Borough Of Madison

What Borough Of Madison does

The Borough of Madison is the municipal government serving a small suburban community of approximately 16,000–18,000 residents in southeast Morris County, New Jersey, about twenty miles west of Times Square. Settled in 1688 and incorporated as a borough in 1889, Madison — branded the 'Rose City' — was voted the best place to live in New Jersey by New Jersey Monthly. As an incorporated political subdivision of the State of New Jersey, the borough delivers statutory local public services through a multi-department structure spanning police, fire, emergency medical services, electric and water utilities, public works, recreation, health, senior services, planning and zoning, permitting, library, and community arts functions.

The borough operates a unified civic services platform at rosenet.org, hosted on the CivicPlus CivicEngage content management system, which integrates Online Bill Pay, an SDL-based Construction Permit Portal, SeeClickFix citizen concern reporting, Alert Madison/Smart911 emergency notifications, and Notify Me subscription services. Resident outreach extends across Facebook, X (Twitter), Instagram, YouTube, and LinkedIn, supplemented by live-streamed council meetings. The borough is governed by an elected Mayor and Council, with two jointly controlled subsidiaries — the Madison-Chatham Joint Meeting (shared sewerage treatment) and the Madison Housing Authority (affordable housing programs).

Funding is generated through property taxation, electric and water utility rates, and municipal service fees (permits, licensing, recreation). As a publicly owned entity, the borough has no shareholders, no fundraising activity, and no external investors; revenue flows are reinvested into the operating budget and capital projects. Customer interaction is non-discretionary on the resident side and regulated on the commercial side, with the borough operating as the sole authorized provider of most local services within its jurisdictional boundaries.

Name

Borough Of Madison

Legal name

Borough of Madison, NJ

Website

https://rosenet.org

Company type

Public

Founded year

1889

Operating status

Operating

Short description

The Borough of Madison is a New Jersey municipal government serving Madison Borough residents in southeast Morris County with police, fire, utilities (electric and water), public works, recreation, permitting, and community services, funded via property taxes and utility fees.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive Offices (921110), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs (92511), Administration of Public Health Programs (92312)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Local Public Health & Human Services Administration (BPAIACAK), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal government services
• Public utility services
• Emergency response services
• Community recreation programs
• Local government administration

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

The Borough of Madison is a municipal government that delivers essential public services to its residents and businesses. Its core offerings include emergency response (police, fire, EMS), public works, electric and water utilities, recreation programs, public health, planning and zoning, senior services, and administrative governance. The borough also operates the Madison Free Public Library, Madison Community Arts Center, and Madison Pool, and provides digital services such as online bill pay, construction permit applications, and resident notifications through its rosenet.org platform.

Product overview

The Borough of Madison operates a municipal government website (RoseNet.org) that functions as a unified civic services platform rather than a commercial product portfolio. The website provides residents access to department information, online bill payments, permit applications, emergency alerts, event calendars, meeting agendas, and community resources. Key service modules include the Online Construction Permit Portal (SDL), Online Bill Pay system, Notify Me notification subscription service, and the Alert Madison emergency notification system.

Differentiator

Problem solved

Functional benefit

Products and services

• Police Department Services Law enforcement, patrol, communications, traffic safety, school resource officer, and bureau of investigation services for Madison Borough residents and businesses.
• Fire Department Services Fire suppression, rescue, and emergency response services for the Borough of Madison.
• Electric Utility Service Municipal electric utility service including distribution, peak demand management, and related billing for Madison residents and businesses.
• Water Utility Service Municipal water utility service including distribution, mandatory outdoor watering restrictions enforcement, and utility billing.
• Sewerage Treatment Service (Madison-Chatham Joint Meeting) Joint sewerage treatment facility providing wastewater collection and treatment for the Borough of Madison and the Borough of Chatham.
• Recreation Department Programs Recreation programs, facilities, and activities for Madison Borough residents and households.
• Madison Pool Memberships Membership-based community swimming pool offering household and individual membership options for Madison residents and visitors.
• Madison Community Arts Center 3,000 sq. ft. facility at Rose Hall available for event reservations, hosting community events and programming.
• Madison Free Public Library Free public library providing books, resources, and community programming for Madison Borough residents.
• Madison Housing Authority (Affordable Housing) Public housing authority providing affordable housing programs for eligible Madison Borough residents.
• Online Construction Permit Portal (SDL) Online portal enabling residents and contractors to apply for construction permits, request inspections, and access permitting resources without visiting municipal offices.
• Online Bill Pay System Online self-service portal for paying utility bills, tax bills, and other municipal charges.
• Alert Madison Emergency Notification System (Smart911) Emergency alert subscription service providing residents with critical notifications during emergencies, mandatory restrictions, and urgent public safety events.
• Garbage, Recycling and Yard Waste Collection Residential curbside collection services for garbage, recyclables, and yard waste for Madison Borough residents.
• Senior Services Programs and support services for senior residents of Madison Borough.
• Health Department Services Local public health services including inspections, health permits, and community health programming for Madison residents and businesses.
• Planning, Zoning and Engineering Services Land use, zoning, planning board, board of adjustment, and engineering review services for property owners, developers, and residents.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights3 records

Regional players

• Township of Hanover: Morris County neighbor sharing the regional economy with Madison. Provides a comparable municipal services portfolio to a similar residential/commercial base in the same county, making it a relevant structural comparator for budgeting and service-model benchmarking.
• Town of Morristown: Morris County seat, geographically adjacent to Madison and serving an overlapping commuter and small-business population. Provides a comparable municipal-government service portfolio at slightly larger scale.
• Township of Montclair: Larger Essex County municipality offering the same municipal service portfolio with utility operations and award-winning community programming. Relevant as a structural and best-practice peer for service breadth.
• City of Summit: Nearby Union County municipality of comparable size and character, also recognized in statewide 'best places to live' listings. Operates a similar municipal-service portfolio (utilities, public safety, recreation, community development) and competes with Madison for the same commuter-belt resident base.
• Borough of New Providence: Small Union County borough with comparable population, demographics, and service scope. Operates a similar lean municipal structure against a similar residential tax base.
• Borough of Florham Park: Adjacent Morris County borough of comparable scale and suburban character. Operates the same municipal functions (public safety, public works, recreation, planning, utilities coordination) for a similar residential demographic.
• Borough of Mendham: Small Morris County borough immediately adjacent to Madison with very similar demographics and service scale. Closest in size and tax-base structure among immediate neighbors.
• Township of Parsippany-Troy Hills: Larger Morris County municipality offering the same municipal service portfolio. Useful as a scale-up structural comparator for Madison's budgeting, utilities, and public-works delivery model.

Direct peers

• Borough of Chatham: Adjacent Morris County borough of comparable size that shares the Madison-Chatham Joint Meeting for sewerage treatment. Operates the same form of municipal government with overlapping service delivery to a similar residential/commercial base, making it the closest functional peer to Madison.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/MadisonNJ_gov
• YouTubeyoutube.com/@boroughofmadisonnewjersey
• Facebookfacebook.com/MadisonNJGov
• LinkedInlinkedin.com/company/borough-of-madison
• Instagraminstagram.com/madisonnj_gov

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borough Of Madison