What Refine Beauty does

Refine Beauty is a private, founder-led US beauty company based in Cypress that sells skincare and makeup directly to consumers. Founded by Nakisha Samples, MBA, the brand serves health-conscious consumers, including people with sensitive or problematic skin, and those seeking anti-aging, hydration, brightening, firming, and natural-looking makeup. Its core assortment comprises Vitamin C Serum with Hyaluronic Acid, Hydrating Eye Serum, Botanical Cleanser, Aloe & Avocado Moisturizer, and The FIRM Body Cream; Liquid Blush and Volume Mascara extend the catalog into makeup. The company also sells a Hydration Glow Set and electronic gift cards.

Formulation and technology positioning is ingredient-led rather than based on a documented proprietary software platform. The products use superfoods, antioxidants, botanical extracts, and peptides, including 3-O-Ethyl Ascorbic Acid, Hyaluronic Acid, Niacinamide, Chamomile, Aloe Vera, Cucumber, Green Tea, and peptides such as Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7. The stated use cases include hydration, elasticity, fine lines, hyperpigmentation, puffiness, dark circles, and soothing care. No patents, AI/ML stack, or API is disclosed, so the observable technical differentiation is formulation and ingredient positioning rather than a documented proprietary system.

Commercial operations are primarily US domestic and direct-to-consumer through a Shopify-powered website, with no international shipping. Revenue comes from individual skincare and makeup sales priced from $28 to $95, subscriptions with up to 15% savings, gift cards in $50, $100, and $200 denominations, and a secondary spa partnership channel. The company also uses affiliate and rewards programs, a GLOW Quiz, a skincare blog, and social channels for acquisition, conversion, and retention. Revenue, headcount, funding, and customer-concentration figures are not disclosed.

Name

Refine Beauty

Legal name

Refine Beauty

Website

https://refinebeautyskin.com

Company type

Private

Operating status

Operating

Short description

Refine Beauty is a founder-led US direct-to-consumer skincare and makeup brand serving consumers seeking vegan, cruelty-free solutions for aging, hydration, sensitivity, and brightening, sold mainly through its own online storefront, subscriptions, and gift sets.

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare & Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Anti-aging skincare
• Vegan beauty products
• Superfood skincare
• Hydrating serums
• Direct-to-consumer cosmetics

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: Refine Beauty generates primary revenue through direct-to-consumer sales of skincare and makeup products via their e-commerce website. Products include cleansers, serums, moisturizers, body creams, mascaras, and blushes sold at price points ranging from $28 to $95.
2. Subscription Model: The brand offers subscription options for all products with up to 15% savings, enabling recurring revenue through monthly delivery. Powered by Subi subscription platform.
3. Gift Cards: Electronic gift cards sold in denominations of $50, $100, and $200, providing flexible gifting options and upfront cash flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Refine Beauty sells vegan, cruelty-free skincare and makeup products — including cleansers, serums, moisturizers, body cream, mascara, and liquid blush — directly to consumers through its own e-commerce website at refinebeautyskin.com. The line is formulated with superfood ingredients, antioxidants, botanical extracts, and peptides targeted at anti-aging benefits such as hydration, firming, brightening, and reducing fine lines. Products are available as one-time purchases, through a recurring subscription model (up to 15% savings), and as gift cards.

Product overview

Refine Beauty is a direct-to-consumer skincare and makeup brand offering a focused portfolio of vegan, cruelty-free products formulated with superfood and antioxidant ingredients. The product line centers on anti-aging skincare with five core products: Vitamin C Serum with Hyaluronic Acid (brightening treatment), Hydrating Eye Serum (targeted under-eye care), Botanical Cleanser (gentle daily face wash), Aloe & Avocado Moisturizer (daily hydrator), and The FIRM Body Cream (firming body treatment). The makeup collection includes Volume Mascara and Liquid Blush in multiple shades. Products are available individually, as gift sets, or via subscription through the Subi platform. The brand targets consumers seeking effective, naturally-infused skincare solutions for concerns including fine lines, hyperpigmentation, and dry skin.

Differentiator

Problem solved

Functional benefit

Products and services

• Refine Beauty Vitamin C Serum with Hyaluronic Acid A brightening serum that combines Vitamin C (3-O-Ethyl Ascorbic Acid), Hyaluronic Acid, and Niacinamide to target hyperpigmentation, fine lines, wrinkles, and acne. Suitable for all skin types including sensitive and acne-prone skin. Priced at $42.
• Refine Beauty Hydrating Eye Serum A lightweight, fast-absorbing eye serum formulated with peptides and cucumber extract to reduce fine lines, puffiness, and dark circles around the delicate eye area. Priced at $48.
• Refine Beauty Botanical Cleanser A gentle, plant-powered face wash containing Chamomile, Aloe Vera, Cucumber Seed Extract, and Green Tea that removes dirt, makeup, and impurities while preserving the skin's natural moisture barrier. Suitable for sensitive and acne-prone skin. Priced at $32.
• Refine Beauty Aloe & Avocado Moisturizer A daily moisturizer infused with Aloe and Avocado extracts that provides deep hydration, nourishment, and antioxidant protection. Contains natural oils including Jojoba, Avocado, Grape Seed, and Shea Butter. Priced at $28.
• Refine Beauty The FIRM Body Cream A total body moisturizer with Squalane and Shea Butter that provides firming and toning action. Formulated to reduce the appearance of cellulite, improve skin elasticity, and nourish dry skin with ingredients including Ginkgo Biloba and Green Tea extracts. Priced at $58.
• Refine Beauty Volume Mascara A waterproof mascara with a precision brush that builds weightless volume from root to tip, providing clump-free, flake-resistant coverage for natural to dramatic lash looks.
• Refine Beauty Liquid Blush A weightless, high-pigment liquid blush available in four shades (Pink, Fuschia, Red, Rose) that melts seamlessly into skin for a luminous, dewy glow. Designed for all skin types and tones. Priced at $38 per shade; Complete Collection of all 4 shades at $95.
• Refine Beauty Virtual Gift Card Electronic gift cards available in denominations of $50, $100, and $200 for purchase on the Refine Beauty website.
• Refine Beauty Hydration Glow Set A curated skincare gift set featuring multiple products from the Refine Beauty line, designed to hydrate and nourish skin. Priced at $95.

Quantifiable outcome

• 99% of customers noticed visible improvements in their skin after consistent use
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Subi (Subscription Platform)coreTechnology or IntegrationSubi powers Refine Beauty's subscription and save functionality, enabling customers to subscribe to products with recurring monthly deliveries and save up to 15%. This partnership provides the technical infrastructure for their recurring revenue stream.
• ShopifycoreTechnology or IntegrationShopify powers Refine Beauty's e-commerce storefront, providing the platform infrastructure for their website, product listings, checkout, and order management. Shopify handles payment processing and order fulfillment integration.
• Spas (Partner Network)minorChannel Partner/ Reseller/ DistributorRefine Beauty operates a Spa Partnership program allowing spas and wellness centers to carry and retail their products. This B2B channel extends their distribution beyond direct-to-consumer e-commerce.
• AffiliatesminorGTM or Marketing PartnerThe brand operates an affiliate program through their RefineBeauty.goaffpro.com platform, allowing affiliates to earn commissions by referring customers. This extends their marketing reach through third-party promoters.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cocokind: Cocokind is a clean, affordable skincare DTC brand with serums, moisturizers, and cleansers targeting sensitive skin and hyperpigmentation, sold primarily direct-to-consumer — closely comparable to Refine's clean, vegan, superfood positioning.
• The Ordinary: DECIEM's The Ordinary is the leading affordable direct-to-consumer clinical skincare brand built around ingredient-forward serums (Vitamin C, Hyaluronic Acid, peptides) targeting hyperpigmentation, fine lines, and hydration — the same core concerns and product formats (serums, moisturizers) as Refine Beauty's lineup.
• Herbivore Botanicals: Herbivore Botanicals is a natural, botanically-formulated skincare brand selling facial serums, oils, and moisturizers at premium prices through DTC and specialty retail — directly comparable ingredient and positioning story to Refine Beauty's superfood-based formulations.
• Youth to the People: Youth to the People is a vegan, superfood-infused skincare DTC brand selling moisturizers, serums, cleansers and eye treatments at premium price points, with strong retail placement at Sephora — directly comparable to Refine on positioning, ingredient philosophy, and product format.
• Versed: Versed is a clean, vegan skincare DTC brand sold through its own site and Target, with serums and cleansers formulated around trending actives — closely comparable to Refine on positioning, customer demographic, and distribution model.
• Drunk Elephant: Drunk Elephant is a premium clean skincare brand built around ingredient-conscious formulations (Vitamin C, peptides, biocompatible actives) and is sold both DTC and through Sephora — comparable to Refine on ingredient ethos, target consumer, and product pricing architecture.
• Glossier: Glossier is a digitally native beauty brand with both skincare and makeup SKUs sold DTC — directly comparable to Refine on omni-category (skincare + color) portfolio and community-led marketing approach, though at materially larger scale.
• Tatcha: Tatcha is a premium skincare brand with botanically-inspired serums, cleansers and moisturizers sold DTC and through Sephora — comparable to Refine on botanical positioning, anti-aging focus, and elevated price architecture.
• Tata Harper: Tata Harper is a luxury natural skincare brand with botanical anti-aging serums, moisturizers, and cleansers sold DTC and through high-end spas — comparable to Refine on clean/vegan positioning, anti-aging focus, and spa channel distribution.

Broad incumbents

• Dermalogica: Dermalogica is a broad incumbent professional skincare brand sold through licensed estheticians, spas, and select retail — comparable to Refine in product category (cleansers, serums, moisturizers, anti-aging) and in spa distribution motion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/refinebeauty101
• Facebookfacebook.com/refinebeauty101
• Instagraminstagram.com/refinebeauty101/?hl=en
• Pinterestpinterest.com/refinebeautyskincare
• TikToktiktok.com/@refinebeautyskincare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refine Beauty