Warehouse on Wheels

What Warehouse on Wheels does

Warehouse on Wheels (legal entity American Trailer Rental Group, LLC, d/b/a WOW) is a North American on-demand mobile storage rental platform operating a fleet of 36,000+ storage assets across 40+ physical branches in the United States, Canada, and Mexico. Its core product is the 53-foot dock-height dry van storage trailer — providing approximately 4,000 cubic feet (450 square feet) of weather-tight storage per unit, delivered to customer sites within 24-48 hours — supplemented by ground-level steel storage containers (20' to 53'), flatbed trailers (45' to 53') for heavy equipment and oversized loads, and secured drop-lot storage facilities for off-site trailer parking. The company also operates a portfolio of retained regional sub-brands (Advantage Trailer Rentals, Almacenes Móviles, Arizona Trailer Rentals, B&W Trailer Rentals, Colorado Trailer Rentals, FITS, and Fleet Trailer Rental) that serve distinct geographies after acquisition.

WOW generates revenue primarily through subscription-style, 30-day recurring rentals of trailers, containers, and flatbeds, supplemented by managed drop-lot storage fees. Pricing is quote-based and tailored to location, timeline, and space requirements; WOW claims its rentals cost up to 4X less than traditional warehouse leases. Go-to-market is sales-led: local regional teams handle inbound phone and online quote requests, confirm availability, and coordinate dispatch, while an enterprise field-sales motion targets Fortune 100 logistics professionals, plant and warehouse managers, and C-level executives for multi-year, high-volume partnerships (one sports retail customer reportedly runs 200+ trailers year-round). The customer base spans Manufacturing, Warehousing & Distribution, Retail, and Auto Manufacturing — with use cases ranging from raw materials and WIP staging, to dock congestion relief, to JIT line support — and the company supports demand generation through content (blog, playbooks, case studies), The WOW Factor podcast, and an online savings calculator.

Warehouse on Wheels is a privately held LLC with 40+ years of operating history, no disclosed funding rounds, and no public listing. Its value proposition rests on capital-intensive physical scale (trailer fleet, drop lots, regional branches), rapid deployment (24-48 hours), and contract-free flexibility (month-to-month, scale up or down), positioning it as a flexible alternative to traditional leased warehouse space for North American businesses managing seasonal, overflow, or JIT-driven capacity needs.

Name

Warehouse on Wheels

Legal name

American Trailer Rental Group, LLC

Website

https://warehouseonwheels.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Warehouse on Wheels (American Trailer Rental Group, LLC) is a North American on-demand mobile storage rental operator with 40+ locations and 36,000+ trailers, containers, flatbeds, and drop-lot facilities serving manufacturing, warehousing, retail, and automotive customers across the US, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Mobile Storage Services

NAICS

General Warehousing and Storage (49311), General Warehousing and Storage (493110), Warehousing and Storage (493)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Warehouse-Hosted Portable Storage (Off-Site Storage + Redelivery) (HSAKAIAD)

akta.pro secondary industries

Truck & Trailer Parking/Storage Yards (TLALAKAB), Rental Fleet Storage Yards (Cars, Vans, Light Trucks) (TLALAKAH), Vehicle Storage & Staging (Short/Long-Term) (HSAKAFAK)

Keywords

• Mobile storage trailers
• Container rentals
• Drop lot storage
• Warehousing logistics
• Portable storage solutions

Headquarters

HQ city

Ft Mitchell

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Storage Trailer Rentals: Short-term rental of 53' dry van storage trailers on 30-day terms. Customers pay recurring monthly rental fees for mobile storage units delivered to their site or stored at WOW drop lots. No long-term contracts required.
2. Container Rentals: Ground-level storage container rentals available in 20', 40', 48', and 53' sizes. Month-to-month terms with flexible scaling.
3. Flatbed Rentals: Short-term flatbed trailer rentals for heavy equipment and oversized materials transport. Available in 45' to 53' lengths.
4. Drop Lot Storage: Off-site trailer storage at WOW's secured facilities. Customers load trailers which are then stored at drop lots when they cannot store on their own site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Warehouse on Wheels rents on-demand mobile storage assets to business customers across North America. Its product mix includes 53-foot dry van storage trailers delivered to the customer's site, ground-level storage containers (20-53 feet), flatbed trailers (45-53 feet), and drop lot storage facilities, with units typically deployed within 24-48 hours on a 30-day monthly rental with no long-term contract required.

Product overview

Warehouse on Wheels (WOW) is an on-demand mobile storage platform offering a unified portfolio of rental solutions: 53' dry van storage trailers (4,000 cubic feet per unit), ground-level steel containers (20'-53'), flatbed trailers (45'-53'), and secure drop lot storage. The company operates through multiple regional sub-brands (Advantage, Almacenes Móviles, Arizona, B&W, Colorado, FITS, Fleet) across North America, providing short-term flexible storage for warehousing overflow, manufacturing, retail, and logistics operations. All core products share a common service model: 30-day rental terms, 24-48 hour delivery, and no long-term contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Advantage Trailer Rentals: The largest brand in the WOW portfolio, serving southern US markets including Texas, Alabama, Georgia, Nevada, and Oklahoma with dry van storage trailers and drop lot services.
• Almacenes Móviles
• Arizona Trailer Rentals
• B&W Trailer Rentals
• Colorado Trailer Rentals
• FITS (First In Trailer Service)
• Fleet Trailer Rental

Products and services

• 53' Dry Van Storage Trailers Rented 53-foot enclosed dry van trailers delivered to customer sites for on-site storage of inventory, equipment, or materials. Targeted at manufacturers, distribution operations, retailers, and auto manufacturers running 24/7 operations that need flexible overflow storage.
• Ground-Level Storage Containers (20'-53') Rented ground-level storage containers in 20- to 53-foot sizes for customers that prefer containerized, dock-height access rather than trailer-based storage. Used by industrial and commercial customers for overflow, staging, and short-term storage.
• Flatbed Trailers (45'-53') Rented 45- to 53-foot flatbed trailers for customers that need open-deck storage or staging of oversized, industrial, or automotive loads. Suited to automotive manufacturing, heavy-industrial operations, and customers with mixed fleet requirements.
• Drop Lot Storage Secure, gated drop lot storage facilities operated by Warehouse on Wheels at branch locations across the U.S., Canada, and Mexico. Provides fixed-location storage for customers needing yard-based or short-term warehousing without committing to a traditional lease.

Quantifiable outcome

• 81% ROI achieved by companies using WOW storage solutions
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Apple (Podcast)minorChannel Partner/ Reseller/ DistributorPodcast distribution partner for The WOW Factor Podcast available on Apple Podcasts.
• SpotifyminorChannel Partner/ Reseller/ DistributorPodcast distribution partner for The WOW Factor Podcast available on Spotify.
• YouTubeminorChannel Partner/ Reseller/ DistributorPodcast/video distribution partner for The WOW Factor content available on YouTube.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sunbelt Rentals: Major equipment rental company offering portable storage trailers as part of a broader industrial and commercial rental portfolio. Overlaps in industrial customer base and infrastructure.
• U-Haul (AMERCO): Largest North American self-storage and truck/trailer rental operator. While primarily consumer-focused, its commercial trailer and storage offerings compete for the same B2B mobile storage wallet.
• United Rentals: Largest equipment rental company in the world with adjacent storage trailer offerings within its broader aerial and industrial portfolio. Competes for the same on-site industrial storage budget.
• WillScot: Public mobile space and storage leader with ~350,000 units across modular offices, portable storage, and climate-controlled containers. Largest scaled competitor with national delivery and digital booking platform.

Direct peers

• Pac-Van: Provider of mobile offices, storage containers, and modular space across North America. Closely comparable in product mix and customer segments (construction, retail, manufacturing).
• PODS Enterprises: National portable storage container company serving both residential and commercial customers. Directly competes with WOW's container and trailer-based offerings for B2B and B2B-adjacent storage.
• Mobile Mini (McGrath RentCorp): Largest North American provider of mobile storage containers and trailers with a fleet of ~300,000 units. Direct competitor in on-demand portable storage serving construction, retail, and industrial customers.
• National Construction Rentals: Nationwide provider of portable storage, fencing, and temporary site services with strong construction and industrial customer overlap.

Regional players

• Modulaire Group: European modular space and storage provider with operations in multiple geographies. Competes adjacent to WOW in serving industrial customers with on-site storage solutions.
• Algeco: European-headquartered leader in modular space and portable storage with presence in Mexico and Latin America. Comparable to WOW's international expansion and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCO4NXDVpUOm48fogImeAuTw
• Xx.com/WHSEonWheels
• Facebookfacebook.com/warehouseonwheels.wow
• LinkedInlinkedin.com/company/wowtrailers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse on Wheels