Developer docs
API playgroundTry for free, no card

Search company profiles

Capo

Full company profile

uuid00qc8pb

Namestring
Capo
Legal namestring
CAPO SPORT LTD
Websiteurl
caposport.com
Company typeenum
Private
Founded yearint
2025
Descriptiontext

Capo is a UK-based SaaS platform, operated by the privately held CAPO SPORT LTD (England and Wales), that serves casual small-sided football groups — typically 10–20 friends playing 5-a-side, 6-a-side, or 7-a-side weekly — with software to manage the full match lifecycle from RSVPs through post-match stats. The product targets four interlocking pain points inside these groups: organiser admin burden (reply chasing, dropouts, payment collection, pitch booking), unfair team selection, long-term engagement decay, and the absence of any durable record of player performance. The app serves two personas — the single 'organiser' who runs logistics for the group, and the players who want stats, competition, and banter.

The product is delivered through a Next.js web application and native iOS and Android clients, backed by Supabase for authentication, database, and storage, with hosting split across Vercel and Render, Resend for transactional email, and Plausible Analytics for privacy-focused, cookie-free measurement. The most technically substantive component is a proprietary genetic-algorithm team balancer that iterates across 100 candidate team assignments over 50–100 generations using EWMA player ratings with a 2-year half-life and Bayesian shrinkage for new players, with separate rating-based and performance-based modes. Surrounding modules include an auto-pilot match flow with tiered booking windows, automatic waitlist fills and refunds, a Match Control Centre for pitch-side score entry, a 200+ achievement system across 25+ categories with AI-generated artwork, AI-written weekly player profiles, and post-match voting that includes negative awards such as the 'Grim Reaper'.

Capo operates a freemium model: organisers receive full feature access free in perpetuity, and players only pay a small per-match fee when a group opts into in-app payments. Monetisation runs exclusively through transaction fees on payments processed via Stripe Connect, with organisers acting as connected merchants receiving their net amount and Capo retaining the take to cover processing and platform costs. There are no subscription tiers, no paid seat licences, and no advertising. Distribution is entirely self-serve through iOS App Store, Google Play, the web app at app.caposport.com, and shareable WhatsApp-compatible booking links, with marketing concentrated in content/SEO, organic social, and a Discord community. The company is bootstrapped and founder-owned by Ian Strang, with 1–10 employees, no disclosed institutional funding, and no public revenue figures.

Short descriptiontext

Capo is a UK-based SaaS app for casual 5-a-side, 6-a-side, and 7-a-side football groups, providing AI-balanced teams, RSVPs, in-app payments via Stripe, fantasy stats, and 200+ achievements. Free for organisers; monetises via transaction fees on player payments.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBerkhamsted, United Kingdom
HQ citystring
Berkhamsted
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
casual football apps, team balancing software, recreational sports management, fantasy football stats, match organizing platform
Industry1 code
1Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development)
CodeMPAKAKAOPrimaryYes
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Recreational Sports Team Management Software
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Transaction fees on in-app match payments
TypeTransaction Fee
Description

Capo facilitates payments between players and organisers via Stripe Connect. Organisers set their desired net amount per player; Capo bundles transaction fees into the total charged to players (not itemised). Capo retains transaction fees to cover platform and payment processing costs. Organisers receive exactly the amount they set. Available in 30+ countries via Stripe Connect. Revenue model: transaction fee / take rate.

caposport.com
2Season passes (admin-sold)
TypeTransaction Fee
Description

Organisers can offer season passes covering multiple matches. Capo processes these through Stripe. Revenue likely derived from transaction fees on the pass purchase value.

caposport.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Pricing details1 tier
1Free for organisers; optional per-match fee for players
ModelFreemiumBilling cadencePay-as-you-go
Notes

Organisers: free forever with full feature access. Players: free to join and play unless in-app payments are enabled, in which case a small per-match fee applies. No subscription, no tiered plans mentioned.

caposport.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Capo is a SaaS mobile and web application for organising casual 5-a-side, 6-a-side, and 7-a-side football games among friends. It provides RSVPs, automated waitlist and dropout handling, Stripe-powered in-app match fee payments, AI-balanced team selection via a genetic algorithm, fantasy-style stats and leaderboards, AI-generated player profiles, and 200+ achievements. The app is free forever for organisers, with players paying a small per-match fee only when the group enables in-app payments.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Team advantage reduced from +0.90 goals per game to +0.44 (halved) after implementing AI balancing
+2 more records
Product overview1 text field

Capo is a unified football organising platform for casual 5-a-side, 6-a-side, and 7-a-side groups with mates. The core offering combines a mobile app (iOS/Android) and web app at app.caposport.com. Key integrated modules include: AI Team Balancing (genetic algorithm for fair team selection), RSVP & Auto-Pilot Mode (automated match management with tiered booking), In-App Payments via Stripe (match fees and season passes), Stats & Fantasy League Tables (points-based competition tracking), AI Player Profiles (AI-generated career narratives), Achievements System (200+ badges across multiple categories), Post-Match Voting & Awards, Match Control Centre (pitch-side scoring), and Season Passes. Pricing is free forever for organisers; players pay a small per-match fee only when in-app payments are enabled.

Product and service2 records
1Capo Mobile App (iOS/Android)
CategoryCore product — mobile application
Description

Primary mobile application for iOS and Android serving as the main interface for players and organisers to manage 5-a-side, 6-a-side, and 7-a-side football matches, including RSVPs, AI team selection, stats tracking, achievements, and in-app payments. Free forever for organisers.

2Capo Web App
CategoryCore product — web application
Description

Browser-based version of Capo accessible at app.caposport.com, allowing users to manage matches, view stats, RSVP, and access all core features without a native install. Booking links work via WhatsApp for non-app users.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1Stripe
Strategic tierCoreTypeTechnology or Integration
Description

Stripe handles all payment processing through Stripe Connect. Organisers connect their own Stripe account and receive payments directly; Capo collects transaction fees. Stripe is the sole payment processor for in-app match payments and season passes.

2Supabase
Strategic tierCoreTypeTechnology or Integration
Description

Supabase provides authentication (phone-number-based login), database, and storage services. Core infrastructure for user accounts and data persistence.

3Vercel
Strategic tierCoreTypeTechnology or Integration
Description

Vercel provides hosting and deployment for the Next.js application. Powers the public website and web application.

4Render
Strategic tierCoreTypeTechnology or Integration
Description

Render provides backend hosting services. Part of the cloud infrastructure stack alongside Vercel and Supabase.

5Resend
Strategic tierSupportingTypeTechnology or Integration
Description

Resend handles transactional email including passwordless login emails and customer support communications.

6Plausible Analytics
Strategic tierSupportingTypeTechnology or Integration
Description

Plausible is a privacy-focused, cookie-free analytics provider. Capo explicitly states no cookies or cross-site tracking are used. Supports the product's privacy positioning.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Capo

Recreational Sports Team Management Softwarecaposport.com

Capo is a UK-based SaaS app for casual 5-a-side, 6-a-side, and 7-a-side football groups, providing AI-balanced teams, RSVPs, in-app payments via Stripe, fantasy stats, and 200+ achievements. Free for organisers; monetises via transaction fees on player payments.

What Capo does

Capo is a UK-based SaaS platform, operated by the privately held CAPO SPORT LTD (England and Wales), that serves casual small-sided football groups — typically 10–20 friends playing 5-a-side, 6-a-side, or 7-a-side weekly — with software to manage the full match lifecycle from RSVPs through post-match stats. The product targets four interlocking pain points inside these groups: organiser admin burden (reply chasing, dropouts, payment collection, pitch booking), unfair team selection, long-term engagement decay, and the absence of any durable record of player performance. The app serves two personas — the single 'organiser' who runs logistics for the group, and the players who want stats, competition, and banter.

The product is delivered through a Next.js web application and native iOS and Android clients, backed by Supabase for authentication, database, and storage, with hosting split across Vercel and Render, Resend for transactional email, and Plausible Analytics for privacy-focused, cookie-free measurement. The most technically substantive component is a proprietary genetic-algorithm team balancer that iterates across 100 candidate team assignments over 50–100 generations using EWMA player ratings with a 2-year half-life and Bayesian shrinkage for new players, with separate rating-based and performance-based modes. Surrounding modules include an auto-pilot match flow with tiered booking windows, automatic waitlist fills and refunds, a Match Control Centre for pitch-side score entry, a 200+ achievement system across 25+ categories with AI-generated artwork, AI-written weekly player profiles, and post-match voting that includes negative awards such as the 'Grim Reaper'.

Capo operates a freemium model: organisers receive full feature access free in perpetuity, and players only pay a small per-match fee when a group opts into in-app payments. Monetisation runs exclusively through transaction fees on payments processed via Stripe Connect, with organisers acting as connected merchants receiving their net amount and Capo retaining the take to cover processing and platform costs. There are no subscription tiers, no paid seat licences, and no advertising. Distribution is entirely self-serve through iOS App Store, Google Play, the web app at app.caposport.com, and shareable WhatsApp-compatible booking links, with marketing concentrated in content/SEO, organic social, and a Discord community. The company is bootstrapped and founder-owned by Ian Strang, with 1–10 employees, no disclosed institutional funding, and no public revenue figures.

Capo firmographics

Firmographics
Name
Capo
Legal name
CAPO SPORT LTD
Website
https://caposport.com
Company type
Private
Founded year
2025
Operating status
Operating
Headcount range
1–10 employees
Short description
Capo is a UK-based SaaS app for casual 5-a-side, 6-a-side, and 7-a-side football groups, providing AI-balanced teams, RSVPs, in-app payments via Stripe, fantasy stats, and 200+ achievements. Free for organisers; monetises via transaction fees on player payments.
Ownership category
akta.pro rank

Capo industry classification

Industry
Product category
Recreational Sports Team Management Software
NAICS
Software Publishers (5132)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

  • Casual football apps
  • Team balancing software
  • Recreational sports management
  • Fantasy football stats
  • Match organizing platform

Where Capo is headquartered

Location

Headquarters

HQ city
Berkhamsted
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Capo business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

  1. Transaction fees on in-app match payments: Capo facilitates payments between players and organisers via Stripe Connect. Organisers set their desired net amount per player; Capo bundles transaction fees into the total charged to players (not itemised). Capo retains transaction fees to cover platform and payment processing costs. Organisers receive exactly the amount they set. Available in 30+ countries via Stripe Connect. Revenue model: transaction fee / take rate.
  2. Season passes (admin-sold): Organisers can offer season passes covering multiple matches. Capo processes these through Stripe. Revenue likely derived from transaction fees on the pass purchase value.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree for organisers; optional per-match fee for players

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Capo product offering

Product offering

Core offering

Capo is a SaaS mobile and web application for organising casual 5-a-side, 6-a-side, and 7-a-side football games among friends. It provides RSVPs, automated waitlist and dropout handling, Stripe-powered in-app match fee payments, AI-balanced team selection via a genetic algorithm, fantasy-style stats and leaderboards, AI-generated player profiles, and 200+ achievements. The app is free forever for organisers, with players paying a small per-match fee only when the group enables in-app payments.

Product overview

Capo is a unified football organising platform for casual 5-a-side, 6-a-side, and 7-a-side groups with mates. The core offering combines a mobile app (iOS/Android) and web app at app.caposport.com. Key integrated modules include: AI Team Balancing (genetic algorithm for fair team selection), RSVP & Auto-Pilot Mode (automated match management with tiered booking), In-App Payments via Stripe (match fees and season passes), Stats & Fantasy League Tables (points-based competition tracking), AI Player Profiles (AI-generated career narratives), Achievements System (200+ badges across multiple categories), Post-Match Voting & Awards, Match Control Centre (pitch-side scoring), and Season Passes. Pricing is free forever for organisers; players pay a small per-match fee only when in-app payments are enabled.

Differentiator

Problem solved

Functional benefit

Products and services

  • Capo Mobile App (iOS/Android) Primary mobile application for iOS and Android serving as the main interface for players and organisers to manage 5-a-side, 6-a-side, and 7-a-side football matches, including RSVPs, AI team selection, stats tracking, achievements, and in-app payments. Free forever for organisers.
  • Capo Web App Browser-based version of Capo accessible at app.caposport.com, allowing users to manage matches, view stats, RSVP, and access all core features without a native install. Booking links work via WhatsApp for non-app users.

Quantifiable outcome

  • Team advantage reduced from +0.90 goals per game to +0.44 (halved) after implementing AI balancing
  • +2 more outcomes

Companies that use Capo

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Capo technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature8 records

Capo partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and supporting.

  • StripecoreTechnology or IntegrationStripe handles all payment processing through Stripe Connect. Organisers connect their own Stripe account and receive payments directly; Capo collects transaction fees. Stripe is the sole payment processor for in-app match payments and season passes.
  • SupabasecoreTechnology or IntegrationSupabase provides authentication (phone-number-based login), database, and storage services. Core infrastructure for user accounts and data persistence.
  • VercelcoreTechnology or IntegrationVercel provides hosting and deployment for the Next.js application. Powers the public website and web application.
  • RendercoreTechnology or IntegrationRender provides backend hosting services. Part of the cloud infrastructure stack alongside Vercel and Supabase.
  • ResendsupportingTechnology or IntegrationResend handles transactional email including passwordless login emails and customer support communications.
  • Plausible AnalyticssupportingTechnology or IntegrationPlausible is a privacy-focused, cookie-free analytics provider. Capo explicitly states no cookies or cross-site tracking are used. Supports the product's privacy positioning.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Capo competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Capo social profiles

Digital presence

Capo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Capo leadership team

Management profile

Number of profiles

Profiles1 record

Capo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Capo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capo

What does Capo do?

Capo is a SaaS mobile and web application for organising casual 5-a-side, 6-a-side, and 7-a-side football games among friends. It provides RSVPs, automated waitlist and dropout handling, Stripe-powered in-app match fee payments, AI-balanced team selection via a genetic algorithm, fantasy-style stats and leaderboards, AI-generated player profiles, and 200+ achievements. The app is free forever for organisers, with players paying a small per-match fee only when the group enables in-app payments.

Is Capo a public or private company?

Capo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Capo founded?

Capo was founded in 2025. It employs 1 to 10 people.

Where is Capo based?

Capo is headquartered in Berkhamsted, United Kingdom, in the Europe region.

How does Capo make money?

Two revenue lines are on record. Transaction fees on in-app match payments are the primary driver. The others are season passes (admin-sold).

Does Capo have an API?

No public API is recorded for Capo.

What industry is Capo in?

Capo's product category is Recreational Sports Team Management Software. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 5132 and its SIC code is 7372.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales