30° Merchandising

What 30° Merchandising does

30° Merchandising GmbH is a Dresden-based, privately held German limited liability company (GmbH) that provides an integrated services platform for musicians and music artists operating primarily in the DACH region (Germany, Austria, Switzerland). Founded in 2009 and led by Geschäftsführer (Managing Director) Adrian Menzel, the company offers an all-in-one bundle of e-commerce shop management, in-house screen printing production, fulfillment and CRM, ticketing, official chart reporting, and live tour merchandise support. The platform runs branded storefronts for individual artists including Alvaro Soler and DJ BoBo, as well as a general 30grad.shop for long-tail customers, with a Business Intelligence Dashboard consolidating analytics across sales channels.

The company's core technology comprises a proprietary e-commerce and ticketing platform that supports mixed shopping carts of merchandise and tickets, mobile scanner apps for Android and Apple, and ticket import compatibility with Eventim scanners. A distinctive operational asset is its official partner status with GfK and Media Control, which enables chart-relevant reporting of physical music releases, books, and bundled fanboxes for chart and bestseller placement across Germany, Austria, and Switzerland. The in-house screen printing facility supports both pre-production customization and on-demand live tour reprinting, supplemented by an international production network for complex individual runs.

Revenue is generated primarily through transaction fees on merchandise sales, ticketing, production, fulfillment, and chart reporting services, with pricing structured on a quote-based, customized basis for each artist client rather than standardized public pricing. The go-to-market is sales-led and event-driven, combining direct B2B sales to musicians and music industry partners (including major-label relationships with Sony Music and Believe) with on-site live merchandise operations at concert tours. The customer base is concentrated among enterprise touring artists alongside a longer-tail of smaller acts served through the general storefront.

Name

30° Merchandising

Legal name

30° Merchandising GmbH

Website

https://30grad.info

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

30° Merchandising GmbH is a Dresden-based B2B services provider offering integrated merchandise e-commerce, ticketing, screen printing production, fulfillment, and official GfK/Media Control chart reporting for musicians and music artists in the DACH region.

Ownership category

akta.pro rank

Product category

Artist Merchandise and Ticketing Services

akta.pro primary industry

Merchandising & D2C Management (Artists) (MPAIAGAI)

akta.pro secondary industries

Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ), Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ), Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Artist merchandise services
• Event ticketing solutions
• Screen printing production
• Music chart reporting
• Live tour logistics

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Merchandise Sales & E-Commerce Management: Full-service e-commerce shop management for artists including design, development, and operation of branded online stores. Revenue from merchandise sales through artist shops.
2. Production Services: Screen printing production and product customization services for merchandise items.
3. Fulfillment & Logistics: Shipping, logistics, and order fulfillment services from their distribution center. Includes custom packaging and CRM services.
4. Ticketing Services: Ticket sales through integrated ticketing system within artist stores. Supports bundled products with merchandise.
5. Chart Reporting Services: Official chart reporting to GfK and Media Control for music releases and books. Revenue derived from merchandise and music product sales processed through the platform.
6. Live Merchandise & Tour Services: On-site merchandise and ticketing services during concert tours including mobile stores, on-demand screen printing, and courier services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

30° Merchandising GmbH provides an all-in-one B2B service platform for musicians and music artists, combining branded e-commerce shop management, in-house screen printing production, fulfillment and CRM, official chart reporting (as a GfK and Media Control partner), integrated ticketing with mobile scanner apps, business intelligence dashboards, and on-site live tour merchandise services across the DACH region.

Product overview

30° Merchandising operates an all-in-one platform combining merchandise sales (Shop Management), fulfillment and CRM, production via in-house screen printing and international partners, chart reporting (as official GfK and Media Control partner), ticketing with mobile scanner capabilities, business intelligence dashboards, and live tour merchandise services. The company manages branded storefronts for artists including Alvaro Soler, DJ BoBo, and a general 30grad.shop. The modular offering allows artists to run e-commerce, ticket sales, chart-relevant bundles, and live event merchandise through unified systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Management

Quantifiable outcome

• 23 million tickets processed through ticketing system
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• EgocoreTechnology or IntegrationMusic industry partner and system integration partner. Ego Logo appears in partners section on main website. Also referenced as ticketing system partner with 15 years of joint experience.
• BelievecoreStrategic or Co-development PartnerMajor music industry partner and distributor. Logo appears in partners section on main website.
• Sony MusiccoreStrategic or Co-development PartnerMajor record label partner. Logo appears in partners section on main website.
• GfKcoreTechnology or IntegrationOfficial GfK partner for chart reporting. Reports online and live sales of physical music releases and books for chart placement in Germany, Austria, and Switzerland.
• Media ControlcoreTechnology or IntegrationOfficial Media Control partner for chart reporting. Reports sales data for successful chart and bestseller placement in Germany, Austria, and Switzerland.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Others

• Bandsintown: Bandsintown is an artist-to-fan engagement and concert-discovery platform serving many of the same touring musicians that 30° Merchandising supports. It is an adjacent ecosystem participant rather than a direct merchandise/ticketing competitor.

Emerging players

• DICE: DICE is a modern ticketing and live events platform with integrated discovery, mobile-first ticketing, and event-driven commerce — comparable to 30° Merchandising on the ticketing + live-event-tech axis, though more consumer-facing.
• Fourthwall: Fourthwall (formerly Another Merch) is a creator-merch and brand-commerce platform offering storefronts, fulfillment, and ticketing-style integrations for creators and artists. It overlaps with 30° Merchandising on D2C shop management and merch fulfillment for artists/creators.
• Lyte: Lyte is a ticketing and live-event platform focused on fan-first ticketing, exchanges, and event-driven commerce. It is comparable to 30° Merchandising on the ticketing-with-merch-bundling axis for live entertainment.

Direct peers

• EMP (Empik Mail Order): EMP is one of Europe's largest music-, band-, and entertainment-licensed merchandise retailers, headquartered in DACH. It directly competes with 30° Merchandising on music-themed apparel, band merch, and music-fan retail.
• Bravado: Bravado is Universal Music Group's global artist merchandise and brand management arm, operating across recorded-music retail, D2C merch, and live tour merchandise — directly comparable to 30° Merchandising's full-service artist merch offering.
• Spreadshirt: Spreadshirt is a Leipzig-based print-on-demand and custom merchandise platform with European reach. It overlaps with 30° Merchandising on textile customization, e-commerce shop management, and artist/creator merchandising services in DACH.

Broad incumbents

• Top Hat: Top Hat is a live event and ticketing technology provider with mobile ticketing and event-management offerings, overlapping with 30° Merchandising's mobile scanner apps and event-side technology stack.
• CTS Eventim: CTS Eventim is Europe's largest ticketing and live entertainment operator and the dominant venue-side standard in DACH. It is a broad incumbent comparable to 30° Merchandising on the ticketing side, with whom 30° already interoperates at the scanner level.

Regional players

• Custom Ink: Custom Ink is a U.S.-focused custom apparel and merchandise platform for groups, events, and organizations. It is comparable to 30° Merchandising on custom apparel production and group/organization merch fulfillment, though it does not directly compete in DACH.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/30grad-merchandising-gmbh
• Instagraminstagram.com/30gradmerch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 30° Merchandising