Country Mart
Country Mart is a privately held, family-owned full-service grocery chain operating three stores across rural Kansas (Abilene, Sabetha) and Missouri (Carrollton), serving local consumers with hand-cut meats, deli, bakery, produce, floral, catering, and a rewards-driven loyalty and digital coupon program.
- Company typePrivate
- Founded1968
- HeadquartersCarrollton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Country Mart does
Country Mart (legal entity: KC Country Mart) is a privately held, family-owned grocery retailer operating three full-service stores across rural Kansas and Missouri: West's Plaza in Abilene, KS; Mulch's in Carrollton, MO; and Garrett's in Sabetha, KS. The business was founded in 1968 by Bill West and is currently run by three generations of the West family; no external parent company, institutional investor, or public listing is indicated. Stores offer the standard full-service grocery assortment (meat, deli, bakery, produce, seafood, floral) with differentiated services such as hand-cut butchery (including specialty meats such as bison and lamb), custom deli party trays, catering, custom bakery cake orders, senior discounts, and home/floral delivery at select locations.
The company monetizes primarily through traditional brick-and-mortar grocery transactions (one-time retail sales), supplemented by a recurring engagement loop via the Country Mart Rewards Card — earning 10 points per dollar — and Digital Coupons automatically applied at checkout. Catering/party tray orders function as an event-driven transactional upsell. Distribution is primarily through three physical retail storefronts, with online shopping at select locations via the company website and mobile app. The mobile app supports rewards look-up, digital coupon clipping, weekly ad browsing, and product scanning.
Country Mart's product and technology surface is conventional for an independent grocer: a CMS-based marketing site, iOS and Android apps, a loyalty rewards database, digital coupon clipping, gift cards, and e-commerce. The portfolio also includes four carried private label brands (Best Choice, Always Save, Superior Selections, Clearly Organic), which provide category-level margin and pricing flexibility. Marketing channels are analog and digital-circular (weekly ads, email newsletter, Facebook, Twitter), with no disclosed AI/ML, API, or developer integrations. The company pursues community engagement through the Apples for the Students receipt-donation program, which during a 2019–2020 cycle collected 917,100 points benefiting eight local schools.
Country Mart firmographics
Firmographics- Name
- Country Mart
- Legal name
- KC Country Mart
- Website
- https://mycountrymart.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Country Mart is a privately held, family-owned full-service grocery chain operating three stores across rural Kansas (Abilene, Sabetha) and Missouri (Carrollton), serving local consumers with hand-cut meats, deli, bakery, produce, floral, catering, and a rewards-driven loyalty and digital coupon program.
- Ownership category
- akta.pro rank
Where Country Mart is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Country Mart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Grocery Sales: Traditional brick-and-mortar retail grocery sales of meat, produce, bakery, deli, and general merchandise items to consumers in local communities
- Rewards Program: Loyalty program where customers earn 10 points per dollar spent, redeemable for free items and discounts up to $20 off total bills
- Digital Coupons: Digital coupons automatically applied at register through loyalty account, driving customer engagement and repeat purchases
- Catering Services: Custom ordered party trays and catering menus for events and gatherings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Country Mart Rewards Program - earn points on purchases |
Distribution channels4 records
Marketing channels6 records
Country Mart product offering
Product offeringCore offering
Country Mart is a family-owned grocery retailer operating three full-service supermarkets across Kansas and Missouri. The stores sell fresh meat cut by professional butchers, deli items with daily specials and custom party trays, bakery goods with custom cake orders, produce, seafood, floral, and a range of specialty, ethnic, and organic products. The company also offers custom catering, a mobile app, digital coupons, and a points-based loyalty rewards program to support the in-store shopping experience.
Product overview
Country Mart is a family-owned grocery retail chain operating multiple store locations (West's Plaza in Abilene, KS; Mulch's in Carrollton, MO; Garrett's in Sabetha, KS). The offering centers on full-service grocery retail with specialized departments for meat, deli, bakery, produce, seafood, and floral. The product portfolio includes a mobile app for shopping and rewards management, a loyalty program (Rewards Card) with Digital Coupons and Points Perks redemption features, and private label brands (Best Choice, Always Save, Superior Selections, Clearly Organic). Additional services include custom bakery cake orders, deli party trays, catering, gift cards, and online shopping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Country Mart Grocery Retail (In-Store Supermarket Operations) Full-service supermarket retail offering fresh meat cut by professional butchers, deli items with daily lunch and dinner specials, fresh bakery goods, produce, seafood, floral, liquor (at Mulch's), and a range of specialty, ethnic, Hispanic, organic, and gluten-free items sold to local household consumers across three Kansas and Missouri store locations.
- Custom Bakery Cake Ordering Custom-designed cake ordering service for birthdays, anniversaries, graduations, family reunions, and office parties, available at Country Mart bakery departments with a 72-hour lead time.
- Deli Party Trays and Catering Custom ordered deli party trays and full catering menus (including artisan and specialty cheeses) for events and gatherings, ordered in-store or via downloadable forms at all Country Mart locations.
- Country Mart Gift Cards Store gift cards usable for purchases at Country Mart locations, marketed for personal use, thank-you gifts, family and friends, special customers, and hostess gifts.
- Country Mart Rewards Loyalty Program Loyalty rewards program where customers earn 10 points per dollar spent at Country Mart, redeemable for free items via Points Perks or for dollar-off discounts up to $20 off total bill, with digital coupons clipped to the rewards account automatically applied at checkout.
- Country Mart Mobile App Country Mart mobile application (iOS and Android) enabling customers to check rewards points, download digital coupons, shop online, view weekly ads, and scan products using the phone camera to retrieve prices or comparable products.
- Online Shopping / E-commerce Online shopping through the Country Mart website at select store locations, allowing customers to order grocery items for delivery to home.
Companies that use Country Mart
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Country Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Country Mart partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- KC Country Martcore
- Apples for the Studentsminor
- Best Choiceminor
- Always Saveminor
- Superior Selectionsminor
- Clearly Organicminor
- Lauren Claire FloralminorFloral delivery service partner for Mulch's location. Website link provided for floral orders through Lauren Claire Floral.
- Dollar Shave ClubminorBrand featured in weekly ads and digital coupons for grooming products
- King's HawaiianminorBrand featured in weekly ads for promotional items
- StarKistminorBrand featured in weekly ads for canned tuna and pouches
- SmithfieldminorPremium fresh pork brand sold in stores - Smithfield Prime All Natural Premium Fresh Pork
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Country Mart competitors and assessment
Company assessmentBroad incumbents
- Walmart Supercenter: Walmart is the dominant grocery retailer in small-town America with supercenter formats that bundle grocery with general merchandise; it competes with Country Mart for weekly grocery baskets across rural KS/MO trade areas.
- Dillons (Kroger): Dillons is the Kroger-banner regional grocer serving Kansas with broad-assortment grocery stores; it overlaps Country Mart's trade areas as the dominant full-service competitor with greater scale, private label depth, and digital infrastructure.
- Hy-Vee: Hy-Vee is a Midwest employee-owned grocery chain known for full-service fresh departments, in-store dining, catering, and a strong loyalty/rewards program — a direct larger-scale analog to Country Mart's full-service rural grocery playbook.
- Aldi: Aldi is a fast-growing hard-discount grocer expanding aggressively into smaller Midwest markets including Kansas and Missouri; it competes with Country Mart on price-sensitive grocery shoppers and represents the primary discount threat to rural independents.
Direct peers
- IGA (Independent Grocers Alliance): IGA is a cooperative banner for independent grocers that provides shared private-label brands, marketing, and supply terms to small family-owned operators like Country Mart; functionally a peer set of similarly sized independent grocers.
- Hen House Market: Ball's Hen House Market is a family-owned Kansas City-area grocery chain similar in scale and operating model to Country Mart, with multi-store footprint across Kansas and Missouri and a comparable full-service, butcher-led format.
- Price Chopper (Ball's Price Chopper): Ball's-owned Price Chopper locations operate across the Kansas City metro with the same family-operator ethos, full-service grocery departments, and loyalty/digital coupon infrastructure comparable to Country Mart.
Regional players
- Brookshire's: Brookshire's is a family-owned regional grocery chain in Texas/Louisiana/Arkansas with full-service fresh, butcher, bakery, and pharmacy offerings — comparable business model to Country Mart though operating in a different regional geography.
- Schnucks: Schnucks is a Midwestern family-owned regional grocery chain based in Missouri; comparable in operating philosophy (family-led, full-service fresh, strong community ties) although concentrated in St. Louis and not directly competing in Country Mart's KS/MO rural trade areas.
- Gerbes Super Markets (Kroger): Gerbes is a small-format Kroger banner serving mid-Missouri communities including Columbia — comparable store size and full-service grocery mix to Country Mart, providing an analogous regional-banner competitor profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Country Mart social profiles
Digital presenceCountry Mart compliance and trust
Trust signalCompliance2 records
Country Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Mart leadership team
Management profileNumber of profiles
Profiles3 records
Country Mart subsidiaries and ownership
Company hierarchySubsidiaries3 records
Country Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Mart
What does Country Mart do?
Country Mart is a family-owned grocery retailer operating three full-service supermarkets across Kansas and Missouri. The stores sell fresh meat cut by professional butchers, deli items with daily specials and custom party trays, bakery goods with custom cake orders, produce, seafood, floral, and a range of specialty, ethnic, and organic products. The company also offers custom catering, a mobile app, digital coupons, and a points-based loyalty rewards program to support the in-store shopping experience.
Is Country Mart a public or private company?
Country Mart is a private company. It is classified as family owned and is currently operating.
When was Country Mart founded?
Country Mart was founded in 1968. It employs 51 to 100 people.
Where is Country Mart based?
Country Mart is headquartered in Carrollton, United States, in the North America region.
How does Country Mart make money?
Four revenue lines are on record. Retail Grocery Sales are the primary driver. The others are rewards Program, digital Coupons and catering Services.
Who are Country Mart's main competitors?
Broad incumbents on record are Walmart Supercenter, Dillons (Kroger), Hy-Vee and Aldi. Direct peers are IGA (Independent Grocers Alliance), Hen House Market and Price Chopper (Ball's Price Chopper). Regional players are Brookshire's, Schnucks and Gerbes Super Markets (Kroger).
Does Country Mart have an API?
No public API is recorded for Country Mart.