Billings Farm & Museum

What Billings Farm & Museum does

Billings Farm & Museum operates a working Jersey dairy farm combined with an outdoor history museum in Woodstock, Vermont. Founded in 1983 as a primary project of The Woodstock Foundation (a 501(c)(3) nonprofit established in 1968 by Laurance S. and Mary F. Rockefeller), the organization preserves the historic dairy operation dating to 1871 under Frederick Billings and operates as a year-round educational attraction drawing approximately 70,000 visitors annually across age cohorts. Core physical assets include the 1890 Farm Managers House, the operating dairy herd, farm-life exhibits, visitor center theater, sunflower house and gardens, and horse-drawn wagon and carriage rides.

The organization generates revenue through multiple streams typical of a destination cultural attraction: daily admission tickets, an annual membership program, fee-based children's day camps (Winter Wonders, Billings Bookworms, Junior Farmer, Farm Discovery), adult workshops and after-hours events (mixology, charcuterie, Moos & Brews), the Woodstock Vermont Film Series, signature seasonal events (Dairy Celebration, 4th on the Farm, A Vermont Quilt Sampler, Art on the Barns, Maple Open House Weekend, 5K Milk Run), horse-drawn ride add-ons, an on-site gift shop, and donations under 501(c)(3) status. Pricing is event-driven and ranges from roughly $20–$25 for casual adult events to multi-day camps and $1,000+ facility rentals, with member discounts applied across most offerings. The technology stack is a WordPress website with iCalendar feeds and third-party commerce links via cart.billingsfarm.org; no proprietary platform, mobile app, or AI capabilities are disclosed.

Billings Farm & Museum is led by David Simmons (President of The Woodstock Foundation and Executive Director of Billings Farm & Museum), maintains core operational alliances with the adjacent Marsh-Billings-Rockefeller National Historical Park (National Park Service) and the Woodstock Inn & Resort (a sister Woodstock Foundation property), and runs a hybrid B2C/destination GTM motion anchored by on-site visitation, online ticket sales, gift shop retail, membership program, and community-driven content marketing across Instagram, Facebook, YouTube, email newsletter, and TripAdvisor. The organization has 51–100 employees (not separately confirmed by an exact figure in the input), is privately held as a nonprofit subsidiary of The Woodstock Foundation, and is headquartered at 69 Old River Road, Woodstock, VT.

Name

Billings Farm & Museum

Legal name

Billings Farm & Museum

Website

https://billingsfarm.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Billings Farm & Museum operates a working Jersey dairy farm and outdoor history museum in Woodstock, Vermont, delivering year-round educational programs, seasonal events, and children's camps to approximately 70,000 annual visitors under The Woodstock Foundation.

Ownership category

akta.pro rank

Product category

Heritage Museum and Educational Farm

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)

Keywords

• Outdoor history museum
• Educational dairy farm
• Children's farm camps
• Agritourism experiences
• Cultural heritage attraction

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Admission Tickets: Revenue from visitors purchasing daily admission tickets to the farm and museum.
2. Membership Program: Annual membership subscriptions providing free admission and other benefits.
3. Gift Shop: Retail sales of gifts, crafts, and farm products at the museum shop.
4. Education Programs: Revenue from farm camps (Winter Wonders, Billings Bookworms, Junior Farmer, Farm Discovery) and workshops for children and adults.
5. Event Tickets: Ticket sales for special events, after-hours programs, and adult workshops including mixology and charcuterie workshops.
6. Donations: Donations and support contributions, with the organization being a 501(c)(3) nonprofit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Billings Farm & Museum operates a working Jersey dairy farm combined with an outdoor history museum in Woodstock, Vermont, selling general admission and annual memberships for visitor access. The organization also offers fee-based educational programs including children's day camps (Winter Wonders, Billings Bookworms, Junior Farmer, Farm Discovery), adult workshops (mixology, charcuterie), the Woodstock Vermont Film Series, rotating exhibitions, special seasonal events, horse-drawn rides, and an on-site gift shop. As a 501(c)(3) nonprofit project of The Woodstock Foundation, it supplements earned revenue with donations.

Product overview

Billings Farm & Museum is a working Jersey dairy farm combined with an outdoor history museum and educational center in Woodstock, Vermont. The organization offers a single integrated visitor experience centered on general admission and annual membership, supplemented by fee-based programs including children's day camps, adult workshops, the Woodstock Vermont Film Series, and special seasonal events. Additional revenue streams include a gift shop, horse-drawn wagon rides, and facility rentals. The farm has been operating since 1871 and was established as a museum in 1983 by the Woodstock Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Marsh-Billings-Rockefeller National Historical ParkcoreStrategic or Co-development Partner · 30 April 2025Close partnership with the National Park Service managing the adjacent historical park. Collaborates on the Laurance and Mary Rockefeller Legacy Scholarship, joint educational programming, and interconnected visitor experiences. The stewardship chain connects Billings Farm to the National Park's conservation legacy.
• Woodstock Inn & ResortcoreStrategic or Co-development Partner · 30 April 2025Collaborates on the Laurance and Mary Rockefeller Legacy Scholarship and operates as part of the same Woodstock Foundation umbrella. Jointly presents awards and supports the same community mission. Proceeds from Resort operations help support Billings Farm & Museum education and conservation programs.
• The Woodstock FoundationcoreStrategic or Co-development Partner · 1 January 2025Parent organization that established Billings Farm & Museum in 1983. A 501(c)(3) charitable nonprofit institution founded by Laurance S. and Mary F. Rockefeller in 1968. Owns and operates Billings Farm & Museum, Woodstock Inn & Resort, and partners with Marsh-Billings-Rockefeller National Historical Park.
• Vermont Spirits Distilling CominorGTM or Marketing Partner · 18 February 2023Event sponsor for the Music, Film & Food Soiree (Mardi Gras event). Provided specialty cocktails including Coppers French 75 and No. 14 Sazerac. Located in Quechee Gorge Village, on Route 4 in Quechee. Craft distillers of award-winning No 14 Bourbon, Vermont Gold Vodka and Coppers Gin.
• Woodstock Vermont Film SeriescoreStrategic or Co-development Partner · 18 February 2023Film series produced by Billings Farm & Museum, dedicated to sharing place-based stories. Curated and directed by award-winning filmmaker Jay Craven. Features place-based documentaries and films. Proceeds support the Film Series vision and programming.
• No Reservations VermontminorGTM or Marketing Partner · 18 February 2023Catering partner for the Music, Film & Food Soiree. Chef Jason Schmidtke brought Cajun cooking to the event with gumbo and authentic Louisiana cuisine.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hancock Shaker Village: A Massachusetts-based living-history museum with restored historical buildings, livestock breeds, craft demonstrations, and educational programs. Its operating model — combining a preserved heritage village, farm animals, and school/youth programming — closely mirrors Billings' working-farm + outdoor museum format.
• The Mount (Edith Wharton Estate): A Massachusetts-based historic estate museum offering guided tours, gardens, and cultural/educational programming. Comparable as a New England heritage nonprofit operating tours, special events, and seasonal programming for general-public and adult audiences.
• Norman Rockwell Museum: A Massachusetts-based heritage museum dedicated to American illustration, offering rotating exhibitions, educational programs for children and adults, and ticketed admission. Comparable in the nonprofit heritage-museum operating model — admissions, memberships, special events, and education programs serving a mix of families and adult learners.
• Shelburne Farms: A Vermont-based nonprofit working farm and education center in Shelburne, VT. Like Billings, it operates a working agricultural property combined with educational programming, school/youth programs, and public visitor experiences — making it the most directly comparable peer in product, audience, and operating model.
• Marsh-Billings-Rockefeller National Historical Park: The adjacent National Park Service unit to Billings Farm, sharing leadership lineage and joint programming via the Woodstock Foundation. It operates heritage interpretation, conservation education, and visitor services on the same Vermont property, making it a structurally intertwined peer rather than a distant NPS site.

Broad incumbents

• Plimoth Patuxet Museums: A Massachusetts-based living-history museum combining historical reenactment, a working farm (the Plimoth Grist Mill and Hornblower Garden), exhibits, and educational programming. Comparable in combining outdoor heritage interpretation with agricultural programming and family/school audiences.
• Old Sturbridge Village: One of the largest outdoor living-history museums in the U.S., operating a recreated 19th-century New England village with farms, craft demonstrations, and educational programming. It serves the same school/youth and family visitor segments as Billings at substantially greater scale and program breadth.

Regional players

• Vermont Institute of Natural Science (VINS): A Vermont-based nonprofit nature center and raptor education facility in Quechee offering exhibits, trails, and school programs. Comparable as a Vermont nonprofit educational attraction relying on admissions, memberships, and donations, but oriented to natural-history rather than agricultural-heritage content.
• Saint-Gaudens National Historical Park: A New Hampshire-based NPS heritage site offering guided tours, exhibitions, and educational programming on an artist estate. It is comparable in scale and visitor-experience structure but focuses on arts heritage rather than working-farm programming, serving a similar regional tourism audience.

Others

• Woodstock Inn & Resort: The affiliated Woodstock Foundation-owned luxury resort whose proceeds help support Billings Farm & Museum. Operates in the same Woodstock, Vermont destination cluster, sharing the same parent and serving overlapping upscale leisure travelers, but functions as a hospitality business rather than a heritage attraction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/billingsfarm
• YouTubeyoutube.com/channel/UCCBmlWz6XQuWgfLkpLdUD_g
• Facebookfacebook.com/BillingsFarmMuseum
• LinkedInfacebook.com/BillingsFarmMuseum
• Instagraminstagram.com/billingsfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billings Farm & Museum