representative for gift of stock transfers. Donors can transfer appreciated securities to SVMA through Schwab.
- Creative Sonoma / Arts Response GrantcoreArts Response Grant from Creative Sonoma provided major support for From Fire, Love Rises exhibition, commemorating artists impacted by the October 2017 fires.
- Kiwanis of Sonoma PlazaminorProvided free admission sponsorship for the Eighth Annual Holiday Make-In event at the museum.
- City of SonomaflagshipPartnership with City of Sonoma for public art installations including Natural Affinity (women sculptors in Sonoma Plaza) and LOVE sculpture by Laura Kimpton at City Hall. SVMA provides docent-led walking tours.
- In-Kind Supporters (Wineries & Local Businesses)coreOver 40 wineries and local businesses provide in-kind support including 3 Badge Beverage Corp., Adastra Wines, Benziger Family Winery, Buena Vista Winery, Cuvée Wine Country Events, Gloria Ferrer Wines, and Sebastiani Vineyards, among others. Gala sponsorship tiers include named sponsors at multiple levels.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sonoma Valley Museum of Art competitors and assessment
Company assessmentBroad incumbents
- San Jose Museum of Art: Mid-sized Bay Area art museum with contemporary/modern focus, tiered memberships, and education programs. Larger scale but same operating category and Bay Area donor overlap with SVMA leadership alumni.
- Crocker Art Museum: Larger Sacramento-based regional art museum with comparable rotating exhibitions, education programs, and member-driven operating model. Broader collection and larger endowment, but similar operating logic.
- Phoenix Art Museum: Mid-sized regional art museum with rotating exhibitions, education programs, and membership tiers. Comparable mix of contemporary programming and community-museum operating model at a larger scale.
Direct peers
- Petaluma Arts Center: Sonoma County contemporary arts nonprofit offering rotating exhibitions, education programs, and event-driven fundraising. Closest geographic peer in scale and mission.
- Charles M. Schulz Museum and Research Center: Sonoma County museum in Santa Rosa with educational programming, family focus, and rotating exhibitions. Comparable community-museum model and geographic catchment.
- Bedford Gallery: Walnut Creek-based contemporary art gallery at the Lesher Center with rotating exhibitions, public programs, and community engagement comparable to SVMA's mission and operational scale.
- Arts Benicia: Small Bay Area community art center with rotating exhibitions, arts education, and member-driven programming. Operates at a similar scale and mission to SVMA.
- Marin Museum of Contemporary Art: Marin County contemporary art nonprofit with exhibitions, education programs, and community events. Closely comparable in operating scale and contemporary art focus.
- Bolinas Museum: Small community art museum in Marin County that collaborated directly with SVMA on the Ship of Dreams exhibition. Operates under a similar small-museum, community-driven model with rotating exhibitions and education programs.
- Berkeley Art Center: Small Berkeley-based nonprofit art center with rotating exhibitions, public programs, and educational outreach. Similar in scale, operating model, and community-museum orientation to SVMA.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sonoma Valley Museum of Art social profiles
Digital presenceSonoma Valley Museum of Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonoma Valley Museum of Art leadership team
Management profileNumber of profiles
Profiles12 records
Sonoma Valley Museum of Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonoma Valley Museum of Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonoma Valley Museum of Art
What does Sonoma Valley Museum of Art do?
Sonoma Valley Museum of Art operates a single-site contemporary and modern art museum presenting seasonal exhibitions, K-12 arts education through the ArtWise school visits program, and the Reimagining Education through the Arts (RēTA) teacher professional development program. It sells memberships ($50–$2,500/year), runs a Museum Store (online and on-site), and hosts community programming including concerts, artist conversations, galas, and family events for Sonoma Valley residents and visitors.
Is Sonoma Valley Museum of Art a public or private company?
Sonoma Valley Museum of Art is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sonoma Valley Museum of Art founded?
Sonoma Valley Museum of Art was founded in 1998. It employs 11 to 50 people.
Where is Sonoma Valley Museum of Art based?
Sonoma Valley Museum of Art is headquartered in Sonoma, United States, in the North America region.
How does Sonoma Valley Museum of Art make money?
Nine revenue lines are on record. Membership Dues are the primary driver. The others are museum Admission, exhibition Sponsorship, gala Events, museum Store Sales, group Tours, program and Event Tickets, planned Giving / Legacy Circle and gifts of Appreciated Securities.
Who are Sonoma Valley Museum of Art's main competitors?
Broad incumbents on record are San Jose Museum of Art, Crocker Art Museum and Phoenix Art Museum. Direct peers are Petaluma Arts Center, Charles M. Schulz Museum and Research Center, Bedford Gallery, Arts Benicia, Marin Museum of Contemporary Art, Bolinas Museum and Berkeley Art Center.
Does Sonoma Valley Museum of Art have an API?
No public API is recorded for Sonoma Valley Museum of Art.
What industry is Sonoma Valley Museum of Art in?
Sonoma Valley Museum of Art's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 712110 and its SIC code is 5945.