R&R Schultz Custom Homes
R&R Schultz Custom Homes is a privately-held, third-generation family-owned custom home builder in Minnesota's Brainerd Lakes region, serving high-net-worth homeowners with design, construction, remodeling, and year-round property maintenance for lake homes and cabins.
- Company typePrivate
- Founded2011
- HeadquartersPequot Lakes, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What R&R Schultz Custom Homes does
R&R Schultz Custom Homes LLC is a privately-held, family-owned custom home construction company operating in the Brainerd Lakes region of Minnesota. Established circa 2011 (per company website copyright) as a third-generation family business, the firm is co-owned and actively managed by Ron Schultz (40 years of general contracting experience in the lakes area) and Ryan Schultz (19 years in the family trade), with the company headquartered in Ideal Corners/Pequot Lakes, MN and serving customers within a regional footprint spanning Whitefish Chain, Crosslake, Breezy Point, Gull Lake, and Pelican Lake. The firm's digital presence is limited to a static marketing website (rrschultzhomes.com), and no proprietary technology, mobile app, API, or platform architecture is disclosed in available sources.
The offering is organized around three integrated service lines: (1) design and construction of custom residential homes, cabins, log homes, and commercial buildings, executed through a design/build model that engages multiple independent architects; (2) specialty construction including real stone fireplaces, in-floor radiant heating, and complete plumbing with 24/7 emergency service; and (3) recurring property maintenance such as seasonal winterization and spring start-up. Project portfolios are organized into exteriors, interiors, kitchens, and fireplace galleries that serve as the primary marketing asset.
Revenue is generated primarily through one-time, project-based contracts with homeowners (custom home construction, additions, remodeling), supplemented by recurring professional services from maintenance agreements (plumbing, seasonal care, heating). Pricing is not publicly disclosed and is determined per project based on scope, materials, and complexity. The go-to-market motion is direct-to-consumer and sales-led, with the majority of new business sourced from repeat clients and referrals. The company has no disclosed external investors, funding rounds, acquisitions, or formal partnerships, consistent with its status as an independent family-operated LLC.
R&R Schultz Custom Homes firmographics
Firmographics- Name
- R&R Schultz Custom Homes
- Legal name
- R&R Schultz Custom Homes LLC
- Website
- https://rrschultzhomes.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- R&R Schultz Custom Homes is a privately-held, third-generation family-owned custom home builder in Minnesota's Brainerd Lakes region, serving high-net-worth homeowners with design, construction, remodeling, and year-round property maintenance for lake homes and cabins.
- Ownership category
- akta.pro rank
R&R Schultz Custom Homes industry classification
Industry- Product category
- Custom Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
Keywords
Where R&R Schultz Custom Homes is headquartered
LocationHeadquarters
- HQ city
- Pequot Lakes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
R&R Schultz Custom Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Construction: One-time project-based revenue from building custom homes, including design, general contracting, and construction services for residential and commercial projects. Revenue is generated through individual project contracts with homeowners and property developers.
- Home Maintenance and Improvement Services: Recurring revenue from property maintenance services including plumbing, fireplace installation, in-floor and hot water heating systems, year-round property care, and seasonal winterization/start-up services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
R&R Schultz Custom Homes product offering
Product offeringCore offering
R&R Schultz Custom Homes is a third-generation custom home builder delivering design, construction, and maintenance services for residential and commercial properties in Minnesota's Brainerd Lakes region. Core offerings include custom lake homes, log homes, cabins, remodeling, additions, real stone fireplaces, in-floor heating, plumbing, and year-round property care including winterization. Projects are executed via a design/build approach using independent architects and on-site owner involvement.
Product overview
R&R Schultz Custom Homes operates as a third-generation custom home builder offering a comprehensive suite of construction and maintenance services. The core offering includes design services, general contracting, and residential/commercial construction, supported by specialty services such as log homes, fireplaces, plumbing, and radiant heating systems. The company organizes its portfolio into project galleries showcasing exterior, interior, kitchen, and fireplace work. Services are delivered through an owner-operational philosophy with Ron and Ryan Schultz providing on-site project management.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Architectural design services for custom homes and cabins, leveraging independent design companies to achieve unique looks and styles.
- General Contracting General contracting services for residential and commercial construction projects of any size in the Brainerd Lakes area.
- Residential Construction New home building services for custom residential properties including luxury lake homes and intimate cabins in Minnesota's Brainerd Lakes region.
- Commercial Construction Commercial construction services for business properties in the Brainerd Lakes area of Minnesota.
- Remodeling Remodeling and transformation services for existing homes and cabins in the Brainerd Lakes region.
- Additions Home addition services to expand existing properties for homeowners in the Brainerd Lakes area.
- Log Homes Specialty log home construction services combining traditional craftsmanship with charm, designed for lake properties and cabin settings.
- Complete Plumbing Services Full-service plumbing for residential properties including 24/7 emergency plumbing service for homeowners in the Brainerd Lakes area.
- Fireplace Construction Real and manufactured stone fireplace construction providing functional warmth and aesthetic character for custom homes and cabins.
- In-floor and Hot Water Heat Installation Installation services for in-floor radiant heating and hot water heat systems in custom homes and lake properties.
- Year-Round Property Care Ongoing property maintenance services for homes and cabins in the Brainerd Lakes region.
- Winterization and Spring Start-Up Seasonal preparation services including winterization and spring start-up for water, heat, and other systems in lake homes and cabins.
Companies that use R&R Schultz Custom Homes
Customer profileSegments1 record
Ideal customer profiles1 record
R&R Schultz Custom Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R&R Schultz Custom Homes partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
R&R Schultz Custom Homes competitors and assessment
Company assessmentBroad incumbents
- Lindal Cedar Homes: National prefabricated cedar and log home manufacturer and dealer network. Competes with R&R Schultz's custom log home segment but operates at much larger scale with a kit-based delivery model rather than on-site general contracting.
Direct peers
- Real Log Homes: Manufacturer and builder of full log and timber-frame homes. Comparable to R&R Schultz on the log home construction specialty and overlap with lake/cabin buyer segments in upper Midwest markets.
- Honest Abe Log Homes: Log and timber home manufacturer serving residential customers nationwide. Shares R&R Schultz's log home craftsmanship focus and similar buyer demographic of lake, cabin, and rural retreat owners.
- HighCraft Builders: Luxury custom home builder offering design/build services. Comparable to R&R Schultz on custom home construction for high-net-worth buyers, design/build delivery model, and craftsmanship-focused value proposition.
- Coventry Log Homes: Log home manufacturer offering custom log home packages. Direct overlap with R&R Schultz's log home product line and similar high-end recreational/residential lake property customers.
Regional players
- John Kraemer & Sons: Minnesota-based custom luxury home builder with a deep regional reputation. Comparable to R&R Schultz on Minnesota custom home market, premium buyer segment, and craftsmanship-led positioning, though serving the Twin Cities metro rather than Brainerd Lakes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
R&R Schultz Custom Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
R&R Schultz Custom Homes leadership team
Management profileNumber of profiles
Profiles2 records
R&R Schultz Custom Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R&R Schultz Custom Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R&R Schultz Custom Homes
What does R&R Schultz Custom Homes do?
R&R Schultz Custom Homes is a third-generation custom home builder delivering design, construction, and maintenance services for residential and commercial properties in Minnesota's Brainerd Lakes region. Core offerings include custom lake homes, log homes, cabins, remodeling, additions, real stone fireplaces, in-floor heating, plumbing, and year-round property care including winterization. Projects are executed via a design/build approach using independent architects and on-site owner involvement.
Is R&R Schultz Custom Homes a public or private company?
R&R Schultz Custom Homes is a private company. It is classified as family owned and is currently operating.
When was R&R Schultz Custom Homes founded?
R&R Schultz Custom Homes was founded in 2011. It employs 1 to 10 people.
Where is R&R Schultz Custom Homes based?
R&R Schultz Custom Homes is headquartered in Pequot Lakes, United States, in the North America region.
How does R&R Schultz Custom Homes make money?
Two revenue lines are on record. Custom Home Construction is the primary driver. The others are home Maintenance and Improvement Services.
Who are R&R Schultz Custom Homes's main competitors?
Lindal Cedar Homes is listed as a broad incumbent. Direct peers are Real Log Homes, Honest Abe Log Homes, HighCraft Builders and Coventry Log Homes. John Kraemer & Sons is listed as a regional player.
Does R&R Schultz Custom Homes have an API?
No public API is recorded for R&R Schultz Custom Homes.
What industry is R&R Schultz Custom Homes in?
R&R Schultz Custom Homes's product category is Custom Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAC, Whole-Home Interior Renovation (Non-Structural). Its NAICS code is 236115 and its SIC code is 1520.