American Latvian Association

What American Latvian Association does

The American Latvian Association (ALA), legally known as Amerikas Latviešu apvienība, is a 501(c)(3) tax-exempt non-profit founded in 1951 and headquartered at 400 Hurley Avenue, Rockville, Maryland. It functions as the principal representative organization for the Latvian American diaspora, claiming to represent over 90,000 people of Latvian descent through approximately 100 member organizations, churches, clubs, and 3,600+ active individual members across 26 U.S. states and 22 countries. ALA operates a federated, community-led model in which governance is exercised by a board of directors elected at an annual congress, supported by a small paid staff of 1-10 employees and an extensive volunteer leadership across functional offices (Education, Cultural Affairs, Sports, Communications, Cooperation with Latvia, Public Affairs).

ALA's core offerings are programmatic rather than technological. The portfolio includes educational travel programs to Latvia for teens (Sveika, Latvija!; Heritage Latvia) and adults/families (Hello, Latvia!), a summer internship program for ages 20-29 with a $2,500 stipend, scholarship funds for U.S. college students, the ALA Cultural Fund supporting heritage preservation projects (films, books, music), the Latvian Museum in the U.S., and advocacy programs such as the Baltic Call to Action UNIT and Baltic Advocacy Day. Communications are delivered via a monthly bilingual Infogram newsletter, the annual Latvian Dimensions journal, Facebook, and a bilingual website.

The revenue model combines three streams: subscription-style annual membership dues ($30 individual, $300 lifetime), tax-deductible donations with a stated $100,000 annual fundraising goal, and program/conference fees (e.g., $250 congress registration). ALA does not have external investors, parent entities, or subsidiaries. Strategic alliances with Latvian government ministries (Foreign Affairs, Education, Culture), the Latvian Embassy in the U.S., the Latvian Investment and Development Agency (LIAA), JBANC, and the World Federation of Free Latvians (PBLA/WFFL) institutionalize ALA's role as the primary U.S. channel for diaspora engagement, cultural diplomacy, and Baltic advocacy.

Name

American Latvian Association

Legal name

American Latvian Association

Website

https://alausa.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

The American Latvian Association is a 501(c)(3) non-profit founded in 1951 that represents over 90,000 Latvian Americans through 100+ member organizations across 26 U.S. states, delivering cultural preservation, educational travel, scholarships, internship, and Baltic advocacy programs.

Ownership category

akta.pro rank

Product category

Cultural and Educational Non-profit / Diaspora Community Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Cultural Adjustment & Intercultural Training Programs (EDAIAKAB)

akta.pro secondary industries

Alumni, Reunion & Affinity Group Educational Travel (THAKAGAJ), Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD), Inclusive Trade (Gender, Youth, Marginalized Groups) (BPADAMAM)

Keywords

• Cultural heritage preservation
• Educational travel programs
• Community membership services
• Diaspora advocacy programs
• Nonprofit cultural education

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from individual members and member organizations. Individual annual membership fee is $30, with lifetime membership available for $300.
2. Donations and Charitable Contributions: Significant portion of annual budget comes from donations. All donations are tax-deductible. Donors giving $250 or more are recognized in the Latvian Dimensions journal. Organization has a $100,000 annual fundraising goal.
3. Program Fees: Revenue from educational trips to Latvia programs, internship program fees, and conference registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The American Latvian Association (ALA) is a 501(c)(3) non-profit membership organization that delivers cultural preservation, educational, and civic engagement programs for people of Latvian descent in the United States. Its core offerings include educational travel programs to Latvia for youth and families, an internship program placing young Latvians abroad in Latvian organizations, scholarship administration, the Latvian Museum in the U.S., a Cultural Fund supporting Latvian arts, and advocacy programs such as the Baltic Call to Action UNIT for U.S. Congressional outreach.

Product overview

American Latvian Association (ALA) is a cultural and educational nonprofit organization (501(c)(3)) that does not offer a unified technology product but rather operates a portfolio of cultural, educational, and community programs. The core offerings include educational travel programs for youth and families (Sveika, Latvija!, Heritage Latvia, Sveika, Dzimtene!/Hello, Latvia!), an internship program connecting young Latvians abroad with opportunities in Latvia, scholarship programs for students, a cultural fund supporting preservation of Latvian heritage through films, books, and music, the Latvian Museum in the U.S., advocacy programs like Baltic Call to Action UNIT, and publications including the monthly ALA Infogram newsletter and Latvian Dimensions journal.

Differentiator

Problem solved

Functional benefit

Products and services

• Sveika, Latvija! Educational trip program in Latvian for teens ages 13-15 who have graduated from Latvian school or are proficient in Latvian. Participants visit all of Latvia's major regions, make friends with Latvian teens, and take part in a diverse program with historical and contemporary attractions.
• Heritage Latvia Educational trip in English for teens of Latvian descent ages 13-16. Similar program to Sveika, Latvija! but conducted in English.
• Sveika, Dzimtene! / Hello, Latvia! Educational trip in English and/or Latvian for adults and families. Offers opportunities to explore ancestral culture and history, experience modern-day Latvia, and travel through all Latvian regions.
• Internship Program (Pavadi vasaru Latvijā / Spend the Summer in Latvia) Summer internship program for young Latvians living abroad ages 20-29, or those who have completed two years of university studies. Participants work as interns at various Latvian government agencies, non-profits, or private businesses. A $2,500 stipend is available to cover travel and living expenses.
• Scholarships ALA administers scholarship funds for Latvian students in various fields of study. Available to students studying for Bachelor's or Master's degrees at U.S. colleges/universities after their first year of study.
• ALA Cultural Fund Fund supporting projects dedicated to the preservation and popularization of Latvian cultural values, including films, books, and music projects. Operating as part of ALA since 1951.
• Latvian Museum in the U.S. Program supporting the Latvian Museum in the U.S., preserving Latvian heritage and cultural artifacts.
• Baltic Call to Action UNIT Program enabling Latvian-Americans to contact their Congressional representatives about Baltic issues and advocacy.
• ALA Infogram Monthly newsletter in Latvian and English containing trending topics concerning Latvians in the U.S. Previous issues available in the Infogram archive.
• Latvian Dimensions Annual journal published by ALA. Donors giving $250 or more are listed in this publication.
• ALA Individual and Organizational Membership Membership program offered to individuals ($30 annual or $300 lifetime) and member organizations, providing access to community programming, advocacy, and representation.

Quantifiable outcome

• Representing 90,000+ Latvians through 100+ member organizations
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, core and minor.

• Amerikas Tirdzniecības palāta Latvijā (American Chamber of Commerce in Latvia)majorStrategic or Co-development PartnerCo-organizer of Spotlight Latvia business conferences promoting Latvian-U.S. economic relations
• Apvienoto Baltiešu komiteja (JBANC)coreStrategic or Co-development PartnerJoint Baltic advocacy including Baltic Advocacy Day in Washington DC, Baltic Way commemorations, and Congressional outreach
• Pasaules Brīvo Latviešu apvienība (PBLA/WFFL)coreStrategic or Co-development PartnerWorld Federation of Free Latvians - umbrella organization for diaspora Latvian organizations; ALA participates in PBLA cultural conferences and board meetings
• Latvijas Investīciju un attīstības aģentūra (LIAA)majorGTM or Marketing PartnerLatvian Investment and Development Agency - partner for Spotlight Latvia conferences and economic initiatives
• Latvijas Republikas Ārlietu ministrijacoreStrategic or Co-development PartnerMinistry of Foreign Affairs - partner for diaspora policy, consular services coordination, and cultural programs
• Latvijas Republikas Izglītības un zinātnes ministrijacoreStrategic or Co-development PartnerMinistry of Education and Science - partner for educational programs, teacher training, and scholarships
• Latvijas Republikas Kultūras ministrijacoreStrategic or Co-development PartnerMinistry of Culture - partner for cultural programs, Latvian Voices concert tour, and cultural preservation initiatives
• Latvijas Republikas vēstniecība ASVcoreStrategic or Co-development PartnerEmbassy of Latvia in the U.S. - partner for consular services, mobile passport stations, and diplomatic coordination
• Latvian American Chamber of CommercemajorStrategic or Co-development PartnerCo-organizer of Spotlight Latvia business conferences
• GaŗezerscoreStrategic or Co-development PartnerMajor member organization - Latvian cultural center in Michigan hosting summer high school, children's camps, and cultural events
• TILTSmajorStrategic or Co-development PartnerLatvian Cultural Association TILTS - partner for cultural programs and concert tours
• Latviešu skolas ASVcoreStrategic or Co-development PartnerLatvian Schools in the U.S. - network of educational institutions for Latvian language and culture
• Rietumkrasta Latviešu Izglītības centrsmajorStrategic or Co-development PartnerWest Coast Latvian Education Center - partner for education programs including summer school Kursa
• Diasporas konsultatīvā padomecoreStrategic or Co-development PartnerDiaspora Advisory Council established by Latvian Ministry of Foreign Affairs; ALA President Pēteris Blumbergs serves as ALA representative
• Latvijas Bērnu fondsminorStrategic or Co-development PartnerChildren's Fund of Latvia - partner for charitable support programs under Cooperation with Latvia office

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmericanLatvianAssociation
• Xx.com/ala_usa
• LinkedInlinkedin.com/company/american-latvian-association-in-the-united-states-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Latvian Association